Paddock
- Company typePrivate
- Founded1965
- HeadquartersOverland Park, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Paddock firmographics
Firmographics- Name
- Paddock
- Legal name
- Paddock Motors Automotive S.A.
- Website
- https://paddockmotors.es
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Paddock is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Paddock business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Primary revenue from sale of used, premium, and new (km.0) vehicles. One-time transaction model with financing options available to customers.
- Automotive Services: Revenue from mechanical workshop services, detailing, paint protection film (PPF), and bodywork services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used vehicles (Ocasión) - Economy to mid-range segment |
| Unit Pricing | Pay-as-you-go | Premium used vehicles |
| Unit Pricing | Pay-as-you-go | Km.0 vehicles |
Distribution channels1 record
Marketing channels5 records
Paddock product offering
Product offeringCore offering
Paddock Motors operates a used-car dealership and integrated automotive service center from Riba-roja de Túria, Valencia (Spain), selling used, Km.0, and premium pre-owned vehicles alongside in-house mechanical repair, bodywork, professional detailing, and Paint Protection Film (PPF) services. The business also brokers vehicle financing, sells extended warranty, buys back used vehicles from customers (Compramos Tu Coche), runs a custom vehicle sourcing service ("Paddock a la Carta"), and operates a branded merchandise outlet (Paddock Store).
Product overview
Paddock Motors is a used car dealership and automotive service center based in Valencia, Spain, operating since 1965. The company offers a portfolio of used vehicle sales (coches de ocasión) with sub-brands including Premium and Km0 vehicles, alongside complementary automotive services. The core product consists of inspected used vehicles available in three quality tiers: standard occasion, premium, and near-new km0. Key services include Paddock a la Carta (custom vehicle search), mechanical repairs, bodywork, PPF/detailing treatments, vehicle purchase (Compramos Tu Coche), and Paddock Store merchandise. The company also provides integrated financing solutions and a 12-month warranty. All services are backed by the company's over 50 years of automotive experience.
Differentiator
Problem solved
Functional benefit
Brands
- Paddock Service: Exclusive service including mechanical repairs, polishing, painting, and additional automotive services for vehicles.
Products and services
- Used vehicles (Coches de Ocasión)
Quantifiable outcome
- Every vehicle passes 100+ point inspection before sale
- +2 more outcomes
Companies that use Paddock
Customer profileSegments3 records
Ideal customer profiles1 record
Paddock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paddock partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Paddock competitors and assessment
Company assessmentDirect peers
- Coches.com: Leading Spanish online used-car listings platform connecting buyers and sellers; while not a dealer itself, it is the primary aggregator through which competing dealers reach Paddock's target customers.
- Spoticar: Stellantis's certified used-vehicle program in Spain offering inspected, warranty-backed used cars through a dealer network; competes for the same trust-driven buyer segment Paddock targets.
- Heycar (Spain): Online used-car marketplace backed by Volkswagen Group, active in Spain, offering certified pre-owned vehicles with delivery; competes for the same digitally-savvy Spanish used-car shopper.
- CarNext (Spain): Used-car platform from LeasePlan (now Ayvens) operating in Spain; competes with Paddock in the certified used-car segment with online and physical retail touchpoints.
- Wallapro: Spanish online used-car platform offering vehicle comparison and listings with dealer partnerships; directly competes with Paddock for online lead generation in Spain.
- Carsonda (Caser)/OcasionPlus: Spanish used-car retailer operating multiple physical and digital locations with warranty-backed vehicles; closely comparable model to Paddock at a multi-site Spanish scale.
- Autohero (Spain): Online used-car retailer operating in Spain with home delivery, returns, and certified vehicles; directly competes for the same Spanish used-car buyer with a more scalable, capital-light model.
Regional players
- CarroBorealis / Grupo Concesur: Multi-brand Spanish dealer group based in southern Spain with used-car sales and aftersales; comparable regional dealership operator, though based outside Valencia.
Broad incumbents
- Autoscout24 (Spain): Largest European online vehicle marketplace with a dedicated Spain presence; an established incumbent that aggregates listings from thousands of dealers including competitors to Paddock.
- Motor Village (Renault Spain dealer network): Authorized Renault dealer network across Spain including used-vehicle sales and aftersales; comparable to Paddock as a physical dealership with mechanical service capability but with OEM backing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Paddock social profiles
Digital presencePaddock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paddock leadership team
Management profileNumber of profiles
Paddock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paddock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paddock
What does Paddock do?
Paddock Motors operates a used-car dealership and integrated automotive service center from Riba-roja de Túria, Valencia (Spain), selling used, Km.0, and premium pre-owned vehicles alongside in-house mechanical repair, bodywork, professional detailing, and Paint Protection Film (PPF) services. The business also brokers vehicle financing, sells extended warranty, buys back used vehicles from customers (Compramos Tu Coche), runs a custom vehicle sourcing service ("Paddock a la Carta"), and operates a branded merchandise outlet (Paddock Store).
Is Paddock a public or private company?
Paddock is a private company. It is classified as family owned and is currently operating.
When was Paddock founded?
Paddock was founded in 1965. It employs 1 to 10 people.
Where is Paddock based?
Paddock is headquartered in Overland Park, United States, in the North America region.
How does Paddock make money?
Two revenue lines are on record. Vehicle Sales are the primary driver. The others are automotive Services.
Who are Paddock's main competitors?
Direct peers on record are Coches.com, Spoticar, Heycar (Spain), CarNext (Spain), Wallapro, Carsonda (Caser)/OcasionPlus and Autohero (Spain). CarroBorealis / Grupo Concesur is listed as a regional player. Broad incumbents are Autoscout24 (Spain) and Motor Village (Renault Spain dealer network).
Does Paddock have an API?
No public API is recorded for Paddock.