Pull Creativo Comunicaciones

What Pull Creativo Comunicaciones does

Pull Creativo Comunicaciones is a privately held Peruvian B2B media company that has operated for more than 20 years building specialized media platforms for the construction, mining, and architecture industries. The company operates a multi-platform portfolio spanning three verticals: construction (Constructivo brand), mining (Tecnología Minera), and architecture (Dossier). Each vertical is served through an integrated stack of print magazines, digital portals, daily email newsletters, product catalog platforms, and at least one large annual trade event (ExpoConstructivo and ExpoDeco).

The underlying technology is a conventional digital publishing and event management ecosystem rather than a software product. The company maintains proprietary opt-in professional databases of approximately 140,000 (Constructivo), 120,000 (Tecnología Minera), and 70,000 (Dossier) subscribers, distributed via daily newsletters, while digital portals receive 60,000–92,000 monthly visits. The trade events are physical, with ExpoConstructivo occupying 16,500 m² and hosting 220+ exhibitors and 24,500+ attending professionals. There is no API, SDK, or disclosed AI/ML capability.

The business model is B2B advertising and event-driven. Revenue is generated through print magazine advertising, digital banner and sponsored content placements, paid email marketing campaigns to the proprietary databases, exhibition space sales and sponsorship packages at the trade events, and online product catalog listings. The customer base is enterprise advertisers in construction, mining, and architecture — including FERREYROS, UNICON, SIKA, BASF, METSO, THYSSENKRUPP, ABB, SIEMENS, and Philips — though the long-tail of SME advertisers across the three verticals is likely the primary volume driver. The company is headquartered in Pueblo Libre, Lima, Peru, and operates with no disclosed external funding, parent company, or institutional ownership.

Name

Pull Creativo Comunicaciones

Legal name

Pull Creativo Comunicaciones

Website

https://pullcreativo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pull Creativo Comunicaciones is a privately held Peruvian B2B media company operating for 20+ years across print magazines, digital portals, email newsletters, product catalogs, and trade events serving construction, mining, and architecture professionals, reaching more than 200,000 industry contacts in Peru.

Ownership category

akta.pro rank

Product category

B2B Trade Media and Events

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Copywriting & Editorial Production (BPAFAIAA)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• B2B trade media
• Construction industry publications
• Mining sector media
• Architecture trade events
• Vertical advertising platforms

Headquarters

HQ city

Pueblo Libre

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Magazine Advertising: Advertising and sponsorship placements in specialized print publications (Constructivo, Tecnología Minera, Dossier)
2. Digital Platform Advertising: Banner ads, sponsored content, and product showcases on digital portals (constructivo.com, tecnologiaminera.com, dossierdearquitectura.com, Arquiproductos, Tecnominproductos, Construproductos)
3. Email Marketing Services: Direct email campaigns to professional databases (70,000-140,000 professionals per newsletter)
4. Trade Event Participation: Exhibition space sales, sponsorship packages, and attendee fees for events like ExpoConstructivo (16,500 m², 220+ exhibitors, 24.5k+ professionals) and ExpoDeco

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pull Creativo Comunicaciones is a Peruvian B2B media company that operates specialized print magazines, digital portals, daily email newsletters, product marketing platforms, and trade events targeting the construction, mining, and architecture industries. The company monetizes its reach to over 200,000 professionals through advertising sales, sponsorship packages, and event participation fees for enterprise clients operating in these verticals.

Product overview

Pull Creativo Comunicaciones operates a multi-platform media ecosystem serving the construction, mining, and architecture industries in Peru. The portfolio consists of specialized print magazines (Revista CONSTRUCTIVO, Revista TECNOLOGÍA MINERA, DOSSIER), digital portals (CONSTRUCTIVO.com, TECNOLOGIAMINERA.com, DOSSIERDEARQUITECTURA.com), product marketing platforms (CONSTRUPRODUCTOS, TECNOMINPRODUCTOS, ARQUIPRODUCTOS), professional newsletters (Boletín CONSTRUCTIVO, Boletín TECNOLOGÍA MINERA, Boletín DOSSIER), and trade events (EXPOCONSTRUCTIVO, EXPODECO). Additionally, the Plataforma CONSTRUCTIVO provides a digital learning community with videos, publications, and technical articles. This integrated approach connects suppliers and service providers with over 200,000 professionals across three key industries through print, digital, and event channels.

Differentiator

Problem solved

Functional benefit

Brands

• CONSTRUCTIVO: Leading portal for the construction sector offering news, product catalog, and digital platform for construction professionals
• TECNOLOGÍA MINERA
• DOSSIER
• EXPOCONSTRUCTIVO
• EXPODECO
• CONSTRUPRODUCTOS
• TECNOMINPRODUCTOS
• ARQUIPRODUCTOS
• Plataforma CONSTRUCTIVO

Products and services

• Revista CONSTRUCTIVO Construction industry magazine featuring technical and project information for civil engineers, architects, contractors, and suppliers. Print distributed primarily across Peru.
• CONSTRUCTIVO.com Leading digital portal for construction sector professionals, providing national and international sector news, technical information, company updates, product innovations, and a product catalog connecting suppliers with construction companies and contractors.
• Boletín CONSTRUCTIVO Daily electronic newsletter sent to approximately 140,000 construction sector professionals containing national and international news, technical information, and multimedia content.
• EXPOCONSTRUCTIVO Annual construction trade show connecting suppliers with thousands of construction sector professionals, featuring business meetings, conferences, and product exhibitions across 16,500 m² with 220+ exhibitors and 24,500+ professional attendees.
• CONSTRUPRODUCTOS Construction products marketing platform that displays products 24/7 and connects suppliers with professionals actively seeking products and services for their construction projects.
• Plataforma CONSTRUCTIVO Engineering and architecture platform providing access to specialized publications, training videos, and hundreds of technical articles written by sector professionals.
• Revista TECNOLOGÍA MINERA Specialized publication for mining and energy sectors with high technical-technological content covering machinery, equipment, products, and process development, positioned as the only technical magazine for Peruvian mining.
• TECNOLOGIAMINERA.com Leading digital portal for mining operations professionals, providing national and international sector news, technical information, product innovations, and a product catalog for mining companies and contractors.
• Boletín TECNOLOGÍA MINERA Daily electronic newsletter sent to approximately 120,000 mining sector professionals containing national and international news, technical information, and multimedia content.
• TECNOMINPRODUCTOS Mining products marketing platform with 750,000 advertising impacts per year, connecting suppliers with mining sector professionals through web, newsletters, social media, and email campaigns.
• DOSSIER Vanguard publication in Peruvian architecture combining technical-informative content with architectural and interior design focus, featuring urban houses, apartments, corporate spaces, contemporary trends, and other building typologies.
• DOSSIERDEARQUITECTURA.com Online architecture and design portal providing carefully curated selections of the best architecture, design, and interior projects with photographs, plans, and descriptions from national and international sources.
• Boletín DOSSIER Daily electronic newsletter sent to approximately 70,000 architecture and design professionals containing national and international news, technical information, and multimedia content.
• EXPODECO International Design and Architecture Salon, the largest and most important fair in the national architecture and interior design sector, featuring exhibitors, business networking, corporate presentations, and international conferences generating 22,000 business meetings.
• ARQUIPRODUCTOS Architecture products marketing platform with 600,000 advertising impacts per year, delivering products directly to target audience when they need them through web, newsletters, social media, and email campaigns.

Quantifiable outcome

• 200,000+ professionals reached across all platforms
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Grupo RPP: Major Peruvian media group operating radio, digital news and business information platforms. Comparable as a Peru-based integrated media business competing for the same enterprise advertiser budgets, though broader in audience.
• Grupo El Comercio: Largest Peruvian media conglomerate operating newspapers, digital portals and B2B properties. Comparable as a Peruvian-headquartered multi-platform media business with diversified advertising revenue, though focused on mass-market rather than vertical B2B.
• Informa Markets: Global B2B events and media division of Informa plc, operating major construction and mining exhibitions worldwide. Comparable in operating integrated trade shows, media brands and digital platforms for industrial verticals, but at significantly greater scale and geographic breadth.
• Haymarket Media Group: Global B2B media company operating trade publications, events and digital platforms across multiple industries. Comparable as an integrated B2B media and events operator, though diversified across many more verticals and geographies.
• RX Global (Reed Exhibitions): World's largest exhibition organizer operating across construction, design and infrastructure verticals. Comparable in monetizing B2B audiences through large-scale exhibitions and industry media, with a much broader global portfolio.

Regional players

• Gestión: Leading Peruvian business and economics daily owned by Grupo El Comercio, with digital and event properties covering business and industry. Comparable as a Peru-based B2B information brand monetizing executive and enterprise audiences, though primarily financial/economic rather than vertical industrial.

Direct peers

• Rumbo Minero: Peruvian mining media and events company covering mining industry news, supplier directories and trade events. Directly comparable to Pull Creativo's Tecnología Minera and ExpoConstructivo properties in the same Peru mining vertical.
• AméricaEconomía: Latin American B2B business media group with magazines, events and digital properties serving executive audiences. Comparable in operating a multi-platform Spanish-language B2B media and events portfolio across LatAm.
• Mining.com: Global mining industry news and data platform owned by Aspermont, serving mining professionals with editorial, events and supplier content. Comparable to Pull Creativo's mining vertical in audience model and B2B advertiser monetization.
• Bnamericas: B2B news and intelligence platform for Latin America covering mining, infrastructure, energy and construction. Comparable as a multi-vertical B2B information business monetizing specialized industry audiences across LatAm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/pull-creativo-comunicaciones

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pull Creativo Comunicaciones