Urban Structure

What Urban Structure does

Urban Structure is a Jordan-based integrated real estate development, brokerage, architectural design, and asset management firm serving both commercial enterprises and individual property buyers. Founded in 2013 as the formal continuation of the Azayzeh family's earlier real estate activities originating in 2002, the company is privately held under the leadership of CEO Anas Azayzeh and operates from Amman with regional offices in Paphos, Cyprus and Ankara, Turkey. Headcount is reported in the 11–50 range. The firm positions itself around four service pillars — Innovation, Professionalism, Creation, and Enjoyment — and offers property development and sales, architectural and engineering services, project management and supervision, and after-sale services.

Name

Urban Structure

Legal name

Urban Structure

Website

https://urbanstructure.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Structure is a Jordan-based, family-owned integrated real estate development and design firm serving commercial enterprises and individual buyers across Jordan, Cyprus, and Turkey.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Residential Building Construction (2361), Commercial and Institutional Building Construction (23622), Architectural Services (541310)

SIC

Operative Builders (1531), General Bldg Contractors - Residential Bldgs (1520), Operators Of Nonresidential Buildings (6512)

akta.pro industry

PRIMARYIMAFABAE

Residential Design-Build & Renovation-Integrated Builders

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYIMAFACAA

Office & Corporate Building Construction

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Commercial & Institutional Building Construction

SECONDARYBPAHAKAA

Architectural Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYIMAFACAC

Hospitality & Entertainment Venue Construction

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Commercial & Institutional Building Construction

Keywords

• Real estate development
• Architectural design services
• Building construction
• Project management
• Property engineering

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Property Development and Sales: Development and sale of residential and commercial properties including villas, apartments, residential complexes, and land. Properties sold both before and during construction phases. Revenue recognized upon property completion and transfer.
2. Architectural and Engineering Services: Full-service design and engineering including feasibility studies, architectural design, interior design, structural design, MEP design, landscape design. Services offered under Professionalism, Innovation, Creation, and Enjoyment pillars.
3. Project Management and Supervision: Owner representative services, engineering supervision, site management, and project control for high-ranked client projects. Includes tender preparation and construction management.
4. After-Sale Services: Scheduled maintenance and after-sale service packages for completed properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Urban Structure is a real estate development and architectural services firm that develops, designs, and constructs residential properties (villas, apartments, residential complexes, land) and commercial buildings (automotive showrooms, offices, logistic parks, hospitality venues, memorials) across Jordan, Cyprus, and Turkey. The firm provides an integrated practice spanning feasibility studies, architectural and engineering design, project management, construction supervision, and after-sale maintenance, enabled by BIM, Generative Design, and a proprietary Retail Environment Design (RED) methodology.

Product overview

Urban Structure is a real estate development company offering an integrated practice model combining architecture and development. The company provides a comprehensive portfolio of completed, current, and upcoming projects across residential (villas, apartments, residential complexes), commercial (offices, showrooms, logistic parks), hospitality (restaurants), and memorial buildings. The product/service architecture consists of four service pillars: (1) Innovation Services for idea generation and concept design, (2) Professionalism Services for feasibility studies, BIM, and multi-disciplinary engineering design, (3) Creation Services for project execution and supervision, and (4) Enjoyment Services for post-sale maintenance. Projects span Jordan (Amman, Aqaba) and Cyprus (Paphos), with key developments including Tala Cirrus Villas (Cyprus), EDGO Logistic Park, Al-Bara keh Apartments (64 units), Ayara Dabouq Villas (six-villa turn-key project), and multiple automotive showrooms for Nissan, Infiniti, and BYD.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation Services Pre-design and concept development services including Idea Generation, Concept Design, Business Proposal preparation, and Architectural Visualization, delivered to clients seeking to originate new development projects.
• Professionalism Services Feasibility studies, Building Information Modeling (BIM), Generative Design Solutions, Project Management, and architectural/engineering design disciplines (structural, MEP, interior, landscape) for residential and commercial clients.
• Creation Services Project execution services including Owner Representation, Building Execution, Engineering Supervision, Landscape Execution, Rehabilitation, and Tender Preparation for high-ranked client projects.
• Enjoyment Services Post-project services including Scheduled Maintenance and After-Sale Services Package provided to property owners of delivered developments.
• Nissan BSTC Showroom (Mecca Street) Commercial motor showroom project for BSTC (Nissan) on Mecca Street in Amman, Jordan, spanning 550 sq.m. and integrating Retail Environment Design (RED) standards.
• Infiniti Showroom (Abdali Boulevard) Commercial motor showroom for Infiniti Jordan at Abdali Boulevard in Amman, Jordan, spanning 170 sq.m. and built to IREDI brand specifications.
• BYD Showroom & Service Center (Marka) Motor showroom and service center for BYD Jordan in Marka, Jordan, spanning 650 sq.m. and designed to the brand's retail environment standards.
• Tala Cirrus Villas (Cyprus) Three luxurious villa residences in Tala/Paphos, Cyprus, overlooking the Mediterranean Sea, with completion scheduled for December 2026.
• Ayara Dabouq Villas (Turn-Key) Turn-key residential development of six luxury villas in Dabouq, Amman, Jordan, spanning 4,000 sq.m. and executed with BIM planning.
• Al-Bara keh Apartments Residential apartment complex of 64 units in Amman, Jordan, spanning 10,000 sq.m., completed 2014-2017 with the majority of units sold during the construction phase.
• Abu Jbara Restaurant Hospitality / restaurant project in Amman, Jordan, spanning 4,380 sq.m., under development since 2022 for the Abu Jbara Restaurant brand.
• EDGO Logistic Park Logistic park development for EDGO with 19,177 sq.m. of land area and 11,450 sq.m. of built-up area, completed in 2017.
• Nokia Offices (Abdali Boulevard) Commercial office fit-out and build for Nokia Jordan at Abdali Boulevard in Amman, spanning 550 sq.m. and delivered to Nokia corporate specifications and guidelines.

Quantifiable outcome

• About 70% of AL-BARAKEH APARTMENTS sold during construction phase
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• DAMAC Properties: UAE-listed luxury real estate developer with branded residential and commercial projects across the Middle East and beyond. Comparable in targeting premium residential segments but with significantly greater capital base.
• Emaar Properties: UAE-based global real estate developer behind major master-planned communities, malls, and hospitality. Comparable in mixed residential/commercial development but at vastly larger scale and geographic breadth.
• AECOM: Global infrastructure consulting firm with major architecture, engineering, and construction management practices. Comparable in providing integrated design, engineering, and project management services for built-environment projects.
• Aldar Properties: Abu Dhabi-based diversified real estate developer and asset manager covering residential, commercial, retail, and education assets. Comparable in integrated development-plus-asset-management model but at incumbent scale.
• Dar Al Arkan Real Estate Development: Saudi-listed large-scale real estate developer with land bank approach across residential, commercial, and mixed-use. Comparable in product categories but operates at materially larger scale and with public market access.

Direct peers

• SODIC: Egyptian real estate developer with integrated design-to-delivery capability serving premium residential and commercial segments. Comparable in that it combines development with design discipline across Middle East markets, though operating at larger scale in Egypt.
• Madinet Nasr Housing: Egyptian real estate developer active in residential and commercial segments across the MENA region. Comparable as a regional developer with mixed residential/commercial portfolio and design-build orientation.
• Palm Hills Developments: Egyptian integrated real estate developer building residential communities and commercial projects with in-house design capabilities. Closely comparable integrated developer model in the broader MENA region.

Others

• Gensler: Global architecture and design firm serving commercial, retail, hospitality, and workplace clients. Comparable on the design and project delivery side but does not develop real estate itself; adjacent ecosystem participant.
• Perkins&Will: Global architecture and design firm with practices across healthcare, education, commercial, and residential. Comparable on integrated design services for built environments; not a developer but adjacent to Urban Structure's architectural practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/urbanstructure

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Structure