iHeartArt

What iHeartArt does

iHeartArt is a private direct-to-consumer and wholesale brand of premium art supplies for children, founded in 2019 and headquartered in Shanghai, with commercial operations evidently run out of the US through iheartartsupplies.com and named North American retail partners (Target, Michaels, Hobby Lobby, Indigo). The portfolio spans four categories — Activity Kits (Paint By Numbers, Marker By Numbers, Mash Up Art Packs, All-In-One Art Cases), Drawing Supplies (markers, gel pens, colored pencils, fine tip pens, oil pastels), Painting Supplies (watercolors, acrylics, tempera sticks, brushes, paper pads), and the iHeartArt Junior Pre-K line for ages 3-5 — with products bundled with Artist Techniques Guides that embed instructional content into the physical SKU.

The company's go-to-market combines own-site e-commerce, a global distributor/wholesale program, and shelf placement in mass and specialty retail. Differentiation rests on three pillars: products 'designed and developed by artists,' packaging featuring real artwork created by young artists, and a charitable mission under which 5% of profits are donated to Art Feeds International to fund art education for underserved children across Thailand, Cambodia, Nepal, Ghana, and Haiti. Pricing is positioned as 'fair' and accessible rather than ultra-premium, and the company discloses no enterprise pricing or subscription revenue model — revenue is one-time purchase across all product categories.

Operating as a bootstrapped private company with 11-50 employees and no disclosed external funding, iHeartArt is an independently-run small brand scaling through channel partnerships rather than capital-intensive growth. The firm's data footprint is limited: no revenue, headcount, or unit figures are disclosed, and many core SKUs are listed as 'Sold out' on the website, indicating demand-side strain relative to inventory or supply.

Name

iHeartArt

Legal name

iHeartArt

Website

https://iheartartsupplies.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

iHeartArt is a private, bootstrapped kids' art supplies brand founded in 2019, selling premium markers, paints, colored pencils, and curated activity kits for ages 3+ via DTC e-commerce, major US retailers (Target, Michaels, Hobby Lobby, Indigo), and a global distributor network, while donating 5% of profits to art education charity Art Feeds International.

Ownership category

akta.pro rank

Product category

Children's Art Supplies

NAICS

Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Kids Crafts & Educational Craft Kits Retail (CRALACAG)

akta.pro secondary industry

Educational Supplies & Learning Toys Retail (CRALAIAL)

Keywords

• Kids art supplies
• Children's art materials
• Premium art supplies
• Educational art kits
• Painting and drawing kits

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Art Supply Products: One-time purchase model for premium art supplies including markers, paints, colored pencils, activity kits, and art tools for young artists aged 3+. Products are sold directly through e-commerce and through distributor/retailer channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

iHeartArt designs and sells premium kids art supplies — including markers, watercolors, acrylics, colored pencils, oil pastels, highlighters, brushes, art pads, and themed activity kits (Paint By Numbers, Mash Up Art Packs, Color Change Creations, Travel Art Packs) — for children aged 3 and up. Each product ships with an Artist Technique Guide to support skill-building, and the company also offers a Pre-K "iHeartArt Junior" line tailored to ages 3–5.

Product overview

iHeartArt is a kids art supplies company offering premium quality art materials across multiple product categories. The product portfolio consists of four main collection areas: Activity Kits (including Paint By Numbers sets, Mash Up Art Packs, and All-In-One Art Cases), Drawing Supplies (markers, pens, colored pencils, and pastels), Painting Supplies (watercolors, acrylics, brushes, and art paper pads), and the Pre-K Art Essentials sub-brand (iHeartArt Junior line for ages 3-5). The products are designed for young artists and feature educational Elements including Artist Techniques Guides and educational activity books. The company also maintains a charitable mission, donating 5% of profits to Art Feeds International to provide art supplies to underserved children worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• iHeartArt Junior: Pre-K art essentials line for young children aged 3-5, featuring chunky crayons, washable markers, finger paints, and activity kits designed specifically for budding artists.

Products and services

• Activity Kits
• iHeartArt Junior Pre-K Art Essentials
• Drawing Supplies
• Painting Supplies

Quantifiable outcome

• 5% of profits donated to Art Feeds International supporting art education for underserved children

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Art Feeds InternationalcoreStrategic or Co-development PartnerCharitable partnership where iHeartArt donates 5% of profits to Art Feeds International, a non-profit that provides art lessons, training, and art materials to kids in need. Their international programs include Thailand, Cambodia, Nepal, Ghana, and Haiti. The partnership supports Art Feeds Method designed to create safe, expressive spaces for children.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sargent Art: Sargent Art manufactures and distributes art supplies for students, schools, and young artists including paints, markers, and pastels. Directly comparable to iHeartArt in product mix (watercolors, acrylics, pastels, markers for kids) and educational/school channel focus.
• Darice: Darice is a major wholesale distributor and manufacturer of arts, crafts, and hobby supplies serving retailers like Hobby Lobby and Michaels. Comparable to iHeartArt as a competing kids art/craft brand in the same retail shelves, though Darice also operates as a broad-line hobby distributor.
• Melissa & Doug: Melissa & Doug is a leading brand of children's educational toys, craft kits, and art supplies, widely distributed through Target, Michaels, and similar retailers. Closely comparable to iHeartArt in target customer (young children/parents), product category (kids craft/activity kits), and retail channel mix.
• Prang (Dixon Ticonderoga): Prang is a historic brand of children's art supplies (crayons, watercolors, pastels) distributed widely through US schools and retailers. Comparable to iHeartArt in young-artist product category and educational/school distribution angle.
• Alex Brands: Alex Brands produces children's arts, crafts, and activity kits under brands like Alex Toys. Directly comparable to iHeartArt in kids art/activity kits, age targeting (3+), and major-retail distribution (Target, Michaels, Hobby Lobby).
• Rose Art: Rose Art offers value-tier kids art supplies (crayons, markers, paints, activity kits) sold at mass retailers. Comparable to iHeartArt in product category and retail channels, though Rose Art competes primarily on price rather than premium/educational positioning.
• Cra-Z-Art: Cra-Z-Art produces affordable art supplies, activity kits, and craft products for kids including paint-by-numbers and coloring kits. Directly comparable to iHeartArt in product mix (activity kits, paint-by-numbers) and kids-focused retail distribution.

Broad incumbents

• Crayola: Crayola is the dominant mass-market kids art supplies brand in North America, offering markers, crayons, paints, and activity kits across virtually every major retailer. iHeartArt competes for the same shelf space and parent wallet share with a smaller, premium-educational positioning.
• BIC: BIC is a global writing-instruments and art supplies company whose kids marker and pen lines (BIC Kids) compete with iHeartArt's drawing-supply categories. Comparable at the writing-instrument and kids marker level, though BIC operates at far greater scale and breadth.
• Faber-Castell: Faber-Castell is a global art supplies manufacturer with a broad range of children's and artist-grade colored pencils, markers, and paints. Comparable to iHeartArt in product category (young-artist supplies) and distribution, but operates at a much larger scale and across more price tiers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iheartartsupplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iHeartArt