rose'art
Rose Art is a privately held San Antonio-based direct-to-consumer e-commerce retailer selling jigsaw puzzles, craft kits, and children's art supplies (crayons, markers, colored pencils) to consumers worldwide via roseartusa.com, with a flagship 'Back to the Past' nostalgic puzzle line.
- Company typePrivate
- Founded-
- HeadquartersSan Antonio, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What rose'art does
Rose Art is a direct-to-consumer e-commerce retailer headquartered in San Antonio, Texas, operating the roseartusa.com storefront to sell jigsaw puzzles, craft kits, and children's art supplies (crayons, washable markers, colored pencils) to consumers worldwide. Its product portfolio is anchored by the 'Back to the Past' nostalgic-themed puzzle line available in 300, 500, 750, and 1000 piece counts, plus adjacent craft categories including Diamond Art Disney and Crystal Gem Creations. Puzzles are manufactured from recycled paperboard using vegetable-based inks with precision-cut fully interlocking pieces, and each puzzle includes a bonus full-color reference poster.
The business operates as a privately held, likely bootstrapped retailer with no disclosed funding, parent company, management team, patents, or partnerships. Distribution is exclusively through the owned DTC website with global shipping fulfilled from third-party suppliers and merchants worldwide via USPS, UPS, FedEx, 4PX, and Epacket; standard shipping is free (5–14 days) and expedited shipping is priced at $9.90 (3–10 days). Pricing is positioned at the low end — puzzles $6.00–$10.10, art supplies $2.99–$38.70, diamond art kits $4.19–$15.99 — supported by a 30-day return policy and up to a 5-year warranty on selected items.
Marketing is limited to organic SEO and an email newsletter, with no paid acquisition, app, or social media presence disclosed. The customer base spans four personas: adult puzzle enthusiasts (primary), DIY craft hobbyists, students and educators, and families with children, with no enterprise or wholesale channel. The company appears to operate on a thin-inventory or dropship model sourced from global suppliers and resells alongside RoseArt-branded items third-party brands including Crayola, Cra-Z-Art, Faber-Castell, and FUMILE.
rose'art firmographics
Firmographics- Name
- rose'art
- Legal name
- rose art
- Website
- https://roseartusa.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Rose Art is a privately held San Antonio-based direct-to-consumer e-commerce retailer selling jigsaw puzzles, craft kits, and children's art supplies (crayons, markers, colored pencils) to consumers worldwide via roseartusa.com, with a flagship 'Back to the Past' nostalgic puzzle line.
- Ownership category
- akta.pro rank
rose'art industry classification
Industry- Product category
- Puzzles and Art Supplies
- NAICS
- Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Pens, Pencils & Other Artists' Materials (3950), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Jigsaw Puzzles Retail (CRALALAJ)
- akta.pro secondary industry
- Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)
Keywords
Where rose'art is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
rose'art business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: Rose Art generates revenue through direct-to-consumer sales of jigsaw puzzles and art supplies via their e-commerce platform. Products are sold individually at varying price points depending on piece count and product type. The company ships globally from various supplier locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 750-Piece Puzzles |
| Unit Pricing | Pay-as-you-go | 1000-Piece Puzzles |
| Unit Pricing | Pay-as-you-go | 300-500 Piece Puzzles |
| Unit Pricing | Pay-as-you-go | Art Supplies - Colored Pencils |
| Unit Pricing | Pay-as-you-go | Art Supplies - Markers |
| Unit Pricing | Pay-as-you-go | Art Supplies - Crayons |
| Unit Pricing | Pay-as-you-go | Diamond Art Kits |
| Unit Pricing | Pay-as-you-go | Crystal Gem Creations |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
rose'art product offering
Product offeringCore offering
rose'art sells jigsaw puzzles (300, 500, 750, and 1000 piece counts, plus mini shaped puzzles), craft kits (Diamond Art Disney and Crystal Gem Creations), and traditional art supplies (crayons, washable markers, colored pencils) directly to consumers through its own e-commerce storefront at roseartusa.com. The puzzle line is anchored by the "Back to the Past" nostalgic themed collection, manufactured from recycled paperboard with vegetable-based inks and fully interlocking pieces.
Product overview
Rose Art is a craft and puzzle company offering a diverse product portfolio centered around jigsaw puzzles and art supplies. Their core puzzle offerings include Mini Shaped Puzzles and puzzles in various piece counts (300, 500, 750, and 1000 pieces) under the 'Back to the Past' nostalgic theme collection. The company also provides craft kits including Diamond Art Disney and Crystal Gem Creations (featuring diamond painting and crystal succulent kits). Their art supply line includes Crayons, Washable Markers, and Colored Pencils. All products are sold through their e-commerce platform roseartusa.com with free shipping and a 30-day return policy.
Differentiator
Problem solved
Functional benefit
Products and services
- Rose Art 300-Piece Puzzles
Quantifiable outcome
- Up to 30% savings on sale items
- +2 more outcomes
Companies that use rose'art
Customer profileSegments4 records
Ideal customer profiles4 records
rose'art technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
rose'art partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
rose'art competitors and assessment
Company assessmentDirect peers
- Buffalo Games: US-based puzzle and games manufacturer. Comparable to Rose Art on adult jigsaw puzzles, themed/licensed content, and direct-to-consumer and retail distribution.
- Ceaco: Specialty puzzle maker with broad adult and family line. Compares to Rose Art on jigsaw piece counts, themed artwork, and gifting/collectible focus.
- Ravensburger: Global market leader in jigsaw puzzles and games. Directly comparable to Rose Art on core puzzle product, target hobbyist/adult market, and premium piece-quality positioning.
- Melissa & Doug: Wooden toys and craft activity brand. Comparable to Rose Art on craft kits, children's creative play, and family/educator customer segments.
- Cra-Z-Art: Mass-market art supplies and craft kits brand (historically associated with the Rose Art trademark). Compares on product mix across crayons, markers, colored pencils, and craft kits at similar price points.
Broad incumbents
- Spin Master: Diversified toy and games company with puzzle and activity lines. Comparable to Rose Art on the craft kit, puzzle, and games categories and family/children target market.
- Crayola: Dominant children's art supplies brand (crayons, markers, colored pencils). Directly comparable to Rose Art on the art-supply side of the catalog and serves the same family/educator segments.
- Faber-Castell: Global art supplies manufacturer with deep colored pencil and marker lines. Compares to Rose Art on premium colored pencils and markers, including products Rose Art itself resells.
Regional players
- Educa Borras: European puzzle and games manufacturer. Comparable on jigsaw product and themed artwork, but primarily serves the European market rather than Rose Art's US-centric e-commerce base.
Emerging players
- Diamond Art Club: Direct-to-consumer diamond art kits specialist. Closely comparable to Rose Art's Crystal Gem Creations and Diamond Art Disney lines on craft-kit format and target hobbyist segment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
rose'art financial estimates
Financial estimateRevenue estimate
Valuation estimate
rose'art leadership team
Management profileNumber of profiles
rose'art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rose'art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rose'art
What does rose'art do?
rose'art sells jigsaw puzzles (300, 500, 750, and 1000 piece counts, plus mini shaped puzzles), craft kits (Diamond Art Disney and Crystal Gem Creations), and traditional art supplies (crayons, washable markers, colored pencils) directly to consumers through its own e-commerce storefront at roseartusa.com. The puzzle line is anchored by the "Back to the Past" nostalgic themed collection, manufactured from recycled paperboard with vegetable-based inks and fully interlocking pieces.
Is rose'art a public or private company?
rose'art is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was rose'art founded?
rose'art was founded in -1.
Where is rose'art based?
rose'art is headquartered in San Antonio, United States, in the North America region.
How does rose'art make money?
One revenue line is on record: direct Product Sales.
Who are rose'art's main competitors?
Direct peers on record are Buffalo Games, Ceaco, Ravensburger, Melissa & Doug and Cra-Z-Art. Broad incumbents are Spin Master, Crayola and Faber-Castell. Educa Borras is listed as a regional player. Diamond Art Club is listed as an emerging player.
Does rose'art have an API?
No public API is recorded for rose'art.
What industry is rose'art in?
rose'art's product category is Puzzles and Art Supplies. Its primary akta.pro industry code is CRALALAJ, Jigsaw Puzzles Retail, with a secondary code of EDAMAAAD, Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media). Its NAICS code is 45912 and its SIC code is 3950.