What Live Pepper does

LivePepper SARL, headquartered in Sophia Antipolis, France, is a bootstrapped, founder-owned B2B SaaS provider of online ordering infrastructure for restaurants. The company's core product is a white-label, cloud-based online ordering platform that lets independent restaurants, chains, franchises, dark kitchens, food trucks, and marketplaces spin up a branded ordering website with menu management, online payments, order tracking, loyalty, and multi-site configuration. Adjacent products extend the same back office into additional ordering surfaces: QR-code table ordering, in-store self-service kiosks, branded native mobile apps for iOS/Android, and last-mile delivery via a strategic partnership with Captain AI (fleet management, driver tracking, kitchen ticketing) and Uber Direct (fulfillment network). Multi-site management and a shop-picker location widget serve chain and franchise operators. The platform has processed 12M+ orders and €400M+ in cumulative GMV across UK, Ireland, France, USA, Australia, and Italy.

The technology stack is product-led and integration-led rather than AI-led: payment processing is offered through Stripe, PayPal, Ingenico, and PayGreen; mapping and identity through Google Maps and Facebook Login; marketing through Google Ads and MailChimp; and delivery logistics through Captain AI and Uber Direct. No public-facing API, SDK, or developer platform is disclosed; integrations are pre-built by the company. The company operates with a small team (1–10 disclosed, with ~18 individuals named across team and testimonial contexts), holds €126,126 in share capital, and has no disclosed institutional funding, M&A activity, or leadership changes.

LivePepper monetizes through tiered monthly SaaS subscriptions — €49 (Basic Click & Collect), €69 (Advanced Click & Collect), €129 (Delivery + multi-site + POS integration), and €199 (with branded mobile app) — plus optional add-on modules (Kiosk, Captain AI Delivery, Communication Pack, Digital Marketing Services), and bespoke site development for chains. The 0% commission model is positioned against third-party delivery aggregators (Uber Eats, Deliveroo, Just Eat) which typically take 15–30% per order. GTM is predominantly self-serve with sales-assisted enterprise demos for chains; localized country websites support multi-language acquisition in the six operating geographies.

Name

Live Pepper

Legal name

LivePepper SARL

Website

https://livepepper.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

LivePepper is a French SaaS company providing white-label online ordering platforms, branded mobile apps, kiosks, QR table ordering, and delivery integration for independent restaurants, chains, dark kitchens, and food marketplaces across six countries on a 0% commission model.

Ownership category

akta.pro rank

Product category

Restaurant Online Ordering Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Restaurant Meal Delivery Platforms (TLAAAHAA)

Keywords

• Online ordering platform
• Restaurant SaaS
• Click and collect
• Delivery management
• Food ordering software

Headquarters

HQ city

Sophia Antipolis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Tiers: Monthly subscription-based SaaS model with four pricing tiers offering escalating features from basic click-and-collect to full delivery and mobile app capabilities
2. Bespoke Feature Add-ons: Additional paid features for standard and bespoke sites including advanced SEO, multilingual support, rush hour management, loyalty programs, and custom development
3. Digital Marketing Services: Marketing support services including Google Ads management, email campaigns, community management, content creation, and promotional material design
4. Communication Pack: Physical and digital promotional materials including flyers, social media posts, email campaigns, and website banners to promote restaurant mobile apps

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

LivePepper provides a cloud-based online ordering SaaS platform that enables restaurants, restaurant chains, dark kitchens, and food brands to launch their own branded online ordering websites and mobile applications for click-and-collect, delivery, and table ordering. The platform supports multi-site management, integrates with delivery partners including Uber Direct and Captain AI, and offers add-on services such as kiosks, digital marketing, and a Communication Pack.

Product overview

Live Pepper is a B2B SaaS restaurant technology platform offering a tiered online ordering solution with multiple integrated products. The core Online Ordering Platform (starting at €49/month) enables restaurants to build branded ordering websites with menu management, payments, and order tracking. This core platform is extended through add-on modules: Kiosk for in-store self-service ordering, Mobile Application for native app ordering, Table Ordering for QR code-based dine-in service, Multi-Site Management for chain operations, and delivery integrations via Uber Direct and Captain AI. Digital Marketing Services provide promotion and advertising tools including Google Ads, email campaigns, social media management, and Waze advertising. The platform serves independent restaurants, chains, franchises, dark kitchens, food trucks, and marketplaces across UK, Ireland, France, USA, Australia, and Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Captain AI: Delivery fleet management and real-time tracking tool integrated with LivePepper's online ordering solution for restaurants.

Products and services

• Online Ordering Platform

Quantifiable outcome

• 12,000,000+ orders processed through the platform
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Captain AIcoreTechnology or IntegrationStrategic partnership integrating Captain AI's delivery fleet management, real-time driver tracking, and kitchen ticketing system with LivePepper's online ordering platform. Enables restaurants to track deliveries transparently, optimize routes, and manage kitchen operations digitally.
• Uber DirectcoreTechnology or IntegrationIntegration with Uber Direct for restaurant delivery fulfillment, providing reliable delivery service for online orders placed through LivePepper.
• StripecoreTechnology or IntegrationPayment processing partnership providing secure online payment capabilities for restaurant customers through Stripe's payment platform.
• Google AdscoreGTM or Marketing PartnerMarketing partnership providing Google Ads campaign management services for restaurant customers to improve online visibility and drive traffic to ordering sites.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Toast: Toast is a US-listed, full-stack restaurant technology platform offering POS, online ordering, payments, and payroll to restaurants. Comparable to LivePepper as a broad incumbent restaurant SaaS provider with overlapping online ordering functionality, though Toast is much larger and POS-centric.
• Uber Eats: Uber Eats is the dominant global restaurant delivery aggregator with a massive consumer demand base and Eats Direct white-label offering. A broad incumbent in restaurant online ordering—competing with LivePepper for restaurant attention but operating on a fundamentally different (commission-based marketplace) model.
• Square for Restaurants (Block): Square (Block) is a large fintech and restaurant technology provider offering POS, online ordering, payments, and marketing tools. Overlaps with LivePepper in online ordering for SMBs and chains but operates as part of a much broader payments and software portfolio.
• Lightspeed Restaurant: Lightspeed Restaurant is a POS and commerce platform serving full-service and quick-service restaurants globally with online ordering modules. Comparable to LivePepper as a broader restaurant tech incumbent with overlapping online ordering capabilities, though POS-centric and significantly larger.

Direct peers

• Olo: Olo is a US-listed B2B SaaS provider of online ordering and delivery platforms for restaurant chains, serving enterprise customers like Shake Shack and Sweetgreen. Directly comparable to LivePepper in product offering (white-label online ordering, delivery management) and target customer (multi-location restaurants).
• Deliverect: Deliverect is a Belgian-headquartered SaaS that integrates restaurant online ordering with delivery platforms (Uber Eats, Deliveroo, Just Eat). Comparable to LivePepper in serving European restaurant chains with multi-channel ordering and POS integration, though focused more on aggregator integration than direct white-label sites.
• GloriaFood: GloriaFood is a free online ordering system for restaurants widely used by SMBs globally. Comparable to LivePepper's entry-tier (Basic Click & Collect) offering in target customer (independent restaurants) and freemium/SMB pricing model, though with a free base plan rather than €49/month.
• ChowNow: ChowNow is a commission-free online ordering platform for independent restaurants in North America, built on the same 0% commission value proposition as LivePepper. Directly comparable in target customer (independent restaurants), business model (flat subscription, no marketplace), and feature set.
• Zenchef: Zenchef is a French restaurant marketing and online ordering platform serving independent and chain restaurants across Europe. Directly comparable to LivePepper in geography (France HQ), target market (European independents and chains), and product category (direct online ordering with restaurant branding).

Regional players

• Menu.ca (and similar regional SaaS): Menu.ca is a Canadian restaurant online ordering platform serving independent restaurants in North America. Comparable to LivePepper as a regional SMB-focused restaurant SaaS player with white-label ordering sites and commission-free positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/livepepper
• Facebookfacebook.com/livepepper
• LinkedInlinkedin.com/company/livepepper-en
• Instagraminstagram.com/livepepper.fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Pepper