Helmstmt Centret
Helms TMT-Centret A/S is a Danish family-owned importer and distributor of agricultural, construction, forestry, and turf equipment serving customers across Denmark, Sweden, and Norway through three owned branches and a Scandinavian dealer and service network, with revenue from equipment sales and after-sales service.
- Company typePrivate
- Founded1951
- HeadquartersHerning, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Helmstmt Centret does
Helms TMT-Centret A/S is a Danish family-owned importer and distributor of industrial machinery founded in 1951, currently operated in its third generation by Jakob and Allan Helms alongside approximately 45 employees. The company imports equipment from international manufacturers — including Schäffer (mini-loaders, wheel loaders, telehandlers), McHale (grass/baling machinery), McCormick and TYM (tractors), Komatsu Forest (forestry), Hyundai Construction Equipment (1–100 ton excavators and loaders), Jacobsen and Ransomes (turf maintenance), Cushman and EZ-GO (utility vehicles), Peruzzo (attachments), Bigab (tipping trailers), and Laser-Grader — and distributes them to agriculture, construction/contractor, park/golf, and forestry customers across Denmark, Sweden, and Norway through three owned branches in Herning, Aarhus, and Ringsted, complemented by an extensive national dealer and service network.
The revenue model combines hardware sales (new and used machines) with after-sales service, repair, maintenance, spare parts, and individualized customer financing. Service operations are anchored by factory-trained technicians, large spare parts inventory, and a B2B parts e-commerce storefront at shop.helmstmt.com. The company applies a "right-sized solution" sales approach, declining deals where it cannot meet customer needs, and emphasizes uptime and multi-generational customer relationships.
Go-to-market relies on enterprise field sales through owned departments plus channel/reseller relationships with named dealers such as Bergan Maskinsalg and CF Maskin in Norway and Bjäre Maskin, Dala Lantbruksmaskiner, and Falks Lantbruksmaskiner in Sweden. Marketing channels include major regional trade shows (Agromek, Maskiner under Broen, Elmia Lantbruk, Roskilde Dyrskue, Store Hestedag, Borgby Fältdagar), open-house events, a Facebook presence, and the company website. The business is private, has no disclosed funding rounds or institutional investors, and holds a Bisnode AAA credit rating.
Helmstmt Centret firmographics
Firmographics- Name
- Helmstmt Centret
- Legal name
- Helms TMT-Centret A/S
- Website
- https://helmstmt.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Helms TMT-Centret A/S is a Danish family-owned importer and distributor of agricultural, construction, forestry, and turf equipment serving customers across Denmark, Sweden, and Norway through three owned branches and a Scandinavian dealer and service network, with revenue from equipment sales and after-sales service.
- Ownership category
- akta.pro rank
Helmstmt Centret industry classification
Industry- Product category
- Industrial Equipment Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Farm Machinery & Equipment (3523), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)
- akta.pro secondary industry
- Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)
Keywords
Where Helmstmt Centret is headquartered
LocationHeadquarters
- HQ city
- Herning
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Helmstmt Centret business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of new and used machines from international manufacturers including Schäffer, McHale, McCormick, Komatsu Forest, Hyundai, Jacobsen, and others. Equipment is imported and distributed through own departments and dealer networks in Denmark, Sweden, and Norway.
- After-sales Service and Parts: Service, repair, maintenance, spare parts supply, and financing options for machines. Focus on uptime through large spare parts inventory and factory-trained technicians.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Helmstmt Centret product offering
Product offeringCore offering
Helms TMT-Centret A/S imports and distributes a broad portfolio of machinery and equipment from leading international manufacturers (including Schäffer, McHale, McCormick, Komatsu Forest, Hyundai, Jacobsen, Ransomes, Cushman, EZ-GO, TYM, Peruzzo, Bigab, and Laser-Grader) across Denmark, Sweden, and Norway through three own branches and an extensive dealer and service network. The portfolio serves the agricultural, contractor/construction, park and golf, and forestry sectors, complemented by after-sales service, spare parts supply, and individual financing options.
Product overview
Helms TMT-Centret A/S operates as a diversified industrial machinery importer and distributor, offering a comprehensive portfolio of equipment across multiple sectors. The core offering spans agricultural machinery (McHale grass equipment, McCormick tractors, TYM compact tractors), construction equipment (Hyundai excavators and loaders, Laser-Grader), forestry equipment (Komatsu Forest machines), and park/golf maintenance equipment (Jacobsen mowers, Ransomes turf equipment, Cushman and EZ-GO utility vehicles). The company also distributes own brands including TMT Equipment and TMT Energy, Italian Peruzzo attachments, and Swedish Bigab tipping trailers. Schäffer mini-, wheel-, and telehandlers form a key product line with models ranging from compact 9.6 kW electric loaders to 204 HP telehandlers. The company serves agriculture, construction, parks/golf, and forestry sectors through own branches in Denmark and dealer networks across Scandinavia, with approximately 45 employees and operations since 1951.
Differentiator
Problem solved
Functional benefit
Brands
- TMT Equipment: TMT Equipment is created in collaboration with users, the company as supplier, and a global team of quality manufacturers. It represents their desire to unite specific market requests with the large production technology available when visiting factories around the world.
- TMT Energy
Products and services
- Schäffer Loaders and Telehandlers Imported German-manufactured articulated mini-loaders, wheel loaders, and telehandlers for agricultural, construction, and contractor use; includes electric and diesel models and the Schäffer Nordic series optimized for Scandinavian conditions.
- McHale Grass Machinery Imported Irish-made balers, wrappers, and combination presses for professional machine stations and farmers seeking high-capacity grass handling with low downtime.
- McCormick Tractors Imported Italian-made tractors from 240 HP to 310 HP with new cabin designs, for agricultural operations across Scandinavia.
- Komatsu Forest Machinery Imported Swedish forestry machines for harvesting, extraction, and forest maintenance, with a focus on user comfort and innovative solutions.
- TYM Tractors Imported compact tractors from South Korea's largest tractor manufacturer (Tong Yang Moolsan), targeted at small and mid-sized agricultural and grounds-care users.
- Hyundai Construction Equipment Imported Korean excavators, wheel excavators, and loaders from 1 to 100 tons for contractors and construction operators.
- Jacobsen Mowers Imported self-propelled turf mowers for parks, municipalities, and golf courses, marketed as high-productivity machines with best-in-class cutting quality.
- Ransomes Turf Equipment Imported British turf maintenance equipment for parks, sports fields, highways, and fine lawn applications.
- Cushman Utility Vehicles Imported industrial utility vehicles for material handling, personnel transport, and catering applications at industrial, park, and golf sites.
- EZ-GO Vehicles Imported utility and industrial vehicles for material handling and grounds-care applications.
- Peruzzo Attachments Imported Italian-made mowers, collectors, vertical cutters, leaf blowers, and wood chippers, available in PTO-driven and hydraulically driven configurations.
- Bigab Tipping Trailers Imported Swedish tipping hitch systems and trailers for agricultural and industrial applications.
- Laser-Grader Imported manual diesel-driven compact grading machine with conventional steering capable of turning in just 2.75 meters, for construction and contractor applications.
- TMT Equipment (Own Brand) Own-brand equipment line created in collaboration with users and global manufacturers, combining specific market requests with worldwide production technology.
- TMT Energy (Own Brand) Own-brand energy-related products and solutions imported by Helms TMT-Centret.
- Used Equipment Pre-owned machines offered for resale, including trade-ins accepted from existing customers to help transition machines to new owners.
- B2B Parts Shop Online spare parts ordering portal at shop.helmstmt.com serving existing equipment customers across the dealer network.
- After-Sales Service and Repair Workshop and field service including repair, preventive maintenance, spare parts supply, and service agreements delivered by factory-trained technicians at Herning, Aarhus, and Ringsted workshops plus in-field response.
Companies that use Helmstmt Centret
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Helmstmt Centret technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Helmstmt Centret partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and major.
- SchäffercoreGerman manufacturer of mini-loaders, wheel loaders, and telehandlers. Helms TMT-Centret is the exclusive importer for Denmark, Sweden, and Norway. Products include electric and diesel-powered loaders with capacities ranging from compact models to heavy-duty telehandlers.
- McHalecoreIrish manufacturer dedicated to developing innovative grass machines. Produces combination balers, round balers, and wrappers of uncompromising high quality and capacity, increasing feed quality while minimizing downtime and operating costs.
- McCormickcoreItalian tractor manufacturer, one of the 5 largest tractor producers in Europe. Offers comprehensive tractor program with models from 240-310 HP featuring innovative steering and new cabin designs.
- Komatsu ForestcoreSwedish forest machine manufacturer offering innovative and strong machines for Danish forests with unique solutions and user comfort as central focus.
- Hyundai Construction EquipmentcoreKorean manufacturer of reliable, powerful machines with high comfort, advanced technology, and maximum value across a wide range of excavators and construction equipment.
- Tym (Tong Yang Moolsan)coreSouth Korea's largest tractor manufacturer. Produces strong, reliable, and compact tractors filled with practical equipment and driving pleasure for users worldwide.
- JacobsencoreOver 95 years of designing and producing industry-leading grass maintenance equipment with innovative technology ensuring exceptional cut quality and user-friendly machines.
- RansomescoreBritish manufacturer with over 175 years of turf maintenance equipment. Offers models for parks, sports fields, highways, and fine lawns.
- EZ-GOcoreUtility and industrial vehicle manufacturer with over 60 years of experience, known for versatility, durability, and reliability of heavy industrial material handling vehicles.
- CushmancoreUtility and industrial vehicle manufacturer known worldwide for versatility, durability, and reliability. Offers complete range of heavy industrial material handling vehicles.
- PeruzzocoreItalian manufacturer of wide range of mowers from smallest mini-tractors up to 5.0 meter trailing units, plus collectors, vertical cutters, leaf blowers, and wood chippers.
- Laser-GradercoreManual diesel-powered compact leveling machine with conventional steering, capable of turning in just 2.75 meters.
- TMT EquipmentcoreBrand created in collaboration with users, the supplier, and global quality manufacturers. Result of combining specific market requests with large production technology available from factories worldwide.
- Bergan Maskinsalg A/S (Norway)majorNorwegian dealer for Schäffer equipment with multiple locations including Sem/Tønsberg.
- CF Maskin (Norway)majorNorwegian dealer network for Schäffer with locations in Follo, Melhus, Skiptvet, Skjeberg, Stange, and Stjørdal.
- Dealer Networks (Scandinavia)coreExtensive network of dealers across Denmark (e.g., Almas Park & Fritid, Boi Davidsen, Brørup Traktor, Egtved Maskin), Norway (e.g., Bergan, Elverum Maskin, NT Maskin), and Sweden (e.g., Bjäre Maskin, Dala Lantbruksmaskiner, Falks Lantbruksmaskiner).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Helmstmt Centret competitors and assessment
Company assessmentDirect peers
- Semler (Volvo Construction Equipment Denmark): Danish dealer group distributing Volvo Construction Equipment and other heavy machinery across Denmark. Comparable multi-brand equipment distributor operating in the same construction segment where Helms distributes Hyundai.
- Danish Agro Machinery: Danish agricultural machinery distributor operating as part of the Danish Agro cooperative. Directly comparable multi-brand ag equipment dealer serving the same Danish customer base as Helms TMT-Centret.
- Lantmännen Maskin: Swedish agricultural and construction machinery distributor owned by the Lantmännen farming cooperative. Direct Nordic peer distributing multiple premium brands across Sweden, mirroring Helms' role in Denmark and Norway.
Regional players
- Eikmaskin: Norwegian construction and agricultural equipment dealer with multiple branches. Direct Nordic construction/ag equipment peer operating in the same Norwegian market that Helms serves via dealer network.
- Konekesko: Finnish agricultural, forestry, and construction machinery distributor owned by Kesko. Comparable multi-brand Nordic equipment distributor, but primarily serves Finland rather than Denmark/Sweden/Norway.
Broad incumbents
- Husqvarna: Swedish global manufacturer of outdoor power products, forestry equipment, and turf care machinery. Comparable Nordic player whose products intersect with Helms' Komatsu Forest and Jacobsen turf portfolios, particularly in park and forestry segments.
- Cramo: Nordic and European equipment rental company offering construction machinery and site services. A broader incumbent in Nordic construction equipment adjacent to Helms' contractor segment, though operating on a rental rather than sales model.
- Manitou: French global manufacturer of telehandlers, loaders, and material handling equipment. Direct product competitor to Schäffer (Helms' flagship brand) and competes for the same Nordic end customers via alternative dealer networks.
- Fendt (AGCO): Premium European tractor manufacturer owned by AGCO. Competes head-to-head with McCormick and TYM (both distributed by Helms) for the same Nordic farmer buyers, making it a comparable end-market player.
- Stihl Nordic: Nordic operations of the German power equipment manufacturer Stihl, with its own dealer and service network across Scandinavia. Adjacent competitor in forestry and turf equipment categories that share Helms' Scandinavian customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Helmstmt Centret social profiles
Digital presenceHelmstmt Centret financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helmstmt Centret leadership team
Management profileNumber of profiles
Profiles2 records
Helmstmt Centret funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helmstmt Centret M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helmstmt Centret
What does Helmstmt Centret do?
Helms TMT-Centret A/S imports and distributes a broad portfolio of machinery and equipment from leading international manufacturers (including Schäffer, McHale, McCormick, Komatsu Forest, Hyundai, Jacobsen, Ransomes, Cushman, EZ-GO, TYM, Peruzzo, Bigab, and Laser-Grader) across Denmark, Sweden, and Norway through three own branches and an extensive dealer and service network. The portfolio serves the agricultural, contractor/construction, park and golf, and forestry sectors, complemented by after-sales service, spare parts supply, and individual financing options.
Is Helmstmt Centret a public or private company?
Helmstmt Centret is a private company. It is classified as family owned and is currently operating.
When was Helmstmt Centret founded?
Helmstmt Centret was founded in 1951. It employs 11 to 50 people.
Where is Helmstmt Centret based?
Helmstmt Centret is headquartered in Herning, Denmark, in the Europe region.
How does Helmstmt Centret make money?
Two revenue lines are on record. Equipment Sales are the primary driver. The others are after-sales Service and Parts.
Who are Helmstmt Centret's main competitors?
Direct peers on record are Semler (Volvo Construction Equipment Denmark), Danish Agro Machinery and Lantmännen Maskin. Regional players are Eikmaskin and Konekesko. Broad incumbents are Husqvarna, Cramo, Manitou, Fendt (AGCO) and Stihl Nordic.
Does Helmstmt Centret have an API?
No public API is recorded for Helmstmt Centret.
What industry is Helmstmt Centret in?
Helmstmt Centret's product category is Industrial Equipment Distribution. Its primary akta.pro industry code is AFAAAAAC, Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks), with a secondary code of IMAHABAH, Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers). Its NAICS code is 42382 and its SIC code is 5084.