VV Sportclub Excelsior Heerde

What VV Sportclub Excelsior Heerde does

VV Sportclub Excelsior Heerde (VV SEH) is a Dutch amateur football association founded on 1 March 1957 and based at Sportpark 'De Eeuwlanden' in Heerde, Netherlands (with a secondary secretariat office in Epe). The club offers organized football for every age and skill level, from Minipups (children aged 4-5) through an internal FlexiblePlus League (ages 6-7), pupils (ages 8-12), juniors (JO14-JO19), a girls' section (MO11-MO17), a women's first team (VR1), and adult men's senior teams from SEH 1 through SEH 6, plus recreational formats including an O23 under-23 team, veterans, and walking football. With over 900 members and 30+ teams, SEH is one of the largest sports clubs in the Heerde municipality and runs signature annual community events such as the BONFIX Pupillentoernooi (144 teams, 25 clubs, 1,300+ children) and the Boverhoff Jeugdweekend (200+ youth).

The club operates on a not-for-profit membership-association model without proprietary technology. Revenue is generated through quarterly membership subscriptions tiered by age (€16.50/quarter for Minipups up to €60/quarter for Senioren), sponsor income from over 100 local businesses arranged in tiers (Hoofdsponsor, Co-sponsor, Stersponsor, plus event, kit, field, and changing-room sponsorships), a €50-per-season 'Vrienden van SEH' donation subscription, and an €8-per-year Supportersvereniging SEH membership. There is no app, no public API or SDK, and no disclosed technology stack beyond a WordPress-based website.

SEH is governed by an elected board (Voorzitter Bram Horst) and supported by an extensive volunteer structure including the Voetbaltechnische Commissie (football technical committee), a sponsor commission, a member-administration function, and a Supporters Association dating to 1972. The club holds a convenant partnership with Eredivisie club PEC Zwolle (signed October 2023), participates in the ING/KNVB Niemand Buitenspel social-inclusion program, and operates under a published Jeugdopleidingsplan covering 2025-2028. As a private Dutch members' association (vereniging), there is no parent company, no external investor, and no public financial disclosure.

Name

VV Sportclub Excelsior Heerde

Legal name

Voetbalvereniging Sportclub Excelsior Heerde (VV SEH)

Website

https://vvseh.nl

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

501–1,000 employees

Short description

VV Sportclub Excelsior Heerde is a Dutch amateur football association in Heerde, Netherlands, founded in 1957, serving over 900 members across all age groups (ages 4 to 70+) through 30+ competitive and recreational teams, plus signature annual youth tournaments and a convenant partnership with PEC Zwolle.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Amateur football club
• Youth football programs
• Community sports association
• Football membership services
• Local sports sponsorship

Headquarters

HQ city

Heerde

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees paid quarterly by members across all age categories (Minipups, Pupillen, Junioren, Senioren, Veteranen, non-playing members, donateurs). Membership runs July 1 to June 30; cancellation must be submitted by May 31.
2. Sponsorships: Revenue from local businesses across multiple tiers: Hoofdsponsor (main sponsor), Co-sponsor, Stersponsor (star sponsor), and over 100 additional sponsors including field branding, kit sponsorship, match ball sponsorship, changing room boards, event sponsorship, and in-kind sponsorships.
3. Vrienden van SEH: Annual 'Friends of SEH' subscription at €50 per season. Provides funding for club projects, tournaments, entertainment, and supporter activities.
4. Supportersvereniging SEH membership: Supporter association membership at €8 per year. Generates funds for the club and supports activities for all members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

VV SEH is an amateur football association providing organized football participation, training, and competition for youth, adults, women/girls, veterans, and walking football participants in the Heerde region. The club fields 30+ teams in KNVB leagues and offers annual community tournaments, a structured youth development plan (2025-2028), and a convenant partnership with PEC Zwolle. Revenue is generated through quarterly membership fees, tiered sponsorships, and the Vrienden van SEH and supporters association subscriptions.

Product overview

VV Sportclub Excelsior Heerde (VV SEH) is an amateur football club based in Heerde, Netherlands, founded on March 1, 1957 as a Saturday club. The club offers a comprehensive football program organized across multiple product lines: senior competitive teams (1st-6th team, O23 recreational, women's, veterans, walking football); organized youth development from Minipups (ages 4-5) through FlexiblePlus League (ages 6-7), pupils (ages 8-12), junior boys (ages 13-18), and girls' teams (ages 11-17); and signature annual events including the BONFIX Pupillentoernooi, Moonlight-toernooi for women/girls, and Boverhoff Jeugdweekend. The club supports member retention through programs like O23 for young adults and participates in the Niemand Buitenspel social initiative. With over 850 members participating across 29+ teams, SEH maintains a youth training plan (2025-2028) and offers various sponsorship opportunities. The club operates at sportpark 'De Eeuwlanden' and maintains partnerships with PEC Zwolle (convenantclub) and local sponsors.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Teams (Senioren)
• Youth Teams (Junioren)
• Pupils Teams (Pupillen)
• FlexiblePlus League
• Minipups
• O23 Team
• Jeugdopleidingsplan SEH (Youth Training Plan)
• BONFIX Pupillentoernooi
• Moonlight-toernooi
• Boverhoff Jeugdweekend
• Membership Programs
• Vrienden van SEH (Friends of SEH)
• Supportersvereniging SEH membership
• Sponsorship Packages

Quantifiable outcome

• Youth retention through O23 team: reduced dropout rate for players aged 17-22 who previously stopped football due to study/other obligations
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• ING / KNVB (Niemand Buitenspel)coreOthers · 19 March 2026SEH supports the Niemand Buitenspel program, an initiative by ING and the KNVB that helps children from financially struggling families remain in football. SEH board member Otto Teule serves as the club contact for the program. Nearly 11,000 children have been helped to remain in football through this program across 800+ clubs.
• PEC ZwollecoreStrategic or Co-development Partner · 2 October 2023SEH is a 'convenantclub' (covenant club) of PEC Zwolle, joining as the 34th convenant club. The partnership focuses on knowledge sharing through theme evenings, training programs, and contact moments between the amateur club and PEC Zwolle Football Academy. PEC Zwolle also helps SEH offer training sessions for the youngest members. Youth teams can play practice matches against PEC Zwolle academy teams, and SEH youth members serve as ball boys and corner flag carriers during first-team matches.
• Lagemaat Sloop-en GrondwerkmajorOthersLagemaat Sloop-en Grondwerk is the Hoofdsponsor (main sponsor) of VV SEH, providing financial support to the club in exchange for prominent branding visibility.
• PLUS Van den HovenmajorOthersPLUS Van den Hoven supermarket (owned by Dick van den Hoven) is the Hoofdsponsor Jeugd (main youth sponsor), having extended its sponsorship for four more seasons as of 2025. The owner has nine PLUS stores across the Netherlands.
• Bart Pool InstallatiesmajorOthersBart Pool Installaties is the Hoofdsponsor Dames/Meiden (main sponsor for women and girls football), providing dedicated sponsorship for the women's section.
• Verax AccountantsminorOthersVerax Accountants (based in Vaassen) is a longstanding sponsor of SEH, having adopted ladies' changing room 12 ('kleedkamerbordje') as part of its sponsorship package, demonstrating commitment to women's football visibility.
• Café De RoosterminorOthersCafé De Rooster (located on Dorpsstraat in Heerde) is the shirtsponsor of SEH 6 (sixth team) and continues as an active club sponsor, demonstrating long-term local business support.
• Voegersbedrijf Gebr. ter VeldeminorOthersVoegersbedrijf Gebr. ter Velde is a longstanding sponsor providing new clothing for SEH's maintenance crew, strengthening the club's operational appearance.
• FlexiblePluscoreOthersFlexiblePlus (FlexiblePlus MKB) sponsors the FlexiblePlus League — the club's in-house competition for ages 6-7 playing in teams named after European top clubs. The sponsor has been supporting since summer 2023.
• BoverhoffcoreOthersBoverhoff is the annual sponsor of the Boverhoff Jeugdweekend, one of SEH's flagship community events for 200+ youth aged 4-13, including overnight camping and a large play paradise.
• BONFIXcoreOthersBONFIX is the title sponsor of the annual BONFIX Pupillentoernooi, SEH's largest youth football event hosting 144 teams from 25 clubs with 1300+ child participants.
• DA Drogisterij & Parfumerie HeerdeminorOthersDA Heerde sponsors the 'DA Heerde speler van het jaar' award for SEH's first team, recognizing the season's best player with a trophy and sponsor package.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SV Spakenburg: One of the largest and most famous amateur football clubs in the Netherlands, playing in the top amateur tiers. Comparable to SEH as a community-anchored, member-driven amateur football club with a large youth academy, sponsor base, and tournament operations — but operating at a significantly higher competitive level.
• IJsselmeervogels: Prominent Dutch amateur football club (Spakenburg area) known for sustained top-amateur competitiveness with a strong community/sponsor base. Direct comparable to SEH in operating model — membership-driven, youth-development focused, local sponsor network — at a higher competitive tier.
• SV Epe: Amateur football club in neighboring Epe (the destination of SEH's secretariat office). Directly comparable as a small-town Dutch amateur club in the same IJssel/Veluwe regional football ecosystem with similar age-group programming and KNVB league participation.
• VV Staphorst: Amateur football club in Staphorst that recently signed SEH's top scorer Sven van Egteren. Comparable as a community-based Dutch amateur club competing in the regional league system with a youth development focus and local sponsorship model.
• WSV (Wijhe Sport Vereniging): Amateur football club from Wijhe referenced as SEH's opponent and as the O23 team's first practice match opponent. Direct peer at the same regional Saturday amateur football level with comparable membership and team structures.

Broad incumbents

• KNVB (Koninklijke Nederlandse Voetbalbond): Royal Netherlands Football Association — the national governing body of which SEH is an affiliated member club. While not a direct commercial peer, KNVB sets the competitive structure, runs the Niemand Buitenspel social inclusion program that SEH participates in, and regulates the league ecosystem in which SEH competes.
• PEC Zwolle: Professional Eredivisie football club with which SEH has a formal convenant partnership since October 2023 (the 34th convenant club). While operating at a vastly higher competitive and commercial level, PEC Zwolle is the most strategically connected comparable — providing knowledge sharing, training support, and youth talent pathway to SEH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vvSEH
• Facebookfacebook.com/voetbalverenigingSEH
• Instagraminstagram.com/vv.seh
• LinkedInlinkedin.com/company/vv-seh

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VV Sportclub Excelsior Heerde