The Mavericks

What The Mavericks does

The Mavericks is a marketing communications advisory firm founded in 2018 and headquartered in Gurugram, India, with operational presence across five Indian cities. The firm delivers a broad portfolio of communications services spanning strategic consulting, public relations, digital marketing, influencer marketing, CXO thought leadership, integrated campaigns, creative development, content marketing, analytics, research, experiential marketing, and AI-powered content production. It is organized around four specialized sub-brands — Mavericks Research Lab, Influencer Hub, Executive Positioning, and Creative Studio — which allow the firm to deliver modular expertise while operating under a unified client engagement model.

The firm serves enterprise and mid-market clients primarily through a sales-led, relationship-based go-to-market approach, monetizing via project-based engagements and recurring retainer contracts. Its client roster spans over 100 customers across technology, FMCG, financial services, electric vehicles, drones, consumer durables, and hospitality segments, with named clients including Fujifilm India, Razorpay, NEC, Noise, Lavazza, and Johnson Controls-Hitachi. The Mavericks claims a 70% client retention rate with a 3-year average client tenure, signaling strong account stickiness. No proprietary technology platform is disclosed, indicating the firm's value proposition rests on human capital, creative judgment, and relationship-driven delivery rather than technology differentiation.

The team comprises 65+ professionals, led by a founder with 25+ years of communications experience drawn from global agency networks such as WPP and Publicis. The firm's differentiated positioning combines traditional PR execution with adjacent capabilities in influencer marketing, executive thought leadership, and AI-augmented content production. The Mavericks has been recognized through industry awards including the ET Brand Equity Shark Awards 2025, ImageXX 2025, and the e4m Top 100.

Name

The Mavericks

Legal name

The Mavericks Creative Studio

Website

https://themavericksindia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mavericks is an India-based marketing communications advisory firm serving enterprise and mid-market clients with PR, digital, influencer, and AI-augmented content services across five cities, monetizing through retainer and project engagements with a 65+ person team.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industries

Crisis Communications & Issues Management (MPAAADAF), Turnaround, Restructuring & Crisis Management Consulting (BPAHACAO)

Keywords

• Public relations services
• Integrated marketing communications
• Brand reputation consulting
• Digital marketing services
• Corporate communications advisory

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Professional Communications Advisory Services: The Mavericks generates revenue through professional services fees including strategic consulting, PR mandates, integrated campaign management, digital marketing services, and creative development. Revenue is derived from project-based work and retainer arrangements with enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Mavericks is a Marketing Communications Advisory firm that delivers integrated public relations, strategic brand consulting, digital marketing, influencer marketing, CXO thought leadership, content marketing, creative development, analytics, research, and experiential marketing services to enterprise and mid-market clients. The firm operates as both an exclusive consultancy and an extended team for clients, unifying strategy, storytelling, and execution across multiple channels.

Product overview

The Mavericks is a Marketing Communications Advisory firm that operates as a unified platform offering integrated marketing services. Founded in 2018, the company provides a comprehensive portfolio of 12 core service offerings: Strategic Marketing and Brand Consulting, Public Relations, Digital Marketing, Influencer Marketing, CXO Thought Leadership, Integrated Campaign Management, Creative Development, Content Marketing, Analytics and Performance Measurement, Research and Insights, Experiential and Event Marketing, and AI-Powered Content Production. These services are supported by four specialized sub-brands: Mavericks Research Lab (data-led research), Mavericks Influencer Hub (influencer partnerships), Mavericks Executive Positioning (executive thought leadership), and Mavericks Creative Studio (audiovisual content production). The company positions itself as an exclusive consultancy that also functions as an extended team for clients, delivering integrated communications solutions across multiple channels.

Differentiator

Problem solved

Functional benefit

Brands

• Mavericks Research Lab: Driving insights and innovation with data-led research to inform impactful communications strategies
• Mavericks Influencer Hub
• Mavericks Executive Positioning
• Mavericks Creative Studio

Products and services

• Strategic Marketing and Brand Consulting Strategic consulting service that helps clients unlock growth by aligning brand with business goals through insight-driven strategies, positioning clarity, and creative storytelling. Targeted at enterprise and mid-market clients seeking brand and marketing transformation.
• Public Relations (PR) Communications service that crafts narratives to earn media attention, build trust, and strengthen reputation across media, stakeholders, and key moments for enterprise and mid-market clients.
• Digital Marketing Integrated campaign design service that drives conversions through the right mix of content, channels, and data, including social media marketing, SEO, email marketing, and web development for enterprise and mid-market clients.
• Influencer Marketing Service that connects brands with creators who influence culture, curating influencer partnerships that drive engagement, authenticity, and ROI, supported by the Mavericks Influencer Hub network of 1000+ influencers.
• CXO Thought Leadership Service that positions senior executives as industry voices by building authentic narratives, influence, and trust across platforms, delivered through the Mavericks Executive Positioning sub-brand.
• Integrated Campaign Management Multi-channel campaign management service that brings strategy, storytelling, and execution under a single mandate with measurable precision and purpose for enterprise clients.
• Creative Development Design and storytelling service that turns ideas into impact with brand-aligned creative assets for digital and print, delivered through the Mavericks Creative Studio sub-brand.
• Content Marketing Strategic content creation service that produces scroll-stopping content to engage audiences at every touchpoint, including blogs, whitepapers, videos, and podcasts.
• Analytics and Performance Measurement Data analysis service that tracks communications KPIs, measures impact, and optimizes communications outcomes for enterprise and mid-market clients.
• Research and Insights Market research service that uncovers what drives audiences, translating trends, behaviors, and perceptions into actionable strategy, delivered through the Mavericks Research Lab.
• Experiential and Event Marketing Immersive experience design service that creates memorable brand moments through in-person and virtual events, activations, and exhibitions, with 150+ events managed.
• AI-Powered Content Production AI-enabled content creation service that produces platform-first content including brand marketing videos, product videos, UGC videos, corporate photography, sound design, and live shoot management.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• One Asia Communications NetworkcoreChannel Partner/ Reseller/ DistributorThe Mavericks joined One Asia Communications Network to amplify client impact across 13 Asian markets. This partnership enables the firm to offer regional communications services and expanded reach for clients with multi-market requirements. The alliance connects Mavericks with a broader network of communications specialists across Asia.
• New Age Media Partners & CollaborationsminorOthersThe company maintains new age media partnerships and collaborations as part of its integrated communications approach. These partnerships support content creation and distribution across various media formats.

Scale indicators12 records

Expansion highlights5 records

Direct peers

• Genesis BCW: WPP-owned integrated communications agency in India offering PR, public affairs, and digital — competing with The Mavericks for enterprise B2B and consumer clients.
• MSLGROUP India: Publicis-owned PR and integrated communications network — founder Chetan Mahajan was Co-MD here — competing for the same enterprise marketing communications RFPs across India.
• Edelman India: Global PR firm with a large India presence offering brand marketing, corporate communications, and digital — competes head-to-head with The Mavericks for enterprise clients like Johnson Controls, NEC, and Coupang.
• Adfactors PR: India's largest independent public relations firm offering integrated communications, corporate advisory, and digital services to enterprise clients across sectors — a direct competitor for marquee Indian mandates.
• Value 360 Communications: India-based integrated communications firm offering PR, digital, influencer, and event services — comparable size and service breadth to The Mavericks in the mid-market Indian PR space.
• Hill+Knowlton Strategies India: WPP-owned global PR firm — The Mavericks' founder previously led its India operations — offering corporate communications, public affairs, and crisis management to similar enterprise accounts.
• Pitchfork Partners Strategic Consulting: Mumbai-headquartered independent strategic communications and public relations firm serving corporate, finance, and consumer clients — a comparable mid-sized Indian advisory competitor.
• Weber Shandwick India: IPG-owned global PR network with India operations offering integrated communications, social impact, and influencer marketing — competes for the same enterprise and consumer-electronics clients.
• FleishmanHillard India: Omnicom-owned global PR firm with India presence, offering integrated marketing, reputation, and content services — competing for similar enterprise mandates.

Emerging players

• Kaizzen Communications: Independent Indian PR and integrated communications agency with similar multi-city presence, competing for growth-stage and enterprise mandates in India.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-mavericks
• Instagraminstagram.com/the_mavericksindia
• Xx.com/theemavericks
• Facebookfacebook.com/TheMavericksIndia

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mavericks