Apex Capital

Name

Apex Capital

Legal name

Apex Capital

Website

https://apexcapitalpe.com/

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Private Equity Fund Management

NAICS

Offices of Other Holding Companies (551112), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282)

akta.pro primary industry

Large-Cap / Mega-Fund Buyout (FSANABAA)

akta.pro secondary industries

Corporate Finance & Capital Advisory (BPAHADAB), Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE)

Keywords

• Private equity investments
• Consumer industry acquisitions
• Majority stake acquisitions
• Fund management services
• Portfolio company operations

Headquarters

HQ city

Coconut Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Equity Fund Management: Apex Capital generates returns through private equity fund management, including management fees and carried interest on investment gains. The firm acquires majority stakes in consumer companies in the Americas, creates value through operational improvements and strategic support, and returns profits to Limited Partners (LPs) through exit events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Apex Capital is a private equity firm that acquires majority stakes in growth-stage and established consumer product companies in the Americas. The firm generates returns through fund management, deploying capital for acquisitions, providing operational support and strategic guidance through Grupo Mariposa's resources, and exiting investments to return profits to Limited Partners. Current and historical portfolio spans food, beverages, and cleaning products categories across Central America, the Caribbean, and South America.

Product overview

Apex Capital is a private equity firm focused on the consumer industry in the Americas, operating as part of Grupo Mariposa, a Latin American business conglomerate with over 140 years of history in the consumer sector. Rather than offering a unified product platform, Apex Capital functions as an investment vehicle that acquires and manages portfolio companies in the consumer goods space. The firm's value creation approach is supported by in-house operational resources, leveraging Grupo Mariposa's corporate strategic and excellence capabilities to support portfolio companies. The portfolio includes Juanita's Foods (high-growth food company with brands in Coffee, Culinary, and Sweet Snacks), Olipop (better-for-you soda brand), and Grupo Ayudín (operations acquired from The Clorox Company in Argentina, Uruguay, and Paraguay).

Differentiator

Problem solved

Functional benefit

Products and services

• Apex Capital Private Equity Fund Private equity fund management services focused on the consumer industry in the Americas. The fund acquires majority stakes in growth-stage and established consumer product companies, providing capital, operational support, strategic guidance, and access to Grupo Mariposa's corporate strategic and excellence capabilities. Investors are institutional Limited Partners including pension funds, endowments, family offices, and sovereign wealth funds.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Grupo MariposacoreStrategic or Co-development PartnerGrupo Mariposa is the parent company and strategic partner of Apex Capital. With 140+ years operating history in the consumer sector, Grupo Mariposa provides Apex Capital with corporate strategic and excellence capabilities, operational support, and deep regional access across Latin America. Apex Capital leverages Grupo Mariposa's expertise to support portfolio companies in growth, efficiency, and organizational development.
• Juanita's FoodscoreStrategic or Co-development PartnerApex Capital acquired a majority stake in Juanita's Foods. As a portfolio company, Juanita's Foods receives investment and operational support from Apex Capital, leveraging Grupo Mariposa's capabilities for growth and value creation.
• OlipopcoreStrategic or Co-development PartnerApex Capital invested in Olipop, a better-for-you soda brand. The investment supports Olipop's growth strategy in the functional beverage category. As of 2023, Olipop was generating $20 million per month in revenue.
• Grupo AyudíncoreStrategic or Co-development PartnerApex Capital acquired The Clorox Company's operations in Argentina, Uruguay, and Paraguay, rebranding as Grupo Ayudín. This represents a significant expansion of Apex's consumer products portfolio in South America.
• CBC (Central American Bottler)minorStrategic or Co-development PartnerCBC is a portfolio company of Grupo Mariposa, serving as PepsiCo's anchor bottler in Central America and the Caribbean. CBC represents the core of Grupo Mariposa's beverage operations and demonstrates the conglomerate's long-standing relationship with PepsiCo.
• Bia FoodsminorStrategic or Co-development PartnerBia is a high-growth food company in the Americas with strong local brands in three major categories: Coffee, Culinary, and Sweet Snacks. Founded in 2018, Bia represents Grupo Mariposa's expansion into the food sector.
• Beliv CompanyminorStrategic or Co-development PartnerBeliv Company is a portfolio company of Grupo Mariposa operating in the beverage sector across the Americas.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kaszek Ventures: Latin America's largest dedicated venture and growth equity firm investing across consumer, fintech, and enterprise. Compares to Apex because both operate a regionally-concentrated capital strategy targeting high-growth consumer companies across Spanish-speaking Americas.
• TSG Consumer Partners: Consumer-only private equity firm focused on branded consumer products businesses in the Americas and Europe. Compares to Apex because both prioritise consumer-product, branded-growth investing as their core thesis.
• L Catterton: Global private equity firm exclusively focused on consumer brands and consumer services. Compares to Apex because both pursue majority-stake, control investments in growth-stage consumer companies, with Apex serving as a regional counterpart to L Catterton's global consumer thesis.
• Victoria Capital Partners: Independent Latin American mid-market private equity firm with offices across the region. Compares to Apex because both run LatAm-focused buyout strategies targeting mid-sized consumer and consumer-services businesses.

Broad incumbents

• Advent International: Global mega-buyout firm with a dedicated Latin American private equity practice and active consumer/retail vertical. Compares to Apex because both invest as control buyers in mid- to large-cap consumer companies across the Americas, though at meaningfully larger fund scale.
• The Carlyle Group: Global private equity firm with a Latin America fund and deep consumer/retail franchise. Comparable to Apex because both are control investors in consumer-products companies across the Americas, with Carlyle competing directly for the same carve-out and growth deals.
• General Atlantic: Global growth equity firm with significant Latin America exposure and consumer sector activity. Compares to Apex because both deploy control/growth capital into consumer and consumer-adjacent companies across emerging markets, including LatAm.
• Bain Capital Private Equity: Global mega-buyout firm with active Latin American operations and dedicated consumer & retail vertical. Compares to Apex because both source consumer/retail deals in the Americas, though at substantially larger fund scale.
• KKR Consumer & Retail: Global alternative asset manager with a dedicated consumer & retail strategy and Latin American deal presence. Comparable to Apex as a competing source of control capital for growth and buyout consumer opportunities in the region.

Regional players

• Gramercy Funds Management: Emerging-markets-focused investment firm with significant Latin American private debt and equity activity. Comparable to Apex because both are specialty LatAm capital allocators targeting consumer and consumer-adjacent growth companies, though Gramercy is debt-weighted and primarily New York-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Capital