BitIRA
- Company typePrivate
- Founded2017
- HeadquartersBurbank, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
BitIRA firmographics
Firmographics- Name
- BitIRA
- Legal name
- Lone Wolf Investments, Inc.
- Website
- https://bitira.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BitIRA industry classification
Industry- Product category
- Crypto Retirement Accounts (Self-Directed Cryptocurrency IRAs)
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
Keywords
Where BitIRA is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BitIRA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Transaction Fees: BitIRA charges a fee for services provided based on the transaction value. This is the primary revenue stream, with fees assessed when customers purchase or sell digital currencies through the platform.
- Annual Maintenance and Storage Fees: The company charges approximately $80 annual maintenance fee plus $100+ storage fees for custodial services managing digital currency within IRAs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Standard Digital IRA Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
BitIRA product offering
Product offeringCore offering
BitIRA enables individual investors to hold cryptocurrencies inside self-directed IRAs by combining a custodian (Equity Trust) for retirement account administration with exchange execution and Fireblocks-powered MPC custody for the underlying digital assets. Customers fund accounts via rollovers from 401(k), Traditional, Roth, SEP, and SIMPLE IRAs, then buy, sell, and store a menu of cryptocurrencies in a tax-advantaged wrapper. The service is delivered through dedicated specialists plus the My BitIRA online portal.
Product overview
BitIRA operates as a cryptocurrency IRA platform offering self-directed individual retirement accounts that allow users to hold digital currencies within tax-advantaged retirement structures. The core platform is the Digital IRA (Self-Directed IRA), which is available in multiple account types including Traditional IRA, Roth IRA, SEP IRA, and SIMPLE IRA variants. The service supports a broad portfolio of over 20 individual cryptocurrency IRAs including Bitcoin, Ethereum, Bitcoin Cash, Litecoin, Ripple (XRP), Solana, Chainlink, Cardano, Stellar Lumens, Zcash, Polkadot, Aave, Uniswap, Decentraland, and others. Customers access the platform through the My BitIRA online portal, which enables account management, funding, asset rollovers, and real-time cryptocurrency trading. The company also provides educational resources including the Essential Guide to Digital IRAs and an annual Crypto Tax Q&A publication.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital IRA (Self-Directed IRA) A self-directed individual retirement account offered in Traditional, Roth, SEP, and SIMPLE variants that allows individuals to hold a curated menu of cryptocurrencies inside a tax-advantaged IRA structure, with funding via rollovers from existing 401(k) or IRA balances and execution through BitIRA's specialist and portal-based service.
- My BitIRA Online Portal An interactive online portal for Digital IRA customers to initiate funding, process rollovers, execute real-time cryptocurrency purchases and sales, view transaction history, and monitor portfolio valuations.
- Cryptocurrency Allocation Engine An interactive calculator tool that projects cryptocurrency investment growth potential based on user inputs including expected annual return rates and investment length, comparing outcomes with and without a crypto allocation.
Quantifiable outcome
- Tax-deferred growth on digital currency holdings for the duration of IRA holding period
- +1 more outcomes
Companies that use BitIRA
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
BitIRA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BitIRA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Equity TrustcoreEquity Trust acts as the custodian for BitIRA's self-directed IRAs, managing administrative duties while customers maintain full control over their digital currency. Customers can establish custodial accounts online via My BitIRA or with Digital Currency Specialist assistance.
- FireblockscoreFireblocks provides digital asset storage and security infrastructure for BitIRA's platform. Their MPC technology enables secure transactions requiring multi-party authorization without customers needing to manage private keys.
- Various Top Cryptocurrency ExchangescoreBitIRA leverages established relationships with major cryptocurrency exchanges to execute purchases and sales, allowing customers to avoid the rigorous verification process typically required when buying digital currency directly on exchanges.
- Galaxy DigitalminorBitIRA and Galaxy Digital formed a partnership to provide enhanced services and market intelligence related to cryptocurrency investments within retirement accounts.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
BitIRA competitors and assessment
Company assessmentDirect peers
- Rocket Dollar: Self-directed IRA/checkbook IRA platform enabling crypto and alternative investments, with a subscription-fee model aimed at more hands-on investors in the same niche.
- iTrustCapital: Direct competitor offering crypto and precious-metals IRAs with low flat monthly fees and real-time trading, appealing to the same rollover-driven retail investor segment BitIRA serves.
- Bitcoin IRA (now BitcoinIRA): Largest direct competitor in the crypto IRA space, offering self-directed IRAs with a broad menu of cryptocurrencies and a similar specialist-driven onboarding flow. Closest like-for-like peer to BitIRA in product, customer base, and GTM motion.
- IRA Financial Trust: Checkbook-controlled self-directed IRA custodian that supports crypto through Checkpoint IRA LLC structures, serving a similar retail customer seeking crypto exposure inside retirement accounts.
- Coin IRA: Direct competitor specializing in crypto IRAs with a specialist-led onboarding experience and a multi-coin product menu that closely mirrors BitIRA's positioning.
- Alto IRA: Self-directed IRA platform with a crypto offering alongside alternative assets (real estate, startups). Competes for the same diversification-seeking retirement saver BitIRA targets.
Broad incumbents
- Charles Schwab: Major incumbent broker exploring crypto capabilities for retirement accounts. Represents the long-term distribution threat as incumbents build crypto rails into existing retirement menus.
- Fidelity Investments: Incumbent brokerage that has begun offering Bitcoin exposure inside workplace 401(k) accounts. Its scale, brand trust, and existing retirement-account relationships make it the most threatening broad incumbent to niche crypto IRA platforms.
Others
- Equity Trust: BitIRA's custodian partner for self-directed IRAs. As a major SDIRA custodian offering crypto support independently, it is an ecosystem enabler and indirect competitive channel.
- Kingdom Trust: Alternative self-directed IRA custodian that supports crypto allocations through partner platforms; cited by BitIRA customers as a competing fee structure in reviews.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BitIRA social profiles
Digital presenceBitIRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BitIRA leadership team
Management profileNumber of profiles
Profiles2 records
BitIRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BitIRA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BitIRA
What does BitIRA do?
BitIRA enables individual investors to hold cryptocurrencies inside self-directed IRAs by combining a custodian (Equity Trust) for retirement account administration with exchange execution and Fireblocks-powered MPC custody for the underlying digital assets. Customers fund accounts via rollovers from 401(k), Traditional, Roth, SEP, and SIMPLE IRAs, then buy, sell, and store a menu of cryptocurrencies in a tax-advantaged wrapper. The service is delivered through dedicated specialists plus the My BitIRA online portal.
Is BitIRA a public or private company?
BitIRA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BitIRA founded?
BitIRA was founded in 2017. It employs 11 to 50 people.
Where is BitIRA based?
BitIRA is headquartered in Burbank, United States, in the North America region.
How does BitIRA make money?
Two revenue lines are on record. Transaction Fees are the primary driver. The others are annual Maintenance and Storage Fees.
Who are BitIRA's main competitors?
Direct peers on record are Rocket Dollar, iTrustCapital, Bitcoin IRA (now BitcoinIRA), IRA Financial Trust, Coin IRA and Alto IRA. Broad incumbents are Charles Schwab and Fidelity Investments. Others are Equity Trust and Kingdom Trust.
Does BitIRA have an API?
No public API is recorded for BitIRA.
What industry is BitIRA in?
BitIRA's product category is Crypto Retirement Accounts (Self-Directed Cryptocurrency IRAs). Its primary akta.pro industry code is FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks. Its NAICS code is 525 and its SIC code is 6200.