What OVERVIEW does

OVERVIEW GmbH operates a mobile-first appointment-booking marketplace that connects local German SMB service providers with consumers. Founded in 2022 and headquartered in Pulheim, Germany, the company is privately held and bootstrapped, with three managing directors (Jonas Lieske, Josua Mittelstaedt, and Lukas Menzner) and a 1-10 person team. The platform is positioned as sector-agnostic but is explicitly tailored toward low-complexity, non-regulated local services such as hairdressers, barbershops, nail studios, cosmetic studios, and massage salons; it excludes regulated professions with special confidentiality obligations (doctors, therapists, lawyers). The platform's two-sided model pairs a consumer-facing mobile app (available on Google Play and the Apple App Store, plus a web app at app.overview.de) with a partner-facing SaaS dashboard, and is reinforced by referral mechanics and paid "Anzeige" placements.

The technical stack is built on commodity cloud services: AWS (hosting in eu-central-1 Frankfurt, S3 storage, SES for transactional email, and Bedrock for AI), Google Firebase (authentication, App Check, cloud messaging, storage), Google Maps and Google Places API (mapping, geocoding, business data), HERE Maps for address validation, Stripe for payments, PostHog for product analytics, and Crisp Chat, WhatsApp, and Brevo for support and messaging. AI-assisted partner onboarding differentiates the platform: partners can upload a photo of their price list and AWS Bedrock-powered computer vision extracts services, prices, and durations, while generative AI auto-produces business descriptions and assigns industry categories and search keywords from Google Maps data. The consumer product offers proximity-, availability-, rating-, and price-ranked search, QR-code rebooking with favorite providers, and appointment reminders.

OVERVIEW monetizes through three revenue streams: SaaS subscription fees for partners with tiered "Lizenztyp" (license types), location quotas, and an Enterprise configuration; a marketplace commission or platform fee on bookings facilitated between consumers and partners; and paid "Anzeige" promoted listings in search results. The GTM is product-led and self-serve, with a "Partner werden" landing flow, industry-specific pages for hair salons, barbershops, and nail studios, organic social on LinkedIn/Instagram/TikTok, SEO, Meta Pixel remarketing, and an unconventional AI-chatbot discovery channel routing visitors to ChatGPT, Claude, Google AI Mode, and Perplexity with pre-formulated prompts. The platform is GDPR, TDDDG, and DSA compliant and participates in the EU-US Data Privacy Framework for data transfers to US-based vendors.

Name

OVERVIEW

Legal name

OVERVIEW GmbH

Website

https://overview.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

OVERVIEW is a German mobile-first SaaS marketplace connecting local SMB service providers (hairdressers, barbershops, nail studios) with consumers for online appointment booking, with AI-assisted partner onboarding via AWS Bedrock.

Ownership category

akta.pro rank

Product category

Appointment Booking Software

NAICS

Personal Care Services (8121)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

akta.pro secondary industries

Appointment Scheduling & Online Booking (HLACADAA), Appointment Scheduling & Reservation Management (HSACAIAG), Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)

Keywords

• Appointment booking software
• Service marketplace platform
• Salon scheduling app
• Beauty service booking
• SMB appointment management

Headquarters

HQ city

Pulheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations

Revenue model

1. Partner Subscription / SaaS Fees: Service providers (partners) pay to access the OVERVIEW platform as a SaaS solution for appointment management. The platform offers different 'Lizenztyp' (license types) and 'Geschäftsstellenkontingent' (location quotas), with Enterprise customers receiving additional features and higher quotas.
2. Platform Commission / Marketplace Take Rate: OVERVIEW acts as an intermediary (Vermittler) between customers and partners, facilitating bookings for a commission or platform fee. Payment for partner services is made on-site at the partner location, though OVERVIEW may take a platform commission on the transaction.
3. Paid Advertising (Partner Promoted Listings): Partners can pay to have their services and profiles promoted within the platform's search results and recommendation feeds. Promoted listings are labeled as 'Anzeige' (advertisement) to distinguish them from organic results.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

OVERVIEW operates a two-sided mobile-first appointment booking marketplace that connects local German service providers with consumers. Service providers (partners) — primarily hairdressers, barbershops, nail studios, cosmetic studios and massage salons — subscribe to a SaaS dashboard to manage employees, services, prices, opening hours and appointments, with AI-assisted onboarding (price-list photo scanning, auto-generated business descriptions, auto-categorization). Consumers discover and book nearby providers through the OVERVIEW iOS/Android app or web app, with location-based search, availability ranking, reminders, and QR-code rebooking.

Product overview

OVERVIEW is a digital appointment booking platform connecting local service providers (hairdressers, barbershops, nail studios, massage salons) with customers through a unified app. The platform consists of two main components: (1) the OVERVIEW Customer App allowing end users to discover nearby providers, search by location/availability, book appointments via QR codes, manage bookings, and receive reminders; and (2) the OVERVIEW Partner Dashboard providing service providers with AI-supported business setup, employee management, service/pricing configuration, and appointment scheduling. The platform includes AI-powered features for automatic price list recognition, business description generation, categorization, and tagging. Industry-specific solutions are available for hair salons, barbershops, and nail studios. The service operates exclusively in Germany and excludes professionals with special confidentiality obligations (doctors, therapists, lawyers).

Differentiator

Problem solved

Functional benefit

Products and services

• OVERVIEW Customer App (Kunden-App) Mobile and web application for end consumers to discover nearby service providers (hairdressers, barbershops, nail studios, massage salons, cosmetic studios), book appointments online, manage their bookings, receive reminders, and rebook favorite providers via QR codes. Users can search by location, availability, price and ratings, and use the app as guests or registered users.
• OVERVIEW Partner Dashboard SaaS dashboard for service providers (partners) to manage their business, including multi-location and multi-employee scheduling, services and pricing configuration, opening hours, walk-in customer management, and appointment booking. Includes AI-assisted business setup that auto-extracts services from price-list photos, generates business descriptions from Google Maps data, and auto-tags and categorizes partners and services.
• Industry-Specific Partner Solutions (Branchenlösungen) Industry-tailored packaged versions of the OVERVIEW Partner Dashboard for hairdressers/hair salons, barbershops, and nail studios, offering customized features and templates for each business type via dedicated landing pages.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS) EMEA SARLcoreTechnology or IntegrationAWS provides core infrastructure hosting (eu-central-1, Frankfurt region) for the web app, backend, and data storage (S3), as well as AWS Bedrock AI for AI-powered features (price list recognition, business description generation, categorization, auto-tagging). AWS SES handles transactional email delivery.
• Google Ireland Ltd.coreTechnology or IntegrationGoogle Firebase provides authentication (Firebase Authentication), app check (App Check), cloud messaging, and cloud storage. Google Maps is used for map integration. Google Places API feeds data for AI description generation and categorization. Google Tag Manager, Google Fonts, and Google Search Console support web analytics and SEO.
• Stripe Payments Europe Ltd.coreTechnology or IntegrationStripe processes payments on the platform, including credit/debit card transactions, direct debits, and other payment methods. Stripe also performs creditworthiness checks (Bonitätsprüfung) on customers when using certain payment methods.
• Meta Platforms Ireland Ltd. (Facebook, Instagram)minorGTM or Marketing PartnerMeta Pixel is used for custom audiences and remarketing on Facebook and Instagram. OVERVIEW uses Meta Custom Audiences to retarget users within the Meta advertising network for 180 days based on pseudonymous browsing behavior.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Booksy: Beauty and wellness appointment booking platform with strong European presence. Directly competes with OVERVIEW for hairdresser, barber, and nail salon partners with comparable SaaS + marketplace features.
• Treatwell: European salon and spa booking marketplace, particularly strong in Germany. Same two-sided marketplace model targeting the same local beauty/wellness consumer base.
• Phorest Salon Software: Salon and spa management software with online booking, marketing, and client management. Overlaps on SMB beauty appointment scheduling and consumer discovery.
• Salonized: Cloud-based salon management software for hairdressers and beauty businesses with online booking. Comparable SaaS offering for the same target customer segment in Europe.
• Fresha: Global beauty and wellness booking marketplace with a freemium partner SaaS model. Most direct competitor to OVERVIEW in the German SMB salon/spa segment, with a far larger funding base and global footprint.
• Timely: Appointment booking and salon management software used by beauty and wellness businesses. Direct functional overlap with OVERVIEW's partner dashboard.

Emerging players

• SimplyBook.me: Generic online booking SaaS usable across personal-service verticals. More horizontal than OVERVIEW but competes for the same SMB personal-care booking wallet.

Broad incumbents

• Mindbody: Established wellness and beauty business management platform with marketplace discovery. Operates at larger scale and serves a broader set of verticals.
• Square Appointments: Appointments module of Square's broader commerce/Payments platform. Covers beauty and general services with integrated payments, giving SMBs a 'good enough' incumbent alternative.

Others

• Shedul (now part of Fresha): Predecessor brand of Fresha; mentioned for completeness because it historically targeted the same booking-SaaS-for-salons niche that OVERVIEW addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/overview-de

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OVERVIEW