What Lone Star Botanicals does

Lone Star Botanicals is a Tyler, Texas-based, woman- and veteran-owned wellness company founded in 2017 by Hollie Kerzee that sells USDA Organic certified herbs, spices, teas, superfoods, supplements, apothecary items, and seasoning blends. The catalog spans 300+ products that range from single-ingredient botanicals (e.g., burdock root, turmeric, echinacea, Lion's Mane, Cordyceps) to proprietary blends operating under sub-brands including Steak Beast, Carmalete's, and Dr. Botanical Health. Operationally, products are sourced globally, packaged with biodegradable microplastic-free tea bags for pre-packaged SKUs, and backed by Certificates of Analysis for every botanical.

The company generates revenue across three streams: direct e-commerce retail through its own website with 24/7 ordering at $5–$40 price points; wholesale and bulk distribution offering up to 40% off for orders of 25 lbs or more to retailers and businesses; and a private label plus capsule manufacturing program that enables other brands to build their own botanical and supplement product lines on the company's sourcing and formulation backbone. Go-to-market blends product-led DTC, channel partnerships with natural foods retailers (most recently AlchePharma Naturals across three Central California stores and Harvest Natural Foods in Atascadero, CA), and a physical retail storefront at the Tyler, TX headquarters.

Lone Star Botanicals serves two primary customer segments: wellness-focused individual consumers purchasing herbs and supplements for immune, digestive, and respiratory health (accumulating 14,000+ customers since 2017), and B2B buyers including natural foods retailers seeking USDA Organic certified stock and private label partners seeking turnkey botanical sourcing. Differentiation centers on USDA Organic certification, the woman-owned/veteran-owned/family-operated identity, clean-label ingredient transparency, and eco-friendly packaging practices. No external funding, AI/ML capabilities, or enterprise customers are disclosed.

Name

Lone Star Botanicals

Legal name

Lone Star Botanicals

Website

https://lonestarbotanicals.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Lone Star Botanicals is a Tyler, Texas-based, woman- and veteran-owned wellness company selling 300+ USDA Organic herbs, spices, teas, superfoods, and supplements via e-commerce, wholesale, and a private label program serving 14,000+ customers since 2017.

Ownership category

akta.pro rank

Product category

Herbal Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Medicinal Chemicals & Botanical Products (2833), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)

akta.pro secondary industries

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Organic herbal products
• Botanical supplements
• Herbs and spices
• Superfood powders
• Private label supplements

Headquarters

HQ city

Tyler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Retail: Individual retail orders through company website, available 24/7. Customers purchase herbs, spices, teas, superfoods, supplements, and seasoning blends at listed prices. Includes 10% off first order for email subscribers.
2. Wholesale and Bulk Sales: Bulk wholesale pricing for orders of 25 lbs or more with discounts up to 40% off. Wholesale accounts established for retailers and businesses to carry products. Email [email protected] for pricing.
3. Private Label Program: Partner program allowing businesses to build their own brand using Lone Star Botanicals' premium, eco-conscious products. Businesses can customize and sell botanicals under their own brand name.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Lone Star Botanicals sources, packages, and sells USDA Organic-certified herbs, spices, teas, superfood powders, dietary supplements, and apothecary items, alongside proprietary seasoning blends under sub-brands Carmalete's and Steak Beast and a Dr. Botanical Health supplement line. In addition to direct-to-consumer retail through its own e-commerce storefront and Tyler, TX shop, the company offers bulk wholesale, private label/white-label, and custom capsule manufacturing services to retailers and partner brands seeking to build or supply organic botanical product lines.

Product overview

Lone Star Botanicals operates as a Texas-based health and wellness company offering a diversified portfolio of organic herbs, spices, teas, apothecary products, superfoods, supplements, and seasoning blends. The product line centers on single-ingredient botanicals (herbs, roots, mushrooms) and curated blends including the Carmalete's and Steak Beast seasoning sub-brands. The company serves retail consumers through its e-commerce platform and physical store, while also offering B2B services including bulk wholesale, private label, and capsule production programs. Most products carry USDA Organic certification with eco-friendly packaging practices.

Differentiator

Problem solved

Functional benefit

Brands

• Dr. Botanical Health: Natural supplements and superfood products brand under Lone Star Botanicals
• Carmalete's
• Steak Beast

Products and services

• Organic Herbs and Spices Organic and wild-crafted single-ingredient culinary and wellness herbs and spices sourced globally, offered in retail sizes for individuals as well as bulk sizes for businesses.
• Teas Loose leaf herbal blends, green teas, and specialty wellness teas sold in various sizes, with biodegradable microplastic-free tea bags for pre-packaged options.
• Apothecary Topical personal care and wellness items including lip balms, charcoal clay masks, healing salves, and tea baths.
• Superfoods Nutrient-dense superfood powders including blue spirulina, greens drink mixes, and mushroom extracts marketed for dietary supplementation.
• Dietary Supplements Dietary supplements in capsule and powder formats, including activated coconut charcoal capsules and other wellness-focused formulations.
• Carmalete's Seasoning Health-conscious clean-label seasoning brand under Lone Star Botanicals, positioned as an alternative to traditional high-salt seasonings.
• Steak Beast Seasoning Award-winning clean-label seasoning blend featuring brownulated sugar, Himalayan sea salt, garlic and onion granules, and various peppers, marketed as a premium alternative to typical store-bought seasonings.
• Bulk Wholesale Program Wholesale and bulk ordering service for retailers and businesses carrying Lone Star Botanicals products, with tiered pricing and volume discounts.
• Private Label Program Custom branding program that allows partner businesses to launch their own branded organic botanical product lines using Lone Star Botanicals' sourcing, manufacturing, and packaging capabilities.
• Capsule Production Service Custom capsule manufacturing service for businesses that want to create encapsulated supplement products under their own label.

Quantifiable outcome

• Served 14,000+ customers with 300+ herbal products since 2017
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Harvest Natural FoodsminorChannel Partner/ Reseller/ Distributor · 1 March 2026New retail placement at Harvest Natural Foods in Atascadero, California. Harvest Natural Foods is a 40-year-old natural foods retailer serving San Luis Obispo County on California's Central Coast. This placement is part of Lone Star Botanicals' ongoing distribution expansion strategy for 2025-2026.
• AlchePharma NaturalscoreChannel Partner/ Reseller/ Distributor · 1 February 2026Distribution agreement with AlchePharma Naturals, a wellness retailer with three stores in Central California (Orcutt, Nipomo, and Buellton). The partnership brings Lone Star Botanicals' portfolio of brands—including Dr. Botanical Health, Carmalete's, Steak Beast, and Lone Star Botanicals—to AlchePharma's retail locations. The deal is positioned as an expansion of Lone Star Botanicals' presence in the health and wellness retail market for 2025-2026.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Frontier Co-op: Direct peer: large organic herb, spice, and tea cooperative selling wholesale and retail with bulk pricing, private label services, and broad natural foods distribution that closely matches Lone Star Botanicals' model.
• Monterey Bay Herb Co: Direct peer: bulk organic herbs, spices, teas, and custom private label/encapsulation services; competes directly with Lone Star Botanicals on both the wholesale catalog and the B2B/private label side of the business.
• Starwest Botanicals: Direct peer: bulk herbs, spices, teas, and essential oils with wholesale pricing tiers and Certificates of Analysis; competes head-to-head on Lone Star Botanicals' bulk wholesale and COA proposition.
• Herb Pharm: Direct peer: herbal extracts, tinctures, and supplements for wellness consumers, sold through natural foods retail and DTC; overlaps with Lone Star Botanicals' superfoods/supplements segment.
• Mountain Rose Herbs: Direct peer: organic herbs, spices, teas, and botanical ingredients sold wholesale and DTC with strong private label and bulk programs - almost identical SKU structure, target customers, and channel mix to Lone Star Botanicals.
• Oregon's Wild Harvest: Direct peer: USDA Organic herbal supplements and whole herbs sold through natural retail and DTC, with comparable scale to Lone Star Botanicals and similar sourcing/marketing positioning.
• Traditional Medicinals: Direct peer: organic herbal teas and wellness blends with mainstream natural and conventional grocery distribution; overlaps heavily with Lone Star Botanicals' loose leaf and pre-packaged tea SKUs.

Broad incumbents

• McCormick & Company: Broad incumbent across global spices, seasonings, and clean-label flavor systems including the recently expanded Grill Mates line; competes with Steak Beast and Carmalete's in the seasoning blends category and dwarfs Lone Star Botanicals on distribution.
• Dr. Bronner's: Broad incumbent with a multi-category organic wellness portfolio (soaps, supplements, Magic Soak) using family/founder-led branding and natural retail distribution; provides a comparable scaling trajectory for Lone Star Botanicals' brand-building approach.
• Gaia Herbs: Broader incumbent in herbal supplements with established national retail distribution and a richer capsule/extract catalog; competes with Lone Star Botanicals' mushroom extract and supplement SKUs in natural channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LoneStarBotanicalsINC
• Instagraminstagram.com/lonestarbotanicals
• TikToktiktok.com/@lonestarbotanicals
• LinkedInlinkedin.com/company/lone-star-botanicals

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lone Star Botanicals