Meatfly
Meatfly is a Czech outdoor and lifestyle brand and multi-brand retailer founded in 1995, selling own-label and third-party apparel, footwear, snowboard/skate equipment, and accessories to consumers in Czech Republic and Slovakia via 25 retail stores and e-commerce.
- Company typePrivate
- Founded1995
- HeadquartersBrno, Czechia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Meatfly does
Meatfly is a Czech outdoor and lifestyle apparel company founded in 1995 in Brno, Czech Republic, operating as both an own-brand manufacturer and a multi-brand specialty retailer. The company's product portfolio spans men's, women's, and children's clothing across summer, street, and winter categories, complemented by footwear (urban, winter, sandals), backpacks and travel bags, snowboard and skate equipment, paddleboarding gear, cycling apparel, and a broad accessories assortment. In addition to the proprietary Meatfly label, the company distributes third-party international brands including Burton, Volcom, DC Shoes, Etnies, Aevor, Quiksilver, Fox, New Era, and Nugget, functioning as an authorized action-sports retailer in the Central European market.
The business operates a hybrid omnichannel model combining a direct-to-consumer e-commerce platform (meatfly.cz) with a network of 25 physical retail stores across the Czech Republic and Slovakia, supported by a B22B wholesale program, a loyalty program (Meatfly Members), and an athlete sponsorship ecosystem covering snowboarding, motorcycling, and cycling. Revenue is generated through unit-pricing one-time sales with a price ladder from approximately 399 CZK for entry-level accessories to over 4,000 CZK for premium outerwear, and up to 11,000 CZK for snowboards and sporting goods. Free shipping is offered above a 1,900 CZK threshold, and the platform supports both CZK and EUR settlement.
The company positions itself explicitly as a 100% Czech-owned, founder-influenced brand with no foreign investors, no American design studio, and in-house product development based domestically. Manufacturing occurs both domestically and globally. The company employs 51–100 staff and is privately held with no disclosed funding rounds, acquisitions, or capital structure information in the available data.
Meatfly firmographics
Firmographics- Name
- Meatfly
- Legal name
- Meatfly
- Website
- https://meatfly.cz
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Meatfly is a Czech outdoor and lifestyle brand and multi-brand retailer founded in 1995, selling own-label and third-party apparel, footwear, snowboard/skate equipment, and accessories to consumers in Czech Republic and Slovakia via 25 retail stores and e-commerce.
- Ownership category
- akta.pro rank
Where Meatfly is headquartered
LocationHeadquarters
- HQ city
- Brno
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Meatfly business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales (E-commerce): Direct-to-consumer sales through the meatfly.cz e-commerce platform, offering clothing, footwear, accessories, and sporting goods with prices ranging from approximately 399 Kč to over 4,000 Kč per item.
- Physical Retail Stores: Revenue from 25 brick-and-mortar stores across Czech Republic and Slovakia offering the full product assortment with in-store pickup capabilities.
- B2B Wholesale: Wholesale distribution program for business partners (B2B) enabling bulk purchases through a dedicated registration portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price retail products across all categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Meatfly product offering
Product offeringCore offering
Meatfly designs, produces and sells its own line of outdoor and lifestyle clothing, footwear, and accessories for men, women, and children under the Meatfly brand. The company also operates as a multi-brand retailer, carrying international streetwear and action sports labels such as Burton, Volcom, DC Shoes, Etnies, Aevor, Nugget, Quiksilver, and Fox. Sales are made through 25 physical stores in Czech Republic and Slovakia, the meatfly.cz e-commerce platform, and a B2B wholesale program.
Product overview
Meatfly is a Czech outdoor and lifestyle e-commerce retailer and brand founded in 1995. The company operates both as a direct manufacturer of its own Meatfly-branded clothing, footwear, and accessories, and as a multi-brand retailer selling third-party international brands. The product portfolio includes men's, women's, and children's clothing across summer, street, and winter categories; footwear (urban, winter, sandals); backpacks and travel bags; snowboard and skate equipment; paddleboarding gear; cycling apparel; and general accessories. The company maintains 25 retail locations across the Czech Republic and Slovakia, offering both in-store and online shopping with a loyalty program (Meatfly Members).
Differentiator
Problem solved
Functional benefit
Products and services
- Meatfly Own Brand Clothing
Companies that use Meatfly
Customer profileSegments4 records
Ideal customer profiles2 records
Meatfly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Meatfly partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Czech and International Athletes (Skate, Moto, Bike Team)coreMeatfly has supported talented Czech and international riders and athletes for 30 years. The team includes world stars and young talents in snowboarding, motorcycling, and cycling. Team sections are featured prominently on the website showcasing sponsored athletes.
- ISIC (International Student Identity Card)minorMeatfly partners with ISIC to offer student discounts on select products. Students with valid ISIC cards receive special pricing indicated by ISIC badges on product listings throughout the e-commerce platform.
- BurtoncoreMeatfly is an authorized retailer of Burton snowboarding and winter sports products. Burton is featured as a TOP brand on the website with dedicated brand pages and full product assortment including snowboards, bindings, and outerwear.
- VolcomcoreMeatfly serves as an authorized retailer of Volcom streetwear and action sports products. Extensive Volcom inventory across multiple categories including apparel, footwear, and accessories.
- DC ShoescoreMeatfly distributes DC Shoes products including footwear and apparel for action sports enthusiasts.
- EtniescoreMeatfly is an authorized retailer of Etnies skateboarding footwear and apparel.
- AevorcoreMeatfly distributes Aevor bags and backpacks, a German brand known for sustainable, functional bags made from recycled materials. Extensive Aevor product range including daypacks, travel packs, and accessories.
- NuggetcoreMeatfly serves as a TOP brand partner for Nugget products, featured prominently in the brand section of the website.
- FoxcoreMeatfly is an authorized retailer of Fox action sports apparel and accessories.
- New EracoreMeatfly distributes New Era headwear including caps and beanies as part of their accessories assortment.
- QuiksilvercoreMeatfly is an authorized retailer of Quiksilver surf and snow products.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Meatfly competitors and assessment
Company assessmentDirect peers
- Sport Conrad: German specialist retailer focused on snowboard, ski, surf, and outdoor with multi-brand and own-brand assortment. Comparable to Meatfly as a regional European action sports specialist serving enthusiasts with a similar product mix.
- Sportisimo: Largest Czech multi-brand sporting goods and footwear retailer with stores across CZ/SK. Directly comparable to Meatfly on geography, multi-brand assortment of sportswear, footwear, and equipment, and target customer base of value- and brand-conscious Czech consumers.
- Snowleader: French/European snow sports and outdoor multi-brand retailer with strong online presence and physical stores. Comparable to Meatfly on the snow/winter sports half of the business, with a similar premium multi-brand positioning.
- Blue Tomato: European action sports multi-brand retailer (snowboard, ski, surf, skate) operating its own e-commerce and stores, now owned by Zumiez. Highly comparable to Meatfly on product mix (boards, bindings, outerwear, streetwear), customer segment, and multi-brand-plus-own-brand retail model.
- Alpine Pro: Czech outdoor and sportswear brand selling apparel, footwear, and equipment through its own stores and wholesale across Central Europe. Comparable to Meatfly as a domestic CZ outdoor brand competing in similar categories (winter sports, outdoor apparel, family segments).
Broad incumbents
- Decathlon: World's largest sporting goods retailer with strong own-brand assortment across nearly every sport including snowboard, skate, cycling, and outdoor. Comparable to Meatfly on product categories served, but competes on price and scale with private-label dominance.
- JD Sports: Global sports-fashion retailer with a broad assortment of sneakers, sportswear, and action sports apparel. Overlaps with Meatfly on footwear and sportswear categories but operates at vastly larger scale and a wider geographic footprint.
- Boardriders: Global action sports group that owns Quiksilver, Roxy, DC Shoes, and other brands Meatfly distributes. Overlaps with Meatfly as both a supplier (via brand distribution) and a competitive force through its own DTC channels and retail partners across Europe.
Others
- Burton: Global snowboard and winter sports brand for which Meatfly is an authorized retailer. Comparable because Burton is both a key supplier relationship and a direct DTC competitor that could disintermediate Meatfly in the snow category.
Regional players
- 4F: Polish sportswear and outdoor brand expanding across Central Europe. Comparable to Meatfly in product categories (sportswear, teamwear, outdoor) and Central European positioning, but operates primarily in its home market of Poland rather than CZ/SK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Meatfly social profiles
Digital presenceMeatfly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meatfly leadership team
Management profileNumber of profiles
Meatfly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meatfly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meatfly
What does Meatfly do?
Meatfly designs, produces and sells its own line of outdoor and lifestyle clothing, footwear, and accessories for men, women, and children under the Meatfly brand. The company also operates as a multi-brand retailer, carrying international streetwear and action sports labels such as Burton, Volcom, DC Shoes, Etnies, Aevor, Nugget, Quiksilver, and Fox. Sales are made through 25 physical stores in Czech Republic and Slovakia, the meatfly.cz e-commerce platform, and a B2B wholesale program.
Is Meatfly a public or private company?
Meatfly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Meatfly founded?
Meatfly was founded in 1995. It employs 51 to 100 people.
Where is Meatfly based?
Meatfly is headquartered in Brno, Czechia, in the Europe region.
How does Meatfly make money?
Three revenue lines are on record. Retail Sales (E-commerce) is the primary driver. The others are physical Retail Stores and B2B Wholesale.
Who are Meatfly's main competitors?
Direct peers on record are Sport Conrad, Sportisimo, Snowleader, Blue Tomato and Alpine Pro. Broad incumbents are Decathlon, JD Sports and Boardriders. Burton is listed as an others. 4F is listed as a regional player.
Does Meatfly have an API?
No public API is recorded for Meatfly.