Super Globo Quimica

What Super Globo Quimica does

Super Globo Quimica, legally Prolimg Fabricação, Comercialização e Distribuição de Produtos de Limpeza S.A., is a privately held Brazilian manufacturer of household cleaning products headquartered in Contagem, Minas Gerais. The company operates a single manufacturing facility and produces nine core product lines — bleach (água sanitária), stain remover (Oxi Power technology), multi-surface cleaner, fragrant cleaner, glass cleaner, floor cleaner, degreaser, pine disinfectant, and active chlorine — across multiple sizes (500ml to 5L) and fragrance variants. Since 2014, the company has manufactured its own packaging using nearly 80% recycled material, with a stated 100% recyclable packaging profile and 80% waste recycling rate, positioning sustainability as a brand pillar alongside no animal testing.

The business model is product sales through Brazilian retail distribution: Super Globo reaches consumers primarily through more than 10,000 points of sale across major supermarket and wholesale chains, including Pão de Açúcar, Extra, Walmart, Atacadão, Carrefour, Grupo Rede, and Sam's Club. The company targets Brazilian households — particularly homemakers and families seeking affordable, effective cleaning solutions — and supports brand awareness through Instagram, its corporate website, and community initiatives such as the 2021 Super Vizinhas movement. The brand traces its heritage to 1938; the modern corporate entity was established in 2005 and acquired the Super Globo brand in 2010, with stated vision focused on becoming the reference cleaning-solutions brand in Southeast Brazil. Revenue, headcount, and pricing data are not publicly disclosed.

Name

Super Globo Quimica

Legal name

Prolimg Fabricação, Comercialização e Distribuição de Produtos de Limpeza S.A.

Website

https://superglobo.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Super Globo Quimica is a privately held Brazilian household cleaning-products manufacturer (legally Prolimg S.A.) based in Contagem, Minas Gerais, producing bleach, stain remover, multi-surface, glass, floor, and disinfectant cleaners distributed through 10,000+ Brazilian supermarket points of sale serving individual household consumers.

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Bleach & Chlorine-Based Cleaners (CRAJAKAA)

akta.pro secondary industries

General All-Purpose Cleaners (CRAJAMAA), Bathroom All-Purpose Cleaners (Multi-Surface) (CRAJAMAF), Concentrated Surface Disinfectants (Dilutable Liquids) (CRAJANAB)

Keywords

• Household cleaning products
• Bleach manufacturing
• Laundry stain remover
• Multi-surface cleaner
• Disinfectant solutions

Headquarters

HQ city

Contagem

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Cleaning Product Sales: Super Globo generates revenue through the manufacture and sale of a broad line of cleaning products including bleach (agua sanitaria), stain remover, multi-surface cleaner, perfumed cleaner, glass cleaner, floor cleaner, degreaser, pine disinfectant, and active chlorine multiuse. Products are sold to consumers through major Brazilian supermarket retail chains and directly to consumers via the company website. Revenue is derived from one-time product transactions at various price points across multiple product sizes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Super Globo Quimica manufactures and sells a diversified line of household cleaning products including bleach (Água Sanitária), stain remover (Tira Manchas), multi-surface cleaner, fragrant cleaner, glass cleaner, floor cleaner, degreaser, pine disinfectant, and active chlorine cleaner. Products are produced in-house in Contagem, Minas Gerais using state-of-the-art equipment with integrated quality control, packaged in 100% recyclable containers made from nearly 80% recycled material, and distributed through over 10,000 retail points across Brazil via major supermarket and wholesale chains.

Product overview

Super Globo Quimica is a Brazilian cleaning products company offering a diversified portfolio of household cleaning solutions. The company operates as a physical products manufacturer rather than a software platform. The product portfolio centers on core cleaning essentials including bleach (Água Sanitária) and stain remover (Tira Manchas), alongside specialized surface cleaners such as multi-surface cleaner (Multiuso), fragrant cleaner (Limpador Perfumado), glass cleaner (Limpa Vidros), floor cleaner (Limpa Pisos), degreaser (Desengordurante), pine disinfectant (Desinfetante Pinho), and active chlorine cleaner (Cloro Ativo). The company was created in 2005 under Prolimg and acquired the Super Globo brand in 2010, subsequently expanding production with modern equipment and launching new product lines in 2018. Products are manufactured using 80% recycled packaging materials, distributed through over 10,000 retail points across southeastern Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Água Sanitária (Bleach) Bleach and disinfectant product that eliminates germs, bacteria, and viruses. Used by Brazilian households for bleaching clothes, disinfecting surfaces, cleaning water tanks, and washing fruits and vegetables.
• Tira Manchas (Stain Remover) Liquid stain remover using O₂ (Oxy Power) technology. Removes difficult stains such as coffee, wine, grease, chocolate, and makeup without chlorine; preserves colors and is safe for delicate fabrics.
• Multiuso (Multi-surface Cleaner) Versatile cleaner for various surfaces that quickly removes dirt and leaves surfaces spotless and perfumed. Available in Original, Floral, Lavanda, and Campestre fragrances in 500ml format.
• Limpador Perfumado (Fragrant Cleaner) Cleaning product with long-lasting fragrance that removes dirt and stains from floors, tiles, sinks, and countertops. Available in Frescor, Magia, and Paixão fragrances in 1L and 2L formats.
• Limpa Vidros (Glass Cleaner)
• Limpa Pisos (Floor Cleaner)
• Desengordurante (Degreaser)
• Desinfetante Pinho (Pine Disinfectant)
• Cloro Ativo (Active Chlorine)

Quantifiable outcome

• 100% recyclable packaging
• +3 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• Super VizinhasminorOthers · 1 January 2021A community movement launched by Super Globo in 2021, creating a network of brand advocates among women in local communities. The movement continues to grow and serves as a community-building and brand awareness initiative.
• Bora Pra RuaminorOthersA social project supported by Super Globo that promotes opportunities and quality of life for underserved communities.
• Contagem TowersminorOthersA social project supported by Super Globo in Contagem, MG, focused on community development and social impact.
• Corredores do ReinominorOthersA social project supported by Super Globo that promotes sports, personal development, and community engagement.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Veja: SC Johnson's flagship Brazilian cleaning brand covering multi-surface cleaners, disinfectants, and glass cleaners — directly competes on the same shelves with Super Globo in Brazilian supermarkets with overlapping product categories.
• Ypê: Brazilian cleaning products manufacturer (Química Amparo) with a multi-category portfolio including laundry detergent, dish soap, multi-surface cleaners, and disinfectants — directly comparable to Super Globo's product breadth and Brazilian supermarket channel presence.
• Limpol: Brazilian cleaning products brand (Brilhante Química) producing multi-surface cleaners, disinfectants, and floor cleaners — overlaps directly with Super Globo's multiuse, fragrant cleaner, and floor cleaner lines in the Brazilian retail channel.
• Química Amparo: Parent company of Ypê and one of the largest independent Brazilian household cleaning manufacturers — directly comparable as a privately held Brazilian CPG competitor with similar product breadth, retail distribution, and manufacturing footprint.
• Bombril: Iconic Brazilian cleaning brand with multi-category cleaning products (steel wool, disinfectants, multi-surface cleaners) sold through supermarket retail — directly overlaps with Super Globo's product mix, distribution model, and Brazilian homemaker target audience.
• Pato Purific: SC Johnson brand in Brazil for cleaning products (multi-surface cleaners, disinfectants) — directly comparable SKU portfolio and competes for the same shelf space in major Brazilian supermarket chains.

Broad incumbents

• Unilever Brasil: Operates a broad portfolio of cleaning and home care brands in Brazil (OMO, Cif, Vim) and competes in the same supermarket retail channel with substantially greater marketing scale and innovation budget than Super Globo.
• SC Johnson: Global leader in household cleaning products with a strong Brazil presence across multiple brands (Veja, Pato, Mr. Músculo) — directly competes in Brazilian supermarkets with a much wider product portfolio and brand investment scale.
• Procter & Gamble Brasil: Markets major cleaning and fabric care brands in Brazil (Ajax, Mr. Músculo) through the same supermarket distribution channel as Super Globo, with materially larger trade marketing and media investment capability.
• Colgate-Palmolive Brasil: Operates household cleaning and personal care brands in Brazil through supermarket and wholesale channels, with materially larger scale and R&D resources than Super Globo for category-level competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/superglobo
• LinkedInlinkedin.com/company/super-globo-quimica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Globo Quimica