Eatmyride
- Company typePrivate
- Founded2018
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Eatmyride firmographics
Firmographics- Name
- Eatmyride
- Legal name
- EatMyRide B.V.
- Website
- https://eatmyride.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Eatmyride industry classification
Industry- Product category
- Sports Nutrition Software
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports Nutrition & Performance Fueling (HSADAFAD)
- akta.pro secondary industry
- General Nutrition Coaching (HSADAFAA)
Keywords
Where Eatmyride is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Eatmyride business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- EatMyRide Premium Subscription: Subscription-based premium membership providing extra facilities within the app. Users can subscribe for three months or twelve months with automatic renewal. Premium tier provides enhanced features beyond the free tier. Payment processed through App Store (Apple) or Google Play.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Eatmyride product offering
Product offeringCore offering
EatMyRide operates a mobile application that creates personalized nutrition plans for endurance athletes (cyclists, runners, and triathletes), tracking and optimizing energy, carbohydrate, fluid, and sodium intake in real time during workouts. The app integrates with wearables (Garmin, Wahoo) and training platforms (Strava, TrainingPeaks, Komoot, Ride With GPS) to deliver on-device nutrition reminders, sweat-rate-based hydration guidance, and performance analytics correlating fueling with outcomes.
Differentiator
Problem solved
Functional benefit
Products and services
- EatMyRide Mobile App
Quantifiable outcome
- 75,000+ active athletes using the platform
- +2 more outcomes
Companies that use Eatmyride
Customer profileSegments1 record
Ideal customer profiles1 record
Eatmyride technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature6 records
Eatmyride partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- StravacoreIntegration allowing users to connect their Strava account to EatMyRide. Activity data from Strava is imported to create personalized nutrition plans. Data sharing is authorized by the user through OAuth connection.
- GarmincoreDirect integration with Garmin watches and bike computers. Users can display nutrition plans and receive personalized reminders directly on their Garmin device during workouts.
- WahoocoreIntegration with Wahoo fitness devices and ecosystem. Users can connect their Wahoo account to import training data for nutrition planning purposes.
- TrainingPeakscoreIntegration with TrainingPeaks platform allowing synchronization of training data for enhanced nutrition planning based on training load and workout intensity.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Eatmyride competitors and assessment
Company assessmentEmerging players
- Cronometer: Cronometer is a detailed nutrition tracking app favored by serious athletes and biohackers. It competes with EatMyRide in nutrition logging and analysis, particularly for users focused on micronutrient precision.
- Yazio: Yazio is a freemium nutrition and calorie tracking app with meal planning and intermittent fasting features. It overlaps with EatMyRide's daily meals and nutrition-planning modules but lacks endurance-sport specialization.
- Hammerhead: Hammerhead makes connected cycling computers with rich workout and navigation features for serious cyclists. It overlaps with EatMyRide's on-device delivery use case and is expanding into structured training.
- SportTracks: SportTracks is an endurance training log and analytics platform for multisport athletes. It overlaps with EatMyRide in serving triathletes and runners seeking structured, data-driven training and performance insights.
Direct peers
- Xert: Xert is a cycling performance analytics and training platform with adaptive workout recommendations. It targets a similar cyclist persona as EatMyRide and competes for the same user mindshare around training-load-based personalization.
- TrainingPeaks: TrainingPeaks is an endurance sports training and nutrition platform serving cyclists, runners, and triathletes. It overlaps directly with EatMyRide in providing personalized training- and nutrition-driven plans, and is also an integration partner.
Broad incumbents
- Strava: Strava is the dominant social fitness tracking platform for cyclists and runners. It overlaps with EatMyRide in activity tracking and is an integration partner, but does not currently offer personalized nutrition planning.
- MyFitnessPal: MyFitnessPal is the largest consumer nutrition tracking app. While it lacks EatMyRide's endurance-athlete specialization and live wearable delivery, it competes for the same general nutrition-tracking wallet share.
- Garmin Connect: Garmin Connect is the companion fitness tracking platform for Garmin's wearable ecosystem. It overlaps broadly with EatMyRide and is also a key integration partner — and a potential competitor if Garmin adds native nutrition coaching features.
- Wahoo (SYSTM): Wahoo is a cycling hardware and training ecosystem (including the SYSTM training platform). It competes broadly with EatMyRide in serving cyclists with structured training, and is also an integration partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eatmyride social profiles
Digital presenceEatmyride financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eatmyride leadership team
Management profileNumber of profiles
Eatmyride funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eatmyride M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eatmyride
What does Eatmyride do?
EatMyRide operates a mobile application that creates personalized nutrition plans for endurance athletes (cyclists, runners, and triathletes), tracking and optimizing energy, carbohydrate, fluid, and sodium intake in real time during workouts. The app integrates with wearables (Garmin, Wahoo) and training platforms (Strava, TrainingPeaks, Komoot, Ride With GPS) to deliver on-device nutrition reminders, sweat-rate-based hydration guidance, and performance analytics correlating fueling with outcomes.
Is Eatmyride a public or private company?
Eatmyride is a private company. It is classified as unknown and is currently operating.
When was Eatmyride founded?
Eatmyride was founded in 2018. It employs 1 to 10 people.
Where is Eatmyride based?
Eatmyride is headquartered in Utrecht, Netherlands, in the Europe region.
How does Eatmyride make money?
One revenue line is on record: eatMyRide Premium Subscription.
Who are Eatmyride's main competitors?
Emerging players on record are Cronometer, Yazio, Hammerhead and SportTracks. Direct peers are Xert and TrainingPeaks. Broad incumbents are Strava, MyFitnessPal, Garmin Connect and Wahoo (SYSTM).
Does Eatmyride have an API?
Yes. EatMyRide provides an Application Programming Interface (API) to enable easy data sharing between EatMyRide and third party applications of your choice. EatMyRide will only share your data with third party applications if you have given your explicit consent by authorizing a third party application to do so.
What industry is Eatmyride in?
Eatmyride's product category is Sports Nutrition Software. Its primary akta.pro industry code is HSADAFAD, Sports Nutrition & Performance Fueling, with a secondary code of HSADAFAA, General Nutrition Coaching. Its NAICS code is 71394 and its SIC code is 7997.