What arrow media does

ArrowMedia (operating as OOO «ARVM») is a Russian full-service digital advertising agency incorporated in 2014, headquartered in Moscow with a back-office in Krasnoyarsk, and employing 250+ specialists. The firm claims 20 years of market presence — a tenure that exceeds the legal entity's 2014 OGRN registration date and likely reflects continuity of founder/management experience. ArrowMedia serves enterprise and mid-market clients primarily across Russian real estate, e-commerce, retail, banking, and beauty/FMCG sectors, with named logos including Dodo Pizza, Pyaterochka Delivery, Letu, Sminex, Broadway Moscow, Aquatoria, GloraX, GK Osnova, MIT, Sbermarket, and Bank UralSib.

The agency's offering is organized around three interconnected pillars: Analytics (cross-device tracking, custom reporting, web analytics, and end-to-end attribution), Media (programmatic, Telegram, blogger integrations, online video, Yandex Zen/Pulse, SMM/SERM), and Performance (contextual, targeted social, CPA networks, SEO, SMS, marketplace placement). Proprietary technology components include a Competitive Analysis System, an End-to-End Analytics System, and a Multi-Level Quality Control System. The firm holds official partner certifications with Google Marketing Platform, VK (VKontakte), and Yandex Advertising, with additional integrations across K50, Calltouch, Alytics, Comagic, and myTarget.

ArrowMedia operates a professional services revenue model via campaign management fees, retainers, and negotiated per-engagement pricing — specific economics are not publicly disclosed. The "8+ billion rubles turnover" figure cited on the company website almost certainly refers to aggregate client advertising spend managed rather than agency revenue. Distribution is direct enterprise field sales with no channel partners, supported by active content marketing across blog, Telegram, VK, YouTube, email digests, and industry events. The agency is independently and privately held, with no disclosed institutional investors, parent company, or acquisition activity.

Name

arrow media

Legal name

OOO «ARVM» (Общество с ограниченной ответственностью «АРВМ»)

Website

https://arwm.ru

Company type

Private

Founded year

2014

Operating status

Operating

Short description

ArrowMedia is a Russian digital advertising agency providing analytics, media buying, and performance marketing services to enterprise clients in real estate, e-commerce, retail, banking, and FMCG, managing over 8 billion rubles in advertising spend.

Ownership category

akta.pro rank

Product category

Digital Advertising Agency Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Paid Social Advertising (BPAFACAB)

Keywords

• Digital advertising agency
• Performance marketing
• Media advertising
• Web analytics services
• Digital marketing services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising Services: Full-service digital advertising agency providing performance marketing, media buying, and analytics services to enterprise and mid-market clients. Revenue generated through professional service fees, campaign management fees, and retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ArrowMedia is a full-service digital advertising agency providing performance marketing (contextual advertising, targeted social ads, CPA networks, SEO, SMS, marketplace placement), media advertising (programmatic, Telegram ads, blogger integrations, OLV, Yandex Zen/Pulse, SMM/SERM), and analytics services (cross-device analytics, custom reporting, web analytics, end-to-end attribution) to enterprise and mid-market clients. The agency combines performance and media buying with strong analytical solutions, serving clients across real estate, e-commerce, banking, beauty, and retail sectors.

Product overview

ArrowMedia is a digital advertising agency offering a comprehensive portfolio of three interconnected service lines: Analytics, Media, and Performance. The agency specializes in combining performance and media marketing with a strong emphasis on analytical solutions. Their core offerings include cross-device analytics and custom reporting, media buying across programmatic, social, video, and influencer channels, and direct response marketing through contextual, targeted advertising, SEO, and SMS. These services are unified through individual strategy development and 360-degree promotion frameworks that integrate all channels for maximum client impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Direct response marketing services including contextual advertising, targeted social advertising, CPA networks, SEO, SMS campaigns, and marketplace placement. Designed for enterprise clients seeking measurable customer acquisition and conversion outcomes across Yandex, Google, VK, and other digital platforms.
• Media Advertising Media buying services covering programmatic advertising, Telegram advertising, blogger integrations, OLV (online video), Yandex Zen and Pulse promotions, and SMM/SERM. Designed for enterprise clients seeking brand awareness, reach, and integrated media campaigns.
• Analytics Services Cross-device analytics, individual reporting, web analytics, and custom developments including end-to-end analytics systems and attribution models. Provides comprehensive campaign measurement and data-driven decision support for enterprise clients.
• 360-Degree Promotion Comprehensive marketing approach combining performance and media strategies with analytical solutions for complete market coverage. Integrates all channels (contextual, targeted, programmatic, SEO, SMS, social, video) into a unified full-funnel promotion strategy.
• Individual Strategy Development Custom strategy development based on accumulated expertise in specific market segments, providing tailored tool selection for each client across real estate, e-commerce, banking, beauty, and retail verticals.

Quantifiable outcome

• +33% more repeat purchases in summer, +39% more first purchases in winter with weather-based bid adjustments
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Google Marketing PlatformcoreTechnology or IntegrationCertified partner status for Google marketing and advertising solutions, demonstrating technical expertise in Google advertising products and analytics
• VK (VKontakte)coreTechnology or IntegrationOfficial VK advertising partner providing targeted advertising solutions and platform integration capabilities
• Yandex AdvertisingcoreTechnology or IntegrationOfficial Yandex advertising partner for context advertising, media campaigns, and platform solutions

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iConText Group: One of the largest Russian performance marketing agencies, offering contextual, media, and analytics services to enterprise clients. Directly comparable in service mix, target verticals, and reliance on Yandex/VK/Google platforms.
• Realweb: Russian digital agency providing performance marketing, media buying, and analytics with a similar full-service model and enterprise client roster. Comparable in scale and platform partnerships.
• Aitarget: Russian digital advertising agency focused on performance and media buying across Yandex, VK, and Google, serving mid-market and enterprise clients. Closely matches ArrowMedia's core offering.
• Netpeak: Performance digital marketing agency with deep Russian/Ukrainian roots offering SEO, PPC, and analytics. Overlaps strongly with ArrowMedia's performance and contextual services.
• Adventum: Russian digital agency providing performance, media, and analytics services. Comparable in client verticals (e-commerce, real estate, finance) and platform-centric delivery model.
• MGCom: Russian digital marketing agency offering media buying, contextual advertising, and analytics services. Comparable in service scope, client verticals, and platform partnerships.

Broad incumbents

• Media Instinct (BBDO Russia): Established Russian media agency affiliated with BBDO offering media planning and buying at a larger scale. Comparable media-buying function but broader incumbent positioning rather than specialist.
• OMD (Omnicom Russia): Major global media network's Russian operation offering media planning, buying, and digital services. Comparable media capabilities but as part of a multinational portfolio rather than a Russia-focused independent.
• Publicis Russia: Global advertising network's Russian arm offering full-service advertising including performance and media. Comparable service breadth but with multinational ownership and broader portfolio.

Emerging players

• Admitad: Affiliate and partner marketing platform with Russian origins, providing performance-based acquisition technology. Compares to ArrowMedia's CPA/affiliate activities and analytics-driven performance offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@arrowmediaagency
• LinkedInlinkedin.com/company/arwm

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about arrow media