Pursuit of Happiness

What Pursuit of Happiness does

Pursuit of Happiness is a Texas-licensed, for-profit counseling organization founded in 2011 by Chase Chick, LPC in the Dallas-Fort Worth area and currently headquartered in Wichita Falls. It delivers trauma-informed mental health services through a network of more than 100 licensed counselors (LPCs, LCSWs, LMFTs) certified by the Texas Behavioral Health Executive Council, operating statewide across every major Texas city and many rural areas. Its core service is Foster Care Counseling — individual, sibling, and child-centered family counseling for children ages 3 and older in the DFPS system, including CANS 3.0 assessments — delivered via in-home visits, telehealth, and on-site sessions at schools and daycares. The company added Geriatric Counseling for Medicare-eligible adults 65+ in 2024 as a second line of service.

The operating technology stack is intentionally lightweight: a telehealth platform for remote sessions, Google Forms-based 24/7 referral intake, and an automated treatment team note-sharing system that delivers weekly-updating links to DFPS caseworkers, CASA volunteers, and foster placement agencies, eliminating manual tracking by caseworkers. The company supports English, Spanish, and Chinese service delivery and maintains strategic referral partnerships with DFPS, CASA, foster placement agencies, and APS. Service requests are matched to counselors within two business days based on geographic coverage and availability.

Pursuit of Happiness generates revenue exclusively through insurance reimbursement, billed as in-network with Traditional Medicaid, Superior HealthPlan, Parkland, Cook Children's Health Plan, Aetna Better Health of Texas, and Traditional Medicare; no self-pay pricing is disclosed. GTM is sales-led and referral-driven rather than consumer-marketing-led: intake flows from caseworkers, caregivers, DFPS, placement agencies, CASA, or individuals through online forms, followed by insurance verification and counselor assignment. The company remains privately held under founder/CEO Chase Chick with no disclosed institutional investors, parent company, or funding rounds.

Name

Pursuit of Happiness

Legal name

Pursuit of Happiness

Website

https://pursuitofhappinesscounseling.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Pursuit of Happiness is a Texas-based, privately held counseling organization operating a statewide network of 100+ licensed counselors delivering trauma-informed in-home, telehealth, and on-site mental health services to children in foster care and Medicare-eligible seniors.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro industry

PRIMARYEDALAFAB

Mental Health Counseling & Psychotherapy Services

Education/Student Services & Campus Operations/Student Health, Counseling & Wellness Services

SECONDARYEDAKAMAK

Family Engagement & Caregiver Support Programs (SEL/Mental Health)

Education/Special Education & Learning Support Services/Social-Emotional Learning (SEL) & Mental Health Supports (School-Based)

SECONDARYEDAJALAH

Behavioral Support & Intervention Services (PBIS/Behavior Coaching)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

Keywords

• Mental health counseling
• Foster care counseling
• Geriatric counseling services
• Trauma-informed therapy
• Telehealth counseling

Headquarters

HQ city

Wichita Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Reimbursement - Medicaid/Medicare: Billing through in-network insurance plans including Traditional Medicaid, Superior HealthPlan, Parkland, Cook Children's Health Plan, Aetna Better Health of Texas, and Traditional Medicare. Services provided to eligible beneficiaries with no out-of-pocket costs mentioned for covered services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pursuit of Happiness is a Texas-based counseling organization providing trauma-informed mental health services through a statewide network of 100+ licensed counselors. Its core offerings are Foster Care Counseling (individual, sibling, and child-centered family counseling), Geriatric/Senior Wellness Counseling for adults 65+, CANS 3.0 assessments, and Treatment Team Collaboration with DFPS, placement agencies, and CASA via an automated note-sharing system.

Product overview

Pursuit of Happiness is a counseling organization offering a unified suite of trauma-informed mental health services across Texas. The core offerings consist of Foster Care Counseling Services (individual, sibling, and family counseling for children in foster care), Geriatric/Senior Wellness Counseling (for adults 65+ via in-home or telehealth), CANS 3.0 Assessments (needs and strengths assessment for children in foster care ages 3+), and Treatment Team Collaboration tools (for secure notes sharing with DFPS, placement agencies, and CASA). Services are available in English, Spanish, and Chinese, delivered in-home, at schools/daycares, or via telehealth.

Differentiator

Problem solved

Functional benefit

Products and services

• Foster Care Counseling Services Trauma-informed mental health counseling specifically designed for children in foster care, including individual counseling, sibling counseling, and child-centered family counseling. Delivered in-home, at schools/daycares, or via telehealth across Texas.
• Geriatric Counseling (Senior Wellness Counseling) Compassionate in-home and telehealth counseling for adults aged 65 and older, addressing anxiety, depression, grief, life transitions, caregiver stress, and chronic illness. Medicare accepted.
• CANS 3.0 Assessments Comprehensive Child and Adolescent Needs and Strengths (CANS 3.0) assessment for children ages 3 and older in foster care, used to develop individualized treatment plans.
• Treatment Team Collaboration System for sharing counseling notes directly with treatment team members (DFPS, placement agencies, CASA, Ad Litem) through secure weekly-updating links, eliminating manual tracking and email requests.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DFPS (Department of Family and Protective Services)coreStrategic or Co-development PartnerFormal referral and treatment collaboration partnership. POH counselors work within the DFPS framework, share notes directly with caseworkers, attend treatment team meetings, and coordinate care for children in foster care. Caseworkers can submit referrals and receive counselor introductions within 2 business days.
• CASA (Court Appointed Special Advocates)coreStrategic or Co-development PartnerPOH provides counseling updates and treatment information to CASA volunteers as part of the child's treatment team. Requires court order appointment linking CASA to the case before information can be shared.
• Foster Placement AgenciescoreChannel Partner/ Reseller/ DistributorAgency case managers can submit referrals for counseling and receive updates on assigned counselors. POH coordinates with placement agencies as part of the treatment team for children in their care.
• APS (Adult Protective Services)minorStrategic or Co-development PartnerCollaboration for cases involving older adults who may need protective services, connecting seniors with mental health counseling resources.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Centerstone: Large nonprofit provider of mental health, substance use, and foster care-related services with home and community-based delivery. Closely comparable on mission-driven in-home counseling for vulnerable populations including children and seniors.
• Devereux Advanced Behavioral Health: Operates one of the largest behavioral health networks serving children, adolescents, and adults with emotional/behavioral challenges, including foster care populations. Comparable in trauma-informed, multi-modality service delivery.
• SonderMind: Tech-enabled mental health provider network offering in-person and telehealth therapy with insurance-billing infrastructure. Closely comparable on hybrid in-home/telehealth counseling model and large counselor network.
• Ellie Mental Health: Franchise-based outpatient mental health provider with locations across multiple U.S. states offering in-person and telehealth counseling. Comparable insurance-accepting community counseling model, though less specialized in foster care or geriatric.
• KVC Health Systems: National nonprofit providing behavioral health, foster care case management, and in-home counseling to children and families. Comparable to Pursuit of Happiness's foster care focus and trauma-informed model, with broader multi-state reach.
• Thriveworks: National counseling and psychiatry practice offering in-person and telehealth services, including Medicare-covered geriatric mental health. Directly comparable in hybrid delivery, insurance contracting, and senior mental health focus.

Broad incumbents

• BetterHelp: Largest online counseling subscription platform with a broad generalist therapist network. Overlaps on telehealth counseling delivery but lacks Pursuit of Happiness's specialized in-home and foster-care expertise.
• LifeStance Health: Large publicly-traded outpatient mental health platform with thousands of clinicians across the U.S. Comparable in-network insurance model and broad mental health service offering, but broader scope than foster-care specialization.

Emerging players

• Talkspace: Telehealth-first mental health provider offering therapy and psychiatry via video and text. Comparable in telehealth delivery and insurance billing, but serves general population rather than specialized foster care/senior segments.
• Brightside Health: Tech-forward mental health provider focused on anxiety and depression with insurance coverage and outcomes tracking. Comparable on telehealth + insurance hybrid model with an emphasis on measurable clinical results.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pursuitofhappinesscounseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pursuit of Happiness