Assurmix

What Assurmix does

Assurmix is a Paris-based, privately held French insurance broker (ORIAS registration 11062302) that designs and distributes its own proprietary insurance products exclusively online. Founded in 2011 and operating with a core team of approximately five members out of 3 rue de Liège in the 9th arrondissement of Paris, the firm sells 100% of its policies direct-to-consumer through www.assurmix.fr with a streamlined three-page subscription flow and instant PDF certificate delivery by email, supplemented by a B2B partner portal at pro.assurmix.fr. Its product portfolio comprises four purpose-built lines: Assurkids (school and extra-curricular insurance for children, €6.99–€20/year, underwritten by Chubb), Assurveto (accident and accident-plus-illness plans for dogs and cats, underwritten by Seyna), Assurski (ski and winter-sports cover with optional summer-sport inclusion, €3.30/day to €116/year, underwritten by Bastion), and Assursport (multi-sport accident cover including mechanical and aerial sports as an option, €3.30/day to €230/year, also underwritten by Bastion). The business model is commission/premium-based brokerage on these four proprietary products, with coverage valid across France, Switzerland, Italy, Spain, and Andorra for ski and sport lines. Distribution relies on a direct-to-consumer website, organic content marketing (Actu'kids, Actu'véto, Actu'Ski, Actu'Sport blog verticals), SEO, Facebook/Instagram social presence, partner referrals through ski schools and tourism operators (e.g., Evolution 2, Marmottons, Tignes, Altibus, TMB), and event sponsorships including the Salon du Ski and Freeride World Qualifier in Chamonix. Underlying technology is a standard broker website with no proprietary AI, data, or platform capabilities disclosed; competitive advantage rests on niche product design, 13 years of online brokerage operating history, transparent pricing, and the cost structure of a no-intermediary direct-sales model.

Name

Assurmix

Legal name

Assurmix

Website

https://assurmix.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Assurmix is a Paris-based French online insurance broker founded in 2011 that designs and sells four proprietary niche insurance products — school (Assurkids), pet (Assurveto), ski (Assurski), and sport (Assursport) — direct-to-consumer via its website, with coverage across France, Switzerland, Italy, Spain, and Andorra.

Ownership category

akta.pro rank

Product category

Specialty Online Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Online insurance brokerage
• Niche insurance products
• School insurance
• Pet insurance
• Ski and sport insurance

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Premium Revenue: Assurmix designs and sells its own insurance products (Assurkids, Assurveto, Assurski, Assursport) directly to consumers online. The company acts as an insurance broker, earning revenue through policy premiums paid by customers. Products are underwritten by partner insurers (Chubb, Bastion, Seyna). The company has been operating since 2011.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Assurmix is an online insurance broker that designs and sells four proprietary niche insurance products 100% via its website: Assurkids (school insurance for children, €6.99–€20/year), Assurveto (dog and cat pet insurance), Assurski (ski and winter sports insurance from €3.30/day or €55/year individual), and Assursport (comprehensive 24/7 sport insurance including extreme, mechanical, and aerial sports). Products are underwritten by partner insurers Chubb, Bastion, and Seyna, and customers subscribe online in as few as three pages, receiving their insurance certificate by email immediately after credit card payment.

Product overview

Assurmix is an online insurance broker that creates and sells its own insurance products 100% online since 2011. The product portfolio consists of four distinct insurance products: Assurkids (school insurance for children/families, €6.99-€20/year), Assurveto (pet insurance for dogs/cats), Assurski (ski and winter sports insurance, €3.30/day to €116/year), and Assursport (comprehensive sport and leisure insurance covering all sports including extreme and mechanical sports). Each product operates as a separate offering with its own pricing tiers and coverage options.

Differentiator

Problem solved

Functional benefit

Brands

• Assurkids: School insurance product covering children from daycare through higher education, with 4 plans ranging from €6.99 to €20 per year
• Assurveto
• Assurski
• Assursport

Products and services

• Assurkids School and extra-curricular insurance for children from nursery through higher education, offered in 4 plans ranging from €6.99 to €20 per year. Covers school hours and extra-curricular activities; underwritten by Chubb.
• Assurveto Veterinary expense insurance for dogs and cats covering operations, exams, hospitalization, vaccinations, and anti-parasite treatments. Offers 1 Accident formula plus 3 Accident/Illness formulas to match different budgets; underwritten by Seyna.
• Assurski Ski and winter sports insurance covering rescue costs up to €25,000, medical expenses up to €1,500, repatriation up to €10,000, equipment rental, ski pass refunds, and ski lessons. Available as day (€3.30/day), annual individual (€55/year), and family (€116/year) plans; annual version also covers most summer sports. Coverage in France, Switzerland, Italy, Spain, Andorra; underwritten by Bastion.
• Assursport Comprehensive 24/7 sport and leisure accident insurance covering all sports including aerial, motor, water, combat, mountain, gliding, and extreme sports, with optional mechanical/aerial sports add-on. Five formula tiers from €3.30/day to €230/year (family mechanical/aerial). Research & rescue €25,000, medical expenses €15,000, repatriation €10,000; underwritten by Bastion.

Quantifiable outcome

• Assurski covers rescue costs up to €25,000 in France and abroad, covering 100% of helicopter transport costs in Europe.
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• ChubbcoreOthersChubb is the insurance underwriter for the Assurkids (school insurance) product. Chubb is a major global property and casualty insurance company. This is a core product partnership as Assurkids is one of Assurmix's four main insurance products.
• BastioncoreOthersBastion is the insurance underwriter for Assurski (ski insurance) and Assursport (sport insurance) products. This is a core product partnership for two of Assurmix's four main insurance products.
• SeynacoreOthersSeyna is the insurance underwriter for the Assurveto (pet insurance) product. This is a core product partnership for one of Assurmix's four main insurance products.
• Evolution 2 (Ski School)minorGTM or Marketing PartnerEvolution 2 is a ski school operating in Chamonix and other locations. The school is recommended by Assurski and organizes the Freeride World Qualifier in Chamonix, an event sponsored by Assurmix/Assurski. Groups limited to 8 students. Also partnered with Ecole des Marmottons in Tignes.
• Ecole de Ski des Marmottons (Tignes)minorGTM or Marketing PartnerSki school in Tignes focused on youth and learning to ski from age 2.5 years. Assurmix/Assurski has supported this school since 2019. Since winter 2019-2020, the school has been affiliated with Evolution 2, which is also an Assurmix partner.
• AltibusminorGTM or Marketing PartnerAltibus is a shuttle bus company providing transfers to ski resorts from Chambéry, Geneva, Lyon, and Pau airports. Altibus is listed as a B2B client and partner of Assurmix on the website.
• Eric Giezendanner (Chamonix Insurance Agent)minorChannel Partner/ Reseller/ DistributorIndependent insurance agent located at 262 rue du Dr Paccard, 74400 Chamonix Mont Blanc. Listed as an on-the-ground partner for customers visiting the Chamonix area. Represented at the Salon du Ski.
• TEMMOS Hotel GroupminorGTM or Marketing PartnerHotel group partnering with Evolution 2 to organize the Freeride World Qualifier event in Chamonix. Assurmix/Assurski serves as the official insurer for this event.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Lovys: French digital insurance aggregator offering multi-line coverage (home, car, pet, life). Comparable as a tech-enabled French insurance broker with proprietary digital distribution, though broader in scope than Assurmix's niche focus.
• Luko: French insurtech offering digital home insurance with significant venture backing. Comparable as a digital-first French insurance distributor with proprietary product design, though focused on home rather than Assurmix's niches.
• Leocare: French mobile-first insurance platform offering home, car, and lifestyle products. Comparable as a digital insurance broker serving French consumers with proprietary products, though operating in different primary niches than Assurmix.

Others

• Seyna: French insurtech enabling white-label insurance product distribution. Comparable as an underwriting and technology partner, currently insuring Assurmix's Assurveto product but also enabling competitor brokers, creating both partnership and competitive risk.

Direct peers

• SantéVet: Leading French pet insurance broker for dogs and cats, offering accident and illness coverage. Directly comparable to Assurmix's Assurveto product and represents the dominant scaled competitor in the French pet insurance distribution space.
• Hyperassur: French online insurance comparison and brokerage platform. Comparable as a digital insurance broker operating in the French market with multi-carrier distribution, though broader in product scope than Assurmix's niche specialization.
• Carré Neige: French ski and winter sports insurance specialist offered through lift pass operators. Directly comparable to Assurmix's Assurski product as a competitor for ski accident/rescue coverage, with €3.30/day pricing that matches Assurmix's entry point.
• Bulle Bleue: French online pet insurance broker for dogs and cats. Directly comparable to Assurmix's Assurveto product, offering similar accident and illness formulas for veterinary cost reimbursement in the French market.

Broad incumbents

• Allianz Travel Insurance: Global insurance major's travel and leisure insurance division operating in France. Comparable as a provider of ski/sport travel insurance products with strong brand recognition, representing scale competition to Assurmix's Assurski/Assursport offerings.
• Meilleurtaux Assurance: Major French online insurance broker with multi-line product offerings (auto, home, health, life). Comparable as a digital insurance distribution platform in France, though operates at much larger scale and broader scope than Assurmix.

Market position

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/assurmix.fr
• Instagraminstagram.com/assurmix.fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assurmix