RedConecta

What RedConecta does

RedConecta is a Chilean B2B business directory and networking platform headquartered in Santiago, operated by parent company ITV Editores. It is the digital evolution of the Directorio Nacional de Empresas y Ejecutivos (the "Libro Rojo"), which was first published in 1979 and served as Chile's reference printed business directory for nearly four decades; the platform completed its full digital transformation in 2020-2023, with a 50th anniversary special printed edition released in 2024.

The platform organizes Chile's business landscape into 20 economic sectors (rubros) and provides searchable company profiles, executive contact data, and multi-filter search across sector, region, company size, and position. Around this core directory, RedConecta operates four service pillars: Datos B2B (lead generation and data enrichment), Marketing Online (advertising, email marketing, SEO), Contenido Informativo (advertorials and business news), and Inteligencia Empresarial (research, surveys, and strategic consulting). The RedConectados community program extends the platform into ongoing networking and educational engagement, including a partnership with Duoc UC.

RedConecta monetizes through a freemium model: free company registration with basic visibility, annual paid subscriptions for executive contact data and advanced search, plus custom B2B data, marketing, and consulting services sold directly via web, WhatsApp, demo requests, and partner channels. The company is privately held, employs 11-50 staff, and operates exclusively in Chile with no disclosed external funding.

Name

RedConecta

Legal name

RedConecta

Website

https://red-conecta.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

RedConecta is a Chilean B2B business directory and networking platform that evolved from the 50-year-old Libro Rojo directory, organizing companies and executives across 20 economic sectors and offering subscription access, lead generation, online marketing, and business intelligence services to Chilean SMBs and enterprises.

Ownership category

akta.pro rank

Product category

B2B Business Intelligence Platform

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industry

Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• B2B lead generation
• Business directory platform
• Email marketing services
• Market intelligence database
• Executive contact database

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Annual Subscription: Annual subscription model for access to executive contact information and full platform features. Basic company information is public while detailed contact data requires subscription.
2. B2B Data Services: Lead generation and data enrichment services including prospect generation, database updating, and custom data extraction for business development purposes
3. Marketing Services: Online advertising, email marketing, SEO positioning, and content publishing services (publirreportajes, news articles) for businesses seeking visibility on the platform
4. Business Intelligence Services: Strategic consulting including business strategy and transformation, process optimization, sales and trade marketing, market studies, and custom surveys

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RedConecta is a Chilean B2B business intelligence and networking platform that provides access to a database of companies and executives across 20 economic sectors in Chile. It evolved from the Directorio Nacional de Empresas y Ejecutivos (Libro Rojo) founded in 1976 and is operated by ITV Editores, offering integrated lead-generation data, email marketing, advertorial content, and market intelligence consulting services through a subscription-based digital platform with a complementary print directory.

Product overview

RedConecta is a Chilean B2B business intelligence and networking platform that evolved from the 50-year-old Directorio Nacional de Empresas y Ejecutivos (Libro Rojo). The platform operates as a unified digital directory and service portfolio comprising four core service pillars: (1) Datos B2B for lead generation and data enrichment; (2) Marketing Online covering advertising, email marketing, and SEO; (3) Contenido Informativo for advertorials and business news; and (4) Inteligencia Empresarial providing research, surveys, and strategic consulting. The ecosystem also includes the RedConectados community initiative for business networking, and the legacy Libro Rojo printed directory now available digitally. The platform organizes Chile's business landscape across 20 economic sectors, enabling companies to find prospects, partners, and suppliers through optimized search and subscription-based access to executive contact data.

Differentiator

Problem solved

Functional benefit

Brands

• RedConectados: A community initiative addressing and building on different business topics from the private sector, public sector, and civil society to contribute to the country's development.

Products and services

• Datos B2B
• Marketing Online
• Contenido Informativo
• Inteligencia Empresarial

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Duoc UCcoreStrategic or Co-development Partner · 1 August 2022Educational partnership through RedConectados program, supporting technical-professional growth in businesses. Includes webinars, career guidance (FUAS), educational content, and community engagement initiatives connecting education with the business sector.
• ITV EditorescoreOthersParent company and publisher of the original Directorio Nacional de Empresas y Ejecutivos (Libro Rojo) since 1976. Copyright holder for RedConecta brand. ITV Editores has 50+ years of experience in Chilean publishing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kompass: International B2B directory and company database with country-specific editions (including Latin America), offering searchable company profiles and executive contacts by industry. Closest direct analogue to RedConecta's directory-plus-data model.
• InfoEmpresa: Spanish B2B directory offering company profiles, executive data, and lead generation services. Closely comparable functional model to RedConecta's directory-plus-data services.
• Empresite (INFORMA): Spanish-language business directory and company information service covering Spain and Latin America. Comparable directory-and-data model in a Spanish-speaking market adjacent to Chile.
• Páginas Amarillas (Yellow Pages Chile): Chile-focused printed and digital business directory offering categorized company listings and advertising. Operates in the same Chilean SMB directory category RedConecta occupies.

Emerging players

• Lusha: B2B contact and company data platform with browser extension and CRM integration. Overlaps with RedConecta's executive contact access but emphasizes modern sales-tech workflows.
• Apollo.io: B2B sales intelligence and engagement platform combining a contact database with outreach automation. Competes for the same Chilean sales and business development buyers RedConecta serves.

Broad incumbents

• ZoomInfo: Leading B2B contact database and sales intelligence platform. Competes head-on with RedConecta's executive contact data and lead generation services, though at global scale and with deep CRM integrations.
• Dun & Bradstreet: Global B2B data, company intelligence, and sales targeting platform. Overlaps with RedConecta's Datos B2B offering but at much greater scale and with global coverage.
• LinkedIn Sales Navigator: Subscription sales intelligence tool built on LinkedIn's professional network. Provides lead and company search with executive-level data, overlapping directly with RedConecta's core value proposition.

Regional players

• Solutiva: Latin American B2B directory and supplier sourcing platform serving multiple Spanish-speaking markets. Regional peer with comparable directory and lead-generation functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/de-red-conecta-libro-rojo
• Facebookfacebook.com/DirectorioEmpresasyEjecutivosChile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedConecta