AO VVT

What AO VVT does

AO VVT (Stichting Arbeidsmarkt- en Opleidingsbeleid Verpleeg-, Verzorgingshuizen, Thuiszorg en Jeugdgezondheidszorg) is a Dutch sector-wide collaborative foundation that serves as the recognized labor-market and training policy body for the Dutch VVT (Verpleging, Verzorging en Thuiszorg / nursing, care, and home care) sector. It operates from a secretariat housed at Stichting CAOP's Wecreate location in Bunnik, with a mailing address in Den Haag, and is jointly governed by the major VVT employer organizations (ActiZ, Zorgthuisnl) and trade unions (FNV Zorg & Welzijn, CNV Zorg & Welzijn, FBZ, NU'91) under the Cao VVT collective labor agreement. It serves a sector of roughly 480,000 employees and 23,000+ self-employed professionals across nursing homes, home care, and youth healthcare organizations.

The organization's core product portfolio comprises digital tools, sector programs, and subsidy administration rather than a unified software platform. Key offerings include the Cao VVT mobile app (Android and iOS, with over 23,000 cumulative downloads) containing the full collective labor agreement, salary tables, FAQs, and Arbocatalogus rules; the Veiligezorg Safe Care program delivered as a 7-step systematic approach with handbook, masterclass, podcast, and regional meetings; the Over Morgen sustainable-employability program funded by a €30M+ MDIEU grant for 2024-2025; the newly launched Zowi career-development platform (zowi.nl); the RVU early-retirement subsidy portal; the Rekenhulp Generatieregeling calculator; the Behoud Jong Zorgtalent retention approach; professional competency profiles; the Arbocatalogus VVT; the Nationale Zorgklas; the Tijdspaarfonds; and downloadable resources such as the Jouw Grensbewaker Dagboek workbook and Pakje Ongemak card set. Distribution is entirely digital self-service through web portals, mobile apps, and downloadable PDFs, supplemented by regional workshops, webinars, social media, podcasts, and the touring theater production "Mag ik je kussen?".

AO VVT's business model is non-commercial: it is a stichting (foundation) without profit motive, funded by a mandatory employer contribution of 0.04% of total annual payroll from each VVT organization per Cao VVT article 9.5, supplemented by MDIEU grants from the Ministry of Social Affairs and Employment and additional funding from the Ministry of Health, Welfare and Sport. It operates with a staff of 9, has no commercial sales motion, and provides its tools, training, and subsidies to VVT employers and employees free of charge. Its go-to-market is direct-to-consumer via the website portal, apps, newsletters, social channels, and partner networks of its governing employer and union bodies.

Name

AO VVT

Legal name

Stichting Arbeidsmarkt- en Opleidingsbeleid Verpleeg-, Verzorgingshuizen, Thuiszorg en Jeugdgezondheidszorg (AO VVT)

Website

https://aovvt.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AO VVT is the Dutch sector-wide collaborative foundation governing labor-market and training policy for the VVT (nursing, care, and home care) sector, jointly run by employer organizations and trade unions. It provides free digital tools, programs, and government subsidies to VVT employers and their ~480,000 employees, funded by a statutory payroll levy and MDIEU grants.

Ownership category

akta.pro rank

Product category

Healthcare Workforce Services

NAICS

Business Support Services (5614)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industry

Compliance, Reporting & Regulatory Administration (ERISA/ACA/No Surprises) (HLAEALAJ)

Keywords

• Sector labor policy
• Sustainable employability
• Healthcare collective bargaining
• Workforce retention programs
• Care sector subsidies

Headquarters

HQ city

Bunnik

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employer Contribution (Werkgeversbijdrage): AO VVT is a non-profit foundation. Remaining costs after government subsidies are jointly borne by all VVT organizations. Per the Cao VVT article 9.5, each organization contributes 0.04% of its total annual payroll. The contribution is proportional to organization size, collected via a digital portal.
2. Government Subsidies (MDIEU): The Ministry of Social Affairs and Employment (SZW) has granted AO VVT an MDIEU (Maatwerkregeling Duurzame Inzetbaarheid en Eerder Uittreden) subsidy exceeding €30 million for 2024 and 2025. These funds support activities related to sustainable employability, early retirement schemes (RVU), and the Over Morgen program. Additional subsidy support comes from the Ministry of Health, Welfare and Sport (VWS).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

AO VVT (Stichting Arbeidsmarkt- en Opleidingsbeleid Verpleeg-, Verzorgingshuizen, Thuiszorg en Jeugdgezondheidszorg) is a Dutch non-profit foundation that functions as the recognized collaborative body for the VVT (nursing, care, and home care) sector. It provides practical tools, guidance documents, calculators, mobile applications, training programs, and subsidies to VVT employers and employees to support safe, healthy, and sustainable working conditions, workforce retention, and labor market policy implementation. Its portfolio includes the Cao VVT App (23,000+ downloads), the Veiligezorg program on workplace aggression, the Over Morgen sustainable employability program, and the Zowi career development platform.

Product overview

AO VVT operates as a collaborative foundation between employer and employee organizations in the Dutch VVT (nursing, care, and home care) sector, offering a portfolio of digital tools, programs, and practical resources rather than a single unified software product. The core offerings include the Cao VVT App (mobile application with 23,000+ downloads providing digital access to labor agreements), the Veiligezorg program (a 7-step systematic approach to workplace safety addressing aggression and violence), and the Over Morgen program (sustainable employability initiative funded by €30M+ MDIEU subsidy). Supporting products include Zowi (career development platform), Rekenhulp Generatieregeling (retirement calculator), Beroepscompetentieprofielen (competency frameworks), various downloadable handbooks, templates, and training materials. The organization also facilitates the RVU early retirement scheme and regional meetings. The portfolio functions as a resource center and portal for sector-wide initiatives, with tools available as downloadable PDFs, web applications, and mobile apps rather than an integrated software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Over Morgen: A program by AO VVT with subsidie from SZW focused on sustainable employability and addressing future challenges in the VVT sector, providing practical tools, workshops, and vouchers for interventions.
• Veiligezorg
• Cao VVT App

Products and services

• Cao VVT App A free mobile application providing digital access to all collective labor agreement (cao) provisions for the Dutch VVT sector, including salary information, allowances, vacation days, FAQs, professional statutes, and Arbocatalogus rules. Available on Android and iOS with over 23,000 downloads.
• Veiligezorg (Safe Care) Program A comprehensive program offering a systematic 7-step approach to reduce aggression and violence in VVT workplaces. Includes handbook, masterclass videos, podcast series, conversation cards, and practical templates for creating a safe working environment.
• Over Morgen Program A sustainable employability program funded by over €30 million in MDIEU subsidies for 2024-2025. Provides practical tools, workshops, vouchers for interventions, and a theater production to support organizational flexibility and workforce sustainability in the VVT sector.
• Zowi A web-based platform for career development in care and welfare, helping employees explore development opportunities, talents, and future career possibilities. Features information about functions, education paths, career progression, and tools to explore talents and interests.
• Rekenhulp Generatieregeling (Generation Scheme Calculator) An online calculation tool that helps VVT employees understand what working less hours (80%) for 90% salary with 100% pension accrual means in the last three years before retirement under the generation scheme.
• Regeling Vervroegd Uittreden (RVU) - Early Retirement Scheme A scheme allowing employees in heavy VVT professions to retire before statutory AOW retirement age, with financial contributions to employers of up to €500 per month per individual. Accessible via the RVU Portal for VVT employer applications.
• Beroepscompetentieprofielen (Professional Competence Profiles) Profiles describing the competencies required to perform VVT roles well, including updated profiles for mbo-nurses, verzorgende IG, helping professionals, and specialized care roles. Also includes education requirements for specialized positions.
• Behoud Jong Zorgtalent (Retain Young Healthcare Talent) An approach developed with IZZ researchers to support mentally healthy work and retain young healthcare workers (under 35), including buddy systems, team dialogues, and organizational-level interventions. Tested in three pilot organizations with 60% of young participants reporting positive effects on work enjoyment.
• Arbocatalogus VVT An occupational health and safety catalog containing methods and solutions for important labor risks in the VVT sector, including guidelines on unwanted behavior related to clients and working conditions.

Quantifiable outcome

• 60% of young employees report that the Behoud Jong Zorgtalent approach had a positive effect on their work enjoyment
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, secondary and minor.

• ActiZcoreStrategic or Co-development PartnerActiZ is a major Dutch healthcare employer organization representing care institutions. ActiZ is represented in the AO VVT board and is a key partner in developing and promoting sector-wide labor market policy, tools, and the Cao VVT in the VVT sector.
• Zorg Thuis NLcoreStrategic or Co-development PartnerZorg Thuis NL represents home care and district nursing organizations. The organization is part of the AO VVT collaboration and contributes to the development of sector-wide HR and training policy for the VVT sector.
• FNV Zorg & WelzijncoreStrategic or Co-development PartnerFNV Zorg & Welzijn (FNV Healthcare and Welfare) is a large Dutch trade union for healthcare workers. FNV has representation in the AO VVT board and participates in the development of labor market policy, sustainable employability initiatives, and the Cao VVT for the sector.
• CNV Zorg & WelzijncoreStrategic or Co-development PartnerCNV Zorg & Welzijn (CNV Healthcare and Welfare) is a Dutch trade union for healthcare employees. Represented in the AO VVT board, contributing to sector-wide labor policy development and the Cao VVT.
• FBZ (Federatie van Beroepsorganisaties in de Zorg)coreStrategic or Co-development PartnerFBZ is the Federation of Professional Organizations in Healthcare, representing various professional groups in the Dutch healthcare sector. FBZ has a seat on the AO VVT board and contributes to professional competency profiles and training standards.
• NU'91coreStrategic or Co-development PartnerNU'91 is a Dutch trade union for nurses and care professionals. Represented in the AO VVT board and involved in developing sector policy, the Cao VVT, and sustainable employability programs.
• Ministry of Social Affairs and Employment (Ministerie van SZW)coreOthersThe Ministry of Social Affairs and Employment provides MDIEU subsidies to AO VVT exceeding €30 million for 2024 and 2025. These subsidies fund the Over Morgen program for sustainable employability, RVU early retirement subsidies, and sector-wide interventions. The ministry also supports the 'Mag ik je kussen?' theater project.
• Ministry of Health, Welfare and Sport (Ministerie van VWS)coreOthersThe Ministry of Health, Welfare and Sport provides supplementary funding for AO VVT activities alongside the SZW ministry. Supports the sector-wide mission to improve the labor market and training policy in Dutch healthcare.
• Veiligezorg (Safe Care Program)coreStrategic or Co-development PartnerVeiligezorg is a comprehensive program to reduce aggression and violence in the workplace for VVT sector workers. Developed and delivered by AO VVT, the program offers a step-by-step systematic approach, handbooks, masterclasses, podcasts, and regional meetings. It addresses prevention, recognition, reporting, and aftercare of aggression incidents.
• IZZsecondaryStrategic or Co-development PartnerIZZ is a research and knowledge institute focused on health and vitality in healthcare. AO VVT collaborated with IZZ researchers to develop the 'Behoud Jong Zorgtalent' (Retain Young Talent) approach, conducting interviews with young employees and employers to identify solutions for mentally healthy work.
• Theatermakers Radio Kootwijk (TMRK)secondaryStrategic or Co-development PartnerTMRK created the 'Mag ik je kussen?' (May I Kiss You?) theater production about the future of care, commissioned by AO VVT with support from the Ministry of SZW. The production tours the Netherlands to spark dialogue about aging, care demands, and the sustainability of the healthcare workforce.
• ARQ IVPsecondaryStrategic or Co-development PartnerARQ IVP is a research institute specializing in psychosocial support. AO VVT partners with ARQ IVP to deliver workshops on organizing aftercare following incidents in the VVT sector, as part of the Veiligezorg program.
• Stichting CAOPsecondaryStrategic or Co-development PartnerCAOP is a knowledge and service center for labor market issues in the public sector. AO VVT's secretariat is housed at CAOP's Wecreate location in Bunnik. CAOP collaborated in developing the 'Pakje Ongemak' (Package of Discomfort) card set to support teams in discussing uncomfortable but necessary topics.
• StAZsecondaryStrategic or Co-development PartnerStAZ is the expertise center for professional practice in elderly care. Collaborated in the development of the Pakje Ongemak card set alongside CAOP, SoFoKleS, A&O VVT, and O&O fonds GGZ.
• SoFoKleSminorStrategic or Co-development PartnerSoFoKleS (Social Fund for Care Institutions) contributed to the development of the Pakje Ongemak card set in collaboration with other sector bodies.
• AZW (Arbeidsmarkt Zorg en Welzijn)secondaryStrategic or Co-development PartnerAZW is a program generating labor market data for healthcare and welfare. AO VVT references AZW data, including CBS employee and self-employed surveys, to inform its sector activities and develop infographics on how professionals experience working in the VVT sector.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FNV Zorg & Welzijn: FNV Zorg & Welzijn is the largest Dutch trade union in healthcare and welfare and a board member of AO VVT. While a union rather than an HR-services body, it co-governs AO VVT and shares overlapping focus on labor conditions, training, and worker wellbeing.
• ActiZ: ActiZ is the major Dutch employer organization for the VVT sector and a board member of AO VVT. While not a direct operational peer, it is structurally intertwined with AO VVT and represents the broader employer interests that AO VVT's programs serve.
• Zorgthuisnl: Zorgthuisnl represents Dutch home-care and district-nursing organizations and is a board member of AO VVT. It is a comparable sectoral body that works closely with AO VVT on HR and training policy in the VVT sector.
• Zorgverzekeraars Nederland: Zorgverzekeraars Nederland (ZN) is the umbrella organization for Dutch healthcare insurers. It is a comparable Dutch healthcare sectoral body operating at the convening/policy level, though focused on insurance rather than HR/labor policy.
• CNV Zorg & Welzijn: CNV Zorg & Welzijn is a Dutch trade union for healthcare employees and a board member of AO VVT. Like FNV, it is a structural counterpart governing AO VVT and shares focus on labor conditions and worker representation in the sector.

Direct peers

• Stichting CAOP: CAOP is a Dutch knowledge and service center for labor market issues in the public sector; it is AO VVT's secretariat host and operates an analogous function of providing policy advice, tools, and sector-wide HR support — closely paralleling AO VVT's mission in healthcare.
• O&O fonds GGZ: O&O fonds GGZ is a Dutch sector fund for the mental health (GGZ) sector, structured similarly to AO VVT as a collaborative body funding HR, training, and sustainable employability programs for GGZ employers and employees.
• Stichting Arbeidsmarkt Ziekenhuizen (StAZ): StAZ is the expertise center for elderly care professional practice and a partner of AO VVT. It operates an adjacent sectoral role supporting professional standards and workforce development in a related Dutch care segment.
• SoFoKleS: SoFoKleS (Sociaal Fonds voor de intramurale en extramurale zorg) is a Dutch sector fund for care institutions, comparable to AO VVT in operating as a sector-wide collaborative body that funds HR, training, and employability initiatives for Dutch care organizations.
• A&O fonds (A&O VVT): A&O VVT is an HR development fund for the VVT sector that supports sustainable employability initiatives, closely paralleling AO VVT's mission. It is a directly comparable Dutch sector HR-fund operating in the same VVT employer/employee ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stichtingaovvt
• LinkedInlinkedin.com/company/ao-vvt
• Instagraminstagram.com/aovvt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AO VVT