Heuver Group B.v.
Heuver Group is a family-owned Dutch tire and wheel specialist founded in 1966, serving B2B customers in transport, agriculture, and construction across Europe via wholesale distribution, retail franchise branches, and custom wheel manufacturing.
- Company typePrivate
- Founded1966
- HeadquartersHardenberg, Netherlands
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Heuver Group B.v. does
Heuver Group B.v. is a family-owned Dutch tire and wheel specialist founded in 1966 in Den Ham (Overijssel) and now headquartered in Hardenberg. The company operates one of Europe's largest assortments of new, demounting, used, and renewed tires for trucks and trailers, agricultural vehicles, and earth-moving equipment, supplemented by custom wheel manufacturing through its wholly-owned subsidiary Bevri Wheels in Zeewolde (acquired 2020) and its own proprietary tire brand Albourgh (launched 2022). Distribution runs through a 61,000 m² warehouse complex in the Netherlands (expanded with a 16,300 m² hall in 2025), dedicated distribution centers in Bayreuth (Germany) and Saint Quentin Fallavier (France), and an 11-language international webshop that supports B2B customers across Benelux, DACH, the UK, Romania, Poland, and Scandinavia. Retail and fitting services are delivered through 12 Profile Heuver franchise branches across Noordoost-Nederland and Venlo, operated under the Profile Tyrecenter formula that Heuver co-founded in 1989, with additional truck-and-trailer service points in Groningen and Veendam added via the 2023 Kuil Banden & Trailerservice acquisition.
Heuver generates revenue primarily through wholesale distribution of tires and wheels to B2B customers across transport, logistics, agriculture, and construction, complemented by retail transaction fees from Profile Heuver branches, hardware sales from Bevri Wheels' custom manufacturing line, and professional service fees from mobile on-site mounting and 24-hour breakdown response. The company holds exclusive import and distribution rights for Aeolus Tyres across eight European countries since 2002. Recent moves include the 2025 launch of Checkbox — a fleet alignment and tire tread measurement service tied to CO₂ reduction reporting — and the October 2025 industry-recognized certification of its in-house VakMans mechanic training program. The company employs more than 400 people across Europe and operates energy-neutral facilities powered by 3,000+ solar panels.
Heuver Group B.v. firmographics
Firmographics- Name
- Heuver Group B.v.
- Legal name
- Heuver Group B.v.
- Website
- https://werkenbijheuvergroup.nl
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Short description
- Heuver Group is a family-owned Dutch tire and wheel specialist founded in 1966, serving B2B customers in transport, agriculture, and construction across Europe via wholesale distribution, retail franchise branches, and custom wheel manufacturing.
- Ownership category
- akta.pro rank
Heuver Group B.v. industry classification
Industry- Product category
- Commercial Tire and Wheel Distribution
- NAICS
- Tire and Tube Merchant Wholesalers (423130), Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Retail Tire Sales & Installation (Consumer) (TLAKADAA), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)
Keywords
Where Heuver Group B.v. is headquartered
LocationHeadquarters
- HQ city
- Hardenberg
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
Heuver Group B.v. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Tire and Wheel Wholesale Distribution: Heuver Group is one of Europe's largest tire and wheel distributors, selling new, demounting, used, and renewed tires to B2B customers across Europe via direct sales teams and the 11-language international webshop.
- Retail and Service (Profile Heuver & Service Centers): Profile Heuver franchise branches and Service Centers provide tire fitting, mounting, repairs, APK inspections, and maintenance services directly to end customers including private individuals and businesses.
- Custom Wheel Manufacturing (Bevri Wheels): Bevri Wheels designs and produces custom-made wheels for the agricultural and industrial sectors, including wide-track wheels, reinforced constructions, and non-standard sizes.
- Mobile / On-site Service: 24-hour breakdown service for trucks, agricultural vehicles, and earth-moving machines, including on-site mounting and service via service vans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B wholesale pricing for tires and wheels |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Heuver Group B.v. product offering
Product offeringCore offering
Heuver Group is one of Europe's largest tire and wheel specialists, distributing new, demounting, used, and renewed tires to B2B customers across Europe for trucks, trailers, construction, and agricultural vehicles. The company also designs and manufactures custom-made wheels via Bevri Wheels for agricultural and industrial sectors, and operates its own proprietary tire brand Albourgh.
Product overview
Heuver Group operates as a multi-brand tire and wheel specialist with a unified platform-plus-modules architecture. The core offering centers on Heuver Banden (Heuver Tyres) as the primary wholesale business, supplemented by three key sub-brands: Profile Heuver (12 retail franchise locations), Bevri Wheels (custom wheel manufacturing), and Bevri Banden (agricultural/industrial tire service). Additional products include the proprietary Albourgh tire brand and the Checkbox sustainability measurement service. The portfolio is completed by the Heuver Academy/VakMans training division and a multi-language e-commerce platform. Services span the full value chain from wholesale distribution to retail fitting, custom manufacturing, and technical training.
Differentiator
Problem solved
Functional benefit
Brands
- Albourgh: Eigen professioneel bandenmerk gericht op innovatieve, hightech en kosteneffectieve banden
- VakMans
- Checkbox
- Jan Foundation
Products and services
- Heuver Banden (Heuver Tyres) Wholesale distribution of new, demounting, used, and renewed tires for trucks, trailers, construction equipment, and agricultural vehicles. Operates an 11-language international webshop serving B2B customers across Europe.
- Profile Heuver Retail tire, wheel, APK (vehicle inspection), and maintenance services through 12 Profile Heuver franchise branches in Northeast Netherlands and Venlo, serving both private individuals and business customers from passenger cars to trucks and agricultural vehicles.
- Bevri Wheels Designs and produces custom-made wheels for agricultural and industrial sectors using a modern production line, delivering tailored solutions including wide-track wheels, reinforced constructions, and non-standard sizes.
- Bevri Banden Supplies, mounts, and maintains a wide range of tires for agricultural and industrial machines, including on-site services like leveling, grooving, and regrooving, with 24-hour emergency service.
- Albourgh Proprietary professional tire brand combining years of expertise with modern technology to design and produce innovative, high-tech, cost-effective tires for various industry sectors.
- Checkbox Tire Measurement Service Advanced measurement equipment that identifies vehicles needing alignment and measures tread depths of all tires, providing actionable results to reduce CO2 emissions and improve efficiency for fleet operators.
- Heuver Academy / VakMans Training Internal training and development platform offering vocational training, personal development, and leadership courses, with VakMans providing industry-recognized practical and theoretical education for mechanics and partners.
- Heuver Online Shop Multi-language (11 languages) B2B e-commerce platform enabling customers across Europe to order tires and wheels online 24/7 in their own language.
- Aeolus Tyres Distribution Exclusive import and distribution of Aeolus Tyres brand across eight European countries.
- Kuil Truck & Trailer Service Truck and trailer service operations in Groningen and Veendam providing tire fitting, repairs, and maintenance for commercial vehicles.
- 24-Hour Mobile Breakdown Service Round-the-clock breakdown and on-site mounting service for trucks, agricultural vehicles, and earth-moving machines via service vans across the Netherlands and internationally.
Quantifiable outcome
- Top 5% within sector and top 15% worldwide in EcoVadis sustainability ranking (Silver Medal 2025)
- +1 more outcomes
Companies that use Heuver Group B.v.
Customer profileNamed customers4 records
Ideal customer profiles4 records
Heuver Group B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
Heuver Group B.v. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Zuid West BandencoreStrategic cooperation with Zuid West Banden in Klaaswaal (Zuid-Holland), expanding the service and product offering in the western Netherlands region.
- Kuil Banden & TrailerservicecoreHeuver acquired Kuil Banden & Trailerservice in Groningen and Kuil Trailer Service in Veendam, strengthening the service offering in northern Netherlands.
- Bevri Wheels & Bevri BandencoreAcquisition of Bevri Wheels & Bevri Banden in Zeewolde. Bevri Wheels has a modern wheel production line, expanding Heuver's product range in agriculture and earth-moving with custom solutions. Bevri Banden provides tire supply and service. This acquisition allows Heuver to offer a complete package of tires and wheels.
- Profile Tyrecenter Schouten (Venlo)coreAcquisition of Profile Tyrecenter Schouten in Venlo, adding the 14th branch to the Profile Heuver network and expanding coverage in Limburg.
- Aeolus TyrescoreHeuver Group holds exclusive import and distribution rights for Aeolus Tyres brand across 8 European countries.
- Smid BandencoreAcquisition of Smid Banden adding three new branches in Assen, Meppel, and Emmen, growing Profile Tyrecenter Heuver from 8 to 11 branches.
- Profile TyrecentercoreHeuver became co-founder of Profile Tyrecenter franchise formula. Profile Heuver operates as franchisee within the national Profile network, providing uniform brand experience and national service coverage.
- SVOB OpleidingencoreSVOB is the leading training center for the tire industry. Heuver Academy partners with SVOB to offer industry-recognized vocational training and the VakMans professional development program for mechanics.
- Een Leven Lang Leren Academie (ELLLA)minorHeuver Academy partners with ELLLA for personal development, leadership, and professional skills training.
- GoodHabitzminorHeuver Academy partners with GoodHabitz for online and offline training in personal development and professional skills.
- Jan! FoundationminorCharitable foundation named after Jan Heuver, supporting projects that make the world a better place. Reflects the company's belief in the power of personal connections.
Scale indicators8 records
Recent moves21 records
Expansion highlights5 records
Heuver Group B.v. competitors and assessment
Company assessmentEmerging players
- Mister-Auto: European online retailer for tires, parts, and accessories. Comparable e-commerce and multi-country distribution model to Heuver's 11-language webshop, focused on the B2C and prosumer segment.
- Black Circles: UK online tire retailer with a fulfillment model across partner installers. Comparable to Heuver's 11-language webshop and digital B2B distribution approach, though consumer-focused rather than B2B.
Direct peers
- Euromaster (Michelin): Michelin-owned European B2B/retail tire service network with both wholesale distribution and retail fitting across Benelux, DACH, and France — directly comparable to Heuver in geographies, customer segments, and integrated supply-plus-service model.
- Point S: International cooperative of independent tire distributors and retailers headquartered in France. Comparable in scale, multi-channel wholesale/retail offering, and pan-European coverage with member-operated service centers.
- Profile Tyrecenter: Heuver was a co-founder of the Profile Tyrecenter franchise formula in 1989 and operates 12 branches under it. As the network's anchor franchisee in the Netherlands, Profile is structurally inseparable from Heuver's retail model and a direct benchmark for franchise economics and brand standards.
- First Stop (Bridgestone): Bridgestone-affiliated European tire service network providing B2B fleet supply, retail fitting, and mobile service across many of the same countries Heuver serves. Direct overlap in commercial tire services and customer base.
Others
- BKT (Balkrishna Industries): Indian manufacturer specializing in off-highway, agricultural, industrial, and earth-moving tires — directly addressing Heuver's specialty segments from the supply side. Relevant comparison point for the agricultural/OTR tire category in which Heuver differentiates, and a potential upstream supplier or competitor depending on channel strategy.
Broad incumbents
- BestDrive (Continental): Continental's European tire retail and service network offering broader portfolio scope with manufacturer backing. Less specialized than Heuver in agricultural/OTR tires, but a comparable distribution-plus-service competitor in passenger and light-truck segments.
- Apollo Tyres (Vredestein): Global tire manufacturer with significant European distribution through Vredestein. Comparable end-market exposure (including agricultural tires) and a competitor in the same distribution channels Heuver serves.
Regional players
- Kwik-Fit: UK-headquartered tire and auto-service retail chain with growing European presence. Compares to Heuver's retail fitting model but is principally focused on passenger/light-vehicle tires rather than agricultural/OTR specialty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Heuver Group B.v. social profiles
Digital presenceHeuver Group B.v. compliance and trust
Trust signalCompliance2 records
Heuver Group B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heuver Group B.v. leadership team
Management profileNumber of profiles
Profiles3 records
Heuver Group B.v. subsidiaries and ownership
Company hierarchySubsidiaries9 records
Heuver Group B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heuver Group B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heuver Group B.v.
What does Heuver Group B.v. do?
Heuver Group is one of Europe's largest tire and wheel specialists, distributing new, demounting, used, and renewed tires to B2B customers across Europe for trucks, trailers, construction, and agricultural vehicles. The company also designs and manufactures custom-made wheels via Bevri Wheels for agricultural and industrial sectors, and operates its own proprietary tire brand Albourgh.
Is Heuver Group B.v. a public or private company?
Heuver Group B.v. is a private company. It is classified as family owned and is currently operating.
When was Heuver Group B.v. founded?
Heuver Group B.v. was founded in 1966.
Where is Heuver Group B.v. based?
Heuver Group B.v. is headquartered in Hardenberg, Netherlands, in the Europe region.
How does Heuver Group B.v. make money?
Four revenue lines are on record. Tire and Wheel Wholesale Distribution is the primary driver. The others are retail and Service (Profile Heuver & Service Centers), custom Wheel Manufacturing (Bevri Wheels) and mobile / On-site Service.
Who are Heuver Group B.v.'s main competitors?
Emerging players on record are Mister-Auto and Black Circles. Direct peers are Euromaster (Michelin), Point S, Profile Tyrecenter and First Stop (Bridgestone). BKT (Balkrishna Industries) is listed as an others. Broad incumbents are BestDrive (Continental) and Apollo Tyres (Vredestein). Kwik-Fit is listed as a regional player.
Does Heuver Group B.v. have an API?
No public API is recorded for Heuver Group B.v..
What industry is Heuver Group B.v. in?
Heuver Group B.v.'s product category is Commercial Tire and Wheel Distribution. Its primary akta.pro industry code is TLAKADAH, Tire Distribution & Wholesale (Regional/Local Supply), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 423130 and its SIC code is 3011.