Kwik
Kwik (KwikClick, Inc.) is a Utah-based, publicly traded SaaS platform that helps e-commerce brands convert customers into a commission-driven sales force via patented multi-tier referral, cashback, loyalty, and giveaway tooling.
- Company typePublic
- Founded2021
- HeadquartersBountiful, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kwik does
Kwik (legal entity KwikClick, Inc.) is a Utah-based, publicly traded (OTCQB: KWIK) SaaS company that operates a cloud-based rewards and social-selling platform for direct-to-consumer e-commerce brands. The company was founded around 2020-2021, is headquartered in Bountiful, Utah, and operates with a headcount of 11-50 employees. Its core product is a five-module rewards platform — cashback, loyalty points, giveaways, bonuses, and a patented multi-tier affiliate/commission engine called "Waves of Pay" — unified through a Centralized Commission Engine. The platform also ships a consumer-facing Kwik Rewards mobile app, a brand-side Kwik Vendor App dashboard, a first-party-data Kwik Pixel, and Kwik Communities for social engagement.
The technical architecture is anchored by 5 granted patents covering the Waves of Pay multi-tier referral methodology, with additional patent-pending filings covering the centralized commission engine and a buyer's-journey integration. Brands integrate the platform via a turn-key Shopify plugin (100%-compliant with no storefront performance impact) or via custom APIs for BigCommerce, WooCommerce, and Magento. Notable product capabilities include lifetime attribution (paying affiliates on all subsequent purchases rather than first order only), first-in-market collaborative cross-brand points exchange, co-funded multi-brand giveaways, and a referral-booster technology that gives sharer-driven visitors enhanced cashback/points/entries.
Kwik operates a hybrid go-to-market: consultative, application-gated sales for mid-market e-commerce brands, an enterprise "Done For You" managed-services tier delivered on a revenue-share basis, and a product-led/self-serve motion for SMBs through the Shopify plugin. Revenue derives from a tiered monthly SaaS subscription starting at $250 and scaling with order volume and stored customers, plus a 3-4% revenue share on referred-customer transactions. As of early 2024 Kwik reported ~260-350 enrolled brands and ~35,000 users with stated 2024 targets of 1,000+ brands and 1M+ users, alongside a $0.5M private placement completed in May 2023 and a $1M funding target for 2024.
Kwik firmographics
Firmographics- Name
- Kwik
- Legal name
- KwikClick, Inc.
- Website
- https://kwik.com
- Company type
- Public
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kwik (KwikClick, Inc.) is a Utah-based, publicly traded SaaS platform that helps e-commerce brands convert customers into a commission-driven sales force via patented multi-tier referral, cashback, loyalty, and giveaway tooling.
- Ownership category
- akta.pro rank
Kwik industry classification
Industry- Product category
- Customer Loyalty & Rewards Software
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Kwik is headquartered
LocationHeadquarters
- HQ city
- Bountiful
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kwik business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription (Monthly Usage Fee): Brands pay a monthly SaaS subscription fee starting at $250 per month, with pricing increasing based on order volume and the number of customers/higher data housed. This is the core software licensing component.
- Revenue Share on Referrals: Kwik takes a revenue share of up to 4% on new customer acquisitions generated from referrals made through the Kwik app. The revenue share starts at 3% and can go up to 4% depending on the brand arrangement. The company guarantees at least a 10% sales boost or a 1400% ROI on spend.
- Custom Strategy and Consulting Services: For larger brands, Kwik offers done-for-you consulting, custom strategy development, implementation, asset creation, and ongoing program management services on a revenue-share basis (no large agency fees). Revenue is derived from the revenue-share component rather than upfront service fees.
- API and Integration Services: Revenue derived from brands integrating Kwik's proprietary APIs into their e-commerce platforms (Shopify, BigCommerce, WooCommerce, Magento). Integration is free for brands but supports the SaaS subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-Level SaaS Subscription - $250/month |
| Usage-based | Monthly | Growth/Volume-Based Tier - $250+/month |
| Transaction based/ take rate | Pay-as-you-go | Revenue Share - 3% to 4% of referral-generated sales |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels9 records
Kwik product offering
Product offeringCore offering
Kwik operates a cloud-based, multi-purpose SaaS rewards and social selling platform that lets e-commerce brands launch and manage cashback, loyalty points, giveaways, affiliate commissions, and bonus challenge programs from a single dashboard. Its patented "Waves of Pay" technology tracks and pays commissions on multi-tier word-of-mouth referrals, and the platform integrates with Shopify, BigCommerce, WooCommerce, and Magento via proprietary APIs, with consumer and brand experiences delivered through the Kwik Rewards App and Kwik Vendor App respectively.
Product overview
Kwik is a cloud-based multi-purpose SaaS rewards and social selling platform built around a 5-module software architecture (Cashback, Loyalty, Giveaways, Bonuses, and Waves/Affiliates) plus a Social Partnerships module for influencer marketing. The platform operates through the Kwik Rewards App for consumers and Kwik Vendor App for brands, unified by a Centralized Commission Engine. Kwik's core differentiator is its patented 'Waves of Pay' technology that tracks and pays commissions on multi-level word-of-mouth referrals beyond the original referrer. The platform integrates with major e-commerce platforms (Shopify, BigCommerce, WooCommerce, Magento) via proprietary APIs. Additional offerings include the Kwik Pixel for tracking, Kwik Communities for social features, and a Done For You Program for hands-on brand implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- Kwik SaaS Rewards Platform Cloud-based SaaS platform that enables e-commerce brands to deploy and manage cashback, loyalty points, giveaways, affiliate commissions, bonus challenges, social partnerships, and customer referral programs through a centralized vendor dashboard, integrated with Shopify, BigCommerce, WooCommerce, and Magento storefronts.
- Kwik Rewards App (Consumer Mobile App) Consumer-facing mobile application (iOS and Android) that lets end users manage all their brand rewards, cashback, loyalty points, giveaway entries, and Waves commissions in one consolidated account; users can create custom share links and QR codes, track referral waves in real time, receive instant commission notifications, and cash out earnings via bank transfer or PayPal.
- Done For You Program White-glove managed services program in which the Kwik team delivers custom customer-retention strategy, influencer strategy, financial modeling, software configuration, asset creation, implementation, influencer discovery and onboarding, and on-going program management for brand partners. Priced on a revenue-share basis rather than upfront agency fees.
- Kwik Shopify Plugin Turn-key Shopify App Store integration that enables merchants to install and configure the Kwik rewards platform on their Shopify storefront without custom development, supporting cashback, loyalty, giveaways, affiliate, and Waves programs out of the box.
Quantifiable outcome
- 226% sales increase in first month for new brand partners (Reborn case study)
- +9 more outcomes
Companies that use Kwik
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Kwik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Kwik partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ReborncoreReborn, a Paris-based high-end nutri-cosmetics brand located in Vendome, selected Kwik's platform to power its customer rewards program. In their first month on the platform, Reborn achieved a 226% increase in sales, 74% improvement in website traffic, and 317% acceleration in orders. Reborn's co-founder described Kwik as providing an exclusive program matching the sophistication of their patrons. The partnership is cited as a flagship example for European and high-end brands considering Kwik.
- ShopifycoreKwik developed a turn-key Shopify plugin that is 100% compliant with Shopify and has no speed or performance impact on brand storefronts. Shopify represents Kwik's primary self-serve distribution channel for e-commerce brands.
- AnandaminorAnanda is a brand partner that joined the Kwik platform alongside other brands being onboarded during late 2023, as announced by KwikClick, Inc.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Kwik competitors and assessment
Company assessmentDirect peers
- Yotpo: Direct competitor offering e-commerce brands a combined loyalty, referral, reviews and SMS marketing platform; explicitly referenced on Kwik's own blog as a comparison ('Kwik vs. Yotpo'), confirming head-to-head competition for the same Shopify and DTC CPG customers.
- Smile.io: Direct competitor providing points, referral and VIP loyalty programs natively on Shopify, BigCommerce and other commerce platforms; targets the same SMB-to-mid-market e-commerce brands with subscription + revenue-share-style pricing that Kwik competes with.
- ReferralCandy: Direct competitor focused specifically on referral marketing for e-commerce merchants; overlaps with Kwik's Waves and Customer Referrals modules in serving the same Shopify/WooCommerce/Magento merchant segment.
- LoyaltyLion: Direct competitor delivering points-based loyalty programs to Shopify, BigCommerce and Magento merchants; competes most directly with Kwik's Loyalty module and Kwik Vendor dashboard for the same mid-market CPG/DTC customer base.
- Friendbuy: Direct competitor in referral and influencer marketing for e-commerce and DTC brands; overlaps with Kwik's Social Partnerships and Waves offerings and is frequently benchmarked against Kwik in the loyalty-and-referral space.
- upPromote: Affiliate marketing and referral platform built natively for Shopify; directly competes with Kwik's Waves/Affiliate and Customer Referrals modules for SMB and mid-market Shopify merchants.
Emerging players
- Stamped.io: Loyalty, reviews and referral platform for Shopify merchants; competes with several of Kwik's five modules but with more limited cashback/giveaways depth, positioning it as a partial-overlap rival for the same SMB segment.
- Y Combinator-backed (Rivo, Bonjoro, Roster, Friendbuy, etc.) smaller loyalty/referral apps on Shopify: Shopify app-store native point solutions (e.g., Rivo, BONJOUR, Roster) addressing loyalty, referrals or giveaways individually; relevant as alternatives a merchant could substitute for Kwik's consolidated bundle.
Broad incumbents
- Birdeye: Large multi-product customer experience platform for multi-location and enterprise brands; competes at the broader marketing/CX layer and could move down-market into Kwik's referral-and-loyalty territory with bundled offerings.
- Shopify (Shopify Collabs & Shopify Audiences): Shopify operates native influencer/affiliate (Collabs) and audience tools that overlap with Kwik's Social Partnerships and referral capabilities; as the underlying platform owner, Shopify is both Kwik's primary distribution channel and a potential competitive threat if it expands native rewards functionality.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Kwik social profiles
Digital presenceKwik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kwik leadership team
Management profileNumber of profiles
Profiles2 records
Kwik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kwik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kwik
What does Kwik do?
Kwik operates a cloud-based, multi-purpose SaaS rewards and social selling platform that lets e-commerce brands launch and manage cashback, loyalty points, giveaways, affiliate commissions, and bonus challenge programs from a single dashboard. Its patented "Waves of Pay" technology tracks and pays commissions on multi-tier word-of-mouth referrals, and the platform integrates with Shopify, BigCommerce, WooCommerce, and Magento via proprietary APIs, with consumer and brand experiences delivered through the Kwik Rewards App and Kwik Vendor App respectively.
Is Kwik a public or private company?
Kwik is a public company. It is classified as public and is currently operating.
When was Kwik founded?
Kwik was founded in 2021. It employs 11 to 50 people.
Where is Kwik based?
Kwik is headquartered in Bountiful, United States, in the North America region.
How does Kwik make money?
Four revenue lines are on record. SaaS Platform Subscription (Monthly Usage Fee) is the primary driver. The others are revenue Share on Referrals, custom Strategy and Consulting Services and API and Integration Services.
Who are Kwik's main competitors?
Direct peers on record are Yotpo, Smile.io, ReferralCandy, LoyaltyLion, Friendbuy and upPromote. Emerging players are Stamped.io and Y Combinator-backed (Rivo, Bonjoro, Roster, Friendbuy, etc.) smaller loyalty/referral apps on Shopify. Broad incumbents are Birdeye and Shopify (Shopify Collabs & Shopify Audiences).
Does Kwik have an API?
Yes. Kwik provides APIs for e-commerce platform integration. The company has completed APIs to allow the Kwik platform to integrate with Shopify, BigCommerce, WooCommerce, and Magento. APIs are described as enabling seamless integration into existing flows, allowing brands to install and utilize KWIK on their online storefront free of charge through simple proprietary APIs.
What industry is Kwik in?
Kwik's product category is Customer Loyalty & Rewards Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.