Proceso
- Company typePrivate
- Founded-
- HeadquartersHyderabad, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Proceso firmographics
Firmographics- Name
- Proceso
- Legal name
- Proceso
- Website
- https://procesoapp.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Proceso industry classification
Industry- Product category
- Retail Execution Software
- NAICS
- Software Publishers (513210), Software Publishers (51321), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro industry
- iBPMS (Intelligent BPM Suites) & Process Automation SuitesHardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation PlatformsEnd-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management)Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for EnterpriseEnterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies)Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise
Keywords
Where Proceso is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
Proceso business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- SaaS Subscription: Proceso operates on a subscription-based SaaS model with per-user pricing. Three tiers: Core Ops (pilot to multi-store), Ops Plus (100-1,000+ stores), and Command Centre AI (enterprise with unlimited users). Pricing is per user with retailers able to start with limited users per store and add as needed. Enterprise deployments include dedicated onboarding and support.
- Enterprise Contracts: Large enterprise deployments with dedicated support, rollout assistance, and ongoing success management. Multi-year contracts implied by enterprise sales motion and customizable SLA-based service levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core Ops - Pilot to multi-store deployment for brands digitizing basic R&M and store operations for the first time |
| Subscription | Annual | Ops Plus - Growing brands that need automation, escalations & compliance proof (100-1,000+ stores) |
| Subscription | Annual | Command Centre (AI) - Large enterprise retail wanting AI, advanced approvals & executive dashboards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Proceso product offering
Product offeringCore offering
Proceso is an AI-first retail execution SaaS platform that enables multi-location retail brands to digitize, automate, and verify in-store operations, visual merchandising, task management, compliance, approvals, and inventory across store networks. The platform combines a mobile-first frontline app, an agentic workflow engine, computer-vision-based planogram validation, and a suite of seven purpose-built AI agents (Visual Merchandising, Procure Merchandising, Store Compliance, Approval, Inventory, Advisory, Leave) that integrate with existing POS, ERP, CRM, WFM, HR, and BI systems.
Product overview
Proceso is an AI-first retail execution platform delivered as a unified product with tiered plans (Core Ops, Ops Plus, Command Centre AI). The platform is powered by a suite of six AI agents—Visual Merchandising Agent, Procure Merchandising Agent, Store Compliance Agent, Approval Agent, Inventory Agent, Advisory Agent, and Leave Agent—that automate, verify, and optimize retail operations. The Command Centre (AI) plan adds an AI assistant, AI approvals, and executive dashboards on top of the Ops Plus tier. Add-on modules include Unified Approvals (for cross-system approval workflows) and Proceso Analyst (for PO approval automation). The platform also includes feature modules such as Execution Risk Radar, Experiment Lab, and an Agentic Workflow Engine, all accessible via a Frontline Mobile App.
Differentiator
Problem solved
Functional benefit
Products and services
- Proceso Platform An AI-first retail execution SaaS platform that transforms store playbooks into guided, measurable workflows across store visits, visual merchandising, FOFO sales visits, and safety checks, providing end-to-end store operations with real-time visibility, task management, and AI-driven execution intelligence for multi-location retail brands.
- Proceso AI Agents A suite of seven autonomous AI agents purpose-built for retail operations: Visual Merchandising Agent (planogram validation and image recognition), Procure Merchandising Agent (low-stock detection, auto-replenishment, QR-based vendor lookup), Store Compliance Agent (SOP validation, audit trails, predictive compliance), Approval Agent (auto-approval of price changes and campaign rollouts), Inventory Agent (shelf movement and anomaly detection), Advisory Agent (next-best-action recommendations from sales, footfall, and stock data), and Leave Agent (end-to-end leave workflow automation).
- Unified Approvals A single-window approval automation module that consolidates, tracks, and approves requests from all line-of-business systems (HR, Finance, Operations, Marketing) without switching tabs. Built on a low-code/no-code platform with two-way sync to SAP, Oracle, ServiceNow, Salesforce, Asana, and QuickBooks, configurable group approvals, multi-step workflows, and automated reminders/escalations.
- Proceso Analyst A purchase order approval automation module that connects requestors, approvers, and ERP systems on a unified platform. Surfaces PO requests as tasks in Microsoft Teams with contextual data (item details, vendor, quantity, live budget balance, contract rates, market-benchmark pricing, vendor-risk scores), and automates budget validation, policy compliance checks, and ERP sync with Oracle Cloud and NetSuite.
Quantifiable outcome
- 40% improvement in QSR hygiene outcomes through automated food safety audits
- +4 more outcomes
Companies that use Proceso
Customer profileNamed customers8 records
Segments9 records
Ideal customer profiles5 records
Proceso technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability13 records
Feature11 records
Proceso partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- Microsoft TeamscoreProceso integrates deeply with Microsoft Teams for notifications, workflows, and approval management. The platform surfaces tasks and approvals directly in Teams dashboards, enables real-time communication between field teams and management, and operates as a mobile-first app accessible through Teams.
- SalesforcecoreNative integration with Salesforce for CRM data synchronization, enabling unified customer and sales data across retail execution workflows.
- SAPcoreNative integration with SAP ERP systems for real-time data flow between store operations, inventory management, and enterprise resource planning.
- Microsoft Dynamics 365coreNative integration with Microsoft Dynamics 365 for ERP and business application connectivity, enabling seamless data synchronization.
- ServiceNowcoreNative integration with ServiceNow for ITSM and workflow automation, enabling retail operations to connect with enterprise IT service management.
- DocuSignsupportingNative integration with DocuSign for electronic signature capture in proof-based execution workflows, enabling legally binding approvals and compliance documentation.
- DropboxsupportingNative integration with Dropbox for document storage and file management within retail execution workflows.
- QuickBookssupportingNative integration with QuickBooks for financial data synchronization and accounting workflow integration.
- FreshworkssupportingNative integration with Freshworks suite (Freshdesk, Freshservice) for customer support and service management integration.
- SAP (Unified Approvals)coreDeep integration for unified approval workflows, PO approvals, and vendor onboarding within SAP ERP ecosystem.
- OraclecoreIntegration with Oracle ERP Cloud for approval workflows and procurement automation.
- CoupacoreIntegration with Coupa for procure-to-pay automation and supplier management workflows.
- AsanasupportingIntegration with Asana for project and task management workflow connectivity.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Proceso competitors and assessment
Company assessmentDirect peers
- WorkJam: WorkJam is a frontline employee engagement and task management platform used by large retailers and QSRs, overlapping with Proceso's mobile-first store execution and task workflows.
- Pazo: Pazo is a retail execution platform focused on store audits, visual merchandising, and operational checklists for multi-location retail, positioned as a Proceso competitor on its own comparison pages.
- Yoobic: Yoobic is a direct competitor in retail execution and store operations, offering mobile task management, audits, and visual merchandising tools to multi-location retailers across fashion, grocery, and specialty. Proceso actively publishes comparison content against Yoobic.
- Wooqer: Wooqer is an India-based retail execution platform providing digital checklists, store audits, visual merchandising, and approvals for multi-location retail and QSR chains, with comparable vertical focus to Proceso.
- Zipline (by WorkJam): Zipline (acquired by WorkJam) is a retail communication and execution platform used by global retailers for store visits, task management, and frontline engagement. Listed by Proceso as a direct competitor in comparison pages.
- Opterus: Opterus is a retail operations and store communications platform used by multi-unit retailers for store visits, task management, and compliance, directly competing with Proceso in fashion and specialty retail.
Emerging players
- Repsly: Repsly provides mobile retail execution software for field teams, store audits, and merchandising in CPG and retail, overlapping with Proceso's grocery/FMCG and FOFO use cases but with a stronger field-sales emphasis.
- Aurea / Lytho (RetailNext-style): Lytho is a brand and retail execution platform covering store communications, visual merchandising, and task workflows for multi-location brands, partially overlapping with Proceso's VM and compliance agent capabilities.
Broad incumbents
- Microsoft Dynamics 365 Field Service: Microsoft Dynamics 365 Field Service offers mobile task and workforce management capabilities at enterprise scale; Proceso integrates with Dynamics 365, but Microsoft's broader platform is a long-term incumbent that could absorb retail execution workflows.
- Salesforce Field Service: Salesforce offers a broad Field Service and CRM platform with mobile workforce capabilities that some retailers use for store visits and execution; Proceso integrates with Salesforce but Salesforce represents a broad incumbent that could expand deeper into retail execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Proceso social profiles
Digital presenceProceso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proceso leadership team
Management profileNumber of profiles
Profiles2 records
Proceso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proceso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proceso
What does Proceso do?
Proceso is an AI-first retail execution SaaS platform that enables multi-location retail brands to digitize, automate, and verify in-store operations, visual merchandising, task management, compliance, approvals, and inventory across store networks. The platform combines a mobile-first frontline app, an agentic workflow engine, computer-vision-based planogram validation, and a suite of seven purpose-built AI agents (Visual Merchandising, Procure Merchandising, Store Compliance, Approval, Inventory, Advisory, Leave) that integrate with existing POS, ERP, CRM, WFM, HR, and BI systems.
Is Proceso a public or private company?
Proceso is a private company. It is classified as corporate owned and is currently operating.
When was Proceso founded?
Proceso was founded in -1. It employs 51 to 100 people.
Where is Proceso based?
Proceso is headquartered in Hyderabad, India, in the Asia region.
How does Proceso make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are enterprise Contracts.
Who are Proceso's main competitors?
Direct peers on record are WorkJam, Pazo, Yoobic, Wooqer, Zipline (by WorkJam) and Opterus. Emerging players are Repsly and Aurea / Lytho (RetailNext-style). Broad incumbents are Microsoft Dynamics 365 Field Service and Salesforce Field Service.
Does Proceso have an API?
No public API is recorded for Proceso.
What industry is Proceso in?
Proceso's product category is Retail Execution Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 513210 and its SIC code is 7372.