What Premium Distribution Group does

Premium Distribution Group (PDG) is Myanmar's leading specialized distribution company, importing and distributing over 5,000 international and local brands across modern retail, traditional retail, and food service channels. The group operates through four wholly-owned subsidiaries — Premium Distribution (food), Cellar Door Distribution (wine and spirits, including the Aythaya local vineyard brand), S&P Distribution (non-food equipment and solutions), and Azay.com.mm (online wholesale food service) — and serves thousands of retail outlets, hotels, restaurants, bars, bakeries and mini-marts nationwide, with a Yangon headquarters, a Mandalay regional office, and multi-temperature dry-goods and bonded warehouses. PDG's principal partners include Ferrero, Nestle Professional, Cadbury, Lindt, Kikkoman, Fonterra (Anchor), Barry Callebaut, Loacker, Nissin Foods and Seara, among others, with the company acting as exclusive in-country distributor and providing brand-building, marketing and new-product-development support.

The business is built on integrated physical infrastructure — importation, air and sea freight, customs clearance, multi-temperature warehousing, inventory and quality management, and last-mile distribution — backed by ISO 9001:2015 (Feb 2022) and HACCP (2020) certifications and an in-house legal team for Myanmar regulatory compliance. PDG also operates two proprietary sub-brands — Premium Beef (frozen local grass-fed beef) and Seara (HALAL chicken products) — alongside the Azay.com.mm e-commerce wholesale platform with next-day delivery.

Revenue is generated primarily through B2B transaction-fee distribution (food, wine, non-food) plus wholesale margins via Azay; pricing is opaque and B2B-negotiated. PDG is privately held, wholly owned by Myanmar conglomerate City Holdings Limited (which spans City Mart retail, Seasons Bakeries, property and growth sectors), employs 101–250 people (99% local workforce), and is led by CEO Stephen Mawby. The company was incorporated in 2012 from a wholesale division within City Mart Holdings and was rebranded as Premium Distribution Group in June 2022 to mark ten years of operation.

Name

Premium Distribution Group

Legal name

Premium Distribution Company Limited

Website

https://premiumgroup.com.mm

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Premium Distribution Group is Myanmar's leading B2B distributor, importing and distributing over 5,000 international food, beverage, and non-food brands through four subsidiaries to thousands of retailers, hotels, restaurants, and bakeries nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Yangon

HQ country

Myanmar (Burma)

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food & Non-Food Distribution: Importation and distribution of high-quality food and non-food products into modern retail, traditional retail and food service markets in Myanmar
2. Wholesale Food Service (Azay): Online wholesale platform for food service businesses across Myanmar
3. Wine & Alcohol Distribution (Cellar Door): Distribution of quality wines and spirits to hotels, restaurants, bars and retail stores, including locally made wines through Myanmar's 1st Vineyard Estate

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Premium Distribution Group imports and distributes high-quality food, non-food, and beverage products across Myanmar through four wholly-owned subsidiaries — Premium Distribution (food), Cellar Door Distribution (alcohol/beverages), S&P Distribution (non-food), and Azay.com.mm (online wholesale food service). The group serves modern retail, traditional retail, and food service markets including hotels, restaurants, bars, bakeries, convenience stores, and mini marts, distributing more than 5,000 international brands.

Product overview

Premium Distribution Group (PDG) is Myanmar's leading distribution company operating four distinct business units: Premium Distribution (food distribution), Cellar Door Distribution (wine and alcohol), S&P Distribution (non-food equipment and supplies), and Azay.com.mm (online wholesale food service). The group distributes over 5,000 listed international brands across product categories including Snacks & Confectionery, Beverages, Grocery, Dairy & Pastry, and Meat & Seafood. PDG serves modern retail, traditional retail and food service markets through an extensive distribution network spanning hotels, restaurants, bars, bakeries, convenience stores and mini marts across Myanmar. The group was established in 2012 and rebranded as Premium Distribution Group in 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Cellar Door: Leading wine distribution company specializing in supplying quality wines to hotels, restaurants, bars and retail stores. Founded in April 2017.
• S&P Distribution
• Azay
• Premium Beef
• Seara
• Aythaya

Products and services

• Premium Distribution (Food) Core food distribution subsidiary specializing in importation and distribution of high-quality food products into modern retail, traditional retail, and food service markets across Myanmar. Distributes international brands across snacks & confectionery, beverages, grocery, dairy & pastry, and meat & seafood categories.
• Cellar Door Distribution Leading wine distribution subsidiary in Myanmar specializing in supplying quality wines and spirits to hotels, restaurants, bars, and retail stores, including locally made wines from Aythaya, Myanmar's 1st Vineyard Estate.
• S&P Distribution Leading distributor of non-food products, equipment, and solutions committed to supporting the food & beverage industry in Myanmar achieve global standards in operations, hygiene, and food quality. Delivers kitchenware, tableware, and housekeeping brands to hotels and restaurants.
• Azay.com.mm Online Wholesale Food Service

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Nissin FoodscoreStrategic or Co-development Partner · 1 October 2022Premium Distribution Group announced partnership with Nissin Foods, one of Japan's most famous food manufacturers worldwide, to distribute their instant noodles products in Myanmar. Nissin was founded in 1958 by Momofuku Ando, inventor of instant noodles. Products available at City Mart, Marketplace by City Mart, Ocean and Azay wholesale website.
• Premium Sojitz Logistics (PSL)coreStrategic or Co-development PartnerPSL is a joint-venture logistics partner handling PDG's distribution logistics. Premium Sojitz Logistics Warehouse is located at Shwe Pin Lon Housing, North Dagon Township, Yangon.
• City Holdings LimitedcoreStrategic or Co-development PartnerCity Holdings Limited is the holding company for Myanmar's leading consumer business. PDG is part of the Distribution (Premium) sector under City Holdings. The group comprises retail, F&B, distribution, property and growth sectors.
• Sia Huat SingaporeminorStrategic or Co-development PartnerJoint venture established in 2016 with Sia Huat Singapore holding 60% equity. JV was dissolved in 2018 with non-food operations transferred to S&P.
• Myanmar 1st Vineyard Estate (MVE)coreStrategic or Co-development PartnerMVE manufactures Aythaya Wines which are distributed by Cellar Door Distribution. This partnership enables PDG to offer locally made premium wines alongside international imports.
• International Principals (Ferrero, Nestle, Cadbury, etc.)coreChannel Partner/ Reseller/ DistributorPDG represents over 5,000 international brands including Ferrero, Nestle Professional, Cadbury, Lindt, McCormick, Kikkoman, Anchor, Callebaut, Loacker, and many more. PDG serves as exclusive distributor for these brands in Myanmar.
• City Love & Hope FoundationminorStrategic or Co-development PartnerCSR partner established in 2013 with aim to move Myanmar towards a more positive direction through better social impact projects. CSR focuses on four pillars: Health, Education, Community Livelihood, and Environment.

Scale indicators4 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• DKSH Holding: Swiss-listed market-expansion services group that distributes FMCG, healthcare, and consumer-goods brands across Asia-Pacific, including Myanmar. Closely mirrors PDG's model of acting as the exclusive in-country route-to-market for multinational principals serving retail and food-service channels.
• Makro (CP Axtra): Cash-and-carry foodservice operator under Charoen Pokphand Group across Southeast Asia. Comparable business model of bulk-distributing food and non-food supplies to hotels, restaurants, caterers, and small retailers—the same SMB customers PDG addresses via Azay.com.mm.
• Sia Huat: Singapore-based regional food-service distributor that was PDG's former joint-venture partner in Myanmar between 2016 and 2018. Directly comparable in product mix (chocolate, dairy, pastry, meat, seafood) and in Southeast Asian distribution of European and international brands.

Broad incumbents

• US Foods: Major U.S. broadline foodservice distributor to restaurants and hospitality operators. Business model—exclusive relationships with branded suppliers, multi-category sourcing, route-to-restaurant delivery—closely parallels the food-service arm of PDG's network.
• Zuellig Group: Privately-held Asian distribution conglomerate (pharma, consumer goods, logistics) operating across multiple Asian markets. Comparable as a broad, multi-category distribution platform with regional scale, although Zuellig's pharma weighting differentiates it from PDG's food-centric book.
• Performance Food Group: U.S. broadline foodservice distributor with three operating segments serving restaurants, convenience, and specialty retail. Comparable in distributing premium branded and specialty foods to fragmented SMB food-service customers at national scale.
• Sysco Corporation: Largest U.S. foodservice distribution company supplying restaurants, hotels, and healthcare operators. Comparable in delivering multi-temperature food products to enterprise hospitality accounts, although Sysco's scale and U.S./Canada focus place it as a strategic rather than direct competitor.

Emerging players

• Sun Moon Food Group: Singapore-listed distributor of branded food and beverage products across Southeast Asia. Overlaps with PDG in distributing European dairy, confectionery, and specialty foods to retailers and food-service operators in regional markets including Myanmar.

Others

• City Holdings Limited (sister entities: City Mart, Seasons Bakeries): Parent conglomerate of PDG whose retail and F&B arms (City Mart, Ocean, Marketplace, Seasons) are direct customers of PDG's distribution business. Included as an ecosystem participant that defines PDG's captive demand and shared-services model rather than as a competitor.
• Lotteria Myanmar: Lotte-affiliated QSR operator in Myanmar (a PDG customer reference). Included as an ecosystem participant illustrating PDG's downstream hospitality and QSR exposure, not as a distribution competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCv6_xktbisU_ab78HPz7_ow
• Facebookfacebook.com/Premiumdistributiongroup
• LinkedInlinkedin.com/company/premium-distribution-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Distribution Group