TurnAround

What TurnAround does

Turnvereniging TurnAround Capelle a/d IJssel, operating as TurnAround, is a Dutch amateur gymnastics association (vereniging/nonprofit) founded in 1976 and headquartered in Capelle aan den IJssel in the Rotterdam region. The club delivers a multi-disciplinary gymnastics program across core youth offerings, including Meisjes Kleuren Turnen (girls' color gymnastics), Jongens Turnen (boys' gymnastics), Peuter/kleutergym and Nijntje Beweegdiploma for preschoolers (1.5-4 years), Ouder & Kind Gym (parent-child), and Selectie Turnen for competitive athletes; an adult segment served by Conditiegym; and a nationally distinctive Rhönradturnen (German wheel gymnastics) program that produces athletes qualifying for KNGU-sanctioned national championships and WK events.

The underlying operating model is traditional and facility-based rather than a technology platform: an owned gymnastics hall (turnhal) opened in November 2015 at Rivium 1e straat 52-58 anchors the club, supported by satellite locations at Wiekslag 3 and Beemsterhoek 338, and integrated with Sportief Capelle, the municipal sports facility manager that handles gymnasium access. Delivery relies on qualified instructors, volunteer assistants, and board governance (chairman, secretary) under a member-elected General Members' Meeting (ALV), with no proprietary software stack beyond a WordPress website, basic email/contact channels, and an online webshop.

Revenue mechanics blend recurring and unit-priced streams: membership contributions (contributie), €7.50 vacation training sessions, two free trial lessons as an acquisition funnel, hall rental to external parties coordinated by a rental lead, sponsorship income from a long tail of local businesses (Steinweg Group, Janssen-Fritsen, Bakkerij Maris, B. Tol & Zn., Koos Rook Financiële Diensten, DIFF, Macaleja BV, Visser Elektrotechniek, AD International, Banketbakkerij van de Vrande), Grote Clubactie lottery fundraising (80% proceeds retained), and passive income via the SponsorKliks affiliate program. Customer concentration is diffuse across individual member-parents and households, with no single B2B anchor and pricing/fees set at consumer-friendly levels (e.g., €7.50 per vacation session).

Name

TurnAround

Legal name

Turnvereniging TurnAround Capelle a/d IJssel

Website

https://turnaround-capelle.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

TurnAround is a nonprofit Dutch gymnastics association (vereniging) founded in 1976 in Capelle aan den IJssel, Netherlands, offering recreational and competitive gymnastics across youth, preschool, adult, and Rhönrad wheel-gymnastics programs from an owned facility and satellite locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

TurnAround is a Dutch gymnastics association (turnvereniging) based in Capelle aan den IJssel that provides in-person gymnastics training to children, youth, and adults. The club delivers recreational and competitive programs across artistic gymnastics (boys and girls), Rhönrad (German wheel gymnastics), preschool/parent-child movement classes, adult fitness (conditiegym), and a competitive selection program. Supplementary services include holiday training camps, free trial lessons, gym hall rental, and community events such as sleepovers and tournaments.

Product overview

TurnAround is a gymnastics club (turnvereniging) based in Capelle aan den IJssel, Netherlands, offering a comprehensive range of gymnastics programs for all ages and skill levels. The club operates a multi-tiered service model comprising core recreational gymnastics programs (Meisjes Kleuren Turnen, Jongens Turnen), specialized programs for young children (Peuter/kleutergym, Nijntje Beweegdiploma, Ouder & Kind Gym), adult fitness classes (Conditiegym), competitive selection programs (Selectie Turnen), and the unique Rhönradturnen (German wheel gymnastics). Beyond regular lessons, TurnAround provides supplementary services including trial lessons, holiday training camps, gymnastics hall rental, and seasonal events such as sleepovers (Slaapfeest) and the Oliebollentoernooi tournament. The club maintains its own dedicated gymnastics facility at Rivium and participates in regional and national competitions through KNGU (Royal Dutch Gymnastics Union).

Differentiator

Problem solved

Functional benefit

Products and services

• Meisjes Kleuren Turnen (Girls Color Gymnastics) Recreational gymnastics classes for girls of various ages and skill levels, organized by color groups (geel, groen, oranje, blauw, paars). Includes color gymnastics competitions, skills development, and movement education for youth participants.
• Jongens Turnen (Boys Gymnastics) Recreational gymnastics classes specifically designed for boys, focusing on basic gymnastics skills, coordination, and strength in an age-appropriate, welcoming environment.
• Peuter/kleutergym (Toddler/Preschool Gymnastics) Gymnastics classes for toddlers and preschoolers (ages 1.5 to 4 years) delivered in a safe and playful environment to develop early motor skills.
• Nijntje Beweegdiploma (Movement Diploma) Movement diploma program for young children (ages 2-4) based on the Nijntje (Miffy) character, featuring balance, rolling, jumping, and climbing activities to award a movement diploma upon completion.
• Conditiegym (Adult Fitness Gymnastics) Adult fitness gymnastics and conditioning classes held on Thursday evenings at the Wiekslag gymzaal in Capelle aan den IJssel for adults (primarily women) seeking gymnastics-based group exercise.
• Rhönradturnen (Wheel Gymnastics) German wheel gymnastics (Rhönradturnen), a specialized discipline in which participants rotate inside a rolling wheel. TurnAround runs a dedicated training program and organizes national championships (NK) as well as World Cup qualification events.
• Selectie Turnen (Competitive Selection Program) Competitive gymnastics program for talented athletes competing at regional, district-final, and national-championship levels, including team competitions and KNGU-sanctioned events such as the TurnCompetitie (TuCo) circuit.
• Ouder & Kind Gym (Parent & Child Gymnastics) Parent-and-child gymnastics sessions for children ages 1.5 to 4 years, held on Wednesday and Friday mornings, designed to introduce young children to movement with parental participation.
• Vakantietrainingen (Holiday Training Sessions) Specialized holiday training sessions held in TurnAround's own turnhal during school vacations, including summer, spring, and Christmas breaks, open to both members and non-members from other clubs at €7.50 per training session.
• Proefles (Trial Lessons) Free introductory trial lessons (two free proefles) offered to prospective members so children and adults can experience gymnastics classes before committing to a membership.
• Turnhal Verhuur (Gym Hall Rental) Rental of the Rivium gymnastics hall at Rivium 1e Straat 58 to external parties for training, events, private parties, and other activities, coordinated via [email protected].

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• KNGU (Koninklijke Nederlandse Gymnastiek Unie)coreOthersTurnAround is affiliated with the KNGU, the Dutch Royal Gymnastics Union. This affiliation enables competitive athletes to participate in official KNGU-sanctioned competitions including district finals, national championships, and the TurnCompetitie (TuCo) circuit. The club follows KNGU training standards and certification programs for coaches.
• Steinweg Group (C. Steinweg – Handelsveem B.V.)majorGTM or Marketing PartnerMajor sponsor providing financial support to TurnAround. Steinweg is a global logistics company headquartered in Rotterdam. Their sponsorship enables the club to fund activities and competitions. The partnership includes recognition on the club's website and sponsor boards.
• SponsorKliksminorGTM or Marketing PartnerOnline affiliate marketing platform (Sponsorkliks) that enables TurnAround to receive commissions when members and supporters make purchases through partner online retailers (Wehkamp, Zalando, Coolblue, HEMA, etc.). Members can shop online and sponsor the club at no extra cost.
• Sportief CapellecoreStrategic or Co-development PartnerThe sports management organization for Capelle aan den IJssel that manages municipal sports facilities and gymnasiums. TurnAround utilizes Sportief Capelle facilities for gymnastics classes and the club's own turnhal is part of the sports infrastructure network. Sportief Capelle coordinates facility access and management for the club.
• Bakkerij MarisminorGTM or Marketing PartnerLocal bakery that partially sponsored oliebollen (Dutch year-end pastries) for the club's annual oliebollentoernooi ( New Year's pastry tournament) event, providing product donations.
• Koos Rook Financiële Diensten/RegioBank Krimpen aan den IJsselminorGTM or Marketing PartnerLocal financial services provider that provided volunteers to help organize the club's 2024 pajama party event, demonstrating community business support for club activities.
• Macaleja BVminorGTM or Marketing PartnerLocal business that purchased a Superlot during the Grote Clubactie fundraising campaign, supporting the club financially through lottery ticket purchases.
• Visser Elektrotechniek B.V.minorGTM or Marketing PartnerLocal electrical engineering company in Capelle aan den IJssel that purchased a Superlot during the Grote Clubactie fundraising campaign.
• DIFF (Platform voor technische vacatures)minorGTM or Marketing PartnerTechnical recruitment platform that purchased Superlots during Grote Clubactie fundraising. Two decades of experience connecting technical professionals with companies.
• Jeugdfonds Sport & CultuurminorOthersYouth Sports and Culture Fund that helps ensure all children have the opportunity to participate in sports regardless of financial circumstances. TurnAround participates in this program to support families who need financial assistance.
• Janssen-FritsenmajorGTM or Marketing PartnerGymnastics equipment manufacturer and sponsor. Visible on club sponsor board. Provides or sponsors gymnastics equipment for the club.
• AD InternationalminorGTM or Marketing PartnerSponsor of TurnAround, recognized on the club's sponsor board.
• B. Tol & Zn.minorGTM or Marketing PartnerLocal meat and deli shop whose owners (parents of member Joane Tol) signed a sponsorship contract. A large sponsor/reklame board is displayed in the gymnastics hall.
• Banketbakkerij van de VrandeminorGTM or Marketing PartnerPastry/bakery shop in Rotterdam-Ommoord area, owned by parents of member Romy Schuurman. Has been a local institution since 1960. A sponsor board is displayed in the club hall.

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Basic-Fit: Pan-European low-cost fitness chain with significant Dutch presence. Competes for adult fitness memberships (overlapping with TurnAround's Conditiegym adult offering) but does not offer structured youth gymnastics instruction.
• Sportcity: Largest Dutch fitness chain offering gym access and group classes. Broader incumbent in the fitness and recreational sports center category that competes for the same adult fitness member wallet (Conditiegym at TurnAround competes against Sportcity's group classes).

Others

• Grote Clubactie: National Dutch fundraising lottery for amateur sports clubs. TurnAround participates annually as a member club, making Grote Clubactie a channel partner rather than a peer, but the platform defines the fundraising mechanic the club relies on for non-membership revenue.
• KNGU (Koninklijke Nederlandse Gymnastiek Unie): Dutch national gymnastics federation. TurnAround is a KNGU affiliate, so KNGU is the governing body that defines competition pathways and coach certification standards the club follows; comparable as the umbrella organization connecting all Dutch gymnastics clubs.
• SponsorKliks: Dutch affiliate marketing platform that lets sports clubs earn commissions on member online purchases at partner retailers. TurnAround is a registered club on the platform, making SponsorKliks an ecosystem enabler comparable in role to other fundraising/sponsorship tooling used by amateur clubs.
• Janssen-Fritsen: Dutch gymnastics and sports equipment manufacturer that is also a TurnAround sponsor. Adjacent ecosystem participant supplying competition-grade apparatus to Dutch gymnastics clubs and governing bodies, comparable as a B2B enabler in the same gymnastics value chain.
• Sportief Capelle: Municipal sports management organization for Capelle aan den IJssel that coordinates facility access for local sports clubs. TurnAround's partner for satellite gymnasiums and shared sports infrastructure, comparable as a local ecosystem enabler rather than a competitor.

Direct peers

• Hellas Utrecht: Long-standing Dutch gymnastics club in Utrecht with both recreational and competitive programs affiliated with the KNGU. Comparable in offering multi-tier gymnastics (youth through selectie), operating as a volunteer-led vereniging with a similar member-funded revenue model.
• EGV Rotterdam: Established gymnastics association in Rotterdam offering artistic and recreational gymnastics programs with KNGU affiliation. Directly comparable to TurnAround in terms of programming mix (recreational + selectie), Dutch gymnastics market positioning, and target audience of youth and adult participants.

Emerging players

• Rhönradturnverband Deutschland: German national federation for Rhönrad/wheel gymnastics, the origin sport of TurnAround's specialty program. Comparable as the institutional hub for Rhönradturnen competitions and development, against which TurnAround athletes qualify for World Cup events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/turnaroundcapelle
• Instagraminstagram.com/turnaround_capelle
• LinkedInlinkedin.com/company/turnaround-capelle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TurnAround