Bia Foods
Bia Foods is a private food and beverage holding company ('The Nourishing Alliance') that acquires and integrates branded food and beverage businesses into four category hubs — Coffee, Culinary, Snacks, and Restaurants — distributing through 50 partners across 37 countries to serve U.S. Hispanic, Caribbean, and Latin American consumer markets.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bia Foods does
Bia Foods is a privately-held food and beverage holding company operating as 'The Nourishing Alliance,' headquartered at 654 Madison Avenue in New York with primary operations and origin in Latin America. The company is organized around four category hubs — Coffee, Culinary, Snacks, and Restaurants — that house a diversified portfolio of acquired and partner brands including Bulletproof, Badia Spices, Café Rey, Don Café, Punta del Cielo, Iberia Foods, San Marcos, and Manicho. Bia generates revenue through branded consumer-staples and food-service distribution, reaching 350,000+ customers and 2M+ direct consumers via 50 distributors across 37 countries, supported by 16 distribution centers and 10 factories. Geographic mix is concentrated in the USA at 65.6%, with Central America (15.7%), Mexico (11.4%), and South America (7.2%) providing additional exposure.
The company's core operating technology is a category-hub model powered by Apex, a shared services platform of Centers of Excellence that has accumulated over 135 years of institutional knowledge across 18 completed integrations. Bia's go-to-market is partnership- and acquisition-driven: it acquires brands and integrates them into category hubs to extract expertise and synergy, while distributing through a multi-tier wholesale network. Pricing is not publicly disclosed. Bia is controlled by a coalition of Latin American family-owned enterprises and strategic investors, with a Board of Directors including representatives from Grupo Mariposa, Cisneros Corporation, Grupo León Jimenes, Florida Crystals Corp., Grupo Nobis, Cleveland Avenue, MercaSID, TWG Global, Quadrant Capital, and Centrica Capital. Co-founder and former Chairman Luis Miguel Castillo (1973–2023), who previously transformed CBC into a $1.6B-revenue multinational operating in nearly 20 countries, established the M&A playbook that defines Bia's growth model.
Bia Foods firmographics
Firmographics- Name
- Bia Foods
- Legal name
- Bia Foods
- Website
- https://biafoods.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Bia Foods is a private food and beverage holding company ('The Nourishing Alliance') that acquires and integrates branded food and beverage businesses into four category hubs — Coffee, Culinary, Snacks, and Restaurants — distributing through 50 partners across 37 countries to serve U.S. Hispanic, Caribbean, and Latin American consumer markets.
- Ownership category
- akta.pro rank
Bia Foods industry classification
Industry- Product category
- Packaged Foods and Beverages
- NAICS
- Snack Food Manufacturing (31191), Cookie, Cracker, and Pasta Manufacturing (31182), Specialty Food Retailers (4452)
- SIC
- Food And Kindred Products (2000), Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
- akta.pro secondary industries
- Ethnic Bakery, Confectionery & Snacks Wholesale (AFAIAIAE), Latin American & Caribbean Grocery Stores (CRAHAFAG)
Keywords
Where Bia Foods is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bia Foods business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Products: Bia Foods generates revenue through a diversified portfolio of food and beverage brands across coffee, culinary, snacks, and restaurant categories. The company operates through category hubs that drive expertise and unlock value through synergies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Bia Foods product offering
Product offeringCore offering
Bia Foods is "The Nourishing Alliance," a private food and beverage holding company that acquires and operates brands across four category hubs: Coffee (Bulletproof, Don Café, Café Rey, Punta del Cielo), Culinary (Badia Spices, Iberia Foods, San Marcos), Snacks (Galletas Best, USI), and Restaurants (Panda Express and Applebee's in Guatemala). It generates revenue by selling these branded food, beverage, and restaurant products through 50 distributors, 16 distribution centers, and 10 factories reaching 37 countries.
Product overview
Bia Foods operates as 'The Nourishing Alliance,' a food and beverage holding company structured around four category hubs: Coffee Hub, Culinary Hub, Snacks Hub, and Restaurants Hub. The company integrates acquired brands and operates through Centers of Excellence powered by Apex, serving markets across the Americas. The Coffee Hub includes brands like Bulletproof, Don Café, Café Rey, and Café Punta del Cielo. The Culinary Hub encompasses Hispanic food brands including Iberia Foods, San Marcos, and Badia Spices. The Snacks Hub contains brands like Galletas Best, while the Restaurants Hub includes restaurant partnerships. Bia Foods was built from the transformation of Grupo Mariposa and has completed 18 integrations since its founding.
Differentiator
Problem solved
Functional benefit
Products and services
- Coffee Hub Category hub that aggregates Bia Foods' coffee brands to democratize access to high-quality coffee solutions from coffee-growing lands, elevating local brands to global markets. Includes brands such as Bulletproof, Punta del Cielo, Los Portales, Café Rey, Don Café, and other regional coffee brands.
- Culinary Hub Category hub that brings authentic Hispanic flavor to kitchens worldwide, celebrating cultural richness and making well-being accessible. Includes brands such as Iberia Foods, San Marcos, and Badia Spices.
- Snacks Hub Category hub that elevates everyday enjoyment with sweet and flavorful snack experiences, crafted sustainably and rooted in local markets. Includes brands such as Galletas Best and USI.
- Restaurants Hub Category hub that delivers outstanding culinary experiences with the highest quality standards, enabling consumers to enjoy international cuisine. Includes franchise partnerships with Panda Express and Applebee's in Guatemala.
- Bulletproof Leading coffee and supplements brand operating in the U.S. market as part of Bia Foods' Coffee Hub.
- Café Rey Costa Rican coffee brand founded in 1957, operating under Bia Foods' Coffee Hub.
- Don Café Soluble instant coffee brand from Costa Rica, operating under Bia Foods' Coffee Hub.
- Café Punta del Cielo Mexican coffee brand operating under Bia Foods' Coffee Hub, with a recycling and composting program since 2021.
- Badia Spices Prominent spices brand offering authentic spice products, operating under Bia Foods' Culinary Hub.
- Iberia Foods Top distributor of Hispanic and Caribbean food products in the United States, operating under Bia Foods' Culinary Hub.
- San Marcos Hispanic food brand included in the Culinary Hub portfolio of Bia Foods.
- Galletas Best Snack brand included in the Snacks Hub portfolio of Bia Foods.
Companies that use Bia Foods
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Bia Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bia Foods partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- United Nations Global CompactcoreSince 2022, Bia Foods has been part of the UN Global Compact, the world's largest corporate sustainability initiative integrating the Sustainable Development Goals into their business strategy
- Badia SpicescoreBadia Spices joined Bia Foods' Nourishing Alliance, operating under the Culinary Hub to bring authentic Hispanic flavors to kitchens worldwide
- BulletproofcoreLeading coffee and supplements brand acquired by Bia Foods, operating under the Coffee Hub in the U.S. market
- Iberia FoodscoreTop distributor in Hispanic and Caribbean U.S. markets that joined Bia Foods' alliance, operating under the Culinary Hub
- Café ReycoreCosta Rican coffee icon founded in 1957, acquired by Bia Foods under the Coffee Hub
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Bia Foods competitors and assessment
Company assessmentBroad incumbents
- JAB Holding Company: Global private investment firm focused on consumer goods, food, and beverage brands. Comparable as a 'holding company' for food/beverage assets, though at a much larger scale and broader category scope than Bia.
- FEMSA: Mexican multinational operating Coca-Cola FEMSA, OXXO convenience retail, and other consumer businesses across the Americas. Comparable as a large Latin American CPG/retail platform, though materially larger and broader than Bia.
Direct peers
- B&G Foods: US CPG holding company that acquires and operates a diversified portfolio of center-store food brands. Comparable in portfolio-of-acquired-food-brands model, though focused on shelf-stable rather than Hispanic categories.
- TreeHouse Foods: Private-label and branded food manufacturer operating across multiple product categories. Comparable to Bia in running a multi-category packaged-food platform serving retail and foodservice.
- Premium Brands Holdings: Canadian food holding company built through a specialty-food acquisition and integration model. Highly comparable to Bia's category-hub 'alliance' strategy of acquiring and scaling regional food brands.
- Post Holdings: US-listed consumer foods holding company that acquires and operates diversified food brands across multiple categories. Mirrors Bia's portfolio-of-brands model with shared infrastructure.
- Grupo Bimbo: Mexican multinational bakery and packaged-food company with multi-category, multi-brand operations across the Americas. Highly comparable to Bia's multi-hub CPG platform and Latin American footprint.
- Beliv: Latin American beverage company previously chaired by Bia's late co-founder Luis Miguel Castillo. Closely tied to Bia through shared leadership history and regional beverage focus.
Regional players
- Goya Foods: Largest Hispanic-owned food company in the US, focused on Latin American grocery, beans, rice, and seasonings. Highly comparable target market to Bia's US Hispanic customer base, but operates as a single integrated brand rather than a multi-brand alliance.
Emerging players
- Utz Brands: US snack food roll-up that has built a portfolio of salty snack brands through acquisitions. Comparable to Bia's Snacks Hub, though narrower in category scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bia Foods social profiles
Digital presenceBia Foods compliance and trust
Trust signalCompliance2 records
Bia Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bia Foods leadership team
Management profileNumber of profiles
Profiles25 records
Bia Foods subsidiaries and ownership
Company hierarchySubsidiaries6 records
Bia Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bia Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bia Foods
What does Bia Foods do?
Bia Foods is "The Nourishing Alliance," a private food and beverage holding company that acquires and operates brands across four category hubs: Coffee (Bulletproof, Don Café, Café Rey, Punta del Cielo), Culinary (Badia Spices, Iberia Foods, San Marcos), Snacks (Galletas Best, USI), and Restaurants (Panda Express and Applebee's in Guatemala). It generates revenue by selling these branded food, beverage, and restaurant products through 50 distributors, 16 distribution centers, and 10 factories reaching 37 countries.
Is Bia Foods a public or private company?
Bia Foods is a private company. It is classified as corporate owned and is currently operating.
When was Bia Foods founded?
Bia Foods was founded in -1. It employs 5,001 to 10,000 people.
Where is Bia Foods based?
Bia Foods is headquartered in New York, United States, in the North America region.
How does Bia Foods make money?
One revenue line is on record: food and Beverage Products.
Who are Bia Foods's main competitors?
Broad incumbents on record are JAB Holding Company and FEMSA. Direct peers are B&G Foods, TreeHouse Foods, Premium Brands Holdings, Post Holdings, Grupo Bimbo and Beliv. Goya Foods is listed as a regional player. Utz Brands is listed as an emerging player.
Does Bia Foods have an API?
No public API is recorded for Bia Foods.
What industry is Bia Foods in?
Bia Foods's product category is Packaged Foods and Beverages. Its primary akta.pro industry code is CRADABAG, Snack Bars (Granola, Protein, Cereal Bars), with a secondary code of AFAIAIAE, Ethnic Bakery, Confectionery & Snacks Wholesale. Its NAICS code is 31191 and its SIC code is 2000.