LucasArts
Lucasfilm Ltd. (formerly LucasArts) is a Walt Disney subsidiary that owns the Star Wars and Indiana Jones franchises, producing films, Disney+ series, animated content, licensed video games, consumer products, and immersive experiences through subsidiaries ILM, Skywalker Sound, and Lucasfilm Games.
- Company typePrivate
- Founded1971
- HeadquartersSan Francisco, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What LucasArts does
Lucasfilm Ltd. — historically associated with its games division, LucasArts — is a wholly-owned subsidiary of The Walt Disney Company founded in 1971 by George Lucas and headquartered at One Letterman in San Francisco's Presidio National Park. The company owns and operates two of the world's most valuable entertainment franchises, Star Wars and Indiana Jones, and is structured around five core subsidiaries: Industrial Light & Magic (ILM) for visual effects, Skywalker Sound for audio post-production, Lucasfilm Animation for animated series, Lucasfilm Games (the successor brand to LucasArts) for interactive entertainment, and ILM Immersive for VR/AR experiences.
Operationally, Lucasfilm generates revenue across multiple streams. Theatrical and streaming revenue flows through Walt Disney Studios Motion Pictures and Disney+ exclusively (The Mandalorian, Andor, Ahsoka, Skeleton Crew, Maul - Shadow Lord, and the 2026 theatrical release of The Mandalorian and Grogu). The games business operates as an IP licensor and creative overseer, partnering with external AAA studios including EA/Respawn, Bethesda/MachineGames, Ubisoft Massive, Quantic Dream, Arcanaut, and Bit Reactor on titles such as Star Wars Jedi: Survivor, Indiana Jones and the Great Circle, Star Wars Outlaws, and Star Wars Eclipse. Consumer products are licensed through Hasbro, LEGO, Marvel Comics, and IDW, while immersive experiences include Star Wars: Galaxy's Edge at Disney Parks and VR titles on Meta Quest and PlayStation VR.
The company employs 10,000+ people across campuses in the United States (San Francisco, Burbank, Skywalker Ranch), Canada (Vancouver), the United Kingdom (London), Australia (Sydney, opened 2019), and India (Mumbai, opened 2022). Proprietary technology includes ILM StageCraft (LED-based virtual production, recognized with a 2022 Engineering Emmy), IMocap (image-based motion capture), and Skywalker Sound's nearly 6TB original audio library. Lucasfilm was sold to Disney in 2012; Kathleen Kennedy led the company until the January 2026 leadership transition to Dave Filoni (President & Chief Creative Officer) and Lynwen Brennan (Co-President).
LucasArts firmographics
Firmographics- Name
- LucasArts
- Legal name
- Lucasfilm Ltd.
- Website
- https://lucasfilm.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Lucasfilm Ltd. (formerly LucasArts) is a Walt Disney subsidiary that owns the Star Wars and Indiana Jones franchises, producing films, Disney+ series, animated content, licensed video games, consumer products, and immersive experiences through subsidiaries ILM, Skywalker Sound, and Lucasfilm Games.
- Ownership category
- akta.pro rank
LucasArts industry classification
Industry- Product category
- Video Game Publishing
- NAICS
- Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Patent Owners & Lessors (6794)
- akta.pro primary industry
- Narrative/Adventure & RPG Game Studios (MPAFAAAL)
- akta.pro secondary industry
- VR/AR/XR Game Studios (MPAFAAAE)
Keywords
Where LucasArts is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
LucasArts business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Theatrical Film and Series Revenue: Lucasfilm produces Star Wars and Indiana Jones films and Disney+ series. Revenue flows through Walt Disney Company's theatrical distribution and Disney+ streaming platform.
- Video Game Licensing and Development: Lucasfilm Games generates revenue through licensing Star Wars and Indiana Jones IP to external game developers. Titles include Star Wars Jedi: Survivor, Star Wars Outlaws, Indiana Jones and the Great Circle, and Star Wars Eclipse.
- Consumer Products and Licensing: Revenue from toys, books, comics, apparel, and other merchandise across Star Wars and Indiana Jones franchises. Includes Hasbro toys, LEGO Star Wars, Marvel comics, and Disney Lucasfilm Press publishing.
- Theme Park and Immersive Experiences: Star Wars: Galaxy's Edge attractions at Disneyland and Disney World, plus ILM Immersive VR experiences like Vader Immortal and Star Wars: Tales from the Galaxy's Edge.
Go-to-market motion1 record
Distribution channels9 records
Marketing channels7 records
LucasArts product offering
Product offeringCore offering
LucasArts, now operating as Lucasfilm Games, is the interactive entertainment publishing division of Lucasfilm Ltd. It licenses Star Wars and Indiana Jones intellectual property to a network of external world-class development studios (including Respawn Entertainment, MachineGames/Bethesda, Ubisoft Massive, Quantic Dream, Bit Reactor, and Arcanaut Studios) and publishes the resulting video games across console, PC, mobile, and VR platforms. The portfolio includes action-adventure titles, RPGs, MMOs, mobile collectible games, racing games, turn-based tactics, and VR experiences.
Product overview
Lucasfilm Games (formerly LucasArts) is a video game publishing division of Lucasfilm that creates interactive entertainment experiences extending the Star Wars galaxy narrative. The portfolio includes core titles like Star Wars Jedi: Survivor, Star Wars Outlaws (the first open-world Star Wars game), Indiana Jones and the Great Circle, and the Star Wars: Galaxy of Heroes mobile game. Lucasfilm Games collaborates with world-class studios including Respawn Entertainment, MachineGames, Bethesda, and Quantic Dream to deliver titles across console, PC, and mobile platforms as well as VR experiences. The division also publishes classic franchises including Monkey Island and maintains partnerships for ongoing MMO experiences like Star Wars: The Old Republic. The company operates as part of Lucasfilm Ltd., which also encompasses Lucasfilm Animation, Industrial Light & Magic (ILM), Skywalker Sound, and ILM Immersive for VR/AR experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Lucasfilm Games: Video game development and publishing brand formerly known as LucasArts, responsible for Star Wars and Indiana Jones game titles
- Skywalker Sound
- Industrial Light & Magic (ILM)
- Lucasfilm Animation
Products and services
- Star Wars Jedi: Survivor
- Star Wars Outlaws
- Indiana Jones and the Great Circle
- Star Wars: The Old Republic
- Star Wars: Galaxy of Heroes
- Star Wars: Fate of the Old Republic
- Star Wars Eclipse
- Star Wars Zero Company
- Star Wars: Galactic Racer
- LEGO Star Wars: The Skywalker Saga
- Star Wars Heritage Pack
- Star Wars: Squadrons
- Star Wars: Battlefront II
- Return to Monkey Island
- Vader Immortal: A Star Wars VR Series
- Star Wars: Tales from the Galaxy's Edge
Quantifiable outcome
- Star Wars: The Clone Wars ran for 7 seasons with 100+ episodes, winning multiple Emmy Awards
- +3 more outcomes
Companies that use LucasArts
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
LucasArts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LucasArts partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Respawn EntertainmentcoreRespawn Entertainment, a subsidiary of Electronic Arts, is a key development partner for Star Wars gaming. They developed Star Wars Jedi: Fallen Order (2019) and Star Wars Jedi: Survivor (2023), critically acclaimed action-adventure games. Lucasfilm Games collaborates closely with Respawn on narrative-driven Star Wars experiences.
- Bethesda/MachineGamescoreBethesda and MachineGames partnered with Lucasfilm Games to develop Indiana Jones and the Great Circle (2024), a critically acclaimed adventure game. The game features Indiana Jones in a globetrotting adventure published by Bethesda.
- Ubisoft MassivecoreUbisoft Massive (part of Ubisoft) is developing Star Wars Outlaws, described as the first open-world Star Wars game. Set between The Empire Strikes Back and Return of the Jedi, it features an original story with protagonist Kay Vess.
- Quantic DreamflagshipQuantic Dream is developing Star Wars Eclipse, an intricately branching action-adventure game set during the High Republic era with multiple playable characters. This is a flagship upcoming title for Lucasfilm Games.
- Arcanaut StudioscoreArcanaut Studios is developing Star Wars: Fate of the Old Republic in collaboration with LucasArts. The team includes former Knights of the Old Republic developers, and the game is expected to release before 2030.
- Bit ReactorcoreBit Reactor is developing Star Wars Zero Company, a single-player turn-based tactics game set in the twilight of the Clone Wars, in collaboration with Respawn Entertainment and Lucasfilm Games.
- BioWarecoreBioWare collaborated with Lucasfilm to develop Star Wars: Knights of the Old Republic (2003), one of the most acclaimed RPGs of all time, and Star Wars: The Old Republic (2011), a massively multiplayer online RPG.
- CGCG Inc. (Taiwan)minorLucasfilm Animation formed a long-term partnership with CGCG Inc. in Taiwan for animation production, beginning with Star Wars: The Clone Wars.
- Meta (Facebook)coreMeta's VR platforms (Meta Quest) host Star Wars immersive experiences including Vader Immortal and Star Wars: Tales from the Galaxy's Edge. ILM Immersive develops these VR titles.
- HasbrocoreHasbro produces Star Wars action figures through The Black Series, The Vintage Collection, and other toy lines. The partnership spans decades with exclusive products and fan-favorite character releases.
- LEGOcoreLEGO produces Star Wars-themed construction sets including iconic ships, characters, and playsets. Partnership includes LEGO Star Wars: The Skywalker Saga video game and multiple animated specials.
- Marvel ComicscoreMarvel Comics publishes Star Wars comic books including Darth Vader, Doctor Aphra, Bounty Hunters, and The High Republic series. First issue sold over a million copies in 2015.
- IDW PublishingminorIDW Publishing produces Star Wars Adventures comics for kids and The High Republic Adventures series.
- Walt Disney CompanyflagshipLucasfilm was acquired by The Walt Disney Company in 2012. Disney handles theatrical distribution, streaming (Disney+), theme parks, and consumer products for Star Wars and Indiana Jones properties.
- Disney ParkscoreStar Wars: Galaxy's Edge immersive land at Disneyland Resort (California) and Walt Disney World Resort (Florida). Lucasfilm provides IP and creative guidance for these themed experiences.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
LucasArts competitors and assessment
Company assessmentDirect peers
- Electronic Arts (EA): Major AAA publisher and owner of Respawn Entertainment, Lucasfilm Games' closest partner on Star Wars Jedi: Fallen Order and Star Wars Jedi: Survivor. Direct peer in high-budget narrative action games and Star Wars IP publishing.
- Bethesda Softworks (Microsoft): Publisher and parent of MachineGames, Lucasfilm Games' partner on Indiana Jones and the Great Circle. Direct peer in single-player AAA narrative adventure games built around marquee licensed IP.
- Ubisoft: AAA publisher and partner on Star Wars Outlaws (first open-world Star Wars game) via Ubisoft Massive. Direct peer in open-world and franchise-driven AAA game publishing.
- Take-Two Interactive: Major AAA publisher (Rockstar, 2K). Direct peer in narrative-driven, franchise-based premium games; also publishes Star Wars titles under license historically.
- Marvel Games (Disney): Disney-sibling publishing label that licenses Marvel IP to external studios for AAA and mobile games. Same IP-licensing-to-partners model and same Disney parent as Lucasfilm Games.
- Square Enix: Publisher of premium narrative/RPG franchises (Final Fantasy, Dragon Quest). Direct peer for Lucasfilm Games' narrative-heavy Star Wars and Indiana Jones RPG-style titles such as Knights of the Old Republic and Fate of the Old Republic.
Broad incumbents
- Weta FX: Visual effects and virtual production studio. Broad peer to ILM across film/TV VFX services, virtual production tooling, and global studio footprint — directly comparable capability stack.
- Sony Interactive Entertainment: Platform holder and AAA publisher (PlayStation Studios). Broad incumbent comparable as both a distributor for Lucasfilm Games' console titles and a peer in premium narrative single-player games.
- Microsoft Gaming (Xbox / Activision Blizzard): Broader incumbent spanning Activision Blizzard, Bethesda, and Xbox Game Studios. Comparable as a multi-franchise AAA publisher with major owned IP and platform distribution.
- Warner Bros. Games: Publishes AAA games based on major entertainment IP (Harry Potter, DC, Mortal Kombat). Closely comparable business model: large IP licensor/publisher tied to a media parent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LucasArts social profiles
Digital presenceLucasArts financial estimates
Financial estimateRevenue estimate
Valuation estimate
LucasArts leadership team
Management profileNumber of profiles
Profiles9 records
LucasArts subsidiaries and ownership
Company hierarchySubsidiaries5 records
LucasArts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LucasArts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LucasArts
What does LucasArts do?
LucasArts, now operating as Lucasfilm Games, is the interactive entertainment publishing division of Lucasfilm Ltd. It licenses Star Wars and Indiana Jones intellectual property to a network of external world-class development studios (including Respawn Entertainment, MachineGames/Bethesda, Ubisoft Massive, Quantic Dream, Bit Reactor, and Arcanaut Studios) and publishes the resulting video games across console, PC, mobile, and VR platforms. The portfolio includes action-adventure titles, RPGs, MMOs, mobile collectible games, racing games, turn-based tactics, and VR experiences.
Is LucasArts a public or private company?
LucasArts is a private company. It is classified as corporate owned and is currently operating.
When was LucasArts founded?
LucasArts was founded in 1971. It employs 5,001 to 10,000 people.
Where is LucasArts based?
LucasArts is headquartered in San Francisco, United States, in the North America region.
How does LucasArts make money?
Four revenue lines are on record. Theatrical Film and Series Revenue is the primary driver. The others are video Game Licensing and Development, consumer Products and Licensing and theme Park and Immersive Experiences.
Who are LucasArts's main competitors?
Direct peers on record are Electronic Arts (EA), Bethesda Softworks (Microsoft), Ubisoft, Take-Two Interactive, Marvel Games (Disney) and Square Enix. Broad incumbents are Weta FX, Sony Interactive Entertainment, Microsoft Gaming (Xbox / Activision Blizzard) and Warner Bros. Games.
Does LucasArts have an API?
No public API is recorded for LucasArts.
What industry is LucasArts in?
LucasArts's product category is Video Game Publishing. Its primary akta.pro industry code is MPAFAAAL, Narrative/Adventure & RPG Game Studios, with a secondary code of MPAFAAAE, VR/AR/XR Game Studios. Its NAICS code is 5132 and its SIC code is 7990.