Hoogendoorn

What Hoogendoorn does

Hoogendoorn is a privately held Dutch for-profit company based in Houten, Netherlands, that supplies agricultural machinery, garden and park machinery, construction equipment, and stable equipment. The company operates with a headcount of 51-100 employees and serves the equipment needs of customers across at least four verticals — agriculture, garden/parks, construction, and equestrian/stable operations. Its website is hosted at hoogendoornhouten.nl, indicating a localized Dutch market presence.

The company's business model appears to be that of a regional equipment supplier or dealer, distributing machinery and equipment across its four product categories. It is a private company with no disclosed parent organization, subsidiaries, funding rounds, or public ticker. No information is available on pricing models, distribution channels, or revenue mechanics, as the firm's website content returned only a generic loader/verification page rather than substantive commercial or product detail.

The input data is notably thin across technology, customers, partnerships, certifications, leadership, and financial dimensions. There are no disclosed product launches, AI/ML capabilities, proprietary technology stacks, or integration partnerships. No management team, regulatory actions, M&A activity, or restructuring events are recorded. This lack of supplementary data limits deeper analytical conclusions; the assessment above is grounded in the firmographic profile alone.

Name

Hoogendoorn

Website

https://hoogendoornhouten.nl

Company type

Private

Headcount range

51–100 employees

Short description

Hoogendoorn is a privately held Netherlands-based supplier of agricultural, garden and park, construction, and stable equipment, operating with 51-100 employees out of Houten and serving equipment buyers across these four verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Houten

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Hoogendoorn is an equipment supplier that provides agricultural machinery, garden and park machinery, construction equipment, and stable equipment to customers in the Netherlands. The company operates from Houten and appears to function as a regional distributor/supplier of physical equipment across farming, grounds-maintenance, building, and equestrian use cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural machinery Physical farm/agricultural machinery supplied to agricultural businesses and farming operations in the Netherlands.
• Garden and park machinery Physical machinery for garden and park maintenance supplied to grounds-care contractors, municipalities, and landscaping firms in the Netherlands.
• Construction equipment Physical construction equipment supplied to construction firms and contractors in the Netherlands for building and site works.
• Stable equipment Physical equipment for stables supplied to equestrian businesses, riding schools, and stable operators in the Netherlands.

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Stihl: Stihl is a German global manufacturer of chainsaws, garden, and park machinery. As the dominant brand Hoogendoorn likely distributes in the garden/park segment, it is a broad incumbent whose dealer-network economics shape Hoogendoorn's margins.
• Husqvarna: Husqvarna is a Swedish global manufacturer of outdoor power products, robotic mowers, and forestry equipment. It supplies products through dealer channels like Hoogendoorn for the garden and park vertical and competes for end-customer share.
• Kubota: Kubota is a Japanese manufacturer of tractors, compact construction equipment, and groundcare machinery. As a major OEM brand distributed by independent Dutch dealers, it shapes Hoogendoorn's product lineup and supplier relationships.
• AGCO: AGCO is a global agricultural equipment manufacturer (Fendt, Massey Ferguson, Valtra). Its multi-brand dealership model overlaps with Hoogendoorn's distributor role and is a primary OEM counterparty for Dutch independent dealers.
• Claas: Claas is a leading German manufacturer of harvesting machinery and agricultural equipment with strong Northern European market presence. Its dealer-partner economics directly affect how Dutch dealers like Hoogendoorn compete in the agricultural segment.
• CNH Industrial: CNH Industrial owns Case IH and New Holland, two of the largest agricultural equipment brands in the Dutch market. Its dealer-network strategy is a direct competitive reference point for Hoogendoorn's ag machinery offering.
• John Deere: John Deere is the global leader in agricultural and turf machinery. Its dealer network defines competitive dynamics for Hoogendoorn's farm and park equipment lines and exerts direct pressure on dealer economics.
• Polaris: Polaris is a US manufacturer of off-road utility vehicles, side-by-sides, and ATVs used widely in equestrian, park, and grounds-keeping applications. It supplies product lines that fit Hoogendoorn's stable and park equipment segments.

Direct peers

• Royal Reesink: Royal Reesink is a large Dutch distributor of agricultural, groundcare, and construction equipment with a multi-segment dealer model closely matching Hoogendoorn's product mix, but at significantly greater scale and brand breadth.
• Kramp: Kramp is a Netherlands-based wholesale distributor of agricultural and garden machinery parts and equipment, serving dealers and end customers across Europe with a multi-brand supply model directly comparable to Hoogendoorn.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/hoogendoornnews
• Facebookfacebook.com/hoogendoornhouten
• LinkedInlinkedin.com/company/hoogendoorn-houten

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoogendoorn