Beliv Company
Beliv Company is a better-for-you beverage portfolio operator managing 40+ brands across 30+ countries, including gut-healthy sodas, natural energy drinks, cold brew coffee, and juices, serving health-conscious consumers and Hispanic communities globally through parent Grupo Mariposa's distribution network.
- Company typePrivate
- Founded2009
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Beliv Company does
Beliv Company is a better-for-you beverage portfolio operator founded in 2009 by Argentine entrepreneur Carlos Sluman as a business unit of Grupo Mariposa, a multinational beverage conglomerate founded in 1885. The company manages a portfolio of more than 40 brands spanning functional sodas (Mighty), natural energy drinks (OCA with tapioca caffeine, AZU with yerba mate), cold brew coffee (High Brew), sparkling mineral water (Güitig, Salutaris), gut-healthy beverages (Big Easy, Big Easy Pop), juices and nectars (Citric, Petit), and ginger beer (Old Jamaica), distributed across 30+ countries in Latin America, North America, Europe, and Asia. The company's product technology centers on ingredient-driven differentiation: triple-biotic formulation in Mighty, tapioca-derived natural caffeine in OCA, cold-brewed direct-trade arabica in High Brew, and prebiotic/probiotic fiber in Big Easy Pop, all targeting the health-conscious consumer segment rather than building proprietary algorithmic or platform technology.
Beliv operates a multi-channel go-to-market model combining enterprise field sales for US retail distribution (Publix, Giant, Rouses), direct-to-consumer e-commerce (Mighty via Shopify, Big Easy Pop via Instacart), regional distribution partners (CBC in Puerto Rico, BrandHouse for China), and the parent company's network of 1,350 distribution centers and 690,000+ points of sale. The company has expanded primarily through M&A, including the 2021 acquisition of Big Easy Pop and the July 2023 acquisition of a 78% controlling stake in High Brew Coffee, supplemented by co-developed brands via a strategic partnership with Magnus Media (founded by Marc Anthony) for OCA and AZU. Primary customer segments are health-conscious consumers seeking functional beverages, Hispanic communities in US markets (particularly Florida and Texas), traditional soda drinkers targeted by gut-healthy alternatives, and natural energy seekers. Revenue is generated through wholesale and retail beverage product sales across this diversified portfolio, though specific pricing is not publicly disclosed and pricing follows standard CPG retail price points.
The company has no disclosed AI/ML capabilities, and competitive advantage is built on heritage brand equity (Güitig 114 years, Salutaris 70+ years), celebrity-driven cultural marketing (Marc Anthony partnership), and the inherited distribution scale of parent Grupo Mariposa rather than technology-based moats.
Beliv Company firmographics
Firmographics- Name
- Beliv Company
- Legal name
- Beliv LLC
- Website
- https://belivcompany.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Beliv Company is a better-for-you beverage portfolio operator managing 40+ brands across 30+ countries, including gut-healthy sodas, natural energy drinks, cold brew coffee, and juices, serving health-conscious consumers and Hispanic communities globally through parent Grupo Mariposa's distribution network.
- Ownership category
- akta.pro rank
Beliv Company industry classification
Industry- Product category
- Non-Alcoholic Beverages
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)
- akta.pro secondary industries
- Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases) (AFAFAGAG), Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)
Keywords
Where Beliv Company is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Beliv Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Beverage Product Sales: Beliv generates revenue through the sale of its portfolio of beverage brands including natural energy drinks, functional waters, carbonated beverages, juices, nectars, and cold brew coffee products. Products are distributed through retail partners, e-commerce platforms, and distribution networks across 30+ countries.
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Beliv Company product offering
Product offeringCore offering
Beliv Company develops, manufactures, and distributes a portfolio of more than 40 better-for-you beverage brands across Latin America, North America, Europe, and Asia. The portfolio spans gut-healthy sodas and sparkling waters, natural energy drinks powered by tapioca and yerba mate, cold brew coffee, premium sparkling mineral water, juices, nectars, and ginger beer. Beliv combines wholly-owned brands with acquired brands (Big Easy Pop, High Brew Coffee) and co-developed brands (OCA, AZU through Magnus Media partnership with Marc Anthony).
Product overview
Beliv Company operates as a diversified beverage portfolio management company offering a multi-brand portfolio of more than 40 brands across Latin America, North America, Europe, and Asia (30+ countries). The portfolio includes gut-healthy functional beverages (Mighty, Big Easy, Big Easy Pop), natural energy drinks (OCA with tapioca, AZU with yerba mate), premium waters (Güitig sparkling mineral water, Salutaris), cold brew coffee (High Brew), juices and nectars (Citric, Petit), and ginger beer (Old Jamaica). Products range from newly launched innovations like the gut-healthy Mighty soda with pre/pro/post-biotics to century-old heritage brands like 114-year-old Güitig and 70-year-old Salutaris. Beliv functions as a holding company managing owned brands alongside acquired and co-developed brands through partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Big Easy: Gut-healthy sparkling water with prebiotics and probiotics, certified organic
- Citric
- Güitig
- High Brew Coffee
- Salutaris
- OCA
- Old Jamaica
- Petit
- Mighty
Products and services
- Mighty A gut-healthy soda positioned as the only beverage on the market offering pre-, pro-, and post-biotics combined, designed for traditional soda drinkers seeking digestive health benefits. Available in Cola, Strawberry Vanilla, Raspberry Rose, and Orange flavors. Contains more than 10% of daily fiber recommendation, only 4g sugar, is gluten-free, caffeine-free, non-GMO, kosher, and vegan. Sold via Shopify at drinkmightysoda.com.
- Big Easy Pop A gut-healthy sparkling beverage certified organic and all-natural with prebiotics and probiotics. Each 12 oz can contains 3g sugar, 35 calories, 1 billion live cultures at manufacturing, and 3g prebiotic fiber. Available in strawberry-lemon, mixed berries, pineapple, and orange flavors. Distributed at Publix (1,400 stores), Giant, Rouses, and Instacart.
- Citric 100% natural orange juice with natural flavor and pulp made from the best oranges in Argentina. A 100% natural, gluten-free beverage with no preservatives or added sugar, serving as a source of vitamin C. Production operates year-round across multiple facilities.
- Güitig Natural sparkling mineral water from Ecuador, sourced in the heart of the Andes where thaws from the Cotopaxi volcano filter to create mineral-rich composition. Recognized as part of the 1% of world natural sparkling mineral waters due to its unique geological formation. Ecuador's leading brand for over 114 years.
- High Brew Coffee Cold brew coffee brand using direct trade beans cold-brewed over time rather than heat, producing smooth, bold coffee with natural energy and significantly less sugar. Offers 11+ flavors with 100% arabica beans. Functions as a functional energy product.
- Salutaris Sparkling water with added minerals originating from Central America for over 70 years. Available in lemonade, grapefruit, and orange flavors. Positioned as a promoter of new Latin American culture building on mixology and gastronomy pillars.
- OCA Organic plant-based energy drink powered by tapioca (cassava root) from the Amazon rainforest. Provides 120mg of natural caffeine equivalent to 1.5 cups of coffee with long-lasting energy and no crash or jitters. Vegan, gluten-free, and low in sugar.
- Old Jamaica Ginger beer from the UK made with authentic Jamaican ginger and brewed with the original recipe. Known for its intense spiciness and unique flavor profile. Available in Regular and Extra Fiery varieties. UK's leading ginger beer brand.
- Petit Juices and nectars made from Latin American fruits and vegetables. Positioned as natural, nutritious, and healthy with functionality from origin. Captures the essence of tropical fruit flavors for family breakfast consumption.
- AZU Natural carbonated energy drink developed in partnership with Magnus Media (Marc Anthony). Made with organic yerba mate inspired by Iguazu Falls in Misiones, Argentina. Contains more antioxidants than green tea and serves as a rich source of caffeine for natural mental clarity and sustained energy. Organic, vegan, low sugar, no preservatives.
- Big Easy A gut-healthy beverage designed to contribute to intestinal wellness, containing prebiotics and probiotics for digestive and immune health support.
Quantifiable outcome
- Only soda offering pre-, pro-, and post-biotics combined in a single product
- +3 more outcomes
Companies that use Beliv Company
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Beliv Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Beliv Company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- David Smith (High Brew Founder)coreFollowing Beliv's acquisition of 78% stake in High Brew Coffee, founder David Smith retains 22% stake and continues involvement in the business, bringing continuity and expertise to the cold brew coffee brand operations in the US market.
- Magnus MediacorePartnership between Magnus Media (founded by Marc Anthony) and Beliv to develop, manufacture, and distribute beverage brands globally. First brands developed are OCA (tapioca-based energy drink) and AZU (yerba mate energy drink). The partnership combines Beliv's beverage expertise with Magnus's entertainment industry connections and Latin cultural authenticity.
- BrandHousecoreStrategic partnership with BrandHouse, a European cross-border distribution platform, to sell Citric juices and other Beliv products in China. First Latin American brand to partner with BrandHouse, enabling B2B and B2C sales through major Chinese e-commerce channels and physical retail stores. More than 600,000 liters exported to China with plans to reach 1,000 physical stores.
- CBCminorDistribution partner in Puerto Rico working with Beliv to make OCA and AZU products available in supermarkets and retail stores across the island territory.
- Critical Mass GroupminorHealth and wellness brand representatives and accelerators distributing OCA and AZU products in the US market, focusing on Southern California initially.
- Catherine ShanahanminorNutrition expert providing advisory services for the Magnus Media partnership brands (OCA and AZU), supervising nutritional aspects of beverage development.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Beliv Company competitors and assessment
Company assessmentDirect peers
- Health-Ade: Health-Ade is a leading US kombucha and functional beverage brand; comparable to Beliv's Big Easy Pop and Mighty in positioning, pre/probiotic formulations, and natural/specialty grocery distribution.
- Olipop: Olipop is a US-based gut-healthy soda brand combining prebiotics, botanicals, and low sugar — directly competing with Beliv's Mighty soda in the same functional soda category, retail channels, and health-conscious consumer segment.
- Poppi: Poppi is a prebiotic soda brand acquired by Coca-Cola, competing head-to-head with Mighty's gut-health positioning, flavor profile (Raspberry Rose, Strawberry Vanilla), and US retail shelf placement.
- Stok (Keurig Dr Pepper): Stok is Keurig Dr Pepper's cold brew coffee RTD brand — a primary competitor to Beliv's High Brew in the same category, retail channels (Publix, mass grocery), and consumer segment.
- Zevia: Zevia is a zero-calorie, naturally sweetened soda brand with broad US retail distribution — competing with Mighty for the same better-for-you soda shelf space and consumer dollar in mainstream and natural grocery.
- Celsius Holdings: Celsius is a leading US functional energy drink brand; directly comparable to Beliv's OCA and AZU natural energy drink portfolio in target consumer, retail channels, and functional energy positioning.
Emerging players
- Spindrift: Spindrift is a US sparkling water brand emphasizing real fruit ingredients; overlapping with Beliv's Salutaris, Güitig, and Big Easy Pop in sparkling water category positioning and health-conscious consumer targeting.
- Suja Life: Suja is a US cold-pressed juice and functional beverage brand — comparable to Beliv's Petit Nectar and Citric juices in cold-chain functional beverage positioning, natural ingredient focus, and US retail distribution.
Regional players
- Jumex: Jumex is a leading Mexican juice and nectar brand with strong Hispanic US market penetration; directly comparable to Beliv's Petit Nectar in nectar category, Latin American fruit positioning, and US Hispanic retail channels.
- Jarritos: Jarritos is a Mexican heritage soda brand with deep US Hispanic market penetration; competes with Beliv's Latin American-flavored portfolio (Citric, Petit) for Hispanic consumer share in US grocery and foodservice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Beliv Company social profiles
Digital presenceBeliv Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beliv Company leadership team
Management profileNumber of profiles
Profiles3 records
Beliv Company subsidiaries and ownership
Company hierarchySubsidiaries3 records
Beliv Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beliv Company M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beliv Company
What does Beliv Company do?
Beliv Company develops, manufactures, and distributes a portfolio of more than 40 better-for-you beverage brands across Latin America, North America, Europe, and Asia. The portfolio spans gut-healthy sodas and sparkling waters, natural energy drinks powered by tapioca and yerba mate, cold brew coffee, premium sparkling mineral water, juices, nectars, and ginger beer. Beliv combines wholly-owned brands with acquired brands (Big Easy Pop, High Brew Coffee) and co-developed brands (OCA, AZU through Magnus Media partnership with Marc Anthony).
Is Beliv Company a public or private company?
Beliv Company is a private company. It is classified as corporate owned and is currently operating.
When was Beliv Company founded?
Beliv Company was founded in 2009. It employs 101 to 250 people.
Where is Beliv Company based?
Beliv Company is headquartered in Miami, United States, in the North America region.
How does Beliv Company make money?
One revenue line is on record: beverage Product Sales.
Who are Beliv Company's main competitors?
Direct peers on record are Health-Ade, Olipop, Poppi, Stok (Keurig Dr Pepper), Zevia and Celsius Holdings. Emerging players are Spindrift and Suja Life. Regional players are Jumex and Jarritos.
Does Beliv Company have an API?
No public API is recorded for Beliv Company.
What industry is Beliv Company in?
Beliv Company's product category is Non-Alcoholic Beverages. Its primary akta.pro industry code is AFAFACAF, Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte), with a secondary code of AFAFAGAG, Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases). Its NAICS code is 312111 and its SIC code is 2086.