What Gentleman's Cut Bourbon does

Gentleman's Cut Bourbon is a privately held premium spirits brand founded in 2023 by four-time NBA champion Stephen Curry, in partnership with John Schwartz (owner of Amuse Bouche Winery in Napa Valley) and Boone County Distilling Company. The brand is distilled, aged, and bottled at Game Changer Distillery in Boone County, Kentucky, on the Kentucky Craft Bourbon Trail, using 500-gallon copper pot stills and charred new white oak barrels. The portfolio spans the flagship 5-7 year Kentucky Straight Bourbon at $79 per 750ml, and a collector-oriented "Player Exclusive" series of limited releases (800-1,000 bottles per edition, priced $250-$950) that commemorate Curry's career milestones, including the 15-year Limited Edition, Father and Son 16-year, IV Edition rye whiskey, Shacho (Japanese Mizunara oak finish), and José Andrés (Pedro Ximénez sherry cask finish). The brand also sells merchandise — apparel, etched crystal tumblers, and a VinGardeValise bourbon suitcase — through its online shop.

The company operates a direct-to-consumer model through its official website, with order fulfillment handled by licensed retailers in the Bottle Nexus network, and claims distribution in 14 countries spanning North America, Asia, Europe, and the Middle East. The go-to-market is event-driven: each Player Exclusive release is tied to a Curry milestone or celebrity collaboration (e.g., José Andrés, with proceeds benefiting World Central Kitchen), generating press coverage and collector demand. Revenue is generated entirely from one-time product sales (spirits and merchandise) with no subscription, licensing, or recurring component. The brand has earned high critical scores from Vinous (91-95 points across expressions) and media features in Forbes, Maxim, Garden & Gun, Food & Wine, and others, but discloses no revenue, headcount, funding, or financial metrics.

Name

Gentleman's Cut Bourbon

Legal name

Gentleman's Cut Bourbon

Website

https://gentlemanscutbourbon.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Gentleman's Cut Bourbon is a privately held premium Kentucky Straight Bourbon brand founded in 2023 by Stephen Curry, producing limited-edition whiskeys and branded merchandise sold direct-to-consumer through its website and the Bottle Nexus network across 14 countries.

Ownership category

akta.pro rank

Product category

Premium Bourbon Whiskey

NAICS

Distilleries (312140), Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Premium bourbon whiskey
• Craft spirits
• Limited edition whiskey
• Kentucky straight bourbon
• Celebrity spirit brand

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Premium Bourbon Sales: Sale of aged Kentucky Straight Bourbon whiskeys at various price points, from core 5-7 year expression ($79) to ultra-premium 15-16 year Player Exclusive editions ($375-$950). Revenue from limited bottle releases.
2. Merchandise Sales: Sale of branded merchandise including apparel (hoodies, crewnecks, shirts, caps), drinkware (etched tumbler sets), and travel accessories (bourbon suitcase).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Gentleman's Cut Bourbon produces and sells premium Kentucky Straight Bourbon Whiskey, headlined by a 5-7 year core expression and an ultra-limited Player Exclusive series of bourbons and ryes tied to Stephen Curry's career milestones and notable collaborations. Production is carried out at Game Changer Distillery in Boone County, Kentucky, using 500-gallon copper pot stills, charred new white oak aging, and specialized finishing techniques such as Japanese Mizunara oak and Pedro Ximénez sherry casks. The brand complements its spirits portfolio with branded merchandise including apparel, etched crystal tumblers, and a co-branded travel suitcase.

Product overview

Gentleman's Cut Bourbon is a premium Kentucky Straight Bourbon Whiskey brand founded by NBA champion Stephen Curry in partnership with John Schwartz (Amuse Bouche Winery) and Boone County Distilling Co. The core product line consists of the flagship Gentleman’s Cut Bourbon (aged 5-7 years, 90 proof) and the Player Exclusive limited-edition series including Father and Son Edition, Shacho, José Andrés, IV Edition, and the original 15-year Limited Edition. The portfolio is complemented by branded merchandise including vintage apparel (hoodies, crewnecks, shirts, caps), drinkware (etched tumblers), and travel accessories (Bourbon Suitcase by VinGardeValise). The brand operates on the Kentucky Craft Bourbon Trail, with all products distilled, aged, and bottled by Game Changer Distillery in Boone County, KY.

Differentiator

Problem solved

Functional benefit

Brands

• Gentleman's Cut: Core Kentucky Straight Bourbon Whiskey aged 5-7 years at 90 proof, with mash bill of 75% corn, 21% rye, 4% malted barley. Priced at $79 per 750ml bottle.
• Player Exclusive

Products and services

• Gentleman's Cut Bourbon Flagship Kentucky Straight Bourbon Whiskey aged 5-7 years and bottled at 90 proof, with a mash bill of 75% corn, 21% rye, and 4% malted barley. Marketed to whiskey enthusiasts seeking a craft, premium bourbon for everyday celebratory moments.
• Player Exclusive 15-year Limited Edition One-time special release bourbon distilled January 6, 2005 and bottled in 2020, presented in an individually numbered, signed etched glass decanter in a collector's walnut wood box. 95 proof with mash bill of 75% corn, 21% rye, 4% malted barley. Limited to 230 bottles.
• Player Exclusive: Father and Son Edition 16-year-old Kentucky Straight Bourbon commemorating Stephen Curry's 16th NBA season and his father Dell Curry's legacy. Distilled August 2008, bottled at 100 proof, with mash bill of 75% corn, 13% rye, 12% malted barley. Limited to 1,000 bottles priced at $950 each.
• Player Exclusive: Shacho Ultra-limited 11-year Kentucky Straight Bourbon finished in rare Japanese Mizunara new oak barrels from Hokkaido prefecture. Bottled at 105 proof with mash bill 78% corn, 13% rye, 9% malted barley, yielding Kyara incense, cinnamon, coconut, and sandalwood notes. Limited to 800 bottles priced at $250 each.
• Player Exclusive: José Andrés 10-year Kentucky Straight Bourbon finished in Pedro Ximénez Sherry Casks, crafted in collaboration with chef José Andrés. Bottled at 107 proof with mash bill 78% corn, 13% rye, 9% malted barley. A majority of proceeds benefit World Central Kitchen. Limited to 800 bottles priced at $375 each.
• Player Exclusive: IV Edition Straight Rye Whiskey celebrating Stephen Curry's 4,000 three-pointer milestone. Distilled October 2012 in a 500-gallon copper pot still and aged 4,000 days. Bottled at 100 proof with mash bill 95% rye, 5% malted barley. Limited to 1,000 bottles priced at $333 each.
• Vintage Hoodie Vintage-style hoodie cut and hand-sewn with 20 oz brushed cotton fleece, made in the USA. Priced at $125.
• Vintage Crewneck Vintage crewneck cut and hand-sewn with 20 oz brushed cotton fleece.
• Vintage Long Sleeve Shirt 100% premium cotton vintage long-sleeve shirt, garment-dyed with a vintage feel, potassium spray treatment for weathered texture, and enzyme wash for softness. Priced at $80.
• Vintage Cap Classic cap with Gentleman's Cut Bourbon logo, meticulously embroidered. Relaxed fit, garment washed, one size fits all, vintage black, cotton twill. Priced at $25.
• Etched Tumblers Set Hand-cut, polished, and deep-etched 24% full lead crystal glass tumblers featuring the Gentleman's Cut logo and Stephen Curry's signature. Set of six tumblers priced at $150. Ships within US only.
• Bourbon Suitcase (VinGardeValise) Co-branded wine and spirits travel accessory by VinGardeValise with patented removable inserts for transporting bottles. Holds 8 bottles, features a TSA-compliant lock and asymmetrical Hinomoto wheels, with a 10-year warranty. Black, 18" x 13" x 22", 12 lbs unpacked. Priced at $350.

Quantifiable outcome

• 95 points - Player Exclusive Bourbon Father & Son Edition (Vinous)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• José Andrés / World Central KitchenflagshipStrategic or Co-development Partner · 1 September 2025Collaboration with world-renowned chef and humanitarian José Andrés on Player Exclusive: José Andrés. A majority of proceeds from this limited 800-bottle release benefit World Central Kitchen, the non-profit Andrés founded in 2010 to bring food relief to communities facing crisis worldwide.
• John Schwartz / Amuse Bouche WinerycoreStrategic or Co-development PartnerStephen Curry partnered with John Schwartz, owner of highly acclaimed Amuse Bouche Winery in Napa Valley, to co-create Gentleman's Cut Bourbon. Schwartz's passion for bourbon and Curry's vision resulted in this craft spirit venture.
• Boone County Distilling CompanycoreStrategic or Co-development PartnerJoint venture with Boone County Distilling Co., a craft spirit pioneer established in 1833, located in Boone County, KY on the Kentucky Craft Bourbon Trail. The company provides distillation, aging, and bottling capabilities.
• Game Changer DistillerycoreImplementation/ SI/ Consulting PartnerGame Changer Distillery in Boone County, KY is responsible for distilling, aging, and bottling all Gentleman's Cut Bourbon products.
• VinGardeValiseminorOEM/ Whitelabel/ Licensing PartnerPartnership with VinGardeValise to create the Gentleman’s Cut Bourbon Suitcase, a specialized wine and spirits travel accessory with patented removable inserts for transporting bottles.
• Bottle NexuscoreChannel Partner/ Reseller/ DistributorLicensed retailers in the Bottle Nexus network process and ship all spirits orders from the Gentleman's Cut website.

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• Wild Turkey (Campari Group): Major Kentucky Straight Bourbon producer with broader portfolio, global retail distribution, and established bar/restaurant presence. Useful benchmark for traditional Kentucky bourbon economics and a likely strategic acquirer for premium craft brands.

Direct peers

• Maison No. 9 (Post Malone): Post Malone's rosé wine brand demonstrating the same playbook as Gentleman's Cut: celebrity founder, premium positioning, limited production, DTC-led distribution, and cultural storytelling. Comparable in scale, audience, and channel strategy.
• Heaven's Door (Bob Dylan): Bob Dylan's premium American whiskey line offering limited-edition, artist-driven bourbon and rye expressions. Directly comparable to Gentleman's Cut as a celebrity-founded craft bourbon brand with curated limited releases and storytelling-led marketing.
• 818 Tequila (Kendall Jenner): Kendall Jenner's premium tequila (blanco, reposado, añejo) launched in 2021. Closely analogous in founder archetype (global celebrity), category premiumization, and DTC-plus-retail hybrid distribution.
• Michter's Distillery: Independent premium Kentucky bourbon/rye distiller known for limited allocations and strong critic scores (high Vinous/Wine Advocate ratings). Comparable in production scale, scarcity model, and price-point positioning.
• Lobos 1707 (LeBron James): LeBron James-backed premium tequila and spirits brand built around heritage production and limited releases. Comparable as an athlete-founded premium spirits brand leveraging personal brand equity to drive collectible demand.
• Proper No. Twelve (Conor McGregor): Conor McGregor's Irish whiskey brand, the highest-profile celebrity whiskey launch to date (sold to Proximo for ~$600M). Closely comparable in business model (celebrity founder, premium positioning, rapid scaling) and useful for sizing celebrity spirits valuation upside.
• Armand de Brignac / Ace of Spades (Jay-Z): Jay-Z's ultra-premium champagne brand sold to LVMH. Comparable as a celebrity-led ultra-premium allocation-driven spirits portfolio leveraging scarcity, premium pricing, and high-profile collaborations.
• Aviation American Gin (Ryan Reynolds): Ryan Reynolds-owned American gin acquired by Diageo in 2020 at a reported ~$610M valuation. The gold-standard celebrity spirits exit comparable and direct benchmark for the upper end of Gentleman's Cut's potential strategic value.

Others

• Boone County Distilling Co. Gentleman's Cut's actual production partner and co-venturer, established in 1833 on the Kentucky Craft Bourbon Trail. Relevant as the manufacturing backbone and as an adjacent small-batch craft bourbon brand itself.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/stephencurry30
• Xx.com/gentlemans_cut
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gentleman's Cut Bourbon