Workflow Services
Workflow Services by ImageMover provides a cloud-based clinical workflow and medical billing platform enabling retail and independent pharmacies to deliver and get reimbursed for point-of-care testing, vaccinations, and screenings. The platform integrates with major EHR systems covering 320 million US patient records.
- Company typePrivate
- Founded2013
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Workflow Services does
Workflow Services by ImageMover operates a cloud-based, end-to-end point-of-care clinical workflow software platform that enables retail and independent pharmacies to deliver and get reimbursed for clinical services including point-of-care testing, vaccinations, screenings, and test-to-treat encounters. The platform is built on patented, secure methods for capturing and integrating point-of-care medical data and is differentiated by native integrations with Epic, Cerner, Allscripts, and Meditech, which together provide access to approximately 320 million US patient records (95% of the US population). Core workflow components include digital protocols with structured decision trees that guide pharmacists through encounters, a billing automation engine that generates medical billing codes and submits claims to medical insurance payors, automated test-result reporting to federal and state health authorities under CARES Act and HHS mandates, and HIPAA-compliant patient communication. The platform pairs with diagnostic hardware from BD (Veritor Plus), QuidelOrtho (Sofia 2), Exact Sciences (Cologuard), Uh-Oh Labs, MicroGEM, and Scout Health through bundling partnerships.
The company's revenue model combines SaaS platform subscriptions, transaction-based fees on medical claims processed through the billing engine, and channel revenue from diagnostic test manufacturer co-sell partnerships. Pricing is quote-based with an annual billing cadence, reflecting a custom enterprise sales motion. Customers include national retail pharmacy chains (Walgreens, Rite Aid, Southeastern Grocers, Kinney Drugs, Cub Pharmacy), independent community pharmacies reached through CPESN USA and Federation of Pharmacy Networks, health insurers and payors, and diagnostic test developers. The company is privately held, was founded in 2013 as ImageMover by two University of Wisconsin neuroradiologists, pivoted to point-of-care testing during COVID-19, and rebranded the Workflow Services product in 2020. It holds ISO 27001:2022 and ISO 9001:2015 certifications and operates from Madison, Wisconsin.
Workflow Services firmographics
Firmographics- Name
- Workflow Services
- Legal name
- ImageMoverMD, Inc.
- Website
- https://workflowservices.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Workflow Services by ImageMover provides a cloud-based clinical workflow and medical billing platform enabling retail and independent pharmacies to deliver and get reimbursed for point-of-care testing, vaccinations, and screenings. The platform integrates with major EHR systems covering 320 million US patient records.
- Ownership category
- akta.pro rank
Workflow Services industry classification
Industry- Product category
- Pharmacy Clinical Workflow Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)
- akta.pro secondary industries
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH), Nursing, Clinical Notes & Documentation Workflow Tools (HLACAAAG)
Keywords
Where Workflow Services is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Workflow Services business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Workflow Services generates revenue through a software-as-a-service platform subscription model, providing pharmacies with access to its clinical workflow, billing automation, and EHR integration capabilities on a recurring fee basis.
- Medical Billing Transaction Fees: The platform generates revenue by facilitating medical billing for clinical services delivered in pharmacies, taking a transaction-based fee on claims processed and reimbursed through the platform.
- Partner Channel Revenue: Revenue derived from partnerships with test manufacturers (BD, QuidelOrtho, Uh-Oh Labs, MicroGEM, Exact Sciences) where the Workflow Services platform is bundled or co-sold as the software layer for diagnostic hardware and test kits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise / Chain Pharmacy - Custom Pricing |
| Subscription | Annual | Independent Pharmacy - Custom Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Workflow Services product offering
Product offeringCore offering
Workflow Services provides a cloud-based, end-to-end point-of-care clinical workflow software platform that enables retail and independent pharmacies to deliver pharmacist-led clinical services such as point-of-care testing, vaccinations, and health screenings, and to receive medical insurance reimbursement. The platform uses digital protocols (clinical decision trees), automated medical billing and claim submission, automated result reporting to health authorities, and deep integrations with major EHR systems (Epic, Cerner, Allscripts, Meditech) and diagnostic devices (BD Veritor Plus, QuidelOrtho Sofia 2).
Product overview
Workflow Services offers a cloud-based, end-to-end software platform that transforms retail pharmacies into healthcare destinations. The core product is the Workflow Services Platform, which provides Pharmacy Solutions for pharmacist-led clinical services (point-of-care testing, vaccinations, screenings), Payor Solutions for insurance integration, Flu Test-to-Treat modules, and Test Developers Solutions. The platform is powered by digital protocols that guide pharmacists through patient encounters and billing automation that generates and submits medical claims. Supporting offerings include the Colorectal Cancer Screening Education Program, ECAPS Watch podcast and whitepaper series, continuing education webinars, and state-by-state research maps. The platform integrates with diagnostic devices (BD Veritor Plus, QuidelOrtho Sofia 2) and electronic health records to provide access to 95% of US patient records.
Differentiator
Problem solved
Functional benefit
Products and services
- Workflow Services Platform The cloud-based, end-to-end software platform that enables retail and independent pharmacies to deliver clinical services and get reimbursed. Provides digital protocols, billing automation, and integrations with diagnostic devices and EHR systems.
- Pharmacy Solutions Turnkey solution enabling retail and independent pharmacies to perform pharmacist-led clinical services including point-of-care testing, vaccinations, and health screenings with integrated billing automation.
- Payor Solutions Enables health insurers and payors to leverage pharmacists as community healthcare providers to reach difficult-to-access members, deliver better outcomes, and reduce costs through pharmacy-based clinical services.
- Flu Test-to-Treat Enables pharmacists to perform influenza tests and initiate treatment during a single visit, with integrated billing, documentation, and result-reporting workflows.
- Test Developers Solutions Provides diagnostic test manufacturers with integration into pharmacy networks through the Workflow Services platform to expand point-of-care testing reach and automate result reporting.
Quantifiable outcome
- Pharmacy vaccine revenue increased by 52% after implementing Workflow Services' billing platform (single community pharmacy customer case)
- +4 more outcomes
Companies that use Workflow Services
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles4 records
Workflow Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature7 records
Workflow Services partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- WalgreenscoreWalgreens partnered with Workflow Services and Exact Sciences for a nationwide colorectal cancer screening initiative. Workflow Services provides the clinical workflow platform enabling pharmacists to deliver Cologuard tests inside Walgreens pharmacies, integrating screening programs directly into pharmacy operations to improve patient access to preventive care.
- Exact SciencescoreWorkflow Services partnered with Exact Sciences to bring the power of its platform to help educate eligible pharmacy patients about colorectal cancer screening and the Cologuard test. The partnership provides a full spectrum, front-to-back digital solution supporting point-of-care service delivery for Cologuard screening in pharmacies.
- CPESN USAcoreWorkflow Services announced collaboration with CPESN USA, a clinically integrated nationwide organization of community-based pharmacy networks. CPESN member pharmacies gain access to the Workflow Services platform for medical billing support and point-of-care clinical service delivery.
- Food and Drug Administration (FDA)coreWorkflow Services was selected by the FDA as a premier partner in its Diagnostic Data Program, launched to collect and transmit data from point-of-care tests administered nationally in pharmacy settings. The partnership aims to address barriers to capturing diagnostic data and aid public health decision-making.
- Federation of Pharmacy Networks (FPN)coreWorkflow Services partnered with the Federation of Pharmacy Networks to empower FPN member independent pharmacies with a cutting-edge platform for managing clinical service delivery, enabling streamlined reimbursement from medical insurance payers.
- QuidelOrthocoreWorkflow Services partnered with QuidelOrtho to bring Sofia 2 fluorescent immunoassay analyzer combined with the Workflow Services end-to-end platform, creating a comprehensive test-to-treat solution for pharmacists. The integrated solution enables pharmacies to onboard patients up to 80% faster than manual processes.
- Southeastern GrocerscoreSoutheastern Grocers partnered with Workflow Services to provide point-of-care COVID-19 rapid testing across all Fresco y Más, Harveys Supermarket, and Winn-Dixie pharmacies, streamlining digital workflow, integrating medical data, and simplifying quality care protocols.
- Becton, Dickinson and Company (BD)coreBD partnered with ImageMover to bundle the ImageMover mobile application with the BD Veritor Plus System for rapid antigen testing. The partnership enables streamlined reporting of COVID-19 test results and automated compliance with CARES Act and HHS reporting mandates.
- Rite AidcoreRite Aid partnered with Workflow Services to offer point-of-care testing and treatment options across its pharmacy network. The Workflow Services platform enables instant protocol updates across the organization as clinical guidance changes.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Workflow Services competitors and assessment
Company assessmentBroad incumbents
- Surescripts: The dominant US ePrescribing network; while broader in scope than Workflow Services, it operates in the same pharmacy clinical workflow ecosystem and is a potential incumbent competitor or partner.
- CoverMyMeds (McKesson): Electronic prior authorization and medication access platform owned by McKesson; overlaps with Workflow Services' clinical workflow and payer-facing automation play in pharmacy.
- Walgreens Boots Alliance (VillageMD): Major pharmacy customer and competitor via VillageMD primary care clinics; Walgreens has invested heavily in clinical services infrastructure and could internalize or substitute Workflow Services over time.
- Omnicell: Provider of medication management and pharmacy automation solutions; competes more broadly in pharmacy IT than Workflow Services but is positioned in the same digital pharmacy transformation theme.
- CVS Health (MinuteClinic / Caremark): Operates the largest US retail pharmacy and clinic footprint; offers competing pharmacist clinical services, MinuteClinic, and pharmacy benefit infrastructure that Workflow Services integrates with and competes against.
- Parata Systems (BD): Pharmacy automation and workflow solutions provider, now owned by BD; offers pharmacy fill automation and adjacent clinical workflow software that touches the same customer base.
Direct peers
- DrFirst: Provider-facing ePrescribing, clinical messaging, and medication management vendor; competes with Workflow Services for clinical documentation and prescribing workflow share among pharmacists and prescribers.
- RxNT: Cloud-based ePrescribing and pharmacy management software vendor; competes directly with Workflow Services in providing pharmacies with digital clinical and billing workflow tools.
Emerging players
- Scriptology / PDS (Pharmacy Development Services): Independent pharmacy services and consulting firm focused on helping pharmacies build clinical service programs; competes at an adjacent layer (services + software) for the same community pharmacy segment.
- Prescryptive Health: AI-driven pharmacy technology platform focused on pharmacy benefit, pricing transparency, and clinical services; addresses similar pain points for retail pharmacies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Workflow Services social profiles
Digital presenceWorkflow Services compliance and trust
Trust signalCompliance3 records
Workflow Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Workflow Services leadership team
Management profileNumber of profiles
Profiles10 records
Workflow Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Workflow Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Workflow Services
What does Workflow Services do?
Workflow Services provides a cloud-based, end-to-end point-of-care clinical workflow software platform that enables retail and independent pharmacies to deliver pharmacist-led clinical services such as point-of-care testing, vaccinations, and health screenings, and to receive medical insurance reimbursement. The platform uses digital protocols (clinical decision trees), automated medical billing and claim submission, automated result reporting to health authorities, and deep integrations with major EHR systems (Epic, Cerner, Allscripts, Meditech) and diagnostic devices (BD Veritor Plus, QuidelOrtho Sofia 2).
Is Workflow Services a public or private company?
Workflow Services is a private company. It is classified as venture growth investor backed and is currently operating.
When was Workflow Services founded?
Workflow Services was founded in 2013. It employs 11 to 50 people.
Where is Workflow Services based?
Workflow Services is headquartered in Madison, United States, in the North America region.
How does Workflow Services make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are medical Billing Transaction Fees and partner Channel Revenue.
Who are Workflow Services's main competitors?
Broad incumbents on record are Surescripts, CoverMyMeds (McKesson), Walgreens Boots Alliance (VillageMD), Omnicell, CVS Health (MinuteClinic / Caremark) and Parata Systems (BD). Direct peers are DrFirst and RxNT. Emerging players are Scriptology / PDS (Pharmacy Development Services) and Prescryptive Health.
Does Workflow Services have an API?
No public API is recorded for Workflow Services.
What industry is Workflow Services in?
Workflow Services's product category is Pharmacy Clinical Workflow Software. Its primary akta.pro industry code is HLACAKAG, Specialty Pharmacy & Complex Therapy Management Platforms, with a secondary code of HLALABAH, Care Navigation, Referral & Digital Front Door Platforms. Its NAICS code is 518 and its SIC code is 7372.