What Viña Casa Marin does

Viña Casa Marin is a family-owned Chilean winery founded in 2000 by María Luz Marín — recognized as Chile's first female enologist, owner and founder of a winery — and operated today alongside her son Felipe Marín. The company is headquartered at the Lo Abarca estate in Cartagena, Valparaíso, between Pacific Ocean fog and its own vineyards, and holds the only winery-specific Denominación de Origen (D.O. Lo Abarca) in Chile, an appellation that anchors its market positioning around the unique coastal maritime terroir.

The portfolio is organized into four wine sub-brands — Casa Marin Iconos (ultra-premium single-vineyard releases), the Casa Marin main line (terroir-driven varietals including the flagship Sauvignon Blanc Cipreses), Cartagena (entry-level), and Viñedos Lo Abarca (limited experimental series) — plus a collaboration label, Huidobro, produced with Armonía Wines. Production is intentionally constrained, with yields of 3-4 tons per hectare on key Pinot Noir blocks and limited runs of 500-2,600 bottles on the most exclusive releases. Operations run on 100% solar energy with electromobility initiatives, reinforcing a sustainability narrative that sits alongside the terroir story.

The business model is direct-to-consumer, combining an owned e-commerce storefront (casamarin.cl) shipping across Chile with on-premise sales and a paid enotourism vertical offering tiered experiences (Tour & Tasting D.O Lo Abarca, Blind Experience, Cheese & Bottle pairings, and corporate experiences). A lifestyle merchandise line under the Premiados por Naturaleza sub-brand and a loyalty program ("Apasionados Casa Marin") extend monetization beyond wine. Pricing spans CLP $10,000 for the entry-level Cartagena Rosé up to CLP $79,900 for Iconos magnums, with premium single bottles at CLP $35,900. The company operates solely within Chile with no disclosed third-party retail, export channel, or institutional funding.

Name

Viña Casa Marin

Legal name

Viña Casa Marin

Website

https://casamarin.cl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Viña Casa Marin is a family-owned Chilean winery in Lo Abarca, Cartagena, producing premium coastal wines across four sub-brands and operating paid enotourism experiences. It sells directly to Chilean consumers via its own e-commerce platform and physical estate, serving premium wine buyers and wine tourists domestically.

Ownership category

akta.pro rank

Product category

Premium Wineries

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Coastal winemaking
• Premium Chilean wines
• Wine tourism experiences
• Terroir-driven wines
• Boutique winery

Headquarters

HQ city

Cartagena

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Sales: Direct sales of premium coastal wines through e-commerce platform, including various product lines (Casa Marin premium, Cartagena entry-level, Viñedos Lo Abarca value, and Experiences/bundles). Sales of single bottles, magnum formats, and curated wine packs.
2. Wine Tourism & Experiences: Paid experiences including vineyard tours, wine tastings, cheese pairings, and blind tasting experiences. Revenue from tour reservations and experience vouchers sold online.
3. Merchandise & Lifestyle Products: Sale of branded merchandise including thermal wine bottles, tote bags, polo shirts, caps, and harvest festival hats featuring the Casa Marin branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Viña Casa Marin produces and sells premium coastal wines from its Lo Abarca estate in Cartagena, Chile — the only winery in Chile holding its own Denominación de Origen (D.O. Lo Abarca). It distributes direct-to-consumer through its own e-commerce platform (casamarin.cl) and on-site winery, offering a tiered portfolio (Casa Marin Iconos, Casa Marin main line, Cartagena entry-level, Viñedos Lo Abarca limited editions, and the Huidobro collaboration), curated wine packs, branded merchandise, and paid wine tourism experiences including guided vineyard tours, blind tastings, and cheese pairings.

Product overview

Viña Casa Marin is a coastal Chilean winery offering a tiered wine portfolio organized across four distinct sub-brands. The Iconos collection represents the pinnacle with premium single-vineyard expressions, while the Casa Marin main line features terroir-driven varieties including award-winning Sauvignon Blanc Cipreses. The Cartagena line provides accessible entry-level options, and Viñedos Lo Abarca offers limited-edition experimental wines from specific vineyard blocks. A collaboration line with Armonía Wines produces the Huidobro Sauvignon Blanc. Beyond wines, the estate sells curated wine packs (3-pack Winners featuring Tim Atkin-rated wines, 3-pack Mejores Amigos), wine tourism experiences (D.O Lo Abarca tours, Blind Experience tastings, Cheese & Wine pairings), and branded merchandise including apparel (t-shirts, caps), accessories (tote bags, thermal bottles), and festival hats. The winery operates sustainability-focused practices with 100% solar energy and electromobility.

Differentiator

Problem solved

Functional benefit

Brands

• Cartagena: Entry-level wine line under Viña Casa Marin
• Casa Marin Iconos
• Viñedos Lo Abarca
• Huidobro
• Premiados por Naturaleza

Products and services

• Casa Marin Pinot Noir Lo Abarca Hills 2016 Magnum 1500ml Grand Cru-style Pinot Noir in magnum (1500ml) format from the Iconos line, sourced from limestone soils with marine deposits, with low yields of 3-4 tons per hectare and slow ripening grapes; sold to premium wine consumers and collectors.
• Casa Marin Espumante Brut Nature 2018 Sparkling wine from the Casa Marin Iconos line in Brut Nature style, sold as a single-bottle purchase to premium wine consumers seeking sparkling expressions of the Lo Abarca coastal terroir.
• Casa Marin Chardonnay Jeronimo 2024 Limited-production Chardonnay (500 bottles total) from the Iconos line with elegant citrus and green apple aromas, refined lemon zest and white flower bouquet; targeted at premium wine consumers and collectors.
• Casa Marin Pinot Noir Lo Abarca Hills 2018 Premium Pinot Noir from the estate's best limestone soils with marine deposits, producing seductively aromatic wines with cherry and plum notes; sold to premium wine consumers via casamarin.cl.
• Casa Marin Syrah Miramar 2015 Flagship Syrah from the cool coastal climate, characterized by low alcohol and high acidity with floral aromatics and red fruit flavors; sold to premium wine consumers as part of the Iconos line.
• 3-pack Winners Tim Atkin Edition Curated wine pack featuring award-winning Casa Marin bottles including Sauvignon Blanc Cipreses (96 pts), Chardonnay Jeronimo (96 pts), and Gewurztraminer Casona (95 pts) from Tim Atkin's Best of Chile report; positioned as a premium gifting bundle.
• 3-pack Mejores Amigos Curated wine pack featuring Cartagena Sauvignon Blanc, Cartagena Pinot Noir, and Cartagena Coastal Red for sharing among friends; positioned as an accessible gifting/share pack.
• Tour & Tasting D.O Lo Abarca (para 2 personas) Guided vineyard and winery tour with tasting of 3 premium wines and 1 icon wine, accompanied by crackers and nuts, for two guests; voucher valid for 30 days after purchase and booked for wine tourism visitors.
• Tour & Tasting Blind Experience (para 2 personas) Sommelier-led blind tasting experience featuring 6 selected wines with cheese, bread, and nuts, plus vineyard and winery tour, for two guests; positioned as a premium educational tasting experience.
• Tabla de Queso & Botella Cartagena Wine and food pairing experience featuring a cheese and charcuterie board for two guests with a bottle from the Cartagena entry-level line, enjoyed by the fireplace at the estate; positioned as an accessible on-site tasting experience.
• Huidobro Sauvignon Blanc 2025 (Collaboration with Armonía Wines) Collaboration wine with Armonía Wines, featuring Sauvignon Blanc from a unique terroir combining granite and limestone soils, with label artwork by Chilean artist Edwin Rojas; sold as a single-bottle SKU to wine consumers seeking limited collaborative releases.

Quantifiable outcome

• 500+ international awards across portfolio including 2x World's Best Sauvignon Blanc (2010)
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Armonía WinesminorStrategic or Co-development PartnerCollaboration with Armonía Wines for the Huidobro Sauvignon Blanc label. This partnership combines Casa Marin's winemaking expertise with Armonía Wines, featuring an oil painting by renowned Chilean artist Edwin Rojas on the label. The wine is produced from a unique terroir combining granite and limestone soils, representing a creative collaboration in the premium Chilean wine market.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Casa Lapostolle: Premium Chilean boutique winery in the Colchagua and Apalta valleys with strong international distribution and family-ownership narrative. Comparable premium positioning, award recognition, and boutique scale.
• Viña Leyda: Chilean coastal cool-climate winery located in the Leyda Valley near San Antonio, focused on Sauvignon Blanc, Chardonnay, and Pinot Noir. Direct comparable on coastal terroir expression and premium boutique scale.
• De Martino Vineyards: Chilean premium family-owned winery focused on single-vineyard expressions and terroir-driven wines from Itata and Maipo. Comparable family-owned premium boutique scale with similar single-vineyard emphasis.
• Matetic Vineyards: Family-owned Chilean winery in the San Antonio/Leyda coastal valleys specializing in cool-climate, terroir-driven wines with biodynamic and organic certification. Closely comparable boutique scale, coastal terroir story, and sustainability positioning.
• Viña Tabali: Chilean boutique winery focused on cool-climate coastal vineyards in the Limarí Valley. Direct competitor in the coastal Chilean cool-climate boutique category with similar limited-production, terroir-driven positioning.
• Bouchon Family Wines: Family-owned Chilean boutique winery in the Maule region with a heritage narrative and a focus on single-vineyard, terroir-driven wines. Comparable family-owned boutique positioning with similar scale.

Broad incumbents

• Viña Montes: Established Chilean premium wine producer with international distribution and an icon-tier wine (Apalta). Comparable premium positioning and family-ownership origin story but at much larger commercial scale.
• Cono Sur Vineyards & Winery: Larger Chilean premium wine producer owned by Concha y Toro with strong cool-climate focus and significant international distribution. Comparable cool-climate positioning but at broader scale with established global reach.
• Viña Undurraga: One of Chile's oldest and largest premium wine producers with international export distribution. Comparable premium wine production in Chile but at significantly larger scale and broader market reach.
• Veramonte Vineyards: Established Chilean premium wine brand with coastal Casablanca Valley vineyards and international distribution. Comparable cool-climate and coastal terroir focus, but operates at broader scale with global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/casamarinwinery
• Instagraminstagram.com/casamarinwinery
• Xx.com/casamarin
• LinkedInlinkedin.com/company/casamarin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viña Casa Marin