Direct Booking Group
Direct Booking Group is a privately held China-based SaaS company founded in 2014 that delivers digital services within the private domain traffic ecosystem, most likely serving hospitality or booking-sector clients seeking direct customer channels.
- Company typePrivate
- Founded2014
- HeadquartersPinggu, China
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Direct Booking Group firmographics
Firmographics- Name
- Direct Booking Group
- Website
- https://zhiding365.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Direct Booking Group is a privately held China-based SaaS company founded in 2014 that delivers digital services within the private domain traffic ecosystem, most likely serving hospitality or booking-sector clients seeking direct customer channels.
- Ownership category
- akta.pro rank
Direct Booking Group industry classification
Industry- Product category
- Booking Platform Software
- NAICS
- Other Travel Arrangement and Reservation Services (56159), All Other Travel Arrangement and Reservation Services (561599)
- akta.pro primary industry
- Booking Engines & Direct Web Booking (THALACAD)
- akta.pro secondary industries
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
Keywords
Where Direct Booking Group is headquartered
LocationHeadquarters
- HQ city
- Pinggu
- HQ country
- China
- HQ region
- Asia
Markets served
Direct Booking Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Direct Booking Group product offering
Product offeringCore offering
Direct Booking Group operates a digital SaaS ecological service platform built around direct booking functionality, leveraging private domain traffic channels to enable direct customer engagement. The company provides software-based service modules for businesses operating booking-related workflows, distributed through closed digital ecosystems typical of the Chinese market. The platform is positioned as a service ecosystem rather than a single transactional product.
Differentiator
Problem solved
Functional benefit
Companies that use Direct Booking Group
Customer profileIdeal customer profiles1 record
Direct Booking Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Direct Booking Group competitors and assessment
Company assessmentDirect peers
- SiteMinder: SiteMinder provides a hotel booking engine and channel manager SaaS platform that helps hotels drive direct bookings and manage distribution. It is the closest international direct-peer to Direct Booking Group in terms of product (booking engine SaaS), customer base (hotels), and business model.
- HotelRunner: HotelRunner provides a SaaS booking engine and channel manager focused on independent hotels across multiple regions. Its product-centric SaaS booking engine business model and target customer base (independent hotels seeking direct bookings) make it a direct peer.
- Cloudbeds: Cloudbeds provides an all-in-one hospitality management SaaS including a booking engine for hotels and hostels. Its direct-booking focus and SaaS delivery model make it a closely comparable peer to Direct Booking Group.
- STAAH: STAAH offers channel managers and booking engine SaaS for hotels across Asia-Pacific, with strong presence in markets like India, Thailand, and Southeast Asia. The product overlap and regional SaaS booking engine positioning make it a direct competitor.
- RoomKeyPMS: RoomKey offers a booking engine and PMS platform specifically focused on helping hotels drive direct bookings away from OTAs—a value proposition closely aligned with Direct Booking Group's positioning.
- Little Hotelier: Little Hotelier offers a booking engine and PMS targeting small hotels and B&Bs—a comparable SaaS booking engine model aimed at independent properties that struggle with OTA dependence, much like Direct Booking Group's positioning.
Broad incumbents
- Shiji Group: Shiji Group is the leading Chinese hospitality technology provider offering PMS, CRS, distribution, and booking engine solutions to hotels globally. It competes directly with Direct Booking Group's SaaS booking engine offering but operates at vastly broader scale and serves enterprise chains.
- Trip.com Group: Trip.com Group is China's largest OTA and increasingly offers tools for hotels to drive direct bookings. While primarily a marketplace, its investments in direct-booking tools represent the most significant competitive threat to Direct Booking Group's value proposition.
- Tongcheng Travel Holdings: Tongcheng-Elong is a major Chinese OTA with deep hotel distribution relationships. Its scale and integrated direct-booking initiatives position it as a broad incumbent competitor to niche booking engine providers like Direct Booking Group.
Emerging players
- Mews: Mews is a rapidly growing hospitality SaaS platform with a booking engine and PMS, competing for the same modern, cloud-first hotel customers. While more internationally focused, it represents an emerging competitor with similar product scope.
Market position
Customer concentration
Direct Booking Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Booking Group leadership team
Management profileNumber of profiles
Direct Booking Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Booking Group M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Booking Group
What does Direct Booking Group do?
Direct Booking Group operates a digital SaaS ecological service platform built around direct booking functionality, leveraging private domain traffic channels to enable direct customer engagement. The company provides software-based service modules for businesses operating booking-related workflows, distributed through closed digital ecosystems typical of the Chinese market. The platform is positioned as a service ecosystem rather than a single transactional product.
When was Direct Booking Group founded?
Direct Booking Group was founded in 2014. It employs 11 to 50 people.
Where is Direct Booking Group based?
Direct Booking Group is headquartered in Pinggu, China, in the Asia region.
Who are Direct Booking Group's main competitors?
Direct peers on record are SiteMinder, HotelRunner, Cloudbeds, STAAH, RoomKeyPMS and Little Hotelier. Broad incumbents are Shiji Group, Trip.com Group and Tongcheng Travel Holdings. Mews is listed as an emerging player.
Does Direct Booking Group have an API?
No public API is recorded for Direct Booking Group.
What industry is Direct Booking Group in?
Direct Booking Group's product category is Booking Platform Software. Its primary akta.pro industry code is THALACAD, Booking Engines & Direct Web Booking, with a secondary code of THALADAN, White-Label Booking Engine Platforms (SaaS/Widget). Its NAICS code is 56159.