Optik Hallmann

Name

Optik Hallmann

Legal name

Optik Hallmann GmbH

Website

https://optik-hallmann.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Optical and Hearing Care Retail

NAICS

Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Vision Insurance (FSAIAHAB)

Keywords

• Optical retail
• Hearing care
• Prescription eyewear
• Audiology services
• Contact lens fitting

Headquarters

HQ city

Flensburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Eyewear Sales: Sale of prescription glasses, sunglasses, and children's glasses. Includes branded frames and proprietary Meisterglas lenses. Revenue from one-time product purchases with additional services like fitting and adjustments.
2. Contact Lenses: Sale of contact lenses with subscription option (Flexilens Abo). Regular recurring revenue from lens supplies and Pflegemittel (care products).
3. Hearing Aids: Sale of hearing aids ranging from basic models covered by health insurance (0€ with prescription) to premium devices. Revenue from hardware sales with potential for insurance reimbursement processing.
4. Hearing Aid Accessories & Batteries: Sales of batteries (sizes 10, 13, 312, 675), rechargeable batteries, cleaning products, and accessories. Recurring revenue from consumables.
5. Plus-Karte Service Package: Annual service package (69€ per hearing aid per year) including batteries, repairs, consumables, and discounts on accessories and future purchases. 6-year contract with annual cancellation.
6. Professional Services: Eye tests, hearing tests, hearing aid fitting, adjustments, and repairs. Some services offered free as customer acquisition (free eye test, free hearing test).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Optik Hallmann operates a chain of over 100 specialty stores in Germany that sell prescription eyeglasses, sunglasses, contact lenses (with subscription), and a tiered portfolio of hearing aids, complemented by professional eye and hearing examinations, fittings, and aftercare services. Its proprietary Meisterglas lens brand is manufactured in Glücksburg and used across its own eyewear lines. The hearing division offers insurance-covered basic models through premium AI-powered devices and specialized pediatric and tinnitus solutions.

Product overview

Optik Hallmann operates as a dual-division optical and audiological retailer offering two interconnected product lines under a unified brand. The SEEHEN (Vision) division encompasses prescription eyeglasses (including branded complete glasses, single-vision, progressive, occupational, driving, sport, and blue-light filter lenses from Meisterglas), sunglasses, and contact lenses with a subscription service (Flexilens Abo), complemented by professional services such as free vision tests, glasses insurance (LifeGuard), the Click & Collect service, and the 100% satisfaction guarantee. The HÖREN (Hearing) division provides a tiered hearing aid portfolio ranging from the Basic Nulltarif (fully insurance-covered) through Standard, Komfort, and Premium tiers, plus specialized AI-enabled in-the-ear and behind-the-ear devices (e.g., Vista S3-Dir R with Integra OS), hearing aids for children fitted by paediatric audiologists, and tinnitus solutions. Supporting the hearing division are hearing protection products (swimming/OtoSwim, sleeping/ComfortNight, musician/DLO Music, industrial/DLO Industry, work & leisure/DCO Siliko Bioper), accessories (batteries, chargers, Bluetooth streamers, TV adapters, remote controls and apps), and the Plus Card service package. Both divisions are supported by over 100 physical stores across Germany, online services (including online hearing screening), and a free hotline.

Differentiator

Problem solved

Functional benefit

Brands

• Meisterglas: In-house brand of precision eyeglass lenses made in Glücksburg, Germany, featuring single-vision, progressive, blue light filter, and specialty lenses.
• Plus-Karte
• FlexiLens

Products and services

• Prescription Eyeglasses (Damen, Herren, Kinder) Prescription eyeglasses for women, men, and children in full-rim, semi-rimless, and rimless designs, fitted with Meisterglas single-vision or progressive lenses by trained opticians.
• Meisterglas Lenses (Single-Vision and Progressive) Proprietary prescription lenses (Einstärken and Gleitsicht) manufactured by Meisterglas in Glücksburg, Germany, available in various indexes, coatings, and personalization levels including the premium MG Living Superior line.
• Markenkomplettbrille (Complete Branded Glasses Package) Complete branded eyeglass package including frame and prescription lenses starting from €99 for single-vision and €149 for progressive lenses, combining high-quality branded frames with Meisterglas lenses in the wearer's prescription.
• MyLife Collection House-brand line of complete single-vision glasses offered at an accessible price point starting from €49.
• Sunglasses (Damen, Herren, Polarized, Sport) Prescription and non-prescription sunglasses for women and men, including polarized, sport, and fashion styles with 100% UV protection.
• Contact Lenses (with Flexilens Subscription) Contact lenses available in daily, monthly, toric, and multifocal types with professional fitting, care advice, and an optional subscription home-delivery service (Flexilens Abo) including annual supply of care products.
• Hearing Aid Portfolio (Basic Nulltarif through Premium) Tiered hearing aid line spanning Hallmann Basic Nulltarif (€0 with statutory health insurance), Basic+ (from €99 surcharge), Standard (from €699), Komfort (from €1,490), and Premium (from €1,990), covering entry-level through top-tier devices with Bluetooth, smartphone control, automatic environment detection, and 360° directional microphones.
• In-the-Ear (IdO) and Behind-the-Ear (HdO) Hearing Aids Custom-fitted in-the-ear hearing aids (ITE, ITC, CIC, IIC) and behind-the-ear hearing aids for mild to moderate and a wide range of hearing losses, with individually molded fittings and modern connectivity.
• Vista S3-Dir R AI Hearing Aid (Integra OS) AI-powered in-the-ear rechargeable hearing aid manufactured by Sonova AG, featuring Integra OS that automatically recognizes up to 8 listening environments and optimizes sound parameters for each situation.
• Signia Pure Charge & Go 2IX AI Hearing Aid Rechargeable RIC hearing aid from Signia (WS Audiology) with AI optimization for noise suppression and speech enhancement, offered through Hallmann promotions with 30-day free trial.
• Pediatric Hearing Aids (Pädakustik) Pediatric hearing aids for infants and children fitted by specially trained pediatric audiologists, featuring child-safe components, robust water-resistant design, status indicator lights, Bluetooth connectivity, broad color palette, and school-environment accessories.
• Tinnitus Hearing Aids and Noisers Specialized hearing aids and noise generators for tinnitus relief, including standalone noisers for normally hearing individuals and combination devices that amplify ambient sound while delivering tinnitus therapy programs and a smartphone-based sound library.
• Custom Hearing Protection (DCO/DLO Work, Music, Sleep, Swim) Custom-fit otoplastic hearing protection products for industrial work (DIN EN 352 certified), musicians, swimmers, and sleepers, including DCO OtoSwim, DCO ComfortNight, DLO Music, DLO Industry, and DCO Siliko Bioper.
• Free Eye Examination (Sehtest) Free professional vision test conducted by experienced opticians using state-of-the-art measurement methods. Earned Optik Hallmann 1st place in a German quality test for best eye test (Sehtestsieger).
• Free Hearing Test in Specialty Store Free professional hearing test (audiometry) performed by trained hearing aid acousticians using the latest measurement methods, producing a personal hearing profile in approximately 15 minutes.
• Online Hearing Screening Test Free online hearing screening taking approximately 5 minutes, involving questions about hearing ability and audio clips of numbers in everyday background noises, with a recommendation for further professional assessment if needed.
• Driver's Licence Vision Test (Führerschein-Sehtest) Official vision test for driver's licence applicants, conducted by certified Hallmann opticians.
• Augenscreening (Eye Health Screening)

Quantifiable outcome

• 1st place in quality test for best eye test in Germany
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SigniacoreTechnology or IntegrationSignia (brand of WS Audiology) supplies hearing aids featured in Hallmann promotions. Includes models like Pure C&G 1AX and Pure C&G 2IX with AI optimization. Hallmann offers 30-day free trials on Signia products.
• Sonova AGcoreTechnology or IntegrationSonova AG manufactures the Vista S3-Dir R hearing aid featured in promotional pricing at 599€ (regular 1,099€). AI-trained Integra OS system recognizes up to 8 hearing environments. Valid until 31.05.2026.
• StarkeycoreTechnology or IntegrationStarkey supplies hearing aids including the Elvolv AI MicroRIC featured in Hallmann's 30-day free trial program alongside Signia Silk X.
• MeisterglascoreOEM/ Whitelabel/ Licensing PartnerExclusive partnership with Meisterglas for proprietary branded lenses manufactured in Glücksburg, Germany since 1949. Hallmann offers Meisterglas products as an exclusive provider at competitive prices.
• Ruud van DykeminorChannel Partner/ Reseller/ DistributorDutch eyewear brand featured in Hallmann's glasses collection. Frames like models 1511T, 1509T, and others sold through Hallmann retail stores.
• Statutory Health Insurance Providers (GKV)coreOthersGerman statutory health insurance funds cover hearing aids for eligible members with medical prescription. Hallmann handles insurance claim processing for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• eyes + more: Fast-growing German optical retail chain (~40+ stores) offering branded prescription glasses at accessible price points (€99 complete glasses) — directly comparable price-tier positioning to Hallmann's Markenkomplettbrille entry offering.

Broad incumbents

• Amplifon Germany: Global hearing-aid retail leader (Italy HQ) operating hundreds of German Fachgeschäfte; broader incumbent with wider product range and larger international footprint, competing for the same GKV-funded and private-pay hearing-aid customers as Hallmann.
• Sonova AG: Swiss hearing-aid manufacturer (parent of Signia/Phonak) supplying Vista S3-Dir R and Pure C&G 2IX devices that Hallmann retails; vertically integrated competitor with DTC ambitions, posing both a supplier partnership and competitive disintermediation risk to Hallmann's hearing business.

Regional players

• PEARLE Optik: Optical retail chain of GrandVision operating in Austria and parts of the DACH region; comparable store-format optical retailer with tiered prescription-eyewear offerings, primarily serving German-speaking markets neighboring Hallmann's core.

Direct peers

• Brillen.de: German online optical retailer offering prescription glasses, sunglasses, and contact lenses directly to consumers. Competes head-to-head with Hallmann's lower-priced Markenkomplettbrille and MyLife tiers via a low-overhead digital model.
• Fielmann AG: Germany's largest optical retailer with ~700+ stores across Europe; directly comparable to Optik Hallmann in prescription eyewear, in-store fitting, and tiered price architecture (€0 insurance tier up to premium frames). Fielmann is the scaled benchmark against which Hallmann's national footprint and proprietary lens strategy must compete.
• Mister Spex: Berlin-based online-first optical retailer combining e-commerce with partner stores; competes with Optik Hallmann on prescription glasses, sunglasses, and contact lenses via a digital-led model that pressures traditional multi-store retailers' pricing and traffic.
• Neuroth Hörcenter: Austrian-headquartered hearing-aid retailer with significant German presence (~120+ centers); directly comparable as a multi-country hearing-aid specialist with GKV reimbursement processing and tiered hearing-aid portfolio similar to Hallmann Hörstudio.
• KIND Hörgeräte: Germany's largest dedicated hearing-aid retail chain with ~600 Fachgeschäfte; the most direct competitor in Hallmann's hearing division, with a comparable GKV-insurance-funded entry tier and tiered premium upgrade model.
• Apollo Optik: One of Germany's largest optical retail chains (part of GrandVision/NESN), operating 500+ stores with a similar prescription-eyewear-plus-accessories model. Closely comparable store-format and customer-segment competitor in the German optical retail market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OptikHallmann
• LinkedInlinkedin.com/company/optik-hallmann

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optik Hallmann