TheaterMakers Radio Kootwijk

What TheaterMakers Radio Kootwijk does

TheaterMakers Radio Kootwijk (TMRK) is a Dutch theater production company founded in 1997 by Walter Supèr, operating from De Theaterloods — its own performance and expertise center on the grounds of the former Radio Kootwijk broadcasting station in the Veluwe. The company creates theater productions at the intersection of work, life, and love, with its distinctive commercial model being the co-production of bespoke, organizational theater for large Dutch institutions. Rather than performing for general audiences, TMRK embeds itself in client organizations through interviews and workshops, then produces tailored theatrical works addressing specific challenges such as integrity, social safety, leadership, workforce retention, and organizational culture change.

TMRK's product portfolio spans roughly 13 named productions across sectors including defense (Vuurdoop, ~16,000 Landmacht employees), policing (Rauw, ~25,000+ Nationale Politie employees), customs (Grenzeloos, ~5,250 Douane employees), elderly care (Mag ik je kussen?, 65,000+ visitors across 545 performances), port authority (Kanaal 14), public prosecution (Ons DNA), healthcare (De Hartkamers van Eva via live-stream; De Limonadefabriek), academia (Mindlab), and the technical installation sector (Huis van Sarah, Nieuwe Vrienden). The underlying technology combines live performance, music, film, projections, and interactive digital elements — including mobile apps (Huis van Sarah iOS/Android) and a live-stream-plus-chat integration (De Hartkamers van Eva) — delivered either at De Theaterloods or as on-location productions that transform client facilities (CAK offices, RDM shipyard, KVK Utrecht). The 2025 launch of a feature film, Mag ik je kussen? de film, extends distribution beyond live performance into free online media.

Revenue is generated primarily through negotiated, project-based contracts for co-produced organizational theater (professional services), supplemented by ticket revenue from public performances at De Theaterloods and from contracted follow-on services such as leadership development journeys (managed services). Pricing is not publicly disclosed. The go-to-market is consultative and enterprise-driven: a small core artistic team builds long-term relationships with decision-makers across Dutch ministries, healthcare associations (ActiZ, AO VVT), and university leadership, supported by sector-conference presence, documentary and podcast content, and earned media. Cumulative reach exceeds 650,000 visitors since founding, with a repeat-engagement pattern across major clients (Landmacht, Douane, Nationale Politie, Philadelphia Zorg) indicating an embedded account model rather than transactional sales.

Name

TheaterMakers Radio Kootwijk

Legal name

TheaterMakers Radio Kootwijk

Website

https://tmrk.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

TheaterMakers Radio Kootwijk is a Dutch theater production company founded in 1997 that co-creates bespoke organizational theater with large Dutch institutions across government, healthcare, and education. Productions — delivered at its De Theaterloods venue, on client sites, via live-stream, or as a 2025 feature film — address integrity, social safety, and culture change.

Ownership category

akta.pro rank

Product category

Organizational Theater Services

NAICS

Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Motion Picture and Sound Recording Industries (512)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Touring Theatre Productions (MPAGABAC), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Organizational theater productions
• Co-created theater performances
• Culture change programs
• Leadership development theater
• Location-based theater experiences

Headquarters

HQ city

Kootwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Custom Organizational Theater Productions: The primary revenue stream: TMRK creates bespoke theater productions in deep co-creation with client organizations. Productions address specific organizational challenges (culture change, integrity, leadership, social safety). Pricing is negotiated per project and includes not only the performance but also pre-production research, dialogue facilitation, and follow-up programs. Revenue is project-based and typically multi-year in scope per client.
2. Public Theater Performances and Events: Some productions are also offered as public or semi-public performances at De Theaterloods (Radio Kootwijk) or touring venues, with ticket revenue. The Waardenkabinet is offered as a public program. Speelfilm distribution of Mag ik je kussen? is offered free online via Over Morgen.
3. Organizational Development Programs and Follow-up Services: Beyond the performance itself, TMRK provides embedded follow-up programs: leadership development journeys (e.g., Kanaal 14's 24-hour leadership program in De Theaterloods), dialogue facilitation, communication material development, and ongoing organizational consulting. These are contracted as part of the overall engagement.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TheaterMakers Radio Kootwijk (TMRK) creates custom theater productions co-created with large organizations across government, healthcare, education, and corporate sectors. Productions address organizational development themes including culture change, integrity (integriteit), leadership, social safety, and ethical dilemmas, and are performed live at the company's home venue De Theaterloods (The Theater Warehouse) or on location at the client. The company pairs productions with follow-up programs (dialogue sessions, coaching, and training) to extend behavioral impact beyond the performance.

Product overview

TheaterMakers Radio Kootwijk (TMRK) creates impactful theater productions at the intersection of work, life, and love. The core offering consists of diverse theater productions that are developed in close collaboration with organizations for their audiences. The portfolio includes: (1) Co-productions with large organizations addressing topics like integrity, social safety, and organizational change (Mindlab, Vuurdoop, Rauw, Grenzeloos, Kanaal 14); (2) Productions for the healthcare sector addressing future care challenges (Mag ik je kussen? and its feature film adaptation, Huis van Sarah); (3) Location theater experiences held at client organizations (Wakker liggen, Kamers van Verlangen, De Hartkamers van Eva); (4) The musical-theatrical production Het Waardenkabinet exploring values; and (5) The company's home venue De Theaterloods offering experience-oriented programs. The company has reached over 650,000 visitors across sectors through these productions, which serve as dialogue starters and catalysts for organizational development and culture change.

Differentiator

Problem solved

Functional benefit

Products and services

• Mindlab
• Mag ik je kussen? (May I Kiss You?)
• Mag ik je kussen? de film (May I Kiss You? The Film)
• Huis van Sarah (House of Sarah)
• Kanaal 14 (Channel 14)
• Grenzeloos (Boundless)
• Vuurdoop (Baptism of Fire)
• Rauw (Raw)
• Kamers van Verlangen (Rooms of Desire)
• Wakker liggen (Lying Awake)
• De Hartkamers van Eva (The Heartrooms of Eva)
• Het Waardenkabinet (The Cabinet of Values)
• De Theaterloods (The Theater Warehouse)

Quantifiable outcome

• Mag ik je kussen?: 65,000+ visitors (vs. 45,000 ambition), 545 performances, 8.6 average rating, 67% report thinking more about healthcare's future, 27% changed work behavior
• +4 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, supporting and major.

• Universiteit Utrecht and Universiteit TwentecoreStrategic or Co-development Partner · 1 January 2020Joint development of Mindlab, a theater performance addressing integrity, values, and authenticity in academia. Funded with support from the Vereniging van Universiteiten via SoFoKleS (Social Fund for the Knowledge Sector). The production was co-created with staff from both universities, based on interviews and research.
• Douane Nederland (Dutch Customs)coreStrategic or Co-development PartnerCo-production of Grenzeloos, a theater performance about integrity and resilience for approximately 6,000 customs employees. Based on real employee stories. Led to the follow-up program Grenzeloos Verder. The production also received international recognition via the World Customs Organization and was performed in Caribisch Nederland during World Customs Day 2026.
• Koninklijke Landmacht (Dutch Army)coreStrategic or Co-development PartnerCo-production of Vuurdoop, a theater performance about the Dutch Landmacht's culture, social safety, and military life. Nearly 200 performances for 16,000 employees over 2 years at De Theaterloods.
• VIK Korpsstaf / Nationale PolitiecoreStrategic or Co-development PartnerCo-production of Rauw, addressing the human side of police work, integrity, and social safety. More than 200 performances for over 25,000 police employees. Led to executive dialogue programs.
• AO VVT / VVT SectorcoreStrategic or Co-development PartnerCo-production of Mag ik je kussen?, the landmark theater production about the future of elderly care. Part of the Over Morgen program. Resulted in 545 performances for 65,000+ visitors, a feature film (2025), and an ongoing societal movement.
• SoFoKleS (Sociaal Fonds voor de Kennissector)supportingOthersProvided funding support for the development of Mindlab, the theater production about academic integrity, in partnership with Universiteit Utrecht and Universiteit Twente.
• KVK (Kamer van Koophandel)majorStrategic or Co-development PartnerCustom production Kamers van Verlangen: a location theater experience on the 6th floor of KVK's new Utrecht office. 74 performances for 1,700 employees, forming the start of a multi-year organizational development trajectory.
• Centraal Administratie Kantoor (CAK)majorStrategic or Co-development PartnerLocation production Wakker liggen: transformed a floor of the CAK's Den Haag office into an immersive theater experience. 27 performances for approximately 1,000 employees, addressing the tension between government policy and societal impact.
• Philadelphia ZorgmajorStrategic or Co-development PartnerMultiple productions: Hier staan wij (self-organizing teams, 2017-2019), De Hartkamers van Eva (475 live-stream performances 2021-2022, via a traveling bus). Contributed to measurable improvements in employee engagement and lower sick leave.
• RadboudUMCmajorStrategic or Co-development PartnerCo-production of De Limonadefabriek (hospital of the future) and Camping Jokkmokk (healthcare innovation and work-life balance). Both productions explored dilemmas in modern healthcare delivery.
• Wij Techniek (formerly OTIB)majorStrategic or Co-development PartnerCo-production of Nieuwe Vrienden (installation industry, new cooperation, innovation) and Huis van Sarah (energy transition, technical installation industry). Wij Techniek represents 120,000 employees in the technical installation sector.
• VMS VeiligheidsprogrammasupportingStrategic or Co-development PartnerCo-production of Dag en Nacht: a theater performance about patient safety and the safety of medical professionals, developed as part of the VMS safety program for Dutch hospitals.
• Bureau Integriteit Openbaar MinisteriemajorStrategic or Co-development PartnerCo-production of Ons DNA: a theater performance about integrity and professionalism for all Openbaar Ministerie employees. Approximately 3,500 employees attended performances, followed by deepening programs with OrganisatieLuisteraars.
• Havenbedrijf RotterdamcoreStrategic or Co-development PartnerLocation production Kanaal 14: an immersive theater experience performed at and around the former RDM shipyard in Rotterdam for all 1,600 Havenbedrijf employees. Addressed the future of work, organizational values (Focus, Resilience, Respect, Connection), and leadership. Followed by a multi-year leadership development program in De Theaterloods.
• Buro hebe and Burgerschapsfestival BonairesupportingStrategic or Co-development PartnerCo-production of Brieven aan Bonaire: a bilingual (Papiaments/Dutch) musical theater production for the Burgerschapsfestival, bringing dialogue about the future of education on Bonaire.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• International Theater Amsterdam (ITA / Toneelgroep Amsterdam): Largest and most internationally renowned Dutch theater company. Comparable as a Dutch theater producing company with an institutional profile, but operates as a traditional repertory theater rather than bespoke organizational co-productions.
• NTGent: Belgian theater company known for socially engaged, text-driven productions addressing civic themes (similar to TMRK's organizational focus). Comparable artistic ambition; differs in serving traditional cultural audiences rather than commissioned institutional clients.
• Het Nationale Theater: Major Dutch national theater company with multiple venues in The Hague. Comparable scale and institutional reach within Dutch theater, though focused on traditional repertoire rather than custom organizational co-creations.

Emerging players

• Punchdrunk: UK pioneer of immersive, site-specific theater where audiences move through transformed spaces. Direct methodological parallel to TMRK's location-based experiences (Kanaal 14, Wakker liggen, Huis van Sarah) but at a larger international scale.
• De Warme Winkel: Dutch independent theater company known for creating original, socially engaged productions. Adjacent Dutch theater peer with comparable artistic risk-taking and small-scale operations, though not focused on bespoke institutional commissions.

Direct peers

• Slung Low: UK theater company creating socially engaged productions for communities and institutions, often outside conventional theater buildings. Shares TMRK's ethos of using theater for dialogue on difficult civic and organizational topics.
• Fuel Theatre: UK theater company producing innovative, accessible work often in non-traditional spaces and addressing complex social themes. Comparable to TMRK in blending artistic quality with social purpose and unconventional venues.
• BonteHond: Dutch theater company creating productions for specific target groups (youth, vulnerable audiences, organizational contexts). Similar model of bespoke co-creation with societal stakeholders rather than conventional commercial theater.
• Firma Mes: Dutch applied-theater company creating socially engaged productions on themes like dementia, civic participation, and justice. Closest functional peer to TMRK in delivering commissioned, thematic theater for organizations and vulnerable audiences.
• Hotel Modern: Dutch innovative theater company working at the intersection of performance, visual art, and immersive technology. Comparable in pioneering novel theatrical formats and in combining art with institutional/educational outreach in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheaterMakersRadioKootwijk
• LinkedInlinkedin.com/company/tmrk

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TheaterMakers Radio Kootwijk