Sivertsen

What Sivertsen does

Sivertsen A/S is a Danish agricultural and grounds-care machinery dealer founded in 1938 and headquartered in Roskilde. The company sells, services, and supplies parts for new and used equipment from Massey Ferguson, Amazone, Stihl, Husqvarna, Krone, Pöttinger, and Kuhn. As of end-2025 Sivertsen was appointed Massey Ferguson's full-line importer for all of Denmark, a mandate that elevates the company from regional dealer to national OEM distributor. The operating footprint comprises three owned branches (Roskilde HQ, Rønnede on South Zealand, and Bornholm at Åkirkeby), two dealer-network points at Søllested and Fårevejle, a 17-vehicle mobile service fleet, and a parts inventory exceeding 45,000 SKUs.

The customer base spans professional arable farmers, agricultural contractors, municipalities, and parks/grounds-care operators across Denmark. Revenue is generated through new-equipment sales (quote-based for higher-ticket machinery), used-equipment trade-ins, OEM-warranty and after-sales service, parts distribution, and — increasingly — precision-agriculture software resale via the February 2026 CultiWise partnership, which delivers AI-generated spray maps and spot-spraying prescriptions. Following the Zweegers Equipment Group partnership in December 2024, growth has been predominantly inorganic, with the acquisitions of Granhøj Landbrugsmaskiner (October 2024) and Maskincenter Bornholm (October 2025) extending market share on the island of Bornholm and the Rønnede branch opening consolidating South Zealand coverage.

The business model combines hardware gross margin, recurring parts-and-service revenue, and emerging software-margin contribution. Long-cycle OEM relationships and a multi-brand authorized dealer portfolio create after-sales lock-in, while the national import mandate broadens the wholesale revenue pool that any future downstream dealer network must purchase through. Technology differentiation is currently limited to the third-party CultiWise resale layer rather than proprietary AI capability.

Name

Sivertsen

Legal name

Sivertsen A/S

Website

https://sivertsenas.dk

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

51–100 employees

Short description

Sivertsen A/S is a Roskilde-based Danish agricultural machinery dealer founded in 1938, now operating as the national Massey Ferguson full-line importer for Denmark across three branches and a parts-and-service network serving farmers, contractors, and municipalities.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Hay & Bale Handling Equipment (IMAHACAF)

akta.pro secondary industries

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Forage Processing & Conditioning (Kernel Processors, Cut-Length Systems, Blowers) (AFAAAEAH)

Keywords

• Agricultural machinery dealership
• Tractor distribution
• Farm equipment service
• Spare parts retail
• Precision farming solutions

Headquarters

HQ city

Roskilde

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of new and used agricultural equipment including tractors, combine harvesters, grass machines, balers, and material handling equipment. Primary brands are Massey Ferguson (as dealer and from 2025 as Danish importer), with additional brands like Amazone, Stihl, Husqvarna, Krone, Pöttinger, Kuhn, New Holland, Fendt, and Valtra.
2. Parts and Accessories: Sales of spare parts, professional tools, oils/lubricants, lights, pressure washers, small machines, and workwear through their physical store and webshop.
3. Service and Repair: Workshop service and mobile service through 17 service vans. Service includes maintenance, repairs, and winter service for tractors, combines, plows and other equipment.
4. E-commerce: Own webshop at sivertsen-webshop.dk for parts and smaller equipment sales, also listed on Kramp and Granit Parts marketplaces.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Sivertsen A/S is a Danish full-line agricultural and garden-park equipment dealer and Massey Ferguson importer, selling new and used tractors, combine harvesters, balers and grass machines from Massey Ferguson, Amazone, Husqvarna, Stihl, Stiga, Hustler, Krone, Pöttinger, Kuhn and Schäffer through own branches in Roskilde, Rønnede and Bornholm plus a dealer network. The company runs a 45,000+ SKU parts store and webshop, provides mobile and workshop repair service via 17 service vans, and resells CultiWise AI-generated precision-farming mapping for spot spraying and variable-rate application of inputs.

Product overview

Sivertsen A/S is a Danish agricultural machinery dealer and service provider offering a comprehensive portfolio of professional equipment for farming, municipalities, garden/park maintenance, housing companies, landscaping, and contractors. The core product offering centers on the Massey Ferguson brand (traktorer, mejetærskere, ballepressere, græsmaskiner) as their primary branded line, complemented by Amazone precision seeding and spreading equipment. Additional product categories include material handling equipment (Schäffer loaders), garden/park machinery (Husqvarna, Stihl, Stiga, Hustler, Ferris), and accessories (lighting, tools). The company operates from locations in Roskilde, Rønnede, and Bornholm, providing sales, service (17 service vehicles), and a retail shop with over 45,000 spare parts SKUs. Since 2024, Sivertsen has been the Massey Ferguson dealer, and in 2025 they assumed import responsibilities for the full Massey Ferguson line in Denmark. They also offer precision agriculture solutions including CultiWise AI-generated mapping for spot spraying and variable rate application.

Differentiator

Problem solved

Functional benefit

Brands

• Sivertsen: Main trading brand for agricultural and garden machinery
• Sivertsen Shop
• Dealer Excellence Center

Products and services

• Massey Ferguson Tractors Full Massey Ferguson tractor range distributed in Denmark as dealer and (from end of 2025) national importer, covering MF 9S (285-425 hp flagship), MF 8S (205-305 hp), MF 7S (155-220 hp), MF 6S (135-200 hp), MF 5M and MF 5S (95-145 hp), MF 4700 M (82-100 hp), MF 3S Specialty (75-120 hp), MF 1700 E, MF 1700 E HC Electric (49 hp fully electric) and MF 1M compact (35-67 hp), for professional farmers and specialty operators.
• Massey Ferguson Combine Harvesters Combine harvester line including the high-performance MF IDEAL for large arable farms and machinery contractors (with IdealDrive joystick and MF PowerFlow header), the MF Activa S with Proline cab and MCS threshing system, the MF Activa for small to medium harvest areas, and the entry-level MF BETA — sold as part of the Massey Ferguson full-line import for Denmark.
• Massey Ferguson Balers Baler portfolio including variable-chamber round balers MF RB V (RB 4160V, RB 4180V with CPS system), fixed-chamber MF RB F PROTEC round baler with integrated wrapping unit, fixed-chamber RB 3130F with Hydroflexcontrol, large square baler MF 2200 series across five models, and small square balers MF 1842S and MF 1840 — for hay, straw and forage operations.
• Massey Ferguson Grass Machines Grass machinery line comprising the MF TD tedder series with adjustable spreading angles, MF DM and M drum mower series with five-point bolted drum mounting and quick knife change, and the MF RK series of mowers, conditioners, tedders and rakes — for hay and forage producers.
• Amazone Fertilizer Spreaders and Seeders Amazone mounted and trailed fertilizer spreaders including the ZA-V (1,400-4,200 L, up to 36 m working width), ZG-TS (7,500 or 10,000 L, up to 54 m, AutoTS border spreading) and ISOBUS ZA-TS with ArgusTwin and WindControl, plus the Centaya 3000 Super pneumatic harrow-mounted seed drill for precision sowing in combination with the KE 02 Rotamix rotary harrow.
• Used Agricultural Equipment Used agricultural and material-handling equipment resold through the website and branches, including well-maintained Schäffer 2430 NORDIC HD 25 hp mini loaders (1,900 kg lift, Stage V) at 339,000 DKK and used New Holland CX8.80 SLH combine harvesters with 25 ft Varifeed header, Ultraflow cylinder and 790 operating hours at 1,995,000 DKK — prices exclude VAT.
• Garden, Park and Forestry Equipment Multi-brand garden, park and forestry equipment for professionals and consumers, including Husqvarna 130 14" chainsaw (38 cc, 1.5 kW) for firewood cutting, pruning and felling of small trees, plus broader ranges from Stihl, Stiga, Husqvarna, Hustler, Ferris, Krone, Pöttinger, Dalbo, He-Va, Rolland, GreenTec, Van Wamel and Klippo shown via partner brand links.
• CultiWise AI-Generated Precision Farming Maps Resold CultiWise AI-generated precision-farming service available through Sivertsen Bornholm, providing drone-based maps for spot spraying and variable-rate application of pesticides, fertilizer and seed. Maps are generated from drone footage and exported in terminal-compatible files, enabling material savings of up to 90% on spray inputs.
• Sivertsen Webshop - Parts and Smaller Equipment Retail Own e-commerce platform at sivertsen-webshop.dk selling spare parts, professional tools, oils and lubricants, lights, pressure washers, small machines and workwear, with additional listings on Kramp and Granit Parts marketplaces.
• Workshop and Mobile Service and Repair Workshop repair and maintenance plus mobile service delivered through a fleet of 17 service vans operating from Roskilde and Bornholm. Service includes scheduled maintenance, repairs and winter service for tractors, combine harvesters, plows and other equipment, backed by a 45,000+ SKU parts warehouse with next-morning parts delivery.

Quantifiable outcome

• Up to 90% savings on spray materials with CultiWise precision farming technology

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered strategic, flagship, minor and core.

• CultiWisestrategicTechnology or Integration · 12 February 2026Agreement for CultiWise AI-generated precision farming products. Sivertsen Bornholm now offers innovative precision agriculture solutions including AI-generated maps for spot spraying and variable application of pesticides, fertilizer, and seed. Technology enables up to 90% savings on spray materials.
• AGCO / Massey FergusonflagshipChannel Partner/ Reseller/ Distributor · 6 November 2025Sivertsen A/S taking over import of Massey Ferguson Full-line for entire Denmark from AGCO, including tractor portfolio (up to 9S large tractor), complete harvest and grass program, combines, and balers from Hesston factory in USA. Effective end of 2025 pending competition authority approval. This marks completion of growth strategy.
• New location in RønnedeminorChannel Partner/ Reseller/ Distributor · 26 September 2025New branch at Symbiosen 9 in Rønnede, effective October 1, 2025. Strengthens presence in South Zealand area near South Highway. Managed by experienced sales consultant Jesper Nerup who has long experience with Massey Ferguson sales in the area.
• Maskincenter BornholmcoreChannel Partner/ Reseller/ Distributor · 28 March 2025Acquisition of Maskincenter Bornholm effective October 1, 2025. This consolidated all Bornholm locations (Granhøj and Lobbæk) into new modern facilities in Åkirkeby with approximately 30 employees. Expanded product portfolio to include Pöttinger, Amazone, and Kuhn products.
• Zweegers Equipment Group / Mechan InternationalflagshipStrategic or Co-development Partner · 20 December 2024Strategic partnership announced December 2024 between Zweegers Equipment Group and Toni Øbakke in both Øbakke A/S and Sivertsen A/S. Zweegers operates multiple companies in Europe and Canada distributing equipment for agriculture, turf care, and construction industries. Mechan International (Zweegers subsidiary) handles international AGCO business. Partnership brings capital, industry insight, and strategic guidance for growth.
• Søllested Maskinforretning A/ScoreChannel Partner/ Reseller/ Distributor · 1 October 2024Dealer agreement covering Lolland and Falster effective October 1, 2024. Søllested has over 55 years of experience in agricultural and contractor machinery sales and service. 21 employees, 6 service vans. Also gained dealer agreement with Øbakke A/S for Takeuchi excavators, expanding into contractor market.
• Fårevejle Maskinforretning ApsminorChannel Partner/ Reseller/ Distributor · 1 October 2024Dealer agreement covering Vestsjælland effective October 1, 2024. Founded in February 1992, services tractors and large number of mini and large balers. 4 employees with 4 service vans.
• Granhøj LandbrugsmaskinercoreChannel Partner/ Reseller/ Distributor · 26 July 2024Acquisition of Granhøj Landbrugsmaskiner effective October 1, 2024. Established Fendt, Massey Ferguson, and Valtra distribution on Bornholm. Jakob Jensen, who had led Granhøj since 1989, sold the business ensuring continuity with existing staff and customer relationships.
• Øbakke A/ScoreStrategic or Co-development PartnerPart of same corporate group/concern. Øbakke is a Takeuchi distributor and parent company that shares leadership with Sivertsen. Toni Øbakke serves as Director and Michael Hansen as Operations Director for both companies. Strategic partnership with Zweegers Equipment Group includes both companies.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Danish Agro: Large Danish agribusiness group with machinery, feed, crop input, and grain handling operations. Overlaps with Sivertsen on the ag machinery distribution side but is much broader and serves a wider farmer customer base.
• John Deere (Deere & Company): Global leader in agricultural machinery. Relevant as the dominant competing OEM whose tractors, combines, and precision ag stack are sold through competing dealer networks (e.g., Semler Agro) that compete with Sivertsen for farmer wallet share.
• CLAAS: German global agricultural machinery manufacturer with strong positions in combines, balers, and forage equipment — categories where Sivertsen's Massey Ferguson line competes head-to-head via dealers such as A-K maskiner in Denmark.
• Hardi International: Danish-based global manufacturer of crop protection sprayers. Comparable in the Danish ag equipment ecosystem and an indirect competitor/adjacent player in the sprayer and application equipment category Sivertsen addresses with Amazone spreaders.
• AGCO Corporation: Global agricultural equipment manufacturer and parent of Massey Ferguson. Sivertsen is both a customer and now a national distribution partner; the relationship structure is directly comparable to other AGCO-aligned national importers in Europe.

Others

• Kramp: Dutch-based agricultural parts wholesaler that operates one of the marketplaces where Sivertsen lists its parts webshop. Relevant ecosystem peer reflecting the broader ag parts distribution channel in which Sivertsen participates.

Direct peers

• Lantmännen Maskin: Swedish agricultural machinery dealer and importer owned by the Lantmännen cooperative. Closely comparable business model (multi-brand full-line dealer, importer, parts and service network) in the adjacent Scandinavian market.
• A-K maskiner: Danish CLAAS dealer group with multi-branch coverage, parts, service, and used machinery operations. Competes with Sivertsen across the same professional farmer, contractor, and municipality segments in Denmark.
• Helms TMT-Centret A/S: Long-established Danish Massey Ferguson dealer covering Jutland. Directly comparable to Sivertsen as a multi-branch Massey Ferguson full-line dealer with parts, service, and precision farming offerings in Denmark.
• Semler Agro: Danish agricultural machinery dealer representing John Deere, with multiple branches, parts, service, and precision agriculture offerings. Direct head-to-head competitor in the Danish ag equipment dealer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sivertsenas2

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sivertsen