Myoka

What Myoka does

Myoka Spas, founded in 1998 and headquartered in Sliema, Malta, is a privately held spa and wellness operator running six luxury spa facilities embedded within some of Malta's most prestigious hotel properties — Hilton Malta, Malta Marriott Resort & Spa, DoubleTree by Hilton Malta, Radisson Blu Golden Sands, Salini Resort, and 66 Saint Paul's & Spa in Valletta. The company delivers a comprehensive portfolio of spa services organized into core categories: signature treatments, Ayurveda, hammam rituals, anti-age and holistic facials, Biologique Recherche dermo-cosmetic treatments, laser hair removal, and (newly launched in 2024) medical aesthetics (Botox, dermal fillers, IV drip therapy, HIFU facelifts, Red Light Therapy) and a first-to-market Japanese Head Spa. Facilities across locations include heated indoor pools, hammams, Jacuzzis, saunas, steam rooms, private couples suites, and rooftop pools.

The business operates a direct-to-consumer model with multiple booking channels — Zenoti-powered online platform, phone, WhatsApp, and walk-in — supplemented by a dedicated B2B corporate wellness channel and specialized packages for couples, groups, and occasion-based celebrations (hens, bachelor, birthdays). Revenue is diversified across individual treatments (€45–€280), premium packages (€50–€460), medical aesthetics (€170–€545), gift vouchers (€50–€500 denominations), and a subscription Wellness Membership. Pricing is anchored on premium positioning within Malta's hospitality ecosystem, leveraging 25+ years of operating history and brand reputation. Supporting technology is operational rather than transformative: Zenoti for booking/CRM, Premier Software UK for spa management, Biologique Recherche protocols for clinical-grade facials, and 3D skin analysis imaging hardware — with no disclosed proprietary AI/ML capability.

The company employs 51–100 staff, has no parent company, no disclosed institutional investment, and has not raised external funding. Strategic priorities evidenced in 2024 include embedded expansion into a sixth hotel location, entry into higher-margin medical aesthetics, first-to-market product differentiation via Japanese Head Spa, and gradual extension into retail product revenue via the Myoka Cosmetics line. The addressable market is structurally limited by Malta's small population and tourism-dependent demand, but the company has clear product-led and partnership-anchored levers for continued incremental growth.

Name

Myoka

Legal name

Myoka Ltd.

Website

https://myoka.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Myoka Spas is a Malta-based luxury spa operator founded in 1998, running six spa facilities inside premier hotel properties (Hilton, Marriott, DoubleTree, Radisson Blu) and serving individual consumers, couples, groups, and corporate clients with massages, facials, hammam, Ayurvedic, medical aesthetics, and wellness memberships.

Ownership category

akta.pro rank

Product category

Spa and Wellness Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Other Personal Care Services (81219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Medical Spas (Medi-Spa) (HSADAKAB), Spa Packages & Ritual Experiences (HSALAFAN)

Keywords

• Spa and wellness services
• Massage therapy
• Facial treatments
• Medical aesthetics
• Hammam rituals

Headquarters

HQ city

Sliema

HQ country

Malta

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Spa Treatment Services: Individual spa treatments including massages, facials, body treatments, Hammam rituals, Ayurvedic treatments, and specialty services like Japanese Head Spa and laser hair removal. Prices range from €45 to €280 per treatment.
2. Spa Packages and Rituals: Curated multi-treatment packages combining various services at discounted rates compared to individual bookings. Includes couples packages, seasonal specials, and themed collections.
3. Gift Vouchers: Digital and physical gift vouchers available in denominations of €50, €100, €150, €250, and €500. Redeemable at any Myoka location.
4. Wellness Memberships: Subscription-based membership programs offering ongoing benefits and preferential rates for regular spa visitors.
5. Medical Aesthetics: Premium injectable treatments including Botox (€170-295), dermal fillers (€195-545), IV drip therapy (€175), and body treatments.
6. Corporate Spa Packages: B2B wellness packages for corporate teams including team-building retreats, employee appreciation packages, and office spa days starting from €50 per person.
7. Group Celebrations: Specialized packages for hens parties, bachelor parties, baby showers, birthdays, and anniversaries with minimum group requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Myoka Spas operates six luxury spa and wellness locations within Malta's most prestigious hotels, offering massages, facials, body treatments, hammam rituals, Ayurvedic therapies, Japanese Head Spa, laser hair removal, and medical aesthetics (Botox, dermal fillers, IV therapy, HIFU facelifts). The company also sells gift vouchers, branded cosmetics, and wellness memberships, with bookings handled online via the Zenoti platform, by phone, WhatsApp, or walk-in.

Product overview

Myoka Spas is Malta's leading spa operator with six luxury locations within prestigious hotels (Hilton Malta, Malta Marriott Resort & Spa, Radisson Blu Golden Sands, DoubleTree by Hilton Malta, Salini Resort, and 66 Saint Paul's & Spa Valletta). The company offers a comprehensive portfolio of spa services organized across core treatment categories: Signature Treatments (Mindfulness, Grounding, Energy Healing), Ayurveda Treatments (Detox, De-stress, Pain Relief), Hammam Rituals, Anti-Age Facials (HIFU, Radio Frequency, Microdermabrasion), Holistic Facials, and Biologique Recherche dermo-cosmetic treatments. New service lines include Med-Aesthetics (Botox, Dermal Fillers, IV Therapy, Red Light Therapy) and Japanese Head Spa. The company sells packaged experiences (Couples Specials, Midweek Escapes, Group Celebrations, Corporate Packages, Teacher's Appreciation, Father's Month) alongside retail products including Gift Vouchers and the proprietary Myoka Cosmetics Summer Collection. A Wellness Membership program provides ongoing benefits to repeat customers. Treatment booking is handled through the Zenoti platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Treatments Curated signature spa treatments covering mindfulness, grounding, energy healing, muscle tension relief, custom-duration treatments, and Dead Sea Mud therapy for individual wellness seekers across Myoka's six Malta locations.
• Ayurveda Treatments Traditional Ayurvedic spa treatments including Detox, De-stress, and Pain Relief therapies using warm herbal oils, offered to guests seeking holistic Indian-tradition wellness at Myoka spas.
• Hammam Rituals Traditional hammam experiences that combine steam, black soap cleanse, Kessa exfoliation, and mineral clay treatments, blending Middle Eastern wellness tradition with modern luxury.
• Anti-Age Facials Advanced anti-aging facial treatments including HIFU Facelift, Radio Frequency Anti-Aging, Cavitation & Ultrasound, Microdermabrasion, Micro-Needling Radio Frequency, and Legenda Skin Tightening for clients seeking non-surgical skin rejuvenation.
• Holistic Facials Holistic facial treatments including Hydrate, Purify, Rejuvenate, and Radiance CBD options for comprehensive skin care and natural wellness results.
• Biologique Recherche Face & Body Treatments Advanced dermo-cosmetic face and body treatments based on Biologique Recherche's Skin Instant analysis methodology, using scientifically formulated products tailored to each client's skin condition.
• Laser Hair Removal Pain-free laser hair removal treatments using light energy to destroy hair follicle cells for smooth, clean skin; available as individual sessions (€150/1.5 hours) or 30%-discounted course packages.
• Med-Aesthetics Medical aesthetic treatments including Botox (€170–€295), dermal fillers (€195–€545), skin boosters (Profhilo €295, Seventy Hyal €195), PDO Threads, fat dissolving, IV Drip Therapy (€175), and Red Light Therapy, performed by a visiting aesthetic doctor.
• HIFU Facelift Non-surgical high-intensity focused ultrasound (HIFU) treatment for face contouring, skin tightening, and wrinkle reduction with no downtime, performed at Myoka's Med-Aesthetics service line.
• Sound Bath & Floating Sessions Floating sound healing experiences that blend therapeutic sound vibrations with water to release tension, quiet the mind, and restore harmony, available at the Malta Marriott Resort & Spa location.
• Midweek Escapes Seasonal spa day packages available Monday to Thursday at exclusive rates, featuring signature treatments such as Summer Reset Ritual (€110), Glowing Body Escape (€120), Summer Glow & Flow (€145), and The Myoka Summer Retreat (€195).
• Couples Specials Romantic spa packages for couples including Heart to Heart (€160/40min), Language of Touch, Art of Love, and Forever Us (€460/120min) experiences with private couples suites and optional bath features.
• Group Spa Packages Curated group celebration packages including Hen Party Delight, Bachelors Escape, Baby Shower Bliss, Friends Retreat, and Team-Building Retreat for special-occasion group bookings.
• Corporate Spa Packages B2B corporate wellness packages including Calm-Inducer (€50/25min), Blissful Break (€65/40min), Tension-Tamer (€90/55min), Office Spa Day, and Corporate Discount Programs, with custom experiences available on request (minimum 4 guests).
• Teacher's Appreciation Collection Specialized spa packages for educators including Deep Exhale Ritual (€110), Teacher's Midday Escape (€120), Summer Start Glow (€69), Thank You Beautifully (€190), The Little Thank You (€89), End of Year Detox (€135), and Teacher's Recovery Experience (€150), each with a complimentary Panpuri Luxury Gift Set (€60 value).
• Father's Month Collection Father's Day-themed spa packages including Father Figure Reset (€95–€145), Gentleman's Massage (€115–€190), After-Work Reset (€95–€170), Executive Recharge (€145–€225), and Alpha Recovery Experience (€245–€395).
• Gift Vouchers Digital and physical gift vouchers available in denominations of €50, €100, €150, €250, and €500, redeemable at any Myoka location with complimentary spa facilities included (physical delivery €10).
• Wellness Membership Subscription-based membership program offering exclusive benefits, discounts, priority access to spa facilities and treatments for regular Myoka visitors.
• IV Drip Therapy Bespoke IV drip infusions enriched with vitamins, minerals, and antioxidants for rehydration, detoxification, immunity boost, and energy recovery, priced at €175 per session within the Med-Aesthetics service line.
• Myoka Cosmetics Summer Collection Proprietary Myoka-branded retail product line featuring Birch Bud Massage Oil, Hemp Massage Oil, Cranberry Body Scrub, and Hydrating Silk Body Lotion, available alongside spa treatments.
• 3D Skin Analysis Consultation Non-invasive, high-resolution 3D skin analysis consultation that reveals skin concerns including dehydration, fine lines, pigmentation, pore size, and sun damage, used to personalize facial and body treatment plans.

Quantifiable outcome

• First Japanese Head Spa in Malta
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Hilton MaltacoreStrategic or Co-development PartnerMyoka operates an exclusive spa within Hilton Malta featuring heated indoor pool, Royal Hammam, Japanese Head Spa Suite, private couples suite, Jacuzzi, sauna, and spa garden. This flagship location represents a core partnership for the spa operator.
• Malta Marriott Resort & SpacoreStrategic or Co-development PartnerMyoka operates a full-service spa at Malta Marriott featuring heated indoor pool, hammam suite, private couples suite with bath, Jacuzzi, sauna, nail bar, and spa garden. Strategic location in Balluta Bay.
• DoubleTree by Hilton MaltacoreStrategic or Co-development PartnerNewest Myoka location - a coastal escape in Qawra with views of the Mediterranean Sea and St. Paul's Islands. Features private couples suite with bath, Japanese Head Spa suite, Vichy shower suite, heated indoor pool, Jacuzzi, and steam room.
• Radisson Blu Resort & Spa, Malta Golden SandscoreStrategic or Co-development PartnerMyoka spa at Golden Bay location featuring indoor heated pool, Ayurvedic center, hammam, Japanese Head Spa suite, Jacuzzi, panoramic sauna, steam room, fitness center, and private beach access.
• Salini ResortsupportingStrategic or Co-development PartnerMyoka operates a spa within Salini Resort set within salt marshes with fresh water elements. Features adults-only indoor heated pool, sauna, Jacuzzi, relaxation lounge, and fitness center. By appointment only.
• 66 Saint Paul's & SpasupportingStrategic or Co-development PartnerMyoka operates a boutique spa in historic Valletta near Lower Barrakka Gardens. Features Japanese Head Spa suite, private couples suite, relaxation lounge, and rooftop outdoor pool. By appointment only.
• ZenotisupportingTechnology or IntegrationSpa management and online booking platform provider enabling online appointments, gift voucher sales, and customer management across all Myoka locations.
• Biologique RecherchesupportingTechnology or IntegrationPremium skincare brand partnership offering advanced dermo-cosmetic treatments based on Skin Instant analysis methodology.
• PanpurisupportingTechnology or IntegrationLuxury Thai skincare and wellness brand whose products are included complimentary with gift voucher purchases and used in various treatments.
• General Informatix Ltd.supportingTechnology or IntegrationMalta-based ICT partner handling data processing for marketing purposes and IT infrastructure support.
• Premier Software UKsupportingTechnology or IntegrationUK-based software provider maintaining Myoka's Spa Management System for operations and customer data management.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myoka.spas
• LinkedInlinkedin.com/company/myoka-spas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myoka