What Th!nk Mobile does

Th!nk Mobile is a privately held Russian digital marketing agency headquartered in Moscow at ul. Novodmitrovskaya 2k1, specializing in mobile application promotion services for iOS and Android. The firm offers a seven-service stack covering user acquisition, retargeting, media outreach campaigns, creative development and strategy, analytics, ORM (Online Reputation Marketing), and ASO (App Store Optimization), positioning itself as a full marketing-department replacement for its clients. Underlying the service offering is proprietary advertising technology consisting of two demand-side platforms—BidPoint DSP and Neuron DSP—used for programmatic media buying and inventory management across multiple traffic sources including VKads, Yandex Direct, Hybe, Bigo, Unity, and various SSPs.

The company operates a B2B, sales-led go-to-market model, acquiring clients through direct outreach, tender invitations, and proposal requests submitted via website contact forms. Pricing is quote-based and not publicly disclosed. The primary customer segment is mobile app developers and brand owners seeking user acquisition and brand awareness, with a publicly disclosed enterprise case study being a new Russian social network (VK Project), for which Th!nk Mobile delivered 2x more registrations and 2.5x lower cost-per-registration versus other traffic sources in autumn 2022. Distribution is regional, serving Russia only, with the company undergoing a rebrand from its previous identity as Think Agency alongside a full website rebuild.

Revenue mechanics follow a professional services model—fees for campaign management, creative development, and ongoing account management—rather than a productized or self-serve SaaS model. The company maintains a small team of 11–50 employees, a Telegram channel for outreach, and listings in industry directories such as AdIndex. No funding rounds, institutional investors, management team bios, or financial disclosures are publicly available, and the firm shows no disclosed AI/ML capabilities, patents, or regulatory actions.

Name

Th!nk Mobile

Legal name

Th!nk Mobile

Website

https://thinkmobile.agency

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Th!nk Mobile is a Moscow-based Russian digital marketing agency that provides mobile app user acquisition, retargeting, programmatic media buying, ASO, ORM, and creative services, using proprietary BidPoint and Neuron DSP platforms to serve enterprise app developers and brand owners across Russia.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Mobile App Promotion Services: Professional services revenue model providing comprehensive mobile application promotion services including user acquisition, retargeting, media campaigns, creative development, analytics, ORM, and ASO. Revenue generated through service fees for marketing campaigns and ongoing account management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Th!nk Mobile is a B2B digital marketing agency that provides end-to-end mobile application promotion services, including user acquisition, retargeting, media outreach campaigns, creative development, analytics, ORM, and ASO for iOS and Android apps. The agency leverages programmatic DSP platforms and direct relationships with traffic sources such as VKads and Yandex Direct to acquire and re-engage users for app developer and brand clients.

Product overview

Th!nk Mobile is a digital agency specializing in comprehensive mobile application promotion services. The company offers an integrated suite of seven core marketing services (User Acquisition, Retargeting, Media Outreach Campaigns, Creative Development, Analytics, ORM, and ASO) complemented by two proprietary advertising technology platforms (BidPoint DSP and Neuron DSP). These DSP platforms enable the agency to execute programmatic media buying with quality inventory suppliers for its clients' campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• User Acquisition Managed service that attracts new customers to clients' mobile applications and websites through targeted advertising campaigns across programmatic and direct traffic sources. Built for app developers and brand owners seeking to grow their user base on iOS and Android.
• Retargeting Managed retargeting service that brings prior users back to mobile applications and websites to complete target actions. Designed for app developers and brand owners seeking to improve conversion and re-engagement.
• Media Outreach Campaigns Advertising campaigns aimed at reaching target audiences and growing brand awareness using banners, fullscreen banners, rewarded video, and HTML5 ad formats. Built for brands seeking reach and awareness at scale.
• Creative Development and Creative Strategy Production of static and video creatives and visual positioning strategy for mobile app and brand promotion campaigns. Built for app developers and brands running paid media campaigns that require ongoing creative assets.
• Analytics Setup of mobile tracking and analytics using known market solutions, including third-party pixel integration for auditing ad placement quality. Built for app developers needing performance measurement infrastructure.
• ORM (Online Reputation Marketing) Service to improve mobile app ratings versus competitors and manage negative user reviews in app stores. Built for app developers concerned with store reputation and rating performance.
• ASO (App Store Optimization)

Quantifiable outcome

• 2x more user registrations compared to combined results from other traffic sources (Яндекс, Bigo, Unity, Hybe)
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• BidPoint DSPcoreTechnology or IntegrationBidPoint DSP is used for working with media outreach advertising campaigns. The platform provides inventory management for standard banners, fullscreen banners, rewarded video, HTML5 and other ad formats. Th!nk Mobile uses this DSP for campaign optimization and media buying.
• Neuron DSPcoreTechnology or IntegrationNeuron DSP is used for media buying and campaign optimization. The platform provides access to quality inventory from leading desktop and mobile SSPs. Th!nk Mobile accepts third-party analytics pixels for auditing advertising placement quality.
• VKads / VK РекламаcoreTechnology or IntegrationPrimary advertising platform for user acquisition campaigns. Th!nk Mobile runs optimized campaigns targeting installations and registrations using various audience formats including keywords, interests, and socio-demographic targeting. The agency demonstrates expertise in VKads campaign optimization achieving 2x volume and 2.5x lower CPA compared to other sources.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WPP: Global advertising holding company with GroupM and other agencies operating in Russia, providing digital media buying and performance marketing. Broadly comparable as a competitor for enterprise mobile marketing budgets but at much larger scale and broader service portfolio.
• Publicis Groupe: Global advertising holding company with operations in Russia offering digital, performance, and media services including mobile app promotion. Overlaps with Th!nk Mobile in mobile and performance marketing but operates at significantly larger scale with broader portfolio services.

Direct peers

• iConText: Major Russian digital agency offering performance marketing, mobile app promotion, and integrated digital campaigns for enterprise clients. Comparable in offering breadth and enterprise client focus.
• Cityads: International affiliate and performance marketing network with strong CIS/Russia presence in mobile campaigns. Comparable in CPA-based mobile user acquisition model and advertiser services.
• SalesDoubler: CIS-focused performance marketing network offering CPA-based mobile user acquisition and affiliate programs. Comparable in performance-based mobile UA services across CIS markets.
• RealWeb: Russian digital marketing agency providing search, mobile, and performance marketing services to enterprise clients in Russia. Comparable in multi-channel capability and domestic market focus.
• Performiks: Russian performance marketing agency offering mobile user acquisition, retargeting, and analytics services to app developers and e-commerce clients across CIS markets. Closely comparable in service mix, target customers, and reliance on Russian ad platforms.
• ArrowMedia: Russian digital performance marketing agency specializing in mobile app promotion, user acquisition, and media buying across multiple ad platforms. Directly comparable in client profile and channel strategy.
• Mobio: Russian mobile affiliate network and user acquisition platform specializing in app install campaigns. Directly comparable in mobile UA focus and Russia/CIS market footprint.
• Adventum: Russian performance marketing agency focused on data-driven mobile and digital campaigns for app developers and brands. Comparable in analytical approach and UA specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/thinkmobileagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Th!nk Mobile