Purpose Brewing and Cellars
Purpose Brewing and Cellars is a small-batch craft brewery in Fort Collins, Colorado, founded in 2017, specializing in rotating hand-crafted, barrel-aged, and sour beers sold direct-to-consumer through its taproom, to-go cans and bottles, and event space.
- Company typePrivate
- Founded2017
- HeadquartersFort Collins, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Purpose Brewing and Cellars does
Purpose Brewing and Cellars generates revenue through five primary streams: on-premise taproom beer sales (including a $5 Huisbier full pour), to-go canned and bottled beer ($14-$22 cans; $25-$40 specialty 750ml bottles), branded merchandise and gift cards, private event space rentals, and a limited food and non-alcoholic beverage menu complemented by rotating food trucks. The brewery serves craft beer enthusiasts aged 21+ seeking rotating experimental and barrel-aged offerings, plus a secondary audience of community event seekers attending trivia, chess, craft nights, and themed events. Distribution is exclusively direct-to-consumer through the taproom and online store, with no wholesale or geographic expansion beyond Fort Collins. The business is bootstrapped, independently owned, and not backed by institutional capital.
Purpose Brewing and Cellars firmographics
Firmographics- Name
- Purpose Brewing and Cellars
- Legal name
- Purpose Brewing and Cellars
- Website
- https://purposebrewing.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Purpose Brewing and Cellars is a small-batch craft brewery in Fort Collins, Colorado, founded in 2017, specializing in rotating hand-crafted, barrel-aged, and sour beers sold direct-to-consumer through its taproom, to-go cans and bottles, and event space.
- Ownership category
- akta.pro rank
Purpose Brewing and Cellars industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Breweries (312120)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Beer Brewing & Craft Brewing (AFAFAAAA), Beer Brewing & Brands (CRADAIAA), Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Purpose Brewing and Cellars is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Purpose Brewing and Cellars business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Taproom Beer Sales: On-site beer sales through pints and flights in the taproom. The brewery offers $5 beer for a full pour of their Huisbier Belgian Blonde as an affordable option.
- To-Go Beer Sales: Canned and bottled beer sold for off-premise consumption. To-go cans range from $14-$22, bottles (750ml) from $25-$40 for specialty releases.
- Merchandise and Gear: Sale of branded merchandise including glassware (Pilsner glasses, Teku taster glasses, Pegasus glassware), books (Wood & Beer: A Brewer's Guide), and gift cards in denominations of $20, $30, $50, and $100.
- Event Space Rental: The brewery rents out its space for private events including corporate events, parties, and special occasions. Contact and event pricing available on their event space pages.
- Food and Non-Alcoholic Beverages: Sale of food items including warm Bavarian pretzels, potato chips, pizza (5" and 11.5"), chips and salsa, nacho cheese, pretzel knots, and shortbread cookies. Also sells kombucha, soda, N/A beer, and THC/CBD drinks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | On-tap beer pours |
| Unit Pricing | Pay-as-you-go | To-go canned beer |
| Unit Pricing | Pay-as-you-go | To-go bottled beer |
| Unit Pricing | Pay-as-you-go | Gift cards |
| Unit Pricing | Pay-as-you-go | Merchandise items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Purpose Brewing and Cellars product offering
Product offeringCore offering
Purpose Brewing and Cellars is a small-batch craft brewery that produces and sells hand-crafted beer with a focus on barrel-aged and sour styles from its Fort Collins, Colorado taproom. The brewery operates a 5 hl (~4 BBL) two-vessel direct-fired brewhouse and a cellar of approximately 80 aging barrels, and generates the majority of its revenue through rotating on-tap pours, to-go cans and 750ml bottles of barrel-aged and sour beers, supplemented by branded merchandise, food and non-alcoholic drinks, and private event space rentals.
Product overview
Purpose Brewing and Cellars operates as a small batch craft brewery offering a rotating selection of hand-crafted beers on-tap, with to-go cans and seasonal 750mL bottles available. The brewery specializes in barrel-aged and sour beers, with signature offerings including the Smoeltrekker series of sour ales and PH2 specialty sour. Beyond beer, the company sells merchandise including branded glassware (Pilsner Glass, Teku Taster Glass, Pegasus Glassware), gift cards, and brewing books. The taproom hosts regular events including food trucks, trivia nights, craft nights, social deduction games, and chess meetups, with private event space available for rental. The brewery utilizes a 5hl (approximately 4 BBL) two-vessel direct-fired brewing system with over 80 barrels for aging and maturation.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Tap Craft Beers Rotating selection of small-batch, hand-crafted beers served on-tap at the Fort Collins taproom for on-premise consumption (pints and flights), typically offering 4-5 unique beers per weekend with styles ranging from Belgian classics to IPAs, sours and barrel-aged releases; flagship Huisbier Belgian Blonde is priced at $5 per full pour as an entry option, with other styles priced higher by style.
- To-Go Cans Canned 4-packs of flagship and rotating small-batch beers sold for off-premise consumption, including Huisbier, Kölsch, Czech Lager, Amber, French Pilsner, Hazy IPA, XPA and West Coast IPA. Prices range from $14 for a Huisbier 4-pack to $22 for Hazy IPAs.
- Seasonal 750ml Bottles Seasonally released 750ml bottles showcasing experimental sour and barrel-aged flavor profiles, such as Blonde Farmhouse Sour, Cranberry Elderberry Dark Sour, Carrot Lemon Peel Tarragon Blonde Sour, Pumpkin Spice Dark Sour, Feijoa Pawpaw Blonde Sour, Blood Orange Pomegranate White Port Sour, and Raspberry Chocolate Dark Sour. Seasonal bottles priced at $25.
- Smoeltrekker Barrel-Aged Sour Series Specialty barrel-aged sour beer series featuring rotating numbered variants (e.g., #21 Golden Sour, #65 Brown Sour, #103 Amber Sour, #95 BA Berliner Weisse) produced and bottled from the brewery's barrel-aging program; Specialty Smoeltrekker 750ml bottles priced at $25.
- PH2 Specialty Sour Specialty 5.9% ABV sour beer aged in the historic PH2 barrel that has traveled between New Belgium, Russian River, Crooked Stave and Rare Barrel for nearly 20 years; priced at $40 per 750ml bottle as a flagship collectible offering.
- Gift Cards Pre-paid gift cards denominated at $20, $30, $50 and $100, redeemable at the Purpose Brewing taproom for beer, merchandise, food and other in-house purchases.
- Pilsner Glass Branded Purpose Brewing pilsner glass etched on the bottom to generate foam, sold at $7 through the online gear store and pickup at the taproom.
- Teku Taster Glass Branded 6.5oz Teku-style tasting glass sold through the online gear store and pickup at the taproom.
- Pegasus Glassware Tall branded lager glass from the Pegasus glassware collection, sold at $8 through the online gear store and pickup at the taproom.
- Wood & Beer: A Brewer's Guide (Book) Book co-authored by owner Peter Bouckaert (with Dick Cantwell) covering the history, physiology, microbiology and flavor contributions of wood in brewing, sold for $22 through the online gear store as Purpose-branded merchandise.
- Event Space Rental Private event venue rental at the Purpose Brewing taproom for corporate events, parties, birthdays and other special occasions, with pricing managed through dedicated event pricing and booking pages and inquiries routed to [email protected].
- Brewery Tours and Tastings Taproom and brewery experience showcasing the 5 hl (about 4 BBL) brewhouse and the ~80-barrel cellar for tasting and tour-style visits at the Fort Collins location.
Companies that use Purpose Brewing and Cellars
Customer profileSegments2 records
Ideal customer profiles2 records
Purpose Brewing and Cellars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Purpose Brewing and Cellars partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- XLVII BakeryminorProvides soft pretzels served at the taproom to accompany beer offerings.
- Rocky Mountain SalsaminorProvides chips and dip/salsa served at the taproom.
- Denver ChipsminorProvides chips served at the taproom.
- On Tap KitchenminorProvides Pretzel Bites served at the taproom.
- Rocky Mountain SodaminorProvides soda options including Cola, Prickly Pear, and Root Beer.
- MORminorProvides kombucha options including Hazy Cactus, Pineapple Peach, and Cherry Limeade flavors.
- Untitled ArtminorProvides Untitled Art Seltzers (gluten-free options) and Non-Alcoholic Beer.
- HolidailyminorProvides Holidaily Blonde, a gluten-free beer option.
- Nuance ChocolateminorProvides Ivory Coast cacao used in the Almond Joy Imperial Stout beer.
- Shell on WheelsminorRegular food truck appearing most Fridays, serving authentic crab cakes and seafood.
- Average Joe'sminorFood truck partner serving classic hot dogs including frankfurters with various toppings.
- Maxline BrewingcoreCollaborated with Maxline Brewing and Odell on the Public Karma Pale Ale for FC Beer Week, featuring unique public hop varieties Vera and Thora developed by Hop Quality Group and USDA.
- Odell BrewingcoreCollaborated with Odell and Maxline on the Public Karma Pale Ale for FC Beer Week, featuring hops Vera, Thora, and Karma, and malt from Scott Dorsch's family farm.
- Scott Dorsch (Family Farm)minorProvides Troubadour Yacht Rock pilsner malt and red wheat from family farm for Public Karma Pale Ale.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Purpose Brewing and Cellars competitors and assessment
Company assessmentDirect peers
- Jolly Pumpkin Artisan Ales: Michigan-based craft brewery focused on sour, wild, and barrel-aged ales with a taproom-forward model. Direct specialization peer in the wild/sour/brewpub category.
- The Bruery: Orange County craft brewery specializing in experimental, barrel-aged, and uniquely adjunct-driven beers. Closest comparable in the 'experimental specialty craft' positioning Purpose occupies.
- Crooked Stave Artisan Beer Project: Denver-based craft brewery focused entirely on wild and sour ales. One of the breweries in the pH1/pH2 barrel lineage; highly comparable in sour/barrel-aged specialization, though larger in scale.
- Russian River Brewing: California craft brewery renowned for barrel-aged sours (Supplication, Consecration) and Pliny the Elder. Another pH1/pH2 lineage brewery; gold standard for the premium barrel-aged category Purpose competes in.
- Funkwerks: Fort Collins craft brewery specializing in saison and Belgian-style ales. Most direct local comparable in approach: small-batch, taproom-driven, Belgian-influenced, and category-specialized.
- Rare Barrel: Berkeley, CA craft brewery dedicated exclusively to sour and barrel-aged beers. Part of the historic pH1/pH2 barrel chain; a direct specialization peer with a similar all-sour positioning.
Regional players
- Maxline Brewing: Fort Collins neighbor and direct collaboration partner on Public Karma Pale Ale. Small, locally-focused craft brewery serving the same geographic market with similar scale.
- Odell Brewing: Fort Collins craft brewery with a comparable taproom-and-distribution model. Direct collaboration partner on the Public Karma Pale Ale, indicating active peer relationship in the same local market.
Broad incumbents
- Allagash Brewing Company: Portland, ME craft brewery best known for Belgian-style and barrel-aged beers. Larger, broader craft peer with similar Belgian and wood-aged heritage that informs Purpose's brewing philosophy.
- New Belgium Brewing: Fort Collins-based craft brewery and Peter's former employer. Operates at massive scale across multiple beer styles; Purpose is its craft, sour, and barrel-aged specialty counterpart in the same hometown.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Purpose Brewing and Cellars social profiles
Digital presencePurpose Brewing and Cellars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purpose Brewing and Cellars leadership team
Management profileNumber of profiles
Profiles3 records
Purpose Brewing and Cellars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purpose Brewing and Cellars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purpose Brewing and Cellars
What does Purpose Brewing and Cellars do?
Purpose Brewing and Cellars is a small-batch craft brewery that produces and sells hand-crafted beer with a focus on barrel-aged and sour styles from its Fort Collins, Colorado taproom. The brewery operates a 5 hl (~4 BBL) two-vessel direct-fired brewhouse and a cellar of approximately 80 aging barrels, and generates the majority of its revenue through rotating on-tap pours, to-go cans and 750ml bottles of barrel-aged and sour beers, supplemented by branded merchandise, food and non-alcoholic drinks, and private event space rentals.
Is Purpose Brewing and Cellars a public or private company?
Purpose Brewing and Cellars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purpose Brewing and Cellars founded?
Purpose Brewing and Cellars was founded in 2017. It employs 1 to 10 people.
Where is Purpose Brewing and Cellars based?
Purpose Brewing and Cellars is headquartered in Fort Collins, United States, in the North America region.
How does Purpose Brewing and Cellars make money?
Five revenue lines are on record. Taproom Beer Sales are the primary driver. The others are to-Go Beer Sales, merchandise and Gear, event Space Rental and food and Non-Alcoholic Beverages.
Who are Purpose Brewing and Cellars's main competitors?
Direct peers on record are Jolly Pumpkin Artisan Ales, The Bruery, Crooked Stave Artisan Beer Project, Russian River Brewing, Funkwerks and Rare Barrel. Regional players are Maxline Brewing and Odell Brewing. Broad incumbents are Allagash Brewing Company and New Belgium Brewing.
Does Purpose Brewing and Cellars have an API?
No public API is recorded for Purpose Brewing and Cellars.
What industry is Purpose Brewing and Cellars in?
Purpose Brewing and Cellars's product category is Craft Beer. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of AFAFAAAA, Beer Brewing & Craft Brewing. Its NAICS code is 31212 and its SIC code is 2082.