Zardetto
Zardetto is a family-founded Italian Prosecco producer (est. 1936) based in Conegliano within the Conegliano-Valdobbiadene DOCG region, making five Charmat-method sparkling wines for premium consumers, restaurants, and global specialty retailers, distributed via LLS/Winebow in the US and direct-to-consumer websites.
- Company typePrivate
- Founded1900
- HeadquartersConegliano, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zardetto does
Zardetto is a privately-held, family-founded Italian sparkling wine producer headquartered in Conegliano, Veneto, within the heart of the Conegliano-Valdobbiadene Prosecco Superiore DOCG zone. Vine cultivation by the Zardetto family dates to the early 1900s (Bepi Zardetto, ~1917), with the brand formally established in 1936 when Ernesto Zardetto won a bronze medal for a labeled 'Zardetto' wine; the company was incorporated in 1969 under Pino Zardetto's leadership, and expanded internationally in the 1980s when Fabio Zardetto drove the focus to sparkling wines and pioneered Prosecco exports to the United States. The legal operating entity is Latentia Winery Spa (registered at Via Nicolò Tommaseo, 6, Altamura BA), with the production site at Via Martiri delle Foibe in Conegliano.
The product range comprises five sparkling wines, all produced using the Charmat method (Metodo Italiano) with stainless steel autoclave fermentation: Private Cuvée Brut (entry blend, $13), Prosecco DOC Brut ($18), Prosecco Rosé Extra Dry ($18, Glera with up to 15% Pinot Noir), Conegliano-Valdobbiadene Prosecco Superiore DOCG Extra Dry ($25), and Conegliano-Valdobbiadene Prosecco Superiore DOCG Long Charmat Brut ($30, aged 6+ months on lees plus 3 months post-bottle). Differentiated packaging features dual-layered peel-back labels designed by Robilant Associati, each revealing bespoke artwork, plus a proprietary bottle shape launched in October 2019 alongside the brand's 'The Game Changer' repositioning.
Zardetto monetizes through wholesale wine sales distributed primarily through specialty importers and retailers, with LLS (Leonardo LoCascio Selections), a division of Winebow Imports, acting as the exclusive US importer covering all 50 states since October 2019, alongside Italian on-premise distribution and global specialty retail (e.g., Sherry-Lehmann). Secondary revenue channels include direct-to-consumer sales via bilingual websites and a 'Message on a Bottle' personalized-label gifting service. End customers are premium wine consumers, on-premise accounts (restaurants and wine bars), and international distributors across five continents, with the United States as the primary export market since 1984.
Zardetto firmographics
Firmographics- Name
- Zardetto
- Legal name
- Latentia Winery Spa
- Website
- https://it.zardettoprosecco.com
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zardetto is a family-founded Italian Prosecco producer (est. 1936) based in Conegliano within the Conegliano-Valdobbiadene DOCG region, making five Charmat-method sparkling wines for premium consumers, restaurants, and global specialty retailers, distributed via LLS/Winebow in the US and direct-to-consumer websites.
- Ownership category
- akta.pro rank
Zardetto industry classification
Industry- Product category
- Sparkling Wine
- NAICS
- Wineries (31213)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Zardetto is headquartered
LocationHeadquarters
- HQ city
- Conegliano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Zardetto business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Wine Product Sales: Zardetto generates revenue through the sale of their sparkling wine products, including Prosecco DOC Brut, Prosecco Rosé Extra Dry, Prosecco Superiore DOCG variants, and Private Cuvée Brut. Products are sold through distribution partners, wine retailers, and directly to consumers via their websites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Prosecco DOC Brut - Entry-level classic Italian Prosecco |
| Unit Pricing | Pay-as-you-go | Sparkling Rosé Extra Dry - Rosé sparkling wine |
| Unit Pricing | Pay-as-you-go | Private Cuvée Brut - Entry-level sparkling wine blend |
| Unit Pricing | Pay-as-you-go | Conegliano-Valdobbiadene Prosecco Superiore DOCG Extra Dry - Premium hillside wine |
| Unit Pricing | Pay-as-you-go | Conegliano-Valdobbiadene Prosecco Superiore DOCG Long Charmat Brut - Premium aged sparkling |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Zardetto product offering
Product offeringCore offering
Zardetto is a family-owned Italian Prosecco producer that vinifies and markets a portfolio of five sparkling wines (Prosecco DOC Brut, Prosecco Rosé Extra Dry, Prosecco Superiore DOCG Extra Dry, Prosecco Superiore DOCG Long Charmat Brut, and Private Cuvée Brut) using the Charmat method with grapes sourced from the Conegliano Valdobbiadene region. Each bottle features a proprietary dual-layered peel-back label designed by Robilant Associati, and the company offers a 'Message on a Bottle' customization service for personalized gifting.
Product overview
Zardetto is a family-owned Italian Prosecco producer with nearly 90 years of history, operating as 'The Game Changer' brand since 2018. The company produces a portfolio of five sparkling wines ranging from entry-level to premium Superiore DOCG classifications. The product range includes Private Cuvée Brut (entry-level blend), Prosecco DOC Brut and Prosecco Rosé Extra Dry (core Prosecco offerings), and two premium Superiore DOCG wines from the Conegliano Valdobbiadene region (Long Charmat Brut and Extra Dry). All wines feature distinctive dual-layered peel-back labels that reveal artwork inside, creating a multi-sensory experience. The company is known for innovative packaging and was among the first to export Prosecco to the United States (1984). Parent company is Latentia Winery Spa.
Differentiator
Problem solved
Functional benefit
Products and services
- Prosecco DOC Brut Classic Italian Prosecco made from 85% Glera and 15% Pinot Blanc-Chardonnay grapes from vineyards in the Venice and Treviso provinces. Straw-yellow with greenish reflections, fresh and sapid with citrus notes. Targeted at consumers and on-trade accounts seeking an accessible, food-friendly Prosecco.
- Prosecco Rosé Extra Dry Rosé sparkling wine made from Glera with up to 15% Pinot Noir, produced in Veneto and Friuli Venezia Giulia regions. Pale delicate pink with violet hues, fruity nose of golden apple, white peach and berries. Aimed at consumers seeking a Prosecco Rosé for aperitif and celebration occasions.
- Prosecco Superiore DOCG Extra Dry Premium Prosecco from the Conegliano Valdobbiadene Superiore DOCG area made from 100% Glera grapes from high hill vineyards. Golden straw-yellow with floral and fruity notes of acacia, apple and white peach. Targeted at premium wine consumers and fine-dining accounts seeking a top-tier DOCG Prosecco.
- Prosecco Superiore DOCG Long Charmat Brut Premium Prosecco from the historic Conegliano Valdobbiadene DOCG area made from 100% Glera grapes from high hill vineyards, produced using the proprietary Long Charmat method with 6+ months aging on lees. Golden straw-yellow with fine persistent perlage, floral and fruity with mineral notes and bread-crust complexity. Targeted at connoisseurs and fine-dining accounts.
- Private Cuvée Brut Entry-level sparkling wine blend of 60% Glera, 25% Chardonnay, and 15% Moscato. Pale straw-yellow with rich persistent perlage, floral and fruity notes. Designed as a versatile aperitif and cocktail base; available in standard bottles and keg format for restaurants and bars.
- Message on a Bottle (Personalized Label Service) Direct-to-consumer customization service that lets buyers add personalized messages/labels to Zardetto Prosecco bottles for gifting. Targeted at individual consumers seeking a distinctive personalized wine gift.
Quantifiable outcome
- 93 points from Falstaff for Long Charmat Prosecco Superiore DOCG Brut
- +4 more outcomes
Companies that use Zardetto
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Zardetto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Zardetto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LLS (Leonardo LoCascio Selections) / Winebow ImportscoreLLS, a division of Winebow Imports dedicated to premium Italian wines, serves as Zardetto's primary US importer and distributor. Based in Richmond, VA, LLS has represented Italian wines of impeccable quality for over 35 years. They announced Zardetto's new packaging and updated product range in October 2019, managing distribution across all US markets.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Zardetto competitors and assessment
Company assessmentBroad incumbents
- Zonin: One of Italy's largest privately-held wine companies with a portfolio including Prosecco (including the Zonin Prosecco brand) across multiple price tiers. Competes broadly with Zardetto in Italian wine distribution while operating at significantly greater scale.
- Ruffino: Historic Italian wine brand owned by Constellation Brands, with broad Tuscan and sparkling wine portfolio including Prosecco. Overlaps with Zardetto in US premium Italian wine retail and on-trade channels, though at much larger scale.
- Santa Margherita: Italian wine group with broad portfolio including Pinot Grigio and sparkling wines. Larger and more diversified than Zardetto, but competes in similar premium Italian wine retail channels with overlapping customer base.
Direct peers
- La Marca Prosecco: Prosecco producer with strong US market presence, distributed by E&J Gallo. Directly competes with Zardetto in the US Prosecco category across price tiers ($12-$20 range), targeting similar retail and on-trade channels.
- Bottega: Italian Prosecco and sparkling wine producer known for distinctive bottle design and premium positioning, including gold-finished bottles. Directly comparable to Zardetto in its emphasis on packaging as a brand differentiator and its focus on gifting occasions.
- Bisol: Premium Prosecco Superiore producer from Valdobbiadene with a heritage positioning comparable to Zardetto. Both compete in the prestige tier of Conegliano-Valdobbiadene DOCG, with similar hillside sourcing and traditional family ownership.
- Mionetto: Italian Prosecco producer owned by Henkell Freixenet, with strong global distribution and similar DOC/DOCG Prosecco portfolio targeting premium retail and on-trade. Highly comparable in product (Glera-based sparkling) and channel strategy (broad international distribution).
- Valdo: Italian Prosecco producer with strong heritage, DOCG Superiore offerings, and significant export presence. Comparable to Zardetto in premium Prosecco positioning and international distribution model.
Others
- Freixenet: Global sparkling wine leader (Cava) and parent of Mionetto. Comparable as a sparkling wine producer targeting similar celebratory occasions and gifting occasions, though operating in the Spanish Cava category rather than Italian Prosecco.
- Campari Group: Italian beverage group with significant wine holdings including Prosecco and sparkling wine brands (e.g., Cinzano, Riccadonna). Relevant as a potential strategic acquirer or distribution partner in the consolidating Italian wine category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zardetto social profiles
Digital presenceZardetto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zardetto leadership team
Management profileNumber of profiles
Zardetto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zardetto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zardetto
What does Zardetto do?
Zardetto is a family-owned Italian Prosecco producer that vinifies and markets a portfolio of five sparkling wines (Prosecco DOC Brut, Prosecco Rosé Extra Dry, Prosecco Superiore DOCG Extra Dry, Prosecco Superiore DOCG Long Charmat Brut, and Private Cuvée Brut) using the Charmat method with grapes sourced from the Conegliano Valdobbiadene region. Each bottle features a proprietary dual-layered peel-back label designed by Robilant Associati, and the company offers a 'Message on a Bottle' customization service for personalized gifting.
Is Zardetto a public or private company?
Zardetto is a private company. It is classified as family owned and is currently operating.
When was Zardetto founded?
Zardetto was founded in 1900. It employs 11 to 50 people.
Where is Zardetto based?
Zardetto is headquartered in Conegliano, Italy, in the Europe region.
How does Zardetto make money?
One revenue line is on record: wine Product Sales.
Who are Zardetto's main competitors?
Broad incumbents on record are Zonin, Ruffino and Santa Margherita. Direct peers are La Marca Prosecco, Bottega, Bisol, Mionetto and Valdo. Others are Freixenet and Campari Group.
Does Zardetto have an API?
No public API is recorded for Zardetto.
What industry is Zardetto in?
Zardetto's product category is Sparkling Wine. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 31213 and its SIC code is 2080.