Peer Washington

What Peer Washington does

Peer Washington is a Seattle-headquartered 501(c)(3) nonprofit organization (Registered Charity EIN 91-1327257) that delivers peer emotional support and development services to individuals impacted by addiction, mental health challenges, HIV/AIDS, and chronic illnesses throughout Washington state. Founded in 1984 as a grassroots response to the AIDS crisis by and for the LGBTQ+ community, the organization was formally structured as a statewide umbrella on July 1, 2020, consolidating Peer Seattle and subsequent service sites. It operates four physical locations—Seattle, Spokane, Kent, and Olympia—supplemented by virtual Zoom-based support groups, and serves more than 11,909 individuals annually.

The service portfolio centers on free, person-driven recovery support: one-on-one peer coaching delivered via a 26-week matching program with peer counselors who have lived experience in recovery, daily in-person and virtual support groups, one-on-one resource connections to housing, medical, and employment services, employment support for individuals facing barriers to work, and recovery-oriented training for behavioral health providers through the Peer Workforce Development division. The organization's "core technology" is its recovery-oriented service model grounded in SAMHSA's 10 Guiding Principles of Recovery, not software. The technology stack is minimal and undifferentiated—standard nonprofit tooling including PayPal and Square for donation processing, Mailchimp for email outreach, Google Analytics for web tracking, and Wix-hosted public websites—with no proprietary platform, mobile application, public API, or AI/ML capabilities.

Peer Washington is governed as an independent nonprofit under CEO Joshua Wallace, with no parent company, no venture or private equity ownership, and no institutional investors. All services are provided at no cost to participants; revenue is generated entirely through donations and charitable contributions (tax-deductible, accepted via PayPal, in person, and by phone) and likely grants, though no financial figures are publicly disclosed. The go-to-market motion is community-led, relying on word-of-mouth, peer referrals, community events, organic social (Facebook, Instagram), email newsletter, and a small number of strategic relationships with the Washington State Health Care Authority and partner organizations within the umbrella (Washington Peer Network, Recovery Navigator Program, Office of Behavioral Health Advocacy, Peer Community).

Name

Peer Washington

Legal name

Peer Washington

Website

https://peerwa.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Peer Washington is a Seattle-based 501(c)(3) nonprofit providing free peer emotional support and recovery services across four Washington state locations, serving over 11,909 individuals annually impacted by addiction, mental health challenges, HIV/AIDS, and chronic illnesses.

Ownership category

akta.pro rank

Product category

Peer Support Services

NAICS

Individual and Family Services (6241), Social Assistance (624), Other Individual and Family Services (62419)

SIC

Services-Social Services (8300)

akta.pro primary industry

Peer Support, Mentoring & Student Leadership (SEL) (EDAKAMAO)

akta.pro secondary industries

Companion Care & Social Support (non-clinical) (HLADAGAB), Student Mentoring & Peer Support Programs (EDAJALAL)

Keywords

• Peer support services
• Mental health support
• Addiction recovery
• Community wellness
• Nonprofit services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: Peer Washington is a registered nonprofit charity (EIN 91-1327257) that relies on financial support from donors. The organization accepts tax-deductible donations through PayPal and other methods to fund programs across the state providing vital services to those seeking support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Peer Washington provides free, peer-delivered emotional support services to individuals across Washington state impacted by addiction, mental health challenges, HIV/AIDS, and chronic illness. Offerings include a structured 26-week one-on-one peer coaching program, peer-led support groups, resource navigation, and employment support. The organization also develops the peer workforce through training and continuing education for behavioral health providers and peer specialists.

Product overview

Peer Washington is a non-profit organization (founded 1984, launched as umbrella July 2020) offering a portfolio of peer support services through 4 physical locations (Seattle, Spokane, Kent, Olympia) plus division programs. The core offerings include Peer Emotional Support, Peer Coaching (one-on-one 26-week matching), Support Groups (in-person/virtual), Resource Connections, and Employment Support—all provided free of charge. The organization also operates Peer Workforce Development (PWD) for training Certified Peer Counselors, 100 Peer Stories storytelling campaign, Peer Community, Recovery Navigator Program, Office of Behavioral Health Advocacy, and Washington Peer Network. The organization served over 11,909 individuals annually and is rooted in LGBTQ+ community support.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer Coaching

Quantifiable outcome

• Over 11,909 individuals served annually
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Ten partnerships are on record, tiered core.

• Peer SeattlecoreStrategic or Co-development PartnerPeer Seattle is one of the four primary program locations under the Peer Washington umbrella. Founded originally and now operating as part of the Peer Washington network, it provides peer emotional support, coaching, and recovery services to the Seattle community.
• Peer SpokanecoreStrategic or Co-development PartnerPeer Spokane is a primary program location providing peer support services in eastern Washington. The site was one of the founding locations that eventually led to the formation of Peer Washington as an umbrella organization in 2020.
• Peer KentcoreStrategic or Co-development PartnerPeer Kent serves King County area residents with peer support, coaching, and recovery services. Part of the Peer Washington network, it provides services to communities south of Seattle.
• Peer OlympiacoreStrategic or Co-development PartnerPeer Olympia is a primary program location serving the Olympia and Thurston County areas. Part of the Peer Washington network providing peer support and workforce development services.
• Washington Peer Network (WPN)coreStrategic or Co-development PartnerWashington Peer Network is a partner organization under the Peer Washington umbrella that focuses on networking and supporting the peer counselor community across Washington State.
• Recovery Navigator Program (RNP)coreStrategic or Co-development PartnerRecovery Navigator Program provides recovery support services and is part of the Peer Washington ecosystem of programs helping individuals navigate recovery pathways.
• Office of Behavioral Health Advocacy (OBHA)coreStrategic or Co-development PartnerOffice of Behavioral Health Advocacy is a partner organization providing advocacy services and is part of the Peer Washington family of programs supporting behavioral health.
• Peer CommunitycoreStrategic or Co-development PartnerPeer Community is a partner organization providing peer support services. The services include one-on-one peer support, community resources connection, and support groups - all offered free of charge.
• Peer Workforce Development (PWD)coreStrategic or Co-development PartnerPeer Workforce Development is a division of Peer Washington that provides recovery-oriented training and technical support for Washington's Certified Peer Counselors and Behavioral Health Providers.
• Washington State Health Care AuthoritycoreStrategic or Co-development PartnerReference to Washington State Health Care Authority (hca.wa.gov) for information on Certified Peer Counselors and peer support programs, indicating a regulatory and partnership relationship.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Christopher & Dana Reeve Foundation: The Reeve Foundation operates a national Peer & Family Support Program pairing trained peer mentors with individuals impacted by spinal cord injury. Directly comparable as a peer-mentoring nonprofit built around lived-experience coaches serving impacted community members.
• Mental Health America: Mental Health America is a national nonprofit providing peer support, screening, and community-based mental health resources. Directly comparable as a peer-support nonprofit focused on mental health, with both online and community programs similar in structure to Peer Washington's service model.
• The Trevor Project: The Trevor Project provides crisis support and peer-affirming mental health services specifically for LGBTQ+ young people. Directly comparable given Peer Washington's founding roots in the LGBTQ+ community and its culturally-affirming peer support approach.
• National Alliance on Mental Illness (NAMI): NAMI is the largest U.S. grassroots mental health organization, offering peer-led support groups, education classes, and advocacy. Directly comparable to Peer Washington as a community-based peer-support model serving individuals with mental health conditions, with chapters that operate free programs similar to Peer Washington's.
• SMART Recovery: SMART Recovery provides mutual-aid peer support groups for people with addictive behaviors, including in-person and online meetings. Directly comparable to Peer Washington's free, peer-facilitated support group model serving individuals with addiction and substance use challenges.
• Faces & Voices of Recovery: Faces & Voices of Recovery is a national recovery advocacy organization promoting peer-based recovery support for addiction. Closely comparable to Peer Washington's addiction-recovery peer coaching and support group model, including workforce development for peer recovery coaches.
• Depression and Bipolar Support Alliance (DBSA): DBSA is a national peer-run organization providing free, peer-led support groups for people living with depression and bipolar disorder. Directly comparable to Peer Washington's mental health peer-support and support group offerings, including a hybrid in-person and virtual delivery model.

Emerging players

• Shatterproof: Shatterproof is a national nonprofit focused on addiction recovery, including a national treatment database and peer-focused programs. Partially comparable to Peer Washington's addiction peer-support offerings but operates at a national policy and platform level rather than direct service delivery.

Regional players

• Peer Support Coalition of Florida: Peer Support Coalition of Florida is a state-level peer support and recovery nonprofit. Comparable to Peer Washington's community-based peer-support model and Certified Peer Counselor workforce development, but operating regionally in Florida rather than Washington state.

Broad incumbents

• National Council for Mental Wellbeing: The National Council is a large membership and advocacy organization for mental health and substance use treatment providers. Comparable to Peer Washington as a behavioral-health peer-support ecosystem player, but broader in scope and serving providers rather than individuals directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Peerwashington
• Instagraminstagram.com/peerspokane
• LinkedInlinkedin.com/company/peer-wa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peer Washington