ConversionX Labs
ConversionX Labs is a privately held India-domiciled digital agency delivering web development, mobile apps, e-commerce, digital marketing, and AI & automation services to SMB and enterprise clients across India, UK, and UAE via offices in Delhi, Mumbai, London, and Dubai.
- Company typePrivate
- Founded2013
- HeadquartersDelhi, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ConversionX Labs does
ConversionX Labs is a privately held, India-domiciled digital agency founded in 2013 that operates under the brand "Engineered Growth Agency." It delivers five core service lines: website development, mobile app development (Android, iOS, and cross-platform), digital marketing (SEO, AI SEO, PPC, lead generation), e-commerce solutions, and AI & automation services. Technology spans full-stack web and mobile development, AI-powered chatbots using natural language processing, workflow automation, predictive analytics, and secure payment gateway integration, with domain-specific capabilities including HIPAA-aware healthcare platforms. The firm employs a 4-phase delivery methodology (Discovery, Strategy, Build, Launch) and serves clients across SMB and enterprise segments in industries including construction, home solutions, financial services, retail, healthcare, wholesale, creative, SaaS, HR tech, and luxury fashion.
The company's business model is project-based professional services with tiered pricing (e.g., Local Business Plan, Growing Enterprise Package, Performance-Driven Solution for web; Consumer App, Enterprise Solution, E-commerce Mobile App for mobile) complemented by recurring digital marketing and AI retainer revenue. GTM is consultative and sales-led, anchored by a free 30-minute strategy call booking via Calendly, with field sales capabilities from four regional offices in Delhi, Mumbai, London, and Dubai. Pricing is quote-based and not publicly disclosed. Named enterprise clients include Hindware, Bajaj Finserv, and an online pharmacy platform, while SMB and mid-market clients include Roofing Co., Koyal Wholesale, Greenlight Depot, RivaArts, and Eugenix; two projects (AristoHawk HR, EleganceMiss) are in active development.
The company is founder-controlled with no disclosed external funding, parent company, or institutional investors. Founder & CEO Rajeev Ranjan leads with 15+ years of digital transformation experience, supported by a named team of seven professionals covering project management, sales, development, design, SEO, and operations. Credibility signals include a 4.9/5 client rating, documented case studies with quantified outcomes (e.g., 300% qualified lead growth, 210% organic traffic increase, 80% order processing time reduction), and an Awwwards feature for the RivaArts portfolio build.
ConversionX Labs firmographics
Firmographics- Name
- ConversionX Labs
- Legal name
- ConversionxLabs
- Website
- https://conversionxlabs.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ConversionX Labs is a privately held India-domiciled digital agency delivering web development, mobile apps, e-commerce, digital marketing, and AI & automation services to SMB and enterprise clients across India, UK, and UAE via offices in Delhi, Mumbai, London, and Dubai.
- Ownership category
- akta.pro rank
Where ConversionX Labs is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
ConversionX Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Professional Services - Web & Mobile Development: Project-based fees for custom website development, mobile app development, and e-commerce solutions. Pricing tiers include Local Business Plan, Growing Enterprise Package, and Performance-Driven Solution for web development. Service tiers include Small Business Store, Mid-Sized Retail Hub, and Enterprise Ecommerce for e-commerce solutions. Consumer App, Enterprise Solution, and E-commerce Mobile App tiers for mobile development.
- Digital Marketing & SEO Services: Ongoing digital marketing retainer and campaign-based services including SEO, AI SEO, PPC, performance marketing, lead generation, and online branding. Revenue streams from both project and recurring retainer engagements.
- AI & Automation Services: Custom AI solutions, intelligent automation, and data strategy engagements. Typical engagement timeline of 4-12 weeks. Process Automation and Enterprise AI Strategy service tiers.
- Ongoing Support & Optimization: Post-launch continuous collaboration and support including continuous monitoring, fine-tuning, and optimization services for AI implementations. Dedicated support team providing ongoing assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Local Business Plan for small businesses |
| Subscription | Annual | Growing Enterprise Package |
| One time/ perpetual license | Multi-year contract | Performance-Driven Solution |
| One time/ perpetual license | Multi-year contract | Consumer App |
| One time/ perpetual license | Multi-year contract | Enterprise Solution |
| One time/ perpetual license | Multi-year contract | E-commerce Mobile App |
| One time/ perpetual license | Pay-as-you-go | Process Automation |
| Subscription | Annual | Enterprise AI Strategy |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ConversionX Labs product offering
Product offeringCore offering
ConversionX Labs is an engineered growth agency that designs and builds custom digital products for clients, including conversion-focused websites, native and cross-platform mobile applications, e-commerce platforms, and AI-powered chatbots and workflow automation. In parallel, the firm delivers ongoing digital marketing services spanning SEO, AI SEO, PPC, performance marketing, lead generation, and online branding to drive measurable traffic, leads, and revenue outcomes.
Product overview
ConversionX Labs is an engineered growth agency offering a portfolio of five core digital service offerings: Website Development, Mobile App Development, Digital Marketing, Ecommerce Solutions, and AI & Automation. These services are delivered as customized packages and solutions rather than a unified SaaS platform with modules. The company builds performance-driven digital products tailored to client needs, ranging from lead-generation websites and mobile apps to AI-powered chatbots and workflow automation systems. Each service offering can function independently or be combined into integrated digital transformation projects for clients across various industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Development
Quantifiable outcome
- 300% increase in qualified leads within 90 days (Roofing Co. case study)
- +8 more outcomes
Companies that use ConversionX Labs
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
ConversionX Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
ConversionX Labs partnerships and signals
Strategic signalScale indicators13 records
Recent moves6 records
Expansion highlights5 records
ConversionX Labs competitors and assessment
Company assessmentDirect peers
- Social Beat: India-based digital marketing agency offering SEO, performance marketing, content, and e-commerce services. Strongest regional comparable given shared India base and similar service mix.
- Lounge Lizard: Web design and digital marketing agency building branded websites and online marketing campaigns for SMBs and enterprises. Comparable on creative web design and integrated marketing offerings.
- Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and CRO with performance-driven client reporting. Comparable on outcome-led positioning and use of quantified ROI claims.
- KlientBoost: Performance marketing agency focused on PPC, CRO, and SEO with a strong emphasis on measurable ROI outcomes for mid-market and enterprise clients. Comparable on outcome-driven positioning.
- SmartSites: Digital agency offering website design, SEO, PPC, and e-commerce development with a strong SMB focus. Comparable in service breadth and target customer segment.
- WebFX: Full-service digital marketing and web development agency offering SEO, PPC, web design, and e-commerce services to SMB and mid-market clients globally. Highly comparable in service mix and target customer to ConversionX Labs.
- Blue Fountain Media: Digital agency combining web design, branding, and digital marketing for SMB and enterprise clients. Overlapping integrated service stack and target audience.
- Thrive Internet Marketing Agency: Digital marketing agency providing web design, SEO, social media, and e-commerce solutions for SMBs and enterprises. Overlapping service portfolio and conversion-focused positioning make it a close comparable.
Broad incumbents
- Webchutney (Dentsu Creative India): India-headquartered digital and creative agency (part of Dentsu) offering web, mobile, marketing, and brand work for enterprise clients. Broader incumbent serving larger enterprise mandates than ConversionX Labs.
Regional players
- Netcore Solutions: India-based martech and digital experience platform company serving enterprise customers with marketing automation, AI, and personalization. Adjacent comparable given shared India base and AI/marketing overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ConversionX Labs compliance and trust
Trust signalCompliance1 record
ConversionX Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
ConversionX Labs leadership team
Management profileNumber of profiles
Profiles7 records
ConversionX Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ConversionX Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ConversionX Labs
What does ConversionX Labs do?
ConversionX Labs is an engineered growth agency that designs and builds custom digital products for clients, including conversion-focused websites, native and cross-platform mobile applications, e-commerce platforms, and AI-powered chatbots and workflow automation. In parallel, the firm delivers ongoing digital marketing services spanning SEO, AI SEO, PPC, performance marketing, lead generation, and online branding to drive measurable traffic, leads, and revenue outcomes.
Is ConversionX Labs a public or private company?
ConversionX Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ConversionX Labs founded?
ConversionX Labs was founded in 2013. It employs 1 to 10 people.
Where is ConversionX Labs based?
ConversionX Labs is headquartered in Delhi, India, in the Asia region.
How does ConversionX Labs make money?
Four revenue lines are on record. Professional Services - Web & Mobile Development is the primary driver. The others are digital Marketing & SEO Services, AI & Automation Services and ongoing Support & Optimization.
Who are ConversionX Labs's main competitors?
Direct peers on record are Social Beat, Lounge Lizard, Disruptive Advertising, KlientBoost, SmartSites, WebFX, Blue Fountain Media and Thrive Internet Marketing Agency. Webchutney (Dentsu Creative India) is listed as a broad incumbent. Netcore Solutions is listed as a regional player.
Does ConversionX Labs have an API?
No public API is recorded for ConversionX Labs.