Anousha
Anousha is a US-based, female-founded wellness brand that sells crystal roller-infused aromatherapy oils, candles, massage oils, and bath products through DTC e-commerce and B2B hotel supply, organized around an Energy Intention framework.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Anousha does
Anousha is a US-based, female-founded wellness brand operating as Shop Anousha LLC, a Delaware-registered LLC headquartered at 1317 N San Fernando Blvd, Burbank, California (authorized to do business in California). Founded in 2019, the company curates and sells aromatherapy and personal care products organized around an "Energy Intention" framework, combining highest-grade essential oils with real crystal roller balls. Its signature Energy Intention Collection comprises six intention-based roller oils (Venus, Dreaming, Prosperity, Self Love, Banishing, Grounding), supported by adjacent SKUs including 12 oz intention candles, 4 oz massage oils, 5 ml Bedside Minis, bath & body products, a facial skincare line, retail display units, and a Hotel Collection of amenity kits for hospitality partners.
The technology stack is a standard Shopify-powered DTC storefront at shopanousha.com, with site functionality including an interactive "energy intention" quiz that guides visitors to a recommended product, a blog engine powering the Shop Anousha Blog and the weekly Energyscopes horoscope series, a Shopify-managed store locator, and social media presence across Instagram, YouTube, TikTok, Facebook, and Spotify. Products are US-only in shipping, backed by free shipping on all US orders and a no-returns policy.
Anousha's revenue model is primarily direct-to-consumer e-commerce unit sales, with prices ranging from $7.99 (Bedside Minis) to $120 (Large Retail Display), supplemented by a B2B hotel and casino supply channel offering customized-packaging aromatherapy oils and toiletry kits, and a wholesale/retail channel that places products in physical stores via third-party retail partners and VeriShop. Two customer segments are served: individual wellness and self-care consumers shopping for intention-based aromatherapy, and hospitality operators seeking differentiated in-room amenities. The company is bootstrapped, founder-owned, and operates with 1-10 employees.
Anousha firmographics
Firmographics- Name
- Anousha
- Legal name
- Shop Anousha LLC
- Website
- https://shopanousha.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anousha is a US-based, female-founded wellness brand that sells crystal roller-infused aromatherapy oils, candles, massage oils, and bath products through DTC e-commerce and B2B hotel supply, organized around an Energy Intention framework.
- Ownership category
- akta.pro rank
Anousha industry classification
Industry- Product category
- Aromatherapy & Wellness Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industries
- Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI), Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ), Fragrance & Deodorant Distribution (CRAOAEAF)
Keywords
Where Anousha is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Anousha business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce (DTC): Online retail sales of aromatherapy oils, candles, bedside minis, massage oils, diffuser blends, and retail display units through shopanousha.com. Products are sold directly to individual consumers with US free shipping.
- B2B Hotel & Hospitality Supply: Bulk supply of signature aromatherapy products (Banishing Oil, Self Love Oil, toiletetry kits) to hotels and casinos as in-room amenities. Products are sold in customized packaging to hospitality partners.
- Retail/Wholesale Distribution: Sale of retail display units to physical retail locations. Products available through physical store locator. Third-party retail resellers may stock Anousha products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Energy Intention Oils — Roller Blends (Full Size) |
| Unit Pricing | Pay-as-you-go | Bedside Room Minis (5ml) |
| Unit Pricing | Pay-as-you-go | Massage Oils (4 oz) |
| Unit Pricing | Pay-as-you-go | Candles (12 oz) |
| Unit Pricing | Pay-as-you-go | Retail Display Units |
| Unit Pricing | Pay-as-you-go | Hotel Toiletry Kits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Anousha product offering
Product offeringCore offering
Anousha manufactures and sells a curated line of aromatherapy products organized by energy intention, anchored by the Energy Intention Collection — signature essential oil blends infused with real crystal roller balls (Venus, Dreaming, Prosperity, Self Love, Banishing, Grounding). The product range extends into bedside minis (5 ml), 12 oz candles, massage oils, diffuser blends, a bath and body line, and a Hotel Collection of toiletry amenities sold to hospitality partners. All products are sold through the company's own DTC e-commerce store (shopanousha.com), with secondary wholesale/B2B distribution to hotels, casinos, and physical retail partners.
Product overview
Anousha is a female-founded wellness brand offering a curated self-care and beauty product portfolio centered on aromatherapy. The core product is the Signature Energy Intention Collection featuring six crystal roller-infused aromatherapy oils (Venus, Dreaming, Prosperity, Self Love, Banishing, Grounding) made with highest-grade essential oils for energy shifting and healing. Adjacent products include 12 oz candles, massage oils, and Bedside Mini oils (5ml). The brand also offers Bath & Body products, retail displays for partners, and a Hotel Collection of amenity kits for hospitality partners. Anousha differentiates through the 'Energy Intention' concept—each product targets specific energetic intentions—and incorporates real crystal roller balls into oil formulations. The company operates an e-commerce platform (Shopify-hosted) with a companion content platform including the ENERGYSCOPES weekly guidance blog and Shop Anousha Blog covering wellness topics. The brand has been featured in Tatler Magazine and operates a YouTube channel for self-care and wellness content.
Differentiator
Problem solved
Functional benefit
Products and services
- Anousha Energy Intention Collection (Crystal Roller Oils) Signature aromatherapy oils blended with highest-grade essential oils and infused with crystal roller balls, each formulated for a specific energy intention (Venus, Dreaming, Prosperity, Self Love, Banishing, Grounding). Sold to individual consumers via shopanousha.com.
- Bedside Minis Mini 5 ml aromatherapy oils in the same intention formulations as the full-size collection, designed for bedside/room use and travel.
- Candles (12 oz) Scented 12 oz candles in signature energy intention blends (Prosperity, Dreaming, Banishing, and additional variants) for home ritual and atmosphere.
- Massage Oils 4 oz massage oils in the Energy Intention Collection (e.g., Self Love Massage Oil) for calming, meditative body application.
- Hotel Collection (Amenity Kits) Travel-size toiletry products for hospitality partners, including Hotel Toiletry Kit soap (0.7 oz), shower gel (1 oz), shampoo (1 oz), lotion (1 oz), conditioner (1 oz), plus Crystal Rollers for hotel spas.
- Retail Displays Wooden display units for retail showcasing of signature crystal roller oils and anointing oils, available in Small ($85) and Large ($120) formats.
- Bath & Body Line Body care product line including Body Moisturizers, Body Scrubs, Body Wash/Shower Gel, Bubble Bath, Deodorant, Soaps, and Bath Salts & Oils.
Quantifiable outcome
- Tatler Magazine recognized the Energy Intention Collection, noting that 'Each oil from the collection focuses on energy shifting and healing.'
Companies that use Anousha
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Anousha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Anousha partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Anousha Holdings, LLC (Parent Company)minorAnousha Products, LLC is affiliated with parent company Anousha Holdings, LLC. The privacy policy states personal information may be shared with 'Group companies of Anousha Products, including our parent Anousha Holdings, LLC.'
- Shopify Inc.coreAnousha's online store is powered by Shopify Inc. Shopify provides the e-commerce platform, online store hosting, payment processing, and order management infrastructure. The privacy policy explicitly states 'We use Shopify Inc. to power our online store.'
- Hotels & Casinos (B2B Partners)coreAnousha actively markets its signature product line to hotels and casinos, offering Banishing and Self Love aromatherapy oils with crystal roller balls as in-room guest amenities. Customizable options for scent and packaging are offered. Products are featured alongside toiletry kits in the Hotel Collection. The company reaches out to hotel partners via live chat and email.
- Third-Party Sellers / Retail PartnersminorThe website and terms of service reference third-party retail providers selling products alongside Anousha's own offerings. The store locator identifies physical retail locations. Products are also available through VeriShop. Partners ship goods directly to customers with shared information including name and shipping address.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Anousha competitors and assessment
Company assessmentBroad incumbents
- Aromatherapy Associates: Aromatherapy Associates is an established UK-based aromatherapy brand offering bath, body, and essential oil blends, including through hotel and spa partnerships. Comparable to Anousha in both B2B spa/hotel supply and D2C wellness positioning.
- The Body Shop: The Body Shop is a global personal care retailer with strong aromatherapy and ethical-brand positioning. Comparable to Anousha in the natural, cruelty-free aromatherapy/bath product mix and broad retail presence.
- Scentbird: Scentbird operates a fragrance subscription and discovery platform serving beauty/fragrance consumers. Comparable to Anousha in D2C fragrance distribution and the same target consumer interested in scent-based personal care.
- Lush: Lush is a global bath, body, and cosmetic brand with strong aromatherapy DNA and a cruelty-free, handmade ethos. Comparable to Anousha in cruelty-free positioning, aromatherapy-led product mix, and overlap in bath/body category.
Emerging players
- Strange Invisible Perfumes: Strange Invisible Perfumes is a small, botanical-ingredient fragrance house with aromatherapy roots. Comparable to Anousha in niche, intention-driven natural fragrance positioning and small-scale boutique brand identity.
- Heretic Parfum: Heretic Parfum is a small-batch, natural-ingredient fragrance brand. Comparable to Anousha in D2C model, clean/wellness positioning, and price-point overlap in the intentional fragrance consumer.
- Skylar Body: Skylar is a smaller clean-fragrance and bath D2C brand selling scents curated for everyday wellness. Comparable to Anousha in scale, D2C model, and the clean/scented aromatherapy positioning.
Direct peers
- Saje Natural Wellness: Saje sells D2C essential oil blends, diffusers, and wellness products with a focus on holistic wellness. Comparable to Anousha in intent-based product naming and aromatherapy-led brand identity targeting the wellness consumer.
- Vitruvi: Vitruvi sells D2C stoneware diffusers, essential oil blends, and natural home fragrance products. Both brands operate as design-led, single-country aromatherapy and home fragrance merchants with overlapping product categories (oils, candles, diffusers).
- Edens Garden: Edens Garden is a D2C essential oils and aromatherapy brand offering single oils, blends, and natural personal care. Comparable to Anousha in core product (essential oil-based aromatherapy) sold directly to wellness consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Anousha social profiles
Digital presenceAnousha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anousha leadership team
Management profileNumber of profiles
Profiles1 record
Anousha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anousha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anousha
What does Anousha do?
Anousha manufactures and sells a curated line of aromatherapy products organized by energy intention, anchored by the Energy Intention Collection — signature essential oil blends infused with real crystal roller balls (Venus, Dreaming, Prosperity, Self Love, Banishing, Grounding). The product range extends into bedside minis (5 ml), 12 oz candles, massage oils, diffuser blends, a bath and body line, and a Hotel Collection of toiletry amenities sold to hospitality partners. All products are sold through the company's own DTC e-commerce store (shopanousha.com), with secondary wholesale/B2B distribution to hotels, casinos, and physical retail partners.
Is Anousha a public or private company?
Anousha is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anousha founded?
Anousha was founded in 2019. It employs 1 to 10 people.
Where is Anousha based?
Anousha is headquartered in Los Angeles, United States, in the North America region.
How does Anousha make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce (DTC) is the primary driver. The others are B2B Hotel & Hospitality Supply and retail/Wholesale Distribution.
Who are Anousha's main competitors?
Broad incumbents on record are Aromatherapy Associates, The Body Shop, Scentbird and Lush. Emerging players are Strange Invisible Perfumes, Heretic Parfum and Skylar Body. Direct peers are Saje Natural Wellness, Vitruvi and Edens Garden.
Does Anousha have an API?
No public API is recorded for Anousha.
What industry is Anousha in?
Anousha's product category is Aromatherapy & Wellness Products. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRADAKAI, Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers). Its NAICS code is 456120 and its SIC code is 2844.