Coin IRA
Coin IRA is a U.S. self-directed investment platform founded in 2017 that lets retail investors hold 17 cryptocurrencies and three fractional precious metals inside tax-advantaged IRAs or non-IRA taxable accounts, backed by IRS-approved custodian Equity Trust Company, Ledger Enterprise cold storage, and Brink's vault custody.
- Company typePrivate
- Founded2017
- HeadquartersWoodland Hills, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Coin IRA does
Coin IRA is a U.S.-based self-directed investment platform founded in 2017 that enables retail investors to hold cryptocurrency and precious metals inside tax-advantaged retirement accounts (Traditional, Roth, SEP, SIMPLE, and Inherited IRAs) as well as in non-IRA taxable accounts called Capital Freedom Accounts. The platform supports 17 cryptocurrencies (including Bitcoin, Ethereum, XRP, Solana, and USDC) and three fractional precious metals (gold, silver, platinum) tradable from a $10 minimum, all accessed through the Coin IRA Digital Asset Trading Platform at secure.coinira.com. The underlying architecture is a closed-loop custody network: all assets are held by IRS-approved custodian Equity Trust Company, with cryptocurrency secured via Ledger Enterprise FIPS Level III cold storage and precious metals vaulted at Brink's Salt Lake City facility.
The company's revenue model is transaction-based, charging 1.25% on crypto and metals buy trades and 1% on sell trades, plus a 0.0833% monthly storage fee on precious metals holdings (with a $2 monthly minimum). Account setup, monthly maintenance, annual maintenance, and crypto cold storage are all free, positioning the platform as zero-fee on the account side. Coin IRA monetizes through transactional volume rather than subscription revenue, with metals storage as the sole recurring revenue stream. The platform emphasizes institutional-grade security and human-guided onboarding via IRA rollover specialists available by phone and email Monday–Friday 7am–6pm Pacific.
Coin IRA distributes exclusively through a direct-to-consumer model — self-serve digital onboarding supplemented by inside sales — with no resellers, affiliates, or third-party distribution partners. Customer acquisition relies on content marketing (Knowledge Center, Blog, FAQs, Glossary), SEO, and trust signals including a BBB A+ rating maintained continuously since 2017. Target customers are U.S. retirement-age investors and self-directed retail investors seeking alternative-asset diversification with qualified custody and regulatory compliance, explicitly limited to U.S. citizens or green-card holders with a Social Security number.
Coin IRA firmographics
Firmographics- Name
- Coin IRA
- Legal name
- Coin IRA
- Website
- https://coinira.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coin IRA is a U.S. self-directed investment platform founded in 2017 that lets retail investors hold 17 cryptocurrencies and three fractional precious metals inside tax-advantaged IRAs or non-IRA taxable accounts, backed by IRS-approved custodian Equity Trust Company, Ledger Enterprise cold storage, and Brink's vault custody.
- Ownership category
- akta.pro rank
Coin IRA industry classification
Industry- Product category
- Self-Directed Retirement Accounts
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525), Other Investment Pools and Funds (5259)
- SIC
- Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Reserve Management, Custody & Segregated Accounts (Backing Infrastructure) (FSADADAD)
Keywords
Where Coin IRA is headquartered
LocationHeadquarters
- HQ city
- Woodland Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coin IRA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Crypto Transaction Fees: Coin IRA charges 1.25% on buy trades and 1% on sell trades for cryptocurrency transactions. These are the primary revenue driver. Cold storage for crypto is provided free of charge.
- Flex Fractional Metals Transaction Fees: Transaction fees for precious metals trades follow the same schedule as crypto: 1.25% on buys, 1% on sells. This generates revenue alongside crypto trades from the same account holders.
- Precious Metals Storage Fees: Precious metals stored at Brink's incur a monthly storage fee of 0.0833% of average monthly metals value (with a $2 per month minimum). This is the only recurring fee, as account setup, maintenance, and crypto cold storage are all free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Crypto buy trades — 1.25% transaction fee per trade |
| Transaction based/ take rate | Pay-as-you-go | Crypto sell trades — 1% transaction fee per trade |
| Transaction based/ take rate | Monthly | Flex Fractional Metals — 1.25% buy / 1% sell transaction fee + 0.0833% monthly storage |
| Freemium | Annual | Account fees — $0 (free cold storage, no setup/maintenance fees) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Coin IRA product offering
Product offeringCore offering
Coin IRA provides self-directed Individual Retirement Accounts (IRAs) that allow individuals to hold alternative assets — primarily cryptocurrencies and physical precious metals — within tax-advantaged retirement structures. The company handles account setup, ongoing custody (via Ledger Enterprise cold storage for crypto and Brink's vaults for metals), funding/rollover processing through Plaid, and offers a proprietary digital asset trading platform for executing cryptocurrency transactions inside the IRA wrapper.
Product overview
Coin IRA is a unified digital asset investment platform offering three core products: Cryptocurrency IRAs (self-directed Traditional, Roth, SEP, SIMPLE, and Inherited accounts for tax-advantaged retirement investing), Capital Freedom Accounts (non-IRA taxable trading accounts with no contribution limits), and Flex Fractional Metals (fractional gold, silver, and platinum trading from $10). All products are accessible through the Coin IRA Digital Asset Trading Platform, which provides unified account management, free Ledger Enterprise cold storage for crypto, and Brink's vault storage for metals. The platform emphasizes institutional-grade security through Equity Trust Company custody, with no account fees across all account types.
Differentiator
Problem solved
Functional benefit
Brands
- Flex Fractional Metals: Fractional gold, silver, and platinum investment product backed by physical metals stored at Brink's vault, allowing investments from $10 per trade.
- Capital Freedom Account
Products and services
- Cryptocurrency IRA
Quantifiable outcome
- Zero account setup, monthly maintenance, annual maintenance, or crypto cold storage fees
- +4 more outcomes
Companies that use Coin IRA
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Coin IRA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Coin IRA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Equity Trust CompanycoreEquity Trust Company is Coin IRA's IRS-approved custodian partner for all Cryptocurrency IRA accounts. It provides qualified custody and account administration required for self-directed retirement investing, maintaining custody and control of all IRA assets at all times in compliance with IRS rules. The custodian supports account setup, transaction processing, and IRS reporting.
- Ledger EnterprisecoreLedger Enterprise provides institutional-grade cold storage technology for Coin IRA's cryptocurrency holdings. FIPS Level III certified hardware security modules protect private keys; proprietary architecture eliminates man-in-the-middle attacks. Ledger Enterprise has handled billions in transactions with zero assets mismanaged. Included free of charge for all Coin IRA accounts.
- Brink'scoreBrink's vault facility in Salt Lake City, Utah provides secure physical storage for Coin IRA's Flex Fractional Metals (gold, silver, platinum). Brink's is a globally trusted leader in secure vaulting and asset protection. Storage is fully insured with controlled access and continuous monitoring. T+2 settlement for metals trades.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Coin IRA competitors and assessment
Company assessmentDirect peers
- Bitcoin IRA: Direct competitor founded in 2016 offering cryptocurrency IRAs and self-directed retirement accounts. Closely comparable product, customer segment (retirement investors), and custody model — the most direct head-to-head rival in the crypto IRA space.
- Alto IRA: Self-directed IRA platform offering crypto and alternative asset investing. Comparable in enabling tax-advantaged exposure to digital assets, with a similar direct-to-consumer onboarding and education-led GTM motion.
- iTrustCapital: Direct competitor providing self-directed crypto and precious metals IRAs with transaction-fee pricing. Comparable asset offering, target customer, and value-prop emphasis on low fees and institutional custody.
- BitIRA: Crypto IRA platform offering self-directed retirement investing in digital assets. Comparable in target customer, educational GTM motion, and emphasis on institutional-grade security for retirement-account crypto holdings.
- Rocket Dollar: Self-directed IRA and solo 401(k) platform supporting alternative assets including crypto. Targets a similar retirement investor persona with a fee structure aimed at investors seeking control over their retirement portfolios.
Broad incumbents
- Coinbase: Largest U.S. retail crypto exchange with institutional custody (Coinbase Custody) and a self-directed IRA product. Represents a broad incumbent that competes for crypto exposure flows and could expand deeper into retirement accounts.
- Fidelity Crypto: Fidelity's crypto trading offering inside retirement accounts (and taxable). A broad incumbent representing the growing competitive threat from major brokerages adding crypto to retirement platforms at scale.
Regional players
- Goldco: Precious metals IRA specialist offering gold and silver in retirement accounts. Comparable in serving retirement-focused investors seeking alternative-asset diversification, though with a metals-only focus that overlaps with Coin IRA's Flex Fractional Metals product.
Others
- Equity Trust Company: Coin IRA's IRS-approved custodian and infrastructure partner. As a leading self-directed IRA custodian, it is both ecosystem-critical to Coin IRA and a potential alternative channel for investors seeking direct self-directed custodianship.
Emerging players
- Choice App (formerly Choice Money Management): Self-directed IRA platform supporting crypto and alternative assets. Comparable as a newer entrant in the self-directed crypto IRA space with a focus on simplified onboarding and broad asset access.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Coin IRA social profiles
Digital presenceCoin IRA compliance and trust
Trust signalCompliance4 records
Coin IRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coin IRA leadership team
Management profileNumber of profiles
Coin IRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coin IRA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coin IRA
What does Coin IRA do?
Coin IRA provides self-directed Individual Retirement Accounts (IRAs) that allow individuals to hold alternative assets — primarily cryptocurrencies and physical precious metals — within tax-advantaged retirement structures. The company handles account setup, ongoing custody (via Ledger Enterprise cold storage for crypto and Brink's vaults for metals), funding/rollover processing through Plaid, and offers a proprietary digital asset trading platform for executing cryptocurrency transactions inside the IRA wrapper.
Is Coin IRA a public or private company?
Coin IRA is a private company. It is classified as unknown and is currently operating.
When was Coin IRA founded?
Coin IRA was founded in 2017. It employs 1 to 10 people.
Where is Coin IRA based?
Coin IRA is headquartered in Woodland Hills, United States, in the North America region.
How does Coin IRA make money?
Three revenue lines are on record. Crypto Transaction Fees are the primary driver. The others are flex Fractional Metals Transaction Fees and precious Metals Storage Fees.
Who are Coin IRA's main competitors?
Direct peers on record are Bitcoin IRA, Alto IRA, iTrustCapital, BitIRA and Rocket Dollar. Broad incumbents are Coinbase and Fidelity Crypto. Goldco is listed as a regional player. Equity Trust Company is listed as an others. Choice App (formerly Choice Money Management) is listed as an emerging player.
Does Coin IRA have an API?
No public API is recorded for Coin IRA.
What industry is Coin IRA in?
Coin IRA's product category is Self-Directed Retirement Accounts. Its primary akta.pro industry code is FSADADAD, Reserve Management, Custody & Segregated Accounts (Backing Infrastructure). Its NAICS code is 525 and its SIC code is 6199.