Jolioo

What Jolioo does

JOLIOO Technologies GmbH (Jolioo) is an Austrian SaaS company founded in 2019 and headquartered in Graz that operates a modular, CRM-centric loyalty and marketing automation platform aimed at retailers, manufacturers, and trade associations in the DACH region (Germany, Austria). The product comprises seven integrated modules — a Loyalty Program (points, stamp cards, cashback), a Voucher System, a white-label Mobile App, Multi-Channel Posting (automated distribution to up to 18 channels), a CRM System, Couponing, and an integrated Newsletter Tool — orchestrated around a central customer data layer and stitched into customer systems via 150+ plug-and-play API integrations covering POS, e-commerce, CRM, and communication infrastructure. AI is productized as a feature layer across the platform through four named modules — AI Coach, AI Onboarding, AI Text Optimizer, and AI Posting Optimizer — and is applied to text generation, posting optimization, onboarding guidance, and predictive engagement triggers.

The company monetizes through subscription SaaS contracts (auto-renewing terms with three months' cancellation notice, annual billing cadence implied, pricing not publicly disclosed) plus professional services for implementation, integration, and consulting. The go-to-market is hybrid: sales-led with no-pressure 30-minute demos as the primary conversion mechanism, complemented by a self-service onboarding path enabled by AI-assisted setup. The target customer base spans individual SMB retailers (butchers, bakeries, specialty shops without in-house marketing) up to enterprise retail groups and franchise/association networks (e.g., Hagebau, EURONICS, RED ZAC, SEGMÜLLER, SKRIBO), manufacturers seeking end-customer data (e.g., Zotter Schokolade's Choco Club), and non-profits (Caritas / Carla). The company reports 3,000+ companies using the platform, claims average customer outcomes of +28% revenue, 3x repeat purchase rate, and 4 hours of weekly time savings, and operates with approximately 17 employees and three co-founders (Mario Kogler as CEO, Stefan Lang heading sales, Benjamin Cimerman heading development). The firm is privately held, founder-owned, with no disclosed external institutional funding; its principal strategic partnership is with A1 Telekom Austria via the A1 Start Up Campus program since 2019.

Name

Jolioo

Legal name

JOLIOO Technologies GmbH

Website

https://jolioo.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

JOLIOO Technologies GmbH is an Austrian SaaS company that operates a modular, AI-featured, CRM-centric loyalty and marketing automation platform for retailers, manufacturers, and trade associations in the DACH region, with 3,000+ customers and 150+ API integrations.

Ownership category

akta.pro rank

Product category

Customer Loyalty & Marketing Automation Software

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Customer loyalty platform
• Marketing automation software
• Retail CRM software
• Omnichannel engagement platform
• Loyalty program software

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: Applications are acquired as subscriptions for a contracted subscription period, with automatic renewal for equal periods unless cancelled. Additional quantities can be added during the subscription period.
2. Professional Services: Implementation, integration, and consulting services provided under separate statements of work, either at fixed prices or time-and-materials rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Jolioo sells a modular SaaS loyalty and marketing automation platform built on a centralized CRM. The platform automates points, stamp cards, cashback, vouchers, coupons, and newsletters, and distributes content across up to 18 channels from a single click. It is targeted at retailers, producers, franchise groups, and associations in the DACH region, with AI features for coaching, onboarding, text optimization, and posting optimization.

Product overview

JOLIOO is a modular, cloud-based Loyalty and Marketing Automation Platform (SaaS) headquartered in Graz, Austria. The platform is built around a central CRM-centered core that orchestrates seven integrated modules: the Loyalty Programm (points, stamp cards, cashback), Gutscheinsystem (digital/physical voucher management), Mobile App (branded loyalty app), Multi-Channel Posting (automated distribution to 18 channels), CRM System (customer data and segmentation), Couponing, and Newsletter Tool. The platform is powered by AI features (AI Text Optimizer, AI Posting Optimizer, AI Onboarding, AI Coach) and connects to existing business systems via 150+ plug-and-play API integrations. A separate Loyalty Booster product line offers lightweight add-on tools (Eigene App, Webshop, Marketing Box). The platform targets retailers, producers, franchise networks, and associations, with over 3,000 companies using the system across the DACH region.

Differentiator

Problem solved

Functional benefit

Products and services

• JOLIOO Loyalty Plattform (Core Platform) The central CRM-centered loyalty and marketing automation platform that orchestrates all modules and connects online, offline, and mobile channels, managing customer data and automating workflows across up to 18 communication channels. Sold to DACH retailers, producers, associations, and franchise groups.
• Loyalty Programm Automated loyalty module that rewards customers with points, digital stamp cards, or cashback through the mobile app, driving repeat purchases.
• Gutscheinsystem Digital voucher management module that creates, sells, and redeems digital and physical vouchers across all channels, with automated workflows and POS, online, and app integration.
• Mobile App Fully branded white-label mobile loyalty app that delivers a digital customer card, push notifications, point tracking, and voucher redemption directly on customers' smartphones in the brand's own design.
• Multi-Channel Posting Automated content distribution module that publishes content simultaneously across up to 18 channels — including Google Business Profile, TikTok, Instagram, Facebook, LinkedIn, Pinterest, Email, SMS, and more — with AI-optimized messaging from a single central click.
• CRM System Centralized customer relationship management module that aggregates all customer data, segments audiences, and powers personalized campaigns, integrated with all other JOLIOO modules for unified customer intelligence.
• Couponing Targeted promotional coupon module that creates '1+1 free' or limited-time discount campaigns to activate purchases at the right moment and drive conversions through personalized incentives.
• Newsletter Tool Integrated, GDPR-compliant email marketing module that delivers segmented, personalized newsletters and automated email sequences with AI-supported content optimization and send-time personalization.
• AI Text Optimizer

Quantifiable outcome

• 28% average revenue increase through omnichannel customer loyalty
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• A1 Telekom Austria (A1 Start Up Campus)coreStrategic or Co-development Partner · 1 January 2019JOLIOO partners with A1 Telekom Austria through the A1 Start Up Campus program. This partnership provides technological infrastructure, professional support, and access to an innovation network. The collaboration supports JOLIOO's continued development of its loyalty platform and positions the company within Austria's leading telecommunications ecosystem. The partnership is presented as a central building block in JOLIOO's journey from startup to leading loyalty platform in the German-speaking market.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Annex Cloud: Enterprise customer engagement and loyalty platform with referral, UGC, and multichannel program management — comparable in serving multi-brand retail enterprises.
• Yotpo: E-commerce marketing platform combining reviews, SMS, and loyalty — a direct functional overlap with JOLIOO's loyalty + multichannel posting positioning for retailers and brands.
• Smile.io: Loyalty and rewards platform purpose-built for Shopify merchants, comparable to JOLIOO's SMB-tiers offering around points, coupons, and digital customer cards.
• Antavo: Enterprise loyalty cloud platform for retail and omnichannel programs, closely comparable to JOLIOO's CRM-centric, multi-tenant loyalty stack serving retailers and brand networks.
• LoyaltyLion: Loyalty platform for ecommerce/retail, tightly comparable to JOLIOO's Loyalty Program, Couponing, and Mobile App modules for small and mid-sized merchants.
• Open Loyalty: Headless, API-first loyalty engine enabling points, tiers, and rewards; overlaps with JOLIOO's modular/API-centric architecture and CRM-led approach.

Broad incumbents

• Epsilon: Global advertising and CRM/loyalty marketing services provider that overlaps with JOLIOO's personalization and multichannel campaign positioning at enterprise scale.
• Salesforce Marketing Cloud: Global incumbent CRM/marketing automation suite with loyalty-adjacent capabilities; competes at the high end of JOLIOO's enterprise and association accounts.
• Comarch: Enterprise loyalty management software vendor with telecom and retail deployments — a comparable larger incumbent competing for similar verticals.
• HubSpot: Broad incumbent CRM/marketing/automation platform with overlapping CRM and email modules relevant to JOLIOO's mid-market and SMB prospects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jolioo.technologies
• LinkedInlinkedin.com/company/jolioo-technologies-gmbh
• Instagraminstagram.com/jolioo.technologies/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jolioo