JustHelping
- Company typePrivate
- Founded2012
- HeadquartersAltrincham, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
JustHelping firmographics
Firmographics- Name
- JustHelping
- Legal name
- JustHelping
- Website
- https://just-helping.org.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
JustHelping industry classification
Industry- Product category
- Charitable Tree Recycling Services
- NAICS
- Support Activities for Forestry (115310)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
Keywords
Where JustHelping is headquartered
LocationHeadquarters
- HQ city
- Altrincham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
JustHelping business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Voluntary Tree Collection Donations: Households make voluntary donations when registering their Christmas trees for collection. Donations processed online via credit/debit card or PayPal. In 2026, 89,000 trees were collected raising £1.85 million. Donation distribution: 81.6p to lead charity partners, 5.3p to local community groups, 13.1p retained by Just Helping for operations.
- Corporate Sponsorship and Support: Corporate partners provide vehicles, logistics support, volunteer time, and sponsorship. Kier provided 50 vans and 103 volunteers in 2026. Partners like Biffa provide electric vehicles. Credera expanded from one collection to multiple locations.
- Gift Aid Reclaim: Just Helping reclaims Gift Aid on eligible donations from UK taxpayers under the government Gift Aid Scheme, adding approximately £25 per £100 donated (based on example calculation).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Donation/ grant-funded | Pay-as-you-go | Free collection with voluntary donation |
| Other | Pay-as-you-go | 104% of every £1 donated reaches charities (including Gift Aid) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
JustHelping product offering
Product offeringCore offering
JustHelping operates the UK's largest charity Christmas tree recycling scheme, the Big Christmas TreeCycle Appeal. Households register their real Christmas trees online by postcode, make a voluntary donation, and volunteer teams collect the trees in January for recycling into woodchip. The charity distributes 81.6p of every £1 donated to lead charity partners, 5.3p to local community groups, and retains 13.1p for operations. Corporate partners provide vehicles, logistics, and volunteer teams to power the collections across 82 areas covering 700+ UK postcodes.
Product overview
JustHelping operates as a single unified charitable platform centred on the Big Christmas TreeCycle Appeal. The core offering combines an online tree registration platform where households donate to have their real Christmas trees collected, with a volunteer coordination system and collection route planning tool that enables volunteers to efficiently collect and recycle trees. The service distributes funds raised to lead charity partners (receiving ~81.6p per £1) and smaller community groups (~5.3p per £1), while retaining ~13.1p for operational costs. Corporate volunteering extends the model by enabling businesses to participate through team volunteering, running local collections, or providing logistics support.
Differentiator
Problem solved
Functional benefit
Products and services
- Big Christmas TreeCycle Appeal
- Online Tree Registration Platform
- Corporate Volunteering Programme
- Volunteer Registration System
- Collection Route Planning
- Donation Distribution Service
Quantifiable outcome
- £1.85 million raised for 150+ UK charities in 2026
- +4 more outcomes
Companies that use JustHelping
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
JustHelping technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
JustHelping partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- KiercoreKey corporate partner providing nationwide volunteer and logistics support. Kier expanded from regional East Anglia collections to nationwide involvement in 2026, providing 103 volunteers across Kier Infrastructure and Kier Construction, 50 vans, and raising £819,895 for 24 local charities. Kier teams collected 38,497 trees.
- BiffacoreProvided electric vehicles for Manchester collection in 2025, supporting greener collections. 35 vans used in 2025 were electric. Biffa is committed to sustainability and helps reduce emissions across collections.
- CrederacoreConsulting firm that expanded from one Leeds collection to two (Leeds and Newcastle) supporting Children North East, CATCH Leeds, and BARCA-Leeds. Provided volunteer teams and logistics. Aligned with Just Helping mission for CSR and sustainability goals.
- AmazonminorNational corporate supporter providing volunteer time and resources to power collections in various UK locations.
- VitalityminorNational corporate supporter contributing to collections nationwide.
- KiercoreInfrastructure and construction company that scaled from regional to national corporate partnership, providing 103 employee volunteers, 50 vans, and raising £819,895 for 24 local charities in 2026.
- Spectrum Plant HireminorHorticultural company that donates chipping machines for use in St. Ann's Hospice Christmas tree collection.
- St. Ann's HospicecoreLead charity partner using donated chipping machines from Spectrum Plant Hire to recycle collected trees. Chippings used to keep down weeds in flowerbeds.
- Salisbury HospicecoreLead charity partner using Ockenden Tree Services, Walsh Tree Services, and Stump Grinders to chip and recycle trees. Chippings recycled as animal bedding on local farm or turned into compost.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
JustHelping competitors and assessment
Company assessmentDirect peers
- The Conservation Volunteers: UK environmental volunteering charity coordinating large-scale practical conservation activities with corporate partners and individual volunteers. Closely comparable volunteer-mobilisation and corporate-partnership fundraising model.
- Trees for Cities: UK-registered charity focused on urban tree planting and green-space projects. Directly comparable as a tree-focused environmental nonprofit with a corporate-partnership model and volunteer-driven events in UK cities.
Others
- Hospice UK: National umbrella body representing UK hospices, many of which are lead charity partners of JustHelping. Comparable as the beneficiary sector for JustHelping's hospice partner network and shared fundraising audience.
- JustGiving: UK donation platform processing charitable giving for thousands of UK charities. Comparable donation-processing infrastructure and Gift Aid handling, though JustGiving is a for-profit SaaS rather than a charity itself.
Broad incumbents
- British Heart Foundation: Large UK charity running national fundraising events and corporate partnerships. Comparable in operating mass-participation fundraising campaigns with volunteer mobilisation, though focused on retail reuse rather than environmental outcomes.
- The Woodland Trust: UK's largest woodland conservation charity with millions of supporters, broad tree-planting programmes, and significant corporate partnerships. Operates in the same tree/forestry nonprofit space but at much greater scale and across multiple programmes.
- TreeAid: UK-registered international forestry charity supporting dryland tree planting and restoration in Africa. Comparable as a tree-focused UK charity raising funds via mass-participation events and corporate partnerships.
- Keep Britain Tidy: UK environmental charity running national campaigns and volunteer clean-up events (e.g., Great British Spring Clean). Comparable community-led environmental volunteering model with corporate partner involvement.
- Macmillan Cancer Support: Major UK charity operating mass-participation fundraising events (World's Biggest Coffee Morning) with corporate partner sponsorship and volunteer mobilisation. Comparable annual event-based fundraising model with similar donor demographics.
- Royal British Legion (Poppy Appeal): Large UK charity running an annual mass-participation seasonal collection campaign (the Poppy Appeal) with volunteer mobilisation and corporate partnerships. Comparable seasonal, volunteer-driven UK charity fundraising operating model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
JustHelping social profiles
Digital presenceJustHelping financial estimates
Financial estimateRevenue estimate
Valuation estimate
JustHelping leadership team
Management profileNumber of profiles
Profiles1 record
JustHelping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JustHelping M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JustHelping
What does JustHelping do?
JustHelping operates the UK's largest charity Christmas tree recycling scheme, the Big Christmas TreeCycle Appeal. Households register their real Christmas trees online by postcode, make a voluntary donation, and volunteer teams collect the trees in January for recycling into woodchip. The charity distributes 81.6p of every £1 donated to lead charity partners, 5.3p to local community groups, and retains 13.1p for operations. Corporate partners provide vehicles, logistics, and volunteer teams to power the collections across 82 areas covering 700+ UK postcodes.
Is JustHelping a public or private company?
JustHelping is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was JustHelping founded?
JustHelping was founded in 2012. It employs 1 to 10 people.
Where is JustHelping based?
JustHelping is headquartered in Altrincham, United Kingdom, in the Europe region.
How does JustHelping make money?
Three revenue lines are on record. Voluntary Tree Collection Donations are the primary driver. The others are corporate Sponsorship and Support and gift Aid Reclaim.
Who are JustHelping's main competitors?
Direct peers on record are The Conservation Volunteers and Trees for Cities. Others are Hospice UK and JustGiving. Broad incumbents are British Heart Foundation, The Woodland Trust, TreeAid, Keep Britain Tidy, Macmillan Cancer Support and Royal British Legion (Poppy Appeal).
Does JustHelping have an API?
No public API is recorded for JustHelping.
What industry is JustHelping in?
JustHelping's product category is Charitable Tree Recycling Services. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation. Its NAICS code is 115310 and its SIC code is 4953.