Spicers

What Spicers does

Spicers, operating as Spicers NZ and Universal Packaging, is a privately held New Zealand-based B2B wholesale distributor of paper, packaging, and industrial supplies. The company serves commercial printers, digital printers, industrial packaging users, packaging converters, and general office/administrative operations with a broad product portfolio spanning six categories: Industrial Packaging (pallet wrap, corrugated cartons, film products, hygiene, paper products, protective packaging, strapping, tapes, and machinery), Commercial Print (coated and uncoated papers from brands like Alpine, Conqueror, Munken, Pacesetter), Digital Print (specialty substrates for HP Indigo and toner presses), Packaging (carton boards, structured boards, food packaging papers), Office Products (copy paper, stationery, envelopes), and Labels & Synthetics (pressure-sensitive adhesives and specialty label materials). The company holds distribution rights for premium international brands including Fedrigoni, Tork/Essity, Wulftec, Spinny, Mosca, Orgapack, and ErgoPack.

The business operates through a multi-channel distribution model combining four physical store locations across New Zealand (Auckland, Palmerston North, Wellington, and Christchurch) with a Shopify-based e-commerce platform requiring account-based login for pricing and ordering. A direct sales team is accessible via phone (0800 774 237) and email for account setup and quotes. The company is part of a broader group alongside sister companies Universal Packaging and Total Supply, all serving the New Zealand market.

Revenue is generated through one-time product distribution and resale of paper, packaging, and industrial supplies under account-based wholesale pricing with no public pricing disclosure. No pricing information is publicly available; customers must create accounts or contact the sales team to access pricing and place orders. The company is privately held with no disclosed funding, no parent company, no certifications, and no management team publicly listed. All operations are confined to the New Zealand domestic market.

Name

Spicers

Legal name

Spicers NZ

Website

https://spicersnz.co.nz

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

Spicers NZ is a privately held New Zealand-based B2B wholesale distributor of paper, packaging, industrial supplies, and hygiene products, operating four physical stores and a Shopify e-commerce platform serving commercial printers, packaging converters, and industrial buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Distribution and Resale: Revenue generated through distribution and resale of paper, packaging, and industrial supplies. Products include commercial print materials, digital print supplies, industrial packaging, office products, labels, and synthetics. Operates as a wholesale/B2B distributor serving New Zealand businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Spicers NZ is a B2B wholesale distributor of paper, packaging, and industrial supplies serving New Zealand businesses. The company distributes commercial and digital print papers, industrial packaging materials, carton board, labels, synthetics, office products, and packaging machinery (pallet wrappers, strapping equipment) through four physical store locations, an e-commerce platform, and direct sales. Stock ranges from brands including Fedrigoni, Tork, Wulftec, Mosca, Spinny, Orgapack, ErgoPack, and Spicers' own Ambassador and Reflex lines.

Product overview

Spicers is a New Zealand-based distributor of paper, packaging, and industrial supplies operating under Spicers NZ and Universal Packaging brands. The company offers a broad portfolio organized into six main categories: Industrial Packaging (pallet wrap, corrugated, film products, hygiene, paper products, protective packaging, strapping, tapes and labels, and machinery including Spinny, Wulftec, Orgapack, and ErgoPack); Commercial Print (coated and uncoated papers from brands like Alpine, Conqueror, Munken, and Pacesetter, plus carbonless papers including Supreme Carbonless); Digital Print (specialty substrates for HP Indigo and toner printing including Color Copy, Ecofoil, and synthetics); Packaging (carton boards, structured boards, paper reels, and food packaging papers); Office Products (copy paper, stationery, envelopes from brands like HP, Navigator, and Reflex); and Labels & Synthetics (pressure-sensitive adhesives and specialty label materials). The company operates as a traditional B2B distributor with physical store locations across New Zealand.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and major.

• Universal PackagingcoreOthersRelated company within the Spicers Group. Universal Packaging is a sister brand/site (universalpackaging.co.nz) also focused on industrial packaging solutions in New Zealand. Both operate under the same corporate umbrella serving the New Zealand market.
• Total SupplycoreOthersRelated company within the Spicers Group. Total Supply (totalsupply.co.nz) is a sister company also serving the New Zealand market, operating as part of the same corporate group.
• FedrigonimajorChannel Partner/ Reseller/ DistributorPremium paper and packaging materials brand distributed exclusively through Spicers in New Zealand. Products include Conqueror envelopes, Sirio Color papers, Arcoprint, Arena Natural, Tintoretto, and other Fedrigoni specialty papers and boards.
• TorkmajorChannel Partner/ Reseller/ DistributorLeading hygiene and washroom products brand (Essity) distributed through Spicers. Products include toilet paper, paper towels, hand cleaners, sanitizers, and dispensers for commercial hygiene applications.
• WulftecmajorChannel Partner/ Reseller/ DistributorIndustrial pallet wrapping and strapping machinery manufacturer. Spicers distributes Wulftec equipment including SMH-150, SMLCA/SMLPA, WCA, WCAT, WCRT, and WRTA series stretch wrap machines for warehouse and manufacturing operations.
• MoscamajorChannel Partner/ Reseller/ DistributorStrapping and packaging equipment manufacturer. Spicers distributes Mosca PP strapping products, hand straps, and strapping equipment for industrial packaging and warehouse operations.
• SpinnymajorChannel Partner/ Reseller/ DistributorPallet wrapping machinery brand. Spicers distributes Spinny strapping equipment including S140, S300, S500, and Zero models for automated and semi-automated pallet wrapping operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Warehouse Stationery: Major NZ office products and stationery retailer with broad nationwide footprint. Competes primarily in Spicers' office products segment rather than industrial packaging machinery or commercial print substrates.
• Antalis: Global paper, packaging, and visual communications distributor operating across multiple continents. Larger incumbent with broader portfolio and international scale; competes in NZ via subsidiary presence and serves the same commercial print and packaging converter customers.
• OfficeMax New Zealand: NZ office supplies and stationery distributor/retailer under the OfficeMax brand. Overlaps with Spicers' office products category (copy paper, stationery, envelopes), though with less focus on industrial packaging machinery and specialty print substrates.
• Bunzl Australasia: Multinational distribution group operating across cleaning, hygiene, and packaging categories in Australia/NZ. Overlaps with Spicers' industrial packaging, hygiene, and warehouse consumables categories through scale-driven B2B distribution.

Direct peers

• BJ Ball: Australia/NZ paper merchant distributing commercial printing papers, packaging substrates, and signage materials. Direct competitor in the NZ specialty paper and packaging converter space with overlapping brand partnerships and customer base.
• Spicers Australia: Australian sister operation under the broader Spicers Group, distributing the same Fedrigoni, Tork, and industrial packaging machinery brands across Australia. Closest comparable in product mix, brand portfolio, and B2B distribution model, differing primarily by geography.
• KW Petrie: New Zealand-based paper merchant specializing in commercial printing and packaging substrates. Closest NZ-headquartered competitor, sharing customer overlap with NZ commercial printers and packaging converters.
• Ball & Doggett: Australian specialty paper and packaging distributor serving commercial printers, packaging converters, and label manufacturers. Operates with comparable brand-agnostic distribution model and similar Fedrigoni-class premium paper portfolio.

Emerging players

• Packaging House: NZ-based packaging supplies distributor focused on cartons, protective packaging, and shipping materials. Directly competes with Spicers' industrial packaging category, particularly corrugated, fillers, and courier packaging segments.
• Graphic Art Supplies: NZ-based supplier specializing in printing and graphics consumables including substrates, inks, and finishing materials. Smaller-scale competitor focused on print shop segments, partially overlapping with Spicers' commercial and digital print categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/spicers_nz
• Facebookfacebook.com/SpicersNZPackaging
• LinkedInlinkedin.com/company/spicers-nz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spicers