HS Events

What HS Events does

HS Events B.V. is a Dutch full-service corporate and private event management company headquartered in Roelofarendsveen, Netherlands, founded in 2007. The company plans and executes bespoke corporate events — company openings, jubilees, staff parties, foodtruck festivals, summer events, Christmas events, New Year's receptions, meetings, and galas — primarily for organizations with 50+ FTE (focus 100+) in technical, industrial, infrastructure, logistics, and construction sectors. Its core differentiator is executing events on external client locations (100–500 persons) where operational continuity must be maintained, supported by a single-point-of-contact model covering concept, catering, technique, furniture, decoration, entertainment, and on-site coordination.

The company owns and operates HAL60, a circa 1,000 m² industrial event hall located on the A4 motorway between Amsterdam and The Hague, with fixed PA, stage, lighting, a transparent alu-hall tent entrance, and a large loading dock. HAL60 functions as a fallback venue for clients whose own premises are unsuitable and as a venue for recurring public events such as the NK Legpuzzelen (hosted since 2022). A secondary revenue stream is equipment rental (floor protection panels, carpet runners, whiteboards, flip charts) with published unit pricing and a €250 minimum order.

The business operates on a B2B sales-led motion, with no channel partners or resellers. Demand generation is anchored by 20+ public case studies on the website, organic social media (Facebook, Instagram, TikTok, YouTube, WhatsApp Business), newsletter signups, and enterprise referrals. Notable clients include TenneT, Vodafone, PostNL, SPIE, Damen Shipyards, Royal Boon Edam, Holex Flower, KPN, Johnson & Johnson, Sodexo, Arup, and Van Wijnen. The company employs approximately 18 named staff (event specialists, producers, operations, finance) and reports no external investment, parent company, or disclosed revenue.

Name

HS Events

Legal name

HS Events B.V.

Website

https://hs-events.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

HS Events is a Dutch full-service event management firm that plans and executes corporate events — staff parties, jubilees, openings, and foodtruck festivals — for organizations of 50+ FTE in technical, industrial, and infrastructure sectors, with specialized on-site execution and its own HAL60 venue.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL)

akta.pro secondary industries

Full-Service Event Planning & Production (HSACAAAA), Venue Operations, Management & Facility Services (MPAKAEAN), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

Keywords

• Corporate event management
• Event venue rental
• Staff party organization
• Foodtruck festival services
• Business event planning

Headquarters

HQ city

Roelofarendsveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Full-service event organization: HS Events organizes complete bespoke corporate events (company openings, jubilees, staff parties, foodtruck festivals, year-end events, etc.) for B2B clients. This is the primary revenue driver. Pricing is custom/quote-based, tailored to event scope, guest count, and services required.
2. Equipment rental: HS Events rents out event materials including floor protection panels (€4.95/m²/week), carpet runners in various colours and sizes, whiteboards (90x120cm, minimum order €250), flip charts, and tables. Revenue is generated per rental transaction with delivery and pickup available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HS Events plans and executes full-service corporate events for businesses, specializing in events held on external client locations for 100 to 500 persons. The company handles every aspect from concept and supplier coordination to catering, technique (audio/lighting), decoration, furniture, entertainment, and on-day coordination. The firm also operates HAL60, its own approximately 1,000 m² industrial event venue between Amsterdam and The Hague, and rents out event materials such as floor protection panels, carpet runners, whiteboards and flip charts.

Product overview

HS Events operates as a full-service event management company offering a portfolio of event organization services rather than a unified software product. The core offering consists of event planning and execution services for corporate, staff, and private events, organized around their own venue HAL60 and supplemented by equipment rental services. The service portfolio spans themed event concepts (Foodtruck Festival, Winter Wonderland, Casino Royale, Crazy Kermis), event types (company parties, anniversaries, openings, summer events, Christmas events, New Year's events, meetings, public events, barbecues, garden parties), and material rentals (floor protection, whiteboards, flipovers, carpet runners). HAL60 serves as the company's owned multipurpose event venue, while all other offerings are organized event services delivered at client locations or at HAL60.

Differentiator

Problem solved

Functional benefit

Products and services

• HAL60 Event Venue Approximately 1,000 m² owned industrial event hall with fixed technical infrastructure (PA system, stage, basic lighting), black backdrop walls, overhead alu-hall tent entrance, and large loading dock with overhead door. Located along the A4 between Amsterdam and The Hague. Used as a fallback venue for corporate events, company parties, foodtruck festivals and galas when clients cannot host on their own premises.
• Custom Corporate Event Organization (Bedrijfsevenement op maat) Tailored end-to-end corporate event service for organizations, beginning with understanding the client's organization, occasion, and attendees, then delivering a bespoke event where content, atmosphere, and practical execution align. Covers concept, supplier coordination, catering, technique, decoration, furniture, entertainment and on-day coordination.
• Corporate Party Organization (Bedrijfsfeest) Corporate party organization covering venue setup with furniture and temporary coverings, catering from buffet to walking dinners and foodtrucks, full technical setup (lighting and sound), supplier coordination, and on-site event coordination. Targeted at companies with professional expectations.
• Staff Party Organization (Personeelsfeest) Staff party organization creating informal, comfortable gatherings for colleagues with relaxed catering options and supportive technical setups. Designed for organizations with 50+ FTE (focus on 100+ FTE).
• Foodtruck Festival / Business Festival Business festival concept featuring curated foodtruck offerings including wood-fired pizza, loaded fries, Asian cuisine, Mexican favorites, burgers/BBQ, vegetarian/vegan options, and desserts, supplemented with entertainment such as DJ/live bands, photobooths, and casino games. Can be delivered at client locations or HAL60.
• Summer Event (Zomerevenement) Summer event organization for companies including summer concepts, catering aligned with time-of-day, planning, supplier coordination, and on-site guidance.
• Christmas Event / Winter Wonderland Christmas event theme featuring Christmas chalets, glühwein, hot chocolate with whipped cream, champagne, live music, festive decorations with lights and Christmas trees, and extra entertainment.
• New Year's Reception / New Year's Event (Nieuwjaarsborrel) New Year's event organization for organizations marking the start of the year with structure, overview, content input, setup, and atmosphere planning.
• Company Anniversary (Bedrijfsjubileum) Organization of company anniversary celebrations for organizations where employees feel connected to the company and continuity is important, with careful planning of form, structure, and tone.
• Company Opening (Bedrijfsopening) Grand opening event organization for new locations or facilities, marking important moments such as new premises, expansions, renewed workspaces, or organizational milestones, with program structure and official opening moments.
• Meeting, Lecture or Presentation (Vergadering of Lezing) Meeting, lecture, or presentation organization service for business gatherings emphasizing focus, content, structure, and professionalism with venue setup, technical provisions, and catering.
• Public Event (Publieksevenement) Public event organization for organizations opening their doors to a broad audience, with overview, safety, clear organization, visitor flow, and practical conditions.
• Custom Private Event (Particulier Evenement op Maat) Custom private event organization for individuals hosting birthdays, weddings, or special occasions, ranging from intimate garden parties to large events with foodtrucks, dinner, buffet, BBQ, live music, and entertainment.
• Corporate Barbecue (Bedrijfsbarbecue) Corporate barbecue organization for companies focused on collaboration, with informal atmosphere, quality, and professionalism.
• Garden Party (Tuinfeest) Garden party organization for private individuals hosting guests, with tent hire, catering, drinks, lighting, sound, and on-site coordination.
• Casino Royale Themed Event Casino-themed corporate party with professional casino tables, croupiers, styling, lighting, cocktails, and live music or DJ entertainment.
• Crazy Kermis Themed Event Funfair-themed corporate festival with attractions, candy floss, inflatables, live music, and a cheerful atmosphere.
• Event Equipment Rental (Verhuur) Rental service for event materials including floor protection panels, flipovers, whiteboards, and carpet runners in various colors and dimensions. Available with delivery and pickup; minimum order €250 (excl. VAT, excl. transport).
• Whiteboards and Flipcharts Rental Rental of magnetic, double-sided, mobile whiteboards (90x120 cm, mounted frame 193x135x67 cm) and flip charts (105x70 cm, height adjustable, includes paper and markers) for meetings, trainings, and presentations, with delivery on location and pickup.
• Carpet Runners Rental (Lopers) Rental of carpet runners in various widths (1 or 2 meters), colors including red, blue, pink, orange, purple, black, gold glitter, silver glitter, and grass runners.
• Floor Protection Panels Rental (Afdekvloeren) Rental of protective floor panels for sports halls during exams, elections, and temporary events, with capacity up to 4,000 m² at €4.95 per m² per week. Price includes laying and tape; transport excluded.

Quantifiable outcome

• Multi-year recurring client relationships with organizations including Ploeg Kozijnen, BOB Autowas, Burgers, Holex, SPIE, and NAK Tuinbouw — indicating sustained satisfaction.
• +1 more outcomes

Named customers40 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Holie PizzacoreStrategic or Co-development PartnerHolie Pizza is HS Events' preferred catering partner for pizza foodtruck offerings at corporate events. Holie Pizza operates mobile pizza kitchens at events, baking pizzas on-site in 2 minutes at 400°C using electric stone ovens. The partnership provides a live cooking experience with a 81% plant-based menu, suitable for groups of 25 to 500 persons. HS Events and Holie Pizza jointly promote their collaboration and recommend clients contact both parties.
• DeLuuks ProductionsminorOthersDeLuuks Productions is a photo and video production partner whose content appears on HS Events' website. Described as a collaborating partner for photo and video materials on the website.
• Allround VideominorOthersAllround Video is a media production partner contributing photo and video content to HS Events' website and marketing materials. Listed alongside DeLuuks Productions as a collaborating media partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beekman Evenementen: Established Dutch corporate event agency providing full-service event organization for businesses — same B2B agency model and similar mid-to-large enterprise client focus in the Netherlands.
• DeFabrique: Utrecht-based industrial event venue and event organizer with own large-format factory/hall spaces — most analogous to HAL60 as a venue-operator + corporate event producer combination.
• B-live: One of the largest Dutch B2B event agencies, offering full-service corporate event production across the Netherlands — directly comparable in service portfolio (concept, logistics, on-site execution) and target customers.
• Taets Art and Event Warehouse: Large industrial event venue on the Amsterdam North Sea Canal that combines venue rental with full event production for corporate clients — same industrial-venue + event-services hybrid as HAL60.
• D&B Event Marketing: Dutch corporate event agency delivering brand activations, meetings and staff events for enterprise clients — overlapping target market and full-service B2B agency model.
• Eventile: Dutch event agency offering end-to-end corporate event organization with strong B2B positioning — directly comparable agency model and Dutch enterprise client base.

Broad incumbents

• Cvent: Global event management technology platform serving corporate event teams — a broader incumbent that increasingly owns the workflow layer around corporate event planning.
• Sodexo (Events & Venues): Global facilities management and event services company offering corporate event catering, planning and venue services — relevant incumbent that competes for large enterprise event mandates.

Emerging players

• The White Label Agency: Dutch creative event agency focused on corporate and brand events — overlapping corporate event services with a smaller, design-led profile.
• Jungle Events: Amsterdam-based creative event agency for corporate and brand activations — adjacent Dutch B2B event competitor with overlap in corporate event execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hsevents-gastopeigenfeest/featured
• Facebookfacebook.com/HSEvents
• Instagraminstagram.com/hsevents.nl
• TikToktiktok.com/@hsevents_
• Xx.com/hsevents_
• LinkedInlinkedin.com/company/hseventsbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HS Events