Wooqer

What Wooqer does

Wooqer is an AI-powered operations platform for multi-location enterprises, designed to digitize and standardize frontline execution across retail, restaurants/QSR, banking and financial services, and manufacturing. The company serves 450+ enterprise brands in 31 countries, with marquee customers including Axis Bank (4,500+ branches), Apollo Pharmacy (5,000+ pharmacies), Domino's Pizza India (1,500+ stores), Spencer's Retail, Chai Point, Lenskart, Levi's, Tata Motors, HDFC, and Landmark Group. The platform replaces fragmented spreadsheets, WhatsApp groups, paper checklists, and point tools with a single mobile-first operating system for store, branch, and shop-floor teams.

Name

Wooqer

Legal name

WOAS Technology Pvt. Ltd.

Website

https://wooqer.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Wooqer is an AI-powered, multi-tenant SaaS operations platform that helps multi-location enterprises standardize frontline execution via no-code workflows, AI visual compliance, and SOP question-answering, serving 450+ enterprise brands across retail, QSR, banking, and manufacturing in 31 countries.

Ownership category

akta.pro rank

Product category

Frontline Operations Execution Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEALAJ

Enterprise Case Management & Request Fulfillment Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Service Management (ITSM/ESM) Platforms

SECONDARYBPACAPAL

HR Service Delivery, Case Management & Employee Self-Service

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

Keywords

• Operations execution platform
• Retail audit software
• Visual merchandising AI
• Frontline workforce management
• Multi-location compliance

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Annual License Subscription: Recurring annual license fee billed in advance; primary recurring revenue stream under the Master Subscription Agreement (revised 2024). Pricing scaled to number of locations and workflow footprint; 'Active Private Internet' lifecycle tied to license currency.
2. One-Time Onboarding / Implementation Fee: Non-recurring onboarding fee billed in advance of go-live alongside the first annual license payment; covers setup, configuration, and rollout services.
3. Pay-Per-Use & Additional Services: Usage-based charges for premium / pay-per-use platform services (e.g., Wooqer lite and Wooqer learning modules), billed monthly within the standard Billing Cycle; may trigger plan upgrades when storage thresholds (5GB Wooqer lite, 10GB Wooqer learning) are exceeded.
4. Partner Channel Revenue (Reseller / Affiliate): Revenue partners resell Wooqer to their installed bases; affiliate program offers introduction-fee benefits. Entrepreneur partners can build and brand their own content/quality programs on Wooqer — opening indirect revenue share opportunities.
5. Professional / Managed Implementation Services: Partner Services on Platform and Additional Services delivered through implementation, consulting, or partner-led deployments; some tied to onboarding, others scoped as separate paid engagements with their own license terms.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels12 records

Core offering

Wooqer is an AI-powered mobile-first operations platform for multi-location enterprises that unifies audits, checklists, task management, frontline communication, training, and analytics on a single 'WorkApp' operating system. It is sold primarily as annual SaaS subscriptions priced by location and workflow footprint, augmented by SensEye visual-AI for merchandising compliance and an AI co-pilot layer (Wally and Lens) for frontline guidance. The platform is targeted at retail, restaurant/QSR, banking, manufacturing and other distributed-location industries across 31 countries.

Product overview

Wooqer is a single unified execution-and-operations platform for distributed enterprises rather than a loosely coupled suite of standalone tools: it ships as one mobile-first platform with AI modules (AI-Powered SensEye for visual merchandising, Wally as an AI co-pilot, and Lens for SOP Q&A), an analytics layer (Wooqer Analytics), a content/communication module (Talk), a task management module (upgraded as Task 2.0 in Jan 2026), and the WorkApp Marketplace of 1000+ pre-built apps, all underpinned by the Wooqer Academy certification program. AI capabilities such as computer vision (SensEye), NLP and generative AI (Wally and Lens), and knowledge retrieval over SOPs (Lens) are integrated as first-class modules within this single platform rather than offered as separate products.

Differentiator

Problem solved

Functional benefit

Brands

• SensEye: AI-powered visual compliance product that scores store photos against planograms and brand standards for retail execution. Marketed under Wooqer as a platform feature.
• Wally
• Lens
• WorkApp

Products and services

• Wooqer Platform Unified AI-powered execution and operations platform for distributed enterprises (retail, hospitality, manufacturing, healthcare) that digitizes store/branch audits, visual merchandising, training, task management, and frontline communication on a single mobile-first SaaS system with no-code workflow building, offline-first mobile apps, MLRA review/approval, and analytics.
• AI-Powered SensEye Wooqer's Visual AI module for merchandising compliance: analyzes shelf and store photos captured in the field against planograms to automatically score compliance, detect out-of-stocks, misplacements, and pricing errors, and quantify share of shelf; auto-triggers corrective tasks.
• Wooqer Analytics Reporting and insights layer of the Wooqer platform, providing dashboards, scheduled email reports, Excel/PDF/Cloud-Storage export, and API access for pushing Wooqer data into external BI tools and enterprise data lakes.
• WorkApp Marketplace Library of 1,000+ pre-built apps, templates, and SOPs across 20+ industries (retail, restaurants, banking, manufacturing, grocery, healthcare, pharmacy, logistics, real estate, telecom, energy, construction, agriculture, aviation, government, HR, quality, safety, education, automotive, hospitality) that customers can deploy within Wooqer and customize without code.
• Wooqer Academy Structured training and certification program equipping customers, partners, and internal teams with curricula and credentials for building, deploying, and administering solutions on the Wooqer platform across Producer, Reviewer, and Store Team tracks.

Quantifiable outcome

• Audit completion raised from 60% to 95% within 3 months (Spencer's Retail, 200+ stores)
• +9 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered minor, strategic, flagship and core.

• LuminatiqminorChannel Partner/ Reseller/ DistributorLuminatiq is featured as a named partner on the Wooqer Partners page (logo and listing under 'Meet our Partners').
• CybersoftminorChannel Partner/ Reseller/ DistributorCybersoft is listed as a named partner on the Wooqer Partners page logo wall.
• RedingtonstrategicChannel Partner/ Reseller/ DistributorRedington is listed as a named partner on the Wooqer Partners page. Redington is a major IT distribution / channel-services company in India and EMEA — typical role is distribution/reseller.
• PegasysminorChannel Partner/ Reseller/ DistributorPegasys is listed as a named partner on the Wooqer Partners page logo wall.
• DazeworksminorImplementation/ SI/ Consulting PartnerDazeworks is listed as a named partner on the Wooqer Partners page (Dazeworks is an Appian / low-code implementation partner, typical SI/consulting fit).
• ATS GroupminorChannel Partner/ Reseller/ DistributorATS Group is listed as a named partner on the Wooqer Partners page logo wall.
• AllegraminorChannel Partner/ Reseller/ DistributorAllegra is listed as a named partner on the Wooqer Partners page logo wall.
• Amazon Web Services (AWS)flagshipTechnology or IntegrationAWS is the hosting infrastructure sub-processor used by Wooqer — Tier 4 AWS data centers host the multi-tenant Wooqer application and data layer, with multi-AZ replication, TLS/HTTPS in transit, AES-256 at rest, and AWS Security Group firewalling.
• HubSpotcoreTechnology or IntegrationHubSpot is a CRM / marketing-automation sub-processor used by Wooqer. The public 'Talk to Sales' landing page is hosted on HubSpot (hubspot.wooqer.com/talk-to-sales).
• Google WorkspacecoreTechnology or IntegrationGoogle Workspace provides Wooqer's internal email services (sub-processor).
• AnthropiccoreTechnology or IntegrationAnthropic is listed as the AI assistant sub-processor (UK) — supports Wooqer's AI features (SensEye, Lens, Wally).
• CCAvenue (Avenues India Pvt. Ltd.)coreTechnology or IntegrationCCAvenue is Wooqer's payment gateway for online purchase transactions; Wooqer explicitly does not store Customer payment information — payments flow through CCAvenue.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Connecteam: Frontline employee app covering operations, communication, checklists, and training — strong SMB and mid-market presence. Competes with Wooqer's checklists, tasks, and training modules on a per-seat pricing basis (vs Wooqer's unlimited-users model).
• SafetyCulture: Leading mobile inspection/audit platform (iAuditor) serving safety, quality, and operations across 85+ countries. Direct competitor on the audits-and-inspections workflow; larger SMB and mid-market brand presence.
• Jolt: Operations execution platform for restaurants and retail — digital checklists, temperature logs, food safety audits, and staff training. Comparable to Wooqer's restaurants/QSR use cases; more SMB-focused.
• YOOBIC: Mobile-first frontline execution platform for multi-location retailers. Most direct competitor to Wooqer in store audit, visual merchandising, and task management; overlapping customer base (apparel, grocery, specialty retail) and similar pricing model.
• Zenput: Multi-unit restaurant operations execution platform for food safety, audits, and operational checklists. Direct competitor in Wooqer's restaurants/QSR vertical (Chai Point, Domino's use case overlap).
• MaintainX: Mobile-first maintenance, inspection, and operations platform. Competes with Wooqer's checklists, work orders, and procedure management; more maintenance-skewed but overlapping on industrial/manufacturing customers.
• WorkJam: Frontline workforce engagement and task management platform for retail, hospitality, and manufacturing. Direct overlap with Wooqer's communication, training, and task-acknowledgment modules.
• Zipline: Retail execution and communications platform serving specialty and apparel brands. Direct overlap on store-level task management and corporate-to-store communication; Wooqer positions offline-first as a differentiator vs Zipline's cloud-first model.

Broad incumbents

• ServiceNow: Enterprise workflow and service-management platform with overlapping case management, task orchestration, and AI capabilities (Now Assist). Doesn't specialize in frontline retail/restaurant execution but could move downmarket with bundle pricing.
• Microsoft Dynamics 365: Enterprise applications suite including field service, customer engagement, and low-code Power Platform. Could be bundled into existing Microsoft enterprise agreements to displace Wooqer in audits and tasks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/My_Wooqer
• Facebookfacebook.com/wooqer
• LinkedInlinkedin.com/company/wooqer

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wooqer